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4.
The impact of the Covid-19 crisis on e-commerce
purchases In a context of slowing economic activity, COVID-19 has led to a surge in e-commerce and accelerated digital transformation.As lockdowns have become the new norm, businesses and consumers are increasingly "going digital," providing and buying more goods and services online, taking the share of e-commerce in global retail from 14% in 2019 to around 17% in 2020. These and other results are presented in several reports from different institutions around the world, COVID-19 and E-Commerce: A Global Review, from UNCTAD and deTrade for all partners, reflecting the powerful transformations of global and regional industry recorded throughout 2020.The study is also based on the results of an online survey conducted during the month of November 2020 among 1,645 people making purchases on the Internet as a professional example (last purchase less than 6 months for 98 %). The questionnaire was sent to customers of the following B2B retail and e-commerce brands, members of Fevad: Agrizone.net, Bruneau.fr, Jpg.fr, Mabeo-direct.fr Tereva-direct.fr, Manutan.fr, Maxiburo.fr, Raja.fr, Ldlc-pro.com, Ugap.fr, Cdiscount Pro, Onedirect.fr, Boxtal.com, Legallais.com, Frankel.fr, Pro.carea-sanitaire.fr, Voussert.fr. The structure of the sample, the profile of the respondents 90 % proceed to transactions on sites, applications or e-commerce solutions, 10% are only prescribers for B2B purchases. 27% are business managers (including self-employed and liberal professions), 9% are directors or managers of entity, department or department and 8% are directors, purchasing managers or general services 53% work in TPEs (less than 10 employees), 36% in SMEs (10 to 249 employees) and 11% in GE / ETI (250 or more employees). Main sectors of activity of the clients surveyed: Construction (21 %), Services (17 %), Industry (12 %), Commerce (11 %), Public service (8 %), Health (6 %), Agriculture (6 %), these results are presented by the graph below: it can be seen that from a sectoral point of view, it is in agriculture, commerce and in the health sector that we find the highest proportions of buyers who have increased their orders on the Internet, it is in industry and the public sector that the rates are the lowest.
