Prc-Board Term -1

Session 2021-22
Subject- Business Studies (054)
Class- XII (Set
1) -

Time: 12 hrs. M.M:40

General instructions:
1. The Question Paper contains 3 sctions.
2. Section A has 24 questions. Attempt any 20 qucstions.
3. Scction B has 24 questions. Attempt any 20 questions.
4. Section C has 12 questions. Attempt any 10 questions.
5. All questions carry equal marks.
6.There is NO negative marking.
Section- A
Rcad the following text and answer the questions (1-4) on the basis of the some:
is to
Sana is the branch manager of ABC Handicrafts Pvt. Ltd. The company's objective
promote the sales of Indian handloom and handicraft products. It sells fabrics,
furnishings, ready mades and household items are made out of traditional Indian
fabrics.

Sana decides quantities, variety, colour and texture of all the above items and
thhen
a team of
allocates resources for their purchase from different suppliers. She appoints
designers and crafts people in the company, who developed some {Prints for bed covers
in bright colour on silk. Although the products looked very attractive and impressive,
they
were relatively expensive on the front of affordability for an average custo mer.
Sana suggested that they should' keep the silk bed covers for special festive occasions and
offer the cotton bed covers on a regular basis to keep costs under control.
1. "She appoints a team of designers and eraftspeople in the company, who developed
prints for bed covers in bright colour in silk. ". Which function of management is
highlighted in this context.
(a) Controlling (b) Staffing
(c) Planning (d) Directing
2. Inthe above case "company's objective is to promote the sales of Indian handloom
and handicraft products." Which feature of management is highlighted in these
Lines.
The above line focus on which feature of management?
(a) Management is an intangible force
(6) Management is a goal oriented process
c) Management is pervasive in nature
(d) Management is a continuous process
5 With reference to the above case, at which level of management Sana is working?
(a)Lower level (b) Top level
(c) Middle level (d) Shop floor
A. "Sana suggested that they should kecp the silk bed covers for special festive
occasions and offer the cotton bed covers on a regular basis to keep costs under
control.
Which function of management is highlighted in this context?
(a) Controlling (b) Staffing
(c) Organising d) Planning
 some:
the questions (5-8) on the basis of the
Kead the following text and answer Limited'
post of Marketing Manager in "Bhagwati
r Suresh Rana got appointed on the
Soon after his entry, he identified the weak points
in the Marketing
Department.

Immediately, he started worlking on these points.

First of all, he noticed that the company had only10% its.
of Market Share, From his view
it to 20% .To achieve this
point this percentage was too small. He decided to increase
target,he prepared a list of all the activities to be done. Mr Rana was
aware that in order
to get the Competitive Advantage the design of the company's products will
nave to be
made attractive. He gave a special attention to it. He continued to seek the help
or the
specialists to complete this job.
Mr Rana noticed that in the production of the company there was absence ot unitormity
and consistency .This is why there was a lot of need for the Inspection, Testing and
Evaluation of the company's production. He took this issue seriously. Besides, in order to
remove the complaints off the customers, he established a special centre. In this way,
within a few days, an improvement in the performance of the Marketing Department
began to be visible.
5. The Marketing Manager decided to increase the company's Market share from 10%
to20%
Identify this function of Marketing.
(a) Branding (b) Promotion
(c) Marketing planning (d) Standardisation and grading
6. Identify the job of marketing done by Mr Rana to get the Competitive Advantage.
(a) Product designing and development (b) Marketing planning
(c) Standardisation and grading (d) Customer support service
7. Which Marketing must have been done by the Mr Rana to bring about
and consistency in the company's production?
uniformity
(a) Product designing and development (b) Marketing planning
(c) Standardisation and grading8 (d) Customer support service
B. A special' centre was established by the Marketing Manager in order to
remove
the customers' complaints. Identify this Marketing function.
(a) Product designing and development (b) Market in planning
(c) Standardisation and grading (d) Customer support service
Read the following text and answer the questions {9-12) on
the basis of the same:
The name and taste of Coca-Cola is known to almost each
and every individual in India as
well as throughout the world. This carbonated soft drink holds
the most market share
in the soft drink market and got itself a special seat in
each and every gathering. The
Coca-Cola Company has on occasion introduced other
cola drinks under the Coke name.
The most common of these are Diet Coke, along with
others including Caffeine free
Coca-Cola, Diet Coke Caffeine free, Coca-Cola Zero Sugar, Coca-
Cola Cherry, Coca-Cola
Vanilla and the list goes on. It has capitalised on each and
every opportunity to market
itself effectively and place itself in the middle of every gathering
The main reason for such an outstanding placement of product goes to
the way they
have established the connection between every occasion and the need for Coke
to be
present there, product design and creative advertising.
 e context of the above given case, identify one valid importance of Business
Environment.
a) Enables a firm to identify opportunities and getting first mover advantdge
(b) Uncertainty
(c) Delay in action
(d) Pervasive function
10. Identify the feature of Business Environment which The Coca-Cola Company
managed to get in their favour.
(a) Complex (b) Specific and general forces
c) Futuristic (d) Mental Exercise
11 Which business environment did Coca-Cola majorly tap into?
(a) Technological Environment (b) Social Environment
c) Political Environment (d) Economic Environment
12. Which of the following is not a product of COCA-COLA?
(a) Diet Colke Caffeine free (b) Coca-Cola Zero Sugar
c) Coca-Cola Avocado (d) Coca-Cola Cherry
13. Match the various "Elements of Promotion Mix in Column-I with their respective
statements in Column-lI:

Column 11 Column 2
Advertising (i) It is a one-way method of promotion.

Publicity (ii) A producer does not make any effort for it.

Personal Sclling i) In it, a direct face-to-face dialogue takes place.

(a) (ii).(i).0 (b) 0i).Gii)

() i),i).(ii) (d) (ii), (i).Gi)

14. Match the various stages of Planning Process' in Column-I with their respective
statements in
Column-:
Column 1 Column 2

d Selecting an
alternative
This is the point of real decision malking.

Evaluating (ii) At this stage, pros and cons of each

alternative cour'se alternative is to be analysed.
Developing (ii) Assumptions are the base material upon
premises which plans
are to be drawn.

(a) (ii). (ii), (6) (b) (i). i),(ii)

(c) i). (i). (i) (d) (). (i).(ii)
 (n the following
questions:
nOose and write the correct option offering
ethical beauty brand famous for
and
15. Beauty Products Ltd' is a natural women. The company
uses plant based
for men and country. It not only
Organic beauty products
products and is the No.1 beauty brand in the
dterials ior its also believes in overall protection
of the planet.
satisties its customers but
management philosophy being followed by Beauty
dentity the marketing
Products Ltd.
(a) Product concept (b) Production concept

c) Marketing concept (d) Selling concept

16. opened her Own travel agency, sometime back.
She assigned work to her
Atd of air plane,
three employees in the following manner 'Shreya, you are incharge
booking.
rain and bus reservations'. 'Ankit, you will take care of accommodation
Sahil, you will keep track of online queries and credit card payments. want
|

regular reports from the three of you.

ldentify the concept of management discussed above.
(a) Decentralisation (b) Delegation
(c) Centralisation (d) Organisation structure
17 refers to the important decision related to to the product such as
quality, design, branding,, packaging labelling, etc.
(a) Marketing
(b) Product Mix
(c) Promotion Mix
(d) Marketing
18. "All other managerial functions are performed within the framework of the plants
drawn. Thus, it can be said that planning proceeds other functions." This statement
describes which function of planning?
(a) Planning focuses on achieving objectives.
(b) Planning is pervasive
(c) Primacy of planning
(d) planning is futuristic
19. "Accurate focus become essential for successful plans." Identify the step of one of
the functions of management highlighted above.
(a) Setting objectives
(b) Follow up action
(c) Developing premises
(d) Implementing the plan
20. A company has its registered office in Delhi, the manufacturing unit at Gurugram
and marketing and# sales department at Faridabad. The company manufactures
consumer products. Which type of organisational structure should it adapt to
achieve its target?
(a) Informal structure
(b) formal structure
 c) divisional structure
(d) functional structure
21. which ot the following importance
of organising stimulates creativity amOng tne
managers?
(a) Development of personnel
(b) Optimum utilisation of resources.
(c) Expansion and growth
(d) None of the above
22 It refers to the obligation of a subordinate to properly perform the assigned duty."
What element of delegation is been explained in the above statement?
(a) Authority
(b) Responsibility
(c) Accountability
(d) None of these
23. The top level manager has asked the production manager to achieve a target
production of 2000 units in a month. But he does not give him the authority and
holds the decision- making powers. Identify the concept used in the case.
(a) Delegation
(b) Centralisation
(c) Decentralisation
(d) Divisional
24. To see whether plans are being implemented and activities are being performed
according to the schedule, is a step of planning process. Identify the step.
(a) Setting objectives
(b) Implementation of plans
(c)follow up
(d) Developing premises

Section B

25 is called marketer.
(a) Satisfaction Seeker
(b) Satisfaction provider
(c) Seller
(d) Service provider
26. Brand or a part of brand that is given legal protection is called
(a) Brand Mark
(b) Trade Mark
(C) Brand
(d) Brand Name
 statements are given-one labelled Assertion
to 32, two to these questions
For guestion numbers 27 the correct amber
Reason (R). Select
A) and tlhe other labelled below.
given
from the codes (a), (b}, (¢) and (d)as of A.
and R is the correct explanation
(a) Both A and R are true of A.
(b) Both A and R are true but is not
R the correct explanation

(c) A is true but R is false.

(d) A is false but R is true.

27. Assertion(A) "Unity of Command' prevents dual subordination.

one and only one boss for
Reason (R: According to Fayol, there should be
every individual employee.
28. Assertion(A) Decentralisation is an optional policy decision.
Reason (R) Decentralisation is done at the discretion of the lower level
management.
29. Assertion (A) : Planning is purposeful.
Reason (R): Planning has no meaning unless it contributes to the achievement
of predetermined organisational goals.
30. Assertion (A) : The organisation structure of a business unit is not shown in an
organisation chart.
Reason (R) An organisation structure provides the framework which enables
the enterprise to function as an integrated unit.

31. Assertion(A) Planning may not work in a dynamic environment.

Reason (R) It becomes difficult to accurately assess the future happenings in
the continuously changing environment.

32 Assertion(A) Marketing is not merely a post-production activity.

Reason (R) Marketing includes many activities that are performed even before
goods are actually produced and continue even after the goods
have been sold.

Choose and write the correct option in the following questions:

33 According to the traditional point of view is calld 7market.
(a) Actual Buyer (b) Possible Buyer
(c) The group of actual and possible buyers (d) Special Place

34 She/He keeps machines, materials, tools, etc, ready for operations by concerned
workers'. Whose work is deseribed by this sentence under functional foremanship?
(a) Instruction Card Clerk (b) Repair Boss
(c) Gang Boss (d) Route Clerk
35. Centralisation refers to:
(a) Retention of decision-making
authority
(b) Dispersal of decision-making
authority
(c) Creating divisions as profit
centres
d) Opening new centres or branches

36. is the essence of Planning.

(a) Organising (b)Controlling
(c) Forecasting (d) Directing

37 With the on set of the thought of producing a thing the process of starts.
(a) Buying (b) Selling
(c) Marketing (d) Producing

38. Span of management refers to:

(a) Number of managers
(b) Length of term for which a manager is appointed
(c) Number of subordinates under a superior
(d) Number of members in top management

39 "More delegation of authority helps managerial development'. Out of the following

with which is this statement related to?
(a) Delegation (b)Decentralisation
(c) Centralisation (d) All of these

40. is the central point in the marketing philosophy.

(a) Customer's satisfaction (b) Customer's wel fare
(c) Quality of the Product (d) Quantity of Product

41 Which one of the following is not a step of planning

(a) To-forecast (b) Establishing objectives
(c) Valuation of objectives (d) Induction of employees on the job

4L. is the transfer of authority from superior to subordinate, entrustment

of responsibility and creation of accountability of performance.
(a) Decentralisation (b) Supervision
(c) Delegation (d) Direction
43. Business environment differs from country to country, region to region as political
conditions and cultures are different in dilferent countries. Which feature of the
business environment is being highlighted in the above statement?
(a) Uncertainty (b) Relativity
c) Dynamic (d) Specific and general forces
 economic environiment:
an element of
44. Which of the following is not
(a) Gross Domestic product
(6) Money supply in the economy
(c) Constitution of the country
(d) Monetary policy of the country

using organic food, bottled water and food

45. reople in urban areas are extensively
Supplements. It is an example of_ environient.
(a) Legal
(b) Political
(c) Economic
(d) Social
46. The company recently imported 20000 units of best quality
Oxymetres to test the
of profit
Oxygen levels with the help of a chip based machine, with the motive
maximisation."
Which marketing philosophy have been adopted by Apurv Ltd.?
(a) Production concept.
(b) Selling concept.
(c) Product concept.
(d) Marketing concept.
47. Which one of the following is not the importance of the Management
(a) Helps in achieving group goals
(b) Increases efficiency
c) Creates a dynamic organisation
(d) Develop Property of the managers
48 Management is multidimensional indicates
(a) Management of People
(b) Management of Work
(C) Management of Operation
(d) All of the above
Section-C
49. GST billpass by the government in 2016 is the part of . ..Environment for
a business.
(a) Political (b) Social
(c) Legal (d)Economic
50. "Panchayats in our country have been given more powers to decide and spend
funds granted to them by the government for welfare of villages." Identify the
principle of management highlighted in the statement.
(a) Equity (b) Centralisation and Decentralisation
(c) Authority and Responsibility (d) Espirit De corps
51. Which principle
is an extension of
harmony not discord:
(a) Cooperation
not individualism
(b) Espirit de Corps
c) Initiative
(d) Discipline

52.Packets of cigarettes carry the statutory warning 'Cigarette smoking is injurious

to health' is an example
of
(a) Political Environment
(b) Legal Environment
(c) Technological Environment
(d) Social Environment

53. "Each individual in the organízation must know who he has to take orders from and
to whom he is accountable." What process of organising is highlighted in this line?
(a) Division of work
(b) Departmentalisation
(c) Assigning duties
(d) Establishing a reporting relationship.

54. "The research and development of COVID-19 vaccine depends on the technology
available in the country and political willingness to spend the public funds and
resources on such research." Which feature of Business environment is highlighted
here?
(a) Relativity
(b) Uncertainty
(c) Complexity
(d) Dynamic

55. Ram Vilas, the chairperson of Met Lapp Foundation (Non-Profit Organisation)
believes that objectives of foundation can be achieved, without a proper
management system. Which characteristic of management is overlooked in the
given case?
(a) Management is an intangible force
(b) Management is Pervasive.
(c) Management is a goal-oriented process
(d Management is a continuous process.

56 ABC group of companies decide to donate 3% of its profits to Child Rights and You'
(CRY) for improving the condition of children in India. This initiative by the
company was highly appreciated by the public and their sales increased by 10%,
ldentify the objective in the given lines.
(a) Social.
(b) Organisational.
C) Personal.
(d) None of These.
 by
objective of marketing department is to increase sales
In an organisation, the to offer
57
discounts. lHowever the finance department is reluctant
10% by offering
discounts as it means loss of revenue. ldentity it.
bencfits of coordination helped to resolve the conflict
One of the
(a) Growth in Size
(b) Specialisation
(c) Functional differentiation
(d) Both a and c

58. Top level management spend more time on:

(a) Directing.
(b) Organising.
(c) Controlling.
(d) Planning

59. Arrange the following in correct sequence

i) Staffing.
ii) Directing.
ii) Planning.
iv) Organising.

(a) iv).i).(i).0)
(b) (i).(ii).(iv).(ii)
(c) (i).).(iv),(ii)
(d) (ii),(iv),0),(ii)

60. For delegation to be effective it is essential that responsibility be accompanied with

necessary:
(a) Authority
(b) Manpower
(c) Incentives
(d)Promotions