The Ultimate

Instagram Guide
for Organic
Growth

Even if you have less than 10,000 followers, feel

overwhelmed, and are just starting out!
FREE GUIDE
 Hey, I'm Vanessa!

Back in 2018, I quit my Fortune 500

corporate job cold turkey to become a
Youtuber.

A couple years later, I have over 100K

followers on Instagram, 400k+ subscribers
on Youtube, and now run a multi-million
dollar digital education company.

This free guide is designed to help you get VISIBLE with Instagram and at
the end, I’ll show you where to go if you want to take it one step further
so you can get PAID, too.

This free PDF guide is ONLY the tip of the iceberg, so make sure you
attend the additional training here so that you can maximize all my free
offerings, on top of the free resources I provide on Youtube, Instagram,
and Podcast!

This isn’t another crappy checklist that you see all the time on the
internet. These tips are the real deal and have helped me increase my
reach on Instagram while also grow my following count.

Speaking of Instagram, tag me @vanessalau.co on your stories and let

me know if any of these hacks helped!

INSTAGRAM | YOUTUBE | PODCAST | WEBSITE

WWW.FOLLOWERSTOCLIENTS.COM
"I'll be really honest, Vanessa's program and free content opened my
eyes to niching down and since then it has made me 5x more income
not just in my business but even as an influencer and content creator!"
 1. Optimize Name for SEO

Put essential keywords in the name section of your Instagram so you can easily be
found on search, even if people aren’t searching for your name.

For example: If you are a photographer wanting more local business, change to
“LA Photographer” or better yet, niche down to reduce the search competition and
make it “LA Baby Photographer” if that’s what you do!

Disclaimer: This doesn’t guarantee you will show up for everyone, but it increases
the chances of you showing up to people who have mutual followers to you!

WWW.FOLLOWERSTOCLIENTS.COM
"I updated my profile, wrote prosts, implemented Vanessa's strategies
from her program, and it's been so cool to see people actually DMing
me for help for once!"
 2. Have a CLEAR IG Bio

Similar to how recruiters only look at your resume for 10 seconds before
deciding if they want to interview you, your IG profile visitors are only
scanning your profile for a few seconds.

Having a clear IG bio will make it clear for them on whether or not they want
to keep checking you out, or better yet, follow you!

3 IG BIO Ideas:

3 pillars (Fitness | Nutrition | Mindset)

I help statement (I help [TARGET AUDIENCE] achieve [RESULT]
Authority builders (Founder of X, 100K on Youtube, Featured in Forbes)

WWW.FOLLOWERSTOCLIENTS.COM
"I only had 2.6k followers but I've never had over 5k impressions in a
month. After implementing Vanessa's modules, some of my posts get
WWW.FOLLOW E R Slikes.
1,000 T O C LI Igrew
E N T200+
S . C Ofollowers
M PAGE 4
in the last 2 weeks. WTF!!"
 3. Optimize Link in Bio
Include a link for people to get to know you better beyond just Instagram to
build know, like, and trust. For example:

SINGLE LINK MULTI LINK

Link people directly to your website where Use a service like Linktree, Campsite.bio or
they can learn more about you, another better yet make your own multi page link. This
platform such as Podcast or Youtube, or is where you can embed more than one link so
better yet, a sales page or lead magnet you can send people to different places and
page so you can collect emails and/or provide more options!
make more sales!

WWW.FOLLOWERSTOCLIENTS.COM
"Vanessa's Instagram strategy is huge. I had 130 followers when I started
and now have 550 followers. The number of followers doesn't matter
though. You need to show the value of your offer to the right people."
 4. Evergreen Story
Highlights

If you’re spending all your energy being on Instagram stories, you need to
make sure that effort pays off even when you’re not posting.

The BEST way to keep your most strategic stories alive is to save your stories
as highlights. But be careful! You don’t (and shouldn’t) be saving ALL of them.

ADVICE FROM VANESSA:

Keep it to 15 Highlights Max
(This will only take someone 3 swipes to get through all your highlights.)

Highlight Ideas:
About Me
Customer Reviews
Our Story / About Us / Our Team
Special Offers / For You
FAQ
Advice
Giveaways
Payments
Rewards
Special Campaigns (ie: SPRING)
High value content (to give people a TASTE of what you offer in your stories)

WWW.FOLLOWERSTOCLIENTS.COM
"A year ago I had 0 Insta account or knowledge. From the experiences
in Vanessa's program, I was able to create a 5 figure business and grow
my insta audience to over 1,000 followers."
 5. Shareable Content

Create content on Instagram that prompts people to want to re-share it to

their stories or send it to their friends so you can maximize reach.

Quote posts
You'll be surprised by how well these perform. A single one liner can go a
long way when it's inspirational, calls out an unspoken truth, funny, or is
educational.
Carousels
Make your content digestible by splitting it into a carousel. See below
some of my examples:
Caption Carousel
Graphic Carousel
Photo Carousel
IGTVs
Add dimension to your feed by incorporating rich media via IGTV so your
followers can get to know you even more, beyond just 24 hour only IG
stories. These are easily shareable when educational or entertaining.

IG Reels
Master 15 second short form content that is perfect to reshare by other
people on IG stories. They are easy and fun to make, and definitely worth
the effort!

WWW.FOLLOWERSTOCLIENTS.COM

"I earn 5k/mo, had a successful $15k launch, and grew more than 2000
followers thanks to Vanessa's program."
 6. Diversify Hashtags

Do not just use the most popular hashtags like #girlboss which has over
13.8M posts to date. Instead, add niche hashtags that have under <500K
posts so it's easier for your post to be found when people search that tag.

Remember, the larger the tag, the more popular it is. But popular doesn't
always mean effective!

WWW.FOLLOWERSTOCLIENTS.COM
"Thanks to Vanessa's program, I show up more on my stories and know
exactly who I am talking to. I learned how to boost engagement on my
feed, and most importantly have meaningful convos in the DMs. I easily
get 3-5 hot leads daily."
 7. Rotate Hashtags

Rotate your hashtags every time you post. DO NOT use the same ones over
and over again or Instagram may think you are spamming!

A HUGE piece of advice I have is to create multiple hashtag groups that you
recycle.

The more variety in hashtags you use per post the better. It’s good because
you’re mixing up the people you’re reaching and therefore expanding your
overall reach.

SPECIAL TIP:

have 10+ groups of hashtags

saved in my Notepad. I constantly
create more as I find new
hashtags to use.

Every time I post, I copy and

paste when I need to use them in
my caption and I rotate between
the groups to ensure I'm not using
the same tags too consistently
over and over again

WWW.FOLLOWERSTOCLIENTS.COM

"OMG!! Vanessa... I just hit 5k followers ... in one month!! I have used
so many lessons from your program!"
 8. Community Engagement

3 Types of accounts you should be engaging with on a weekly basis to increase

your reach and to maximize the Instagram algorithm:

01 People who follow you

Retention is important! Engage back with those who

interact with you to show you see them and you
care. Best part? Every time you reply back to them, it
helps your posts get seen since IG will see that you
have a relationship with them.

02 People with similar

accounts to you

Get in front of other people's audiences, especially

accounts that you know also have your ideal
audience that would be interested in your content,
too! Comment on their posts, and engage with their
followers in a friendly, value-based way.

03 Content on hashtags
within your niche

Follow hashtags within your niche so your feed can

show other people's content that you don't
necessarily follow. This way you can maximize your
exposure while also staying focused within your
niche.

WWW.FOLLOWERSTOCLIENTS.COM
"I created my first post to the world yesterday and I got more
engagement than I ever did, with the new hashtags and Vanessa's tips! I
hope it stays like this!"
 9. Instagram Reels

Leverage short form video to captivate your audience. These are fun and easy
to make, and are incredible with stopping the scroll while also promoting
social sharing.

Add a CTA
Add a call to action at the end of
every reel to encourage your
audience to take action

Value-based Caption
Created added value by writing a
value-based caption so there's
more than just a 15-30 second
video.

Keep to 15 seconds
15 second reels perform better
than 30 seconds because it is
perfect to reshare in an IG story
and is great for those with lower
attention span.

Leverage Tiktok
Get double return for your effort
easily by repurposing your reels to
Tiktok so you can explode your
visibility. Make sure to link your
Instagram in your Tiktok profile to
get more IG followers, too!

WWW.FOLLOWERSTOCLIENTS.COM
"I'm grateful for Vanessa's free lessons. They are gems. Vanessa's free
content alone has helped me get more post engagement, new followers,
and improve my strategy skills."
 10. Understand the IG
Algorithm

Want to know exactly how the IG algorithm works so you can be more
strategic? Here's your answer:

01 02
Interest: Does a user typically
Relationship: Does a user
engage with a specific type of
interact with you frequently? If
post? If you post similar content
so, they will see more of your
to what they like, they will see
content. So make sure to engage
more of your content
with your followers!
... So be niche!

04 03

Timeliness: Instagram values

Frequency of use: How often
recency and only shows content
does the user check Instagram? If
that is relatively new. This is why
the user is more active on
being consistent matters, so
Instagram, they will see more
always batch your content and
variety and number of content.
schedule your posts weekly.

05 06
Following: How may people does
Session time: How long does the
the user follow? If they follow a
user spend on Instagram per day? If
lot of people, they may be served
a user spends a lot of time on the
more content, or similar types of
platform, they are more likely to
content based on who they
see more posts at a time.
follow.

WWW.FOLLOWERSTOCLIENTS.COM
"I signed my first paid client today! I joined Vanessa's program and in
less than 1 month I have a client! I have 150 followers. I thought it was
going to take thousands of followers before I saw any money."
YOU LEARNED HOW TO
GET VISIBLE.
READY TO GET PAID?

We've helped thousands of content creators monetize their social

media and launch their online businesses using our proprietary
Followers to Clients System™. This free guide is only the tip of the
iceberg.

This isn't your typical training. It's a 90 minute class where I go

DEEP on THREE advanced strategies (FOR FREE) so you can walk
away with actionable steps to start a business using social media.

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