Running head: CONTENT MARKETING STRATEGY FOR LOPES ACTIVE APPAREL CO.

Content Marketing Strategy for Lopes Active Apparel Co.

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Ryan Lilien

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Grand Canyon University: MKT-462

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April 14, 2019
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CONTENT MARKETING STRATEGY FOR LOPES ACTIVE APPAREL CO.

Introduction:

Lopes Active Apparel co. is a clothing store that sells a variety of athletic wear. Lopes

Active Apparel Co. sells clothes for both men and women that have all kinds of different

demographics. It is very important for you as a company to create a content marketing strategy

for the company, so you can create a plan on how you will market your products in the future.

This plan will help bring more customers to buy your products. Content marketing strategy can

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really help bring in more consumers that are interested in athletic wear that may not know a lot

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about your company.

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Content Creation
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For Lopes Active Apparel Co. in your content creation you will want to discuss your

content and the types of clothing and inventory you have in your stores. It is very important for
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you to be specific in what you sell, so your customers will know exactly what type of products
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you have in the stores. You will also want to include all of your social media platforms that you

have, so the customers can easily look up Lopes Active Apparel Co. on your social media
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account to get a better idea of the products you sell. Clothing is really good to put up on social

media, because you can use people to show off your clothing that you carry. An example of what
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could be included for the landing page is pictures and descriptions of your new clothing line that

will be released. Another example of what could be added would be on your social media

platforms such as twitter you could use pictures and posts of consumers liking your products, and

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CONTENT MARKETING STRATEGY FOR LOPES ACTIVE APPAREL CO.

wearing your clothing. Finally, you should post special sales that Lopes Active Apparel Co. will

have on its clothing on the social media platforms, so consumers will know what sales they have

going on.

Content Management

You can manage your content through various social media channels. According to MOZ,

“Content marketing focuses on the tactics and execution—the actual creation, curation, and

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editing of content that's specifically created for the purposes of marketing” (MOZ, 2019). It is

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really important for you to manage your content, so it can be the most effective for your

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customers. The content will be managed by tracking social media posts, tracking who is
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purchasing our products, and where the customers are searching for our products. If you know
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how to manage this content, Lopes Active Apparel co. will be more successful.
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Content Archiving or Updating

The content in the marketing strategy will be achieved in multiple sources. Some of the

ways that we will get the content and updates include social media, landing pages, and personas.
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Social media marketing is an amazing way for businesses to keep solid relationships with

existing customers and to woo new ones” (Wiley & Sons, p.154). These sources are very good
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way to get your research and the information necessary to create your content marketing strategy.

Both landing pages and personas are both great ways for consumers to see the research you came

up with for your company. Landing pages is where consumers can go to look at your products.

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CONTENT MARKETING STRATEGY FOR LOPES ACTIVE APPAREL CO.

This is advertising for the company. Persona can help you know more about your customers. We

make personas based on data and research to create a profile of the customers. We can also

archive our catalog, so we have are most updated line.

Conclusion

In conclusion, there are three main points in creating a content marketing strategy. First

you have to create your content. Next you have to manage your content by various social media

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channels and marketing Most consumers are on social media, so they will be able to see your

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content better. Finally, you have to archive and update your content with the newest clothing line

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you have. You should have landing pages and personas to help you promote Lopes Active
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Apparel Co. Content marketing strategies are really important in promoting you company to
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other consumers that may be interested in purchasing some athletic wear. Consumers also may
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not know a lot about your company, so this content marketing strategy can help consumers learn

more about Lope Active Apparel Co.

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CONTENT MARKETING STRATEGY FOR LOPES ACTIVE APPAREL CO.

References

Content Marketing - The Free Beginner's Guide from Moz. (2019). Retrieved April 9,

2019, from https://moz.com/beginners-guide-to-content-marketing

Wiley & Sons, Inc., J. (2016). The Art of Digital Marketing. Retrieved April 9, 2019,

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from https://viewer.gcu.edu/4ucq7Y

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