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    Swot Analysis of Barilla

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    Fernando Dextre Polo
    Barilla has strengths in well-organized distribution, being a symbol of tradition in pasta manufacturing with a variety quality products and good market position. However, weaknesses include bad internal communication, lack of publicity, temperature and humidity issues during manufacturing, and fast changing demand. Opportunities exist to improve distribution methods, expand product lines, communication strategies, and market position, while threats include competitive pricing and marketing strategies and volatility in raw material costs.

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    Swot Analysis of Barilla

    Uploaded by

    Fernando Dextre Polo
    440 views7 pages
    Barilla has strengths in well-organized distribution, being a symbol of tradition in pasta manufacturing with a variety quality products and good market position. However, weaknesses include bad internal communication, lack of publicity, temperature and humidity issues during manufacturing, and fast changing demand. Opportunities exist to improve distribution methods, expand product lines, communication strategies, and market position, while threats include competitive pricing and marketing strategies and volatility in raw material costs.

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    swot analysis

    Original Title

    Barilla

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    Barilla has strengths in well-organized distribution, being a symbol of tradition in pasta manufacturing with a variety quality products and good market position. However, weaknesses include bad internal communication, lack of publicity, temperature and humidity issues during manufacturing, and fast changing demand. Opportunities exist to improve distribution methods, expand product lines, communication strategies, and market position, while threats include competitive pricing and marketing strategies and volatility in raw material costs.

    Copyright:

    © All Rights Reserved
    Download as ODP, PDF, TXT or read online from Scribd
    Download as odp, pdf, or txt
    440 views7 pages

    Swot Analysis of Barilla

    Uploaded by

    Fernando Dextre Polo
    Barilla has strengths in well-organized distribution, being a symbol of tradition in pasta manufacturing with a variety quality products and good market position. However, weaknesses include bad internal communication, lack of publicity, temperature and humidity issues during manufacturing, and fast changing demand. Opportunities exist to improve distribution methods, expand product lines, communication strategies, and market position, while threats include competitive pricing and marketing strategies and volatility in raw material costs.

    Copyright:

    © All Rights Reserved
    Download as ODP, PDF, TXT or read online from Scribd
    Download as odp, pdf, or txt
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    Swot analysis

    of Barilla
    Strengths
    • Well organized distribution
    • Symbol of tradition
    • Quality in pasta manufacturing
    • Big variety of products
    • Good market position
    •
    Weaknesses
    • Bad communication inside
    • Not much publicity
    • Temperature and humidity in process of the
    different kind of pasta
    • Fast demand changes
    • No collaboration from distributors with
    data
    •
    Opportunities
    • To have a better distribution method (JITD)
    • More types of products
    • Improve communication and strategies inside
    • Expand market position
    •
    •
    Threats
    • Competitors prices
    • Raw materials price can change
    • Competitors publicity strategies
    Swot analysis – JITD
    Just In Time Distribution
    Strengths Weaknesses
    • Better forcasting system • Not easy to convince all distributors to join
    • Controlled manufacturing of products the JITD program and change their internal
    process.
    • Fullfillment of orders
    • Investment to provide technology to their
    • Anticipated demand swings distributors
    • • Hire new employees

    Opportunities Threats
    • More inventory space for distributors • Internal sales-organization making obstacles
    • Reduce cost of distribution and to worsen the system
    manufacturing •
    • Sales increase •

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