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    On Moments Coffee With Anika Tasnim Esha Presented by Ananda TV

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    এ.বি.এস. আশিক
    - The document discusses a 30-day TV program on Ananda TV called "Moments Coffee with Anika Tasnim Esha" hosted by Bangladeshi model Anika Tasnim Esha to promote Moments Coffee shops. - It outlines marketing activities for Moments Coffee shops including loyalty programs, on-premises advertising, promotions, and digital/social media. The target audience is listed as private university students, business professionals, and others. - The budget for the TV program is 150,000 Taka and aims to appeal 300 audience members 3 times per day to increase sales and brand awareness of Moments Coffee.

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    On Moments Coffee With Anika Tasnim Esha Presented by Ananda TV

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    এ.বি.এস. আশিক
    54 views4 pages
    - The document discusses a 30-day TV program on Ananda TV called "Moments Coffee with Anika Tasnim Esha" hosted by Bangladeshi model Anika Tasnim Esha to promote Moments Coffee shops. - It outlines marketing activities for Moments Coffee shops including loyalty programs, on-premises advertising, promotions, and digital/social media. The target audience is listed as private university students, business professionals, and others. - The budget for the TV program is 150,000 Taka and aims to appeal 300 audience members 3 times per day to increase sales and brand awareness of Moments Coffee.

    Original Title

    Abu Bakar Siddique

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    - The document discusses a 30-day TV program on Ananda TV called "Moments Coffee with Anika Tasnim Esha" hosted by Bangladeshi model Anika Tasnim Esha to promote Moments Coffee shops. - It outlines marketing activities for Moments Coffee shops including loyalty programs, on-premises advertising, promotions, and digital/social media. The target audience is listed as private university students, business professionals, and others. - The budget for the TV program is 150,000 Taka and aims to appeal 300 audience members 3 times per day to increase sales and brand awareness of Moments Coffee.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    54 views4 pages

    On Moments Coffee With Anika Tasnim Esha Presented by Ananda TV

    Uploaded by

    এ.বি.এস. আশিক
    - The document discusses a 30-day TV program on Ananda TV called "Moments Coffee with Anika Tasnim Esha" hosted by Bangladeshi model Anika Tasnim Esha to promote Moments Coffee shops. - It outlines marketing activities for Moments Coffee shops including loyalty programs, on-premises advertising, promotions, and digital/social media. The target audience is listed as private university students, business professionals, and others. - The budget for the TV program is 150,000 Taka and aims to appeal 300 audience members 3 times per day to increase sales and brand awareness of Moments Coffee.

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    Assignment

    On
    Moments Coffee with Anika Tasnim Esha presented by Ananda TV.
    Course Title: Advertising & Promotion
    Course Code: MKT 6163/660
    Section: (1)

    Submitted To:
    Tarafder Md. Mehedi Al Masud
    Assistant Professor & Coordinator
    MBA-Regular & Executive Program
    Southeast Business School

    Submitted By:

    Md Abu Bakar Siddique


    ID:2021010004025
    Batch: 38
    MBA (01) YEAR
    Title of the program: Moments Coffee with Anika Tasnim Esha presented by Ananda TV.

    Star: Anika Tasnim Esha (Bangladeshi Model)


    Duration: 30days
    Massage: “Feel freshness”
    Marketing activities of the product: Moments Coffee shops serve coffees, teas, deserts and
    light lunches in bistro-like settings. Small, local coffee shops can establish a solid reputation in
    their communities, attracting large volumes of highly loyal, sometimes daily patrons. Moments
    coffee shop requires more subtlety than other local businesses, however, as these establishments
    provide a highly social experience greatly reliant on word-of-mouth advertising and personal
    recommendations from existing customers.
    1.Don't Forget the Wi-Fi
    Be sure to offer free Wi-Fi in your shop, for example, and to install electrical outlets at each table
    for laptops.
    2.Loyalty and Incentive Programs
    Loyalty programs are a must for coffee shops. Loyalty programs can be as simple as punch cards
    with the promise of receiving every Nth cup of coffee free, which can be attractive to daily
    coffee drinkers.
    3.On-Premises Advertising
    Advertising on your premises is also a must for Moments coffee shops. This coffee shops should
    have a facade that clearly distinguishes the establishment for what it is. This means large
    windows, if possible, revealing the inside sitting area, tables set up outside and coffee menus
    posted outside.
    4.Promotions and Advertising
    Couple sales promotions and advertising from time to time to give your shop a boost in new
    visits. Place coupons in local newspapers and magazines or advertise a weekly special.
    5.Digital and Social Media
    Promote your store events and sales to customers on your social media channels while
    maintaining an active, more conversational presence. Coffee shops thrive on their environment.
    Target Audience: Private university students, business man, private company staff, banker,
    lawyers, doctors, others.
    Hosting & broadcast by Ananda TV presenting of my product. (weekly program Friday
    6.30pm – 7.30pm. Because this day everyone is free in this time. So, its time better for the
    advertisement.

    Budget planning:
    SL Description Tk. Tk.
    No
    1. Stage cost + direct materials 30,000
    2. Festoon+ banners 10,000
    3. Judges cost + anchor cost 50,000
    4. Preliminary cost 10,000
    5. Camera, labor, stationary, media cost 30,000
    6. Others cost 20,000
    Total cost= 1,50,000

    Catch the audience: Target audience of this program attending in their event.
    Costing; 1,50,000 Number of audiences: 300 persons
    Profit: 30,000 Frequency: Three times per day at the pick hours.
    Appeal: Romantic appeal.

    Branding: There are many ways in the Moments coffee shop branding some are;
    1. Advertising of the newspaper.
    2. Creating a billboard presenting.
    3. Radio advertisement.
    4. Tv advertisement by actors, models, & others.
    5. Leaflet, others.
    Why sales increasing my product: With a generally fast turnover, there's almost always room
    to increase sales at a cafe. Expand Your Menu.
    1) People Buy Benefits.
    2) Clearly Define our Customer.
    3) Identify the Problem Clearly.
    4) Develop our Competitive Advantage.
    5) Use Content and Social Media Marketing to our Advantage.
    6) Sometimes, I Will Have to Cold Call

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