Inspiring

your
Creativity
 Our Vision
CLICK to watch the 90-Second demo movie

• Inspire the creativity of the next billion digital artists

• People will enjoy the thrill of creating stunning effects on their phones and tablets
• The dedicated FotoArtists user chat forum are encouraged to create, share & print their photo art
• FotoArtists will be excited to see our monthly new effects, based on my tried and tested portfolio

• Driven by my creative passion, I’ve been creating photo effects

for desktop photo enthusiasts for over 20 years.
• My detailed insight into both the technical & creative customer
passions drives our roadmap. I know this space.

CEO Gavin Phillips

 Problems
Company with Photo
Product Apps
and Vision
in the Creative Landscape

* Lacking stunning imagery & effects that ignites

peoples imagination
* Missing creative involvement for the user – a lot of boring
1-click effects
* Forcing users onto expensive subscriptions that
many people will not pay for. There’s a smarter way,
see our revenue streams slide.
 The FotoArtist Solution
Stunning effects that people LOVE!

Finger Painting Evolution

© Copyright Company Name Presentation title in footer 5
 FotoArtist Printing Model
Disrupting the greeting card, photo printing and gifting markets

Traditional Business Model The Fotoartist Model

MoonPig, Funkeypigeon etc
Build our customer
base from selling
Spend millions in amazing photo effects
advertising trying to
get customers.
A Money pit Once we have enough
customers, then we offer
the printing
Start to get some
customers.
Two advantages with Fotoartist.
1. Users can apply Fotoartist’s
Hope to make enough effects to their photos for
money before going printing.
bankrupt. Moonpig 2. They can order prints and gifts
nearly went bankrupt twice. directly from Fotoartist
 FotoArtist Solution
Stunning effects that people LOVE!
Reflections 50 FanterSea Sets – Users drag drop their
photos into our exclusive underwater sets!
 FotoArtist Printing
We will offer photo printing and custom card designs within 6-12 months.
Users can apply the effects in FotoArtist to create personalized cards & gifts.

Graphical elements can be

moved around or turned off.
 Revenue Streams
Initial revenue will come from In App purchases of
Photo Effects. Photo printing will be next when the numbers are right

After 12 to 18 months. Offer a In app photo effects offered every

stock photo service. Very low 6. Stock 2-4 weeks as a one off payment, no
entry cost. Photo Service 1. In App subscription for the effects. 20 lined up.
Purchase

After 9-15 months.

We hire professional
Graphic Artists to teach our 5.Learning
Channel 2. Photo
customers cool new creations Printing Photo printing offered in
using Fotoartist. Fee of £1.49 6 to 9 months.
per month.
4. API
Licenced 3. Greeting
Effects Cards
Offer Fotoartist’s effects to other & gifting Offer custom greeting cards
networks, like Snapchat, and photo gifting. In approximately
Instagram etc. 9 to 15 months.
 Market Opportunity
1.8 billion photos uploaded to Social Media daily

Top 10 photo editing apps earned

between £120 to £170 Million in 2018.
Revenue Instagram earned £3.1 B from advertising
in 2017. * Without any printing revenue.*

For the top 10 Apps, it’s around 200 million monthly users.
Active Users Instagram has 800 million monthly users.

Market Size £1 B to £2 B . 1 to 2 B + potential users.

 Market Acquisition Channels

Targeted micro influencers on

YouTube, Instagram &
Dozens of press release stories Press Snapchat. Between 20,000
about Fotoartist. Releases Micro to 100,000 followers.
Influencers

Facebook
Over 200 photo related Targeted
Facebook groups. App and
newsfeeds & photo editing
groups review blogs/ Busy websites and blogs
websites that service creative people.

Sharing the
effects via Creative
API’s Networks Networks like ‘Mighty Deals’ have
This could be monetized, or a a million + creative peoples emails.
way for us to increase our Price per install is negotiable.
user base.
 The Team So Far
Founders

Gavin Phillips CEO Ian Byland COO Martyn Knight CFO

Over 20-years in the Industrial design Financial and
photo editing with 25 years business expert.
space. Selling and experience in
marketing as well. product
development.

Contractors

Ben Swift Kelly Bolton

App development. Social Media
Marketing guru.
 The Ask

Allocation of funds
• Amount - £200k • Development costs per effect - £3K to 7k
• Equity - 25% • Anticipate requiring 3 effects within
2-3 months
• Valuation - £800,000 • Build time per effect 2-4 weeks

• Valuation based on … • Marketing spend - £3K-5k per month.

* Market Size
* Disrupting the printing and gifting market
* Proven best-selling photo effects for the App
* Proven revenue streams of in app purchases and
photo printing and the greeting card business
* Gavin Phillips as a leader in selling and marketing
into the photo effects editing space.
 Join us on this incredible journey that will transform digital
imaging on Smartphones Worldwide!

Contact Information
Gavin Phillips - CEO
07738 284330
photoshopgav@gmail.com

Ian Byland - Co-Founder

07930 179943
ian@envisageindustries.com

© Copyright Company Name Presentation title in footer 15

Disclaimer
This document has been prepared by Fotoartist Ltd and is supplied to you in the strictest confidence and for the sole purpose of discussing strategy with colleagues. It is for internal use only and its conten
ts must not be copied, divulged to, or discussed with, any third party or person not directly connected with developing strategy. The content of this promotion has not been approved by an authorised per
son within the meaning of the Financial Services and Markets Act 2000. Reliance on this promotion for the purpose of engaging in any investment activity may expose an individual to significant risk of losi
ng all of the property or other assets invested.

If you are in any doubt about the contents of this document, you should consult a person authorised under the Financial Services and Markets Act 2000 who specialises in advising on the acquisition of sha
res and other securities. This information memorandum has been produced purely for the purpose of assisting the Directors to assess investor appetite for Fotoartist Ltd and its business. No application ha
s been made for shares of Fotoartist Ltd to be admitted to trading on any investment exchange.

PURPOSE OF DOCUMENT
This document (the “Information Memorandum”) has been prepared by the Directors of Fotoartist Ltd (“Fotoartist” or the “Company”). It is being distributed to a limited number of recipients for the sole
purpose of assisting the Company to obtain views on the business, and to assess investor appetite for financing Fotoartist. Qualified recipients (being people who satisfy the requirements described below
) are invited to notify the Company Secretary if they would wish to proceed with a further investigation of the proposals to raise finance for the development of the business (the “Fundraising”) were they
given the opportunity to do so.
Whilst this document does not invite investment, the Directors draw readers’ attention to the fact that any investment in a company such as Fotoartist carries high risks as well as the possibility of high re
wards. An investment in Fotoartist would be highly speculative and potential investors should be aware that no established market exists for the trading of securities in Fotoartist. Before making any inves
tment decision concerning Fotoartist, potential investors are strongly advised to take advice from a person authorised under the Financial Services and Markets Act 2000 (“FSMA”) who specialises in advisi
ng on investments of this kind.

QUALIFIED RECIPIENTS
This Information Memorandum has not been approved for the purposes of Section 21 of the Financial Services and Markets Act 2000 ("FSMA") and is only being distributed to (and may only be read and r
esponded to by) persons who satisfy any of the following criteria:
(a) investment professionals, being persons having professional experience in matters relating to investments, pursuant to Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion
) Order 2005 (the "Financial Promotion Order");
(b) Members of the relevant company as described in Article 43 of the Financial Promotion Order;
(c) Certified high net worth individuals as described in Article 48(2) and 48(3) of the Financial Promotion Order;
(d) High net worth companies or other persons qualifying under Article 49(2) of the Financial Promotion Order; and
(e) Certified sophisticated investors as described in Article 50(1) or 50(A) of the Financial Promotion Order.
The requirements that must be met for a person to qualify as a member of one of the categories of person listed in (a) to (e) above are set out in Articles 19(5), 43, 48(2) and (3), 49(2), and 50(1) or 50(A) re
spectively of the Financial Promotion Order. This Information Memorandum is only directed at persons falling within one or more of the categories listed in (a) to (e) above, and any investment opportunit
y to which this document may apply will be available to such persons only. In particular, applications or offers to invest will not be accepted or considered from any person purporting or claiming to fall wit
hin either of the categories described in (c) or (e) above unless that person has previously signed, respectively as the case may be, a valid and current certificate of the kind described in Article 48(3) of the
Financial Promotion Order or a certificate and signed statement as described in Article 50(1) of the Financial Promotion Order.
Disclaimer
IMPORTANT NOTICES
Confidentiality
This Information Memorandum and any additional information relating to the Fundraising whether given orally or in writing or in electronic form, ("Additional Information"), has been prepared for infor
mation purposes described on the front cover only. Receipt of this document deems acceptance of the obligation not to disclose any confidential information contained in the Information Memorandum.
References in this document to the "Information Memorandum" shall, unless the context otherwise requires, be deemed to include references to the Additional Information. The Information Memorandu
m is confidential and may be used only for the purposes set out in this document and shall in all respects be dealt with strictly in accordance with its terms.

No reliance
The Information Memorandum has been prepared by the Directors and its contents have not been verified and it does not purport to be all-inclusive or to contain all the information that a provider of eq
uity may desire in deciding whether or not to offer to support the Fundraising. Each recipient of this Information Memorandum must make its own investigation and assessment of the Fundraising. The In
formation Memorandum includes certain statements, opinions, estimates, forecasts and projections provided by the Directors in respect of the expected future performance of Fotoartist. Such statement
s, opinions, estimates, forecasts and projections reflect various assumptions concerning future results, which may or may not prove to be correct. No representation, warranty or undertaking, express or i
mplied, is or will be made or given in relation to the truth, accuracy or completeness of the Information Memorandum and no responsibility or liability is, or will be, accepted by the Directors or the Comp
any or the directors of the Company, or any of their respective officers, employees, agents or advisers in relation thereto. In particular, but without limitation, no representation or warranty is given as to
the achievement or reasonableness of future projections or the assumptions underlying them, the targets, valuation, opinions, prospects or returns, if any. Only those particular representations and warr
anties that may be made to the providers of equity in the Fundraising in a definitive written agreement shall have any legal effect.
In furnishing this Information Memorandum, neither the Directors nor the Company undertake any obligation to provide the recipient with access to any Additional Information or to update or to correct
any inaccuracies, which may become apparent in the Information Memorandum or any Additional Information made available.

Forward-looking statements
This document contains forward looking statements, including, without limitation, statements containing the word “projection”, “forecast”, “plan”, “intend”, “target”, “strategy”, “believe”, “anticipated”
, “expect” and similar expressions. Such forward looking statements involve unknown risk, uncertainties and other factors which may cause the actual results, financial conditions, performance or achieve
ment of Fotoartist, or industry results to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. Factors that might cause s
uch a difference include, but are not limited to, those discussed in “Risk Factors” set out in this document. Given these uncertainties, prospective investors are cautioned not to place any undue reliance o
n such forward-looking statements. The Directors disclaim any obligation to update any such forward-looking statement in this document to reflect future events or developments.

No invitation to invest
This Information Memorandum is not intended to form the basis of a decision to support the Fundraising or any other investment decision and does not constitute an offer to sell Fotoartist or any securiti
es in Fotoartist and does not constitute any form of commitment or recommendation on the part of the Directors or the Company. Neither the Information Memorandum nor any Additional Information
will form the basis of any contract. A proposal regarding any Fundraising will only give rise to contractual obligations on the part of the Directors when a definitive agreement has been executed.