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    Cred New Digital Marketing Strategy 101

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    NALIN.S 19111423
    Cred is developing a new digital marketing strategy that focuses on Instagram influencer marketing. Instagram has over 1 billion active users, many of whom are younger generations between ages 18-34 that account for 71% of Instagram's user base. Influencer marketing is an important strategy for linking users to a brand's products and establishing engaged customer relationships. Some key benefits of using Instagram for influencer marketing include that it allows for more organic interactions between influencers and consumers and helps build personal and authentic relationships between influencers and their audiences.

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    Cred New Digital Marketing Strategy 101

    Uploaded by

    NALIN.S 19111423
    68 views3 pages
    Cred is developing a new digital marketing strategy that focuses on Instagram influencer marketing. Instagram has over 1 billion active users, many of whom are younger generations between ages 18-34 that account for 71% of Instagram's user base. Influencer marketing is an important strategy for linking users to a brand's products and establishing engaged customer relationships. Some key benefits of using Instagram for influencer marketing include that it allows for more organic interactions between influencers and consumers and helps build personal and authentic relationships between influencers and their audiences.

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    Cred is developing a new digital marketing strategy that focuses on Instagram influencer marketing. Instagram has over 1 billion active users, many of whom are younger generations between ages 18-34 that account for 71% of Instagram's user base. Influencer marketing is an important strategy for linking users to a brand's products and establishing engaged customer relationships. Some key benefits of using Instagram for influencer marketing include that it allows for more organic interactions between influencers and consumers and helps build personal and authentic relationships between influencers and their audiences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    68 views3 pages

    Cred New Digital Marketing Strategy 101

    Uploaded by

    NALIN.S 19111423
    Cred is developing a new digital marketing strategy that focuses on Instagram influencer marketing. Instagram has over 1 billion active users, many of whom are younger generations between ages 18-34 that account for 71% of Instagram's user base. Influencer marketing is an important strategy for linking users to a brand's products and establishing engaged customer relationships. Some key benefits of using Instagram for influencer marketing include that it allows for more organic interactions between influencers and consumers and helps build personal and authentic relationships between influencers and their audiences.

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    Cred new digital marketing strategy:

    Instagram Influencer:

    With over one billion active users on the network and over 500,000 of them using it every day,
    it's no surprise that social media influencers rely on Instagram as their major platform. While
    Instagram currently trails Facebook in terms of social media engagement, it has become a social
    media utopia for younger generations. These age groups (ages 18-34) account for 71 % of
    Instagram's active handler base. Instagram is where engaged users go to be influenced. Facebook
    has conducted research and discovered some promising findings for the platform.

    Brand-direct communication, such as influencer marketing initiatives, is an important strategy


    for linking users to a brand's voice and products. This marketing technique is the first stage in
    establishing an engaged relationship with customers for a variety of products. To take it a step
    further, 87 percent of active Instagram users did the following activities after engaging with
    product-related content. For a few reasons, I believe marketers are more interested in posts than
    stories:
     Posts are permanent, whereas Instagram Stories are only temporary.

    • Instagram Posts are more easily accessible;

    • There are more metrics available for Instagram Post routine.

    • It's easy to track activity on Instagram posts through likes, comments, and shares.

    While photo material is still far more popular than video content, the popularity of Instagram
    stories and IGTV is driving up video content.

    Benefits of Using Instagram as Your Influencer Marketing Platform

     It’s more organic. 

    While Instagram advertising are still useful in influencer marketing techniques, influencer
    content on Instagram is a major source of organic traffic. Consumers can interact with
    influencers in a variety of ways, including real-time material like Instagram Stories or Live, as
    well as high-quality postings with photographs or videos. Instead of engaging with a single
    advertisement, customers can engage with content that interests them. This implies that your
    brand ambassadors, or influencers, can utilize their creative license to incorporate your product
    into their daily life, promoting it in whichever medium they see suitable.

     It’s personal.

    Because the connection between influencers and their audience is intimate, Instagram is one of
    the ideal sites for influencer marketing. When it comes to influencer marketing, the key to
    success is to build a true, authentic, and engaging relationship. Having a brand ambassador on
    Instagram shows your followers that you're a well-known and reliable business. Influencers and
    their followers can have a lot of dialogues, which brands aren't aware of. The influencer, on the
    other hand, is later addressing questions and encouraging their followers to shop for your brand.

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