Aisha Attachment Report

ACCRA TECHNICAL UNIVERSITY
REPORT ON STUDENT SUPERVISED INDUSTRIAL

ATTACHMENT
AT
A.N ENTERPRISES
BY
AISHATU LATIF (01201599D)
Presented to the
Marketing Department of the
School of Business and Management Studies of
Accra Technical University
NOVEMBER 2021
Table of Contents
CHAPTER ONE
1.0 INTRODUCTION 1
1.1 OBJECTIVES OF SIA 2
1.2 THE ORGANIZATION 2
1.3 HISTORICAL BACKGROUND OF ORGANISATION 2
1.4 VISION 2
1.5 MISION STATEMENT 2
1.6 ORGANISATION STRUCTURE 2
1.7 GENERAL SERVICE 2
CHAPTER TWO
1.0 INTRODUCTION 1
1.4 VISION
CHAPTER THREE
1.0 INTRODUCTION 1
1.4 VISION 2
CHAPTER FOUR
1.0 INTRODUCTION 1
1.4 VISION 2
CHAPTER 1
1.0INTRODUCTION
The industrial attachment training is an essential component of the curriculum of
Accra Technical University (ATU). The attachment period is usually a maximum of
eight weeks during which the students are expected to acquire additional practical
experience to supplement their course of study in the university. They are also exposed
to the real world of work and its challenges which will prepare them towards their
future careers.
This report is the outcome of the four weeks practical training I had at A.N Enterprises.
It is said to be a supervised programme since lecturers from the faculty visit the
students during this period and at the end of the programme to ascertain the success of
the programme and the amount of seriousness students attached to it.
1.1 OBJECTIVES OF THE SIA

Some of the important objectives of the industrial attachment are as follows
 To assess the interest of the student in the occupation he/she plans to undertake.
 To expose the students to work methods not taught in the university.
 To make transition from school to the world of work smoothly and to enhance
student contacts for job placement.
1.2 A.N ENTERPRISES
1.3 HISTORICAL BACKGROUND

A.N Enterprises is a private enterprise which had its inception on 2 nd February 2017
under the auspices of Mrs. Veronica Dzokoto. The firm is composed of three sub-
businesses namely, A.N Susu Services which is mandated as a deposit taking entity
and is being regulated by the Bank of Ghana under Tier 4 financial institution
regulatory body, Helplink Microcredit which is also mandated as a lending institution
and lastly A.N Family Home that deals in wholesale and retail of sanitary items,
vending of E.C.G credits and Mobile Money.
1.4 THE VISION OF A.N ENTERPRISES

To become the most heard financial enterprise on the lips of micro traders.
1.5 THE MISSION OF A.N ENTERPRISES.

To help all micro businesses grow and increase in all capacity without any limitation
financially.
1.6 DEPARTMENTS OF THE FIRM
MANAGING
DIRECTOR
GENERAL
MANAGER
OPERATIONS PROCUREMENT ACCOUNTS
CUSTOMER SALES &

SERVICE MARKETING
I.T
The departments in the firm include the following;
HR department
Operations department
I.T departments
Customer service department
Sales and marketing department
1.7 MAJOR ACTIVITIES
 General Banking: the firm’s major activity is accepting or receiving deposit
from the public.(Customers)
 Mobile Money Services: the firm also renders mobile money services
 Credits: the firm also provides credit in the form of over draft to qualified
customers.
 Sales and distribution of sanitary items.
 Vending of E.C.G credit.
CHAPTER TWO
2.0 SALES AND MARKETING DEPARTMENT

This department serves as the umbrella function that manages advertising, promotions,
public relations, and sales. They also handle deposit mobilization target-setting; sets
individual deposit rep quotas. To achieve this target the department creates bonuses
and commissions structure.
It also uses past performance records on mobilization and present to make projections
to estimate which product will sell well and where.
The department also sees to the pricing or charges on services rendered. Since sales
and marketing managers spends more of their time talking directly to customers, they
guide the development of products and services. They also recommend modifying or
dropping products or services or adding new ones to the company’s mix based on what
customers want.
The sales and marketing department is made up of the sales units and the marketing
unit. The sales unit is responsible for mobilizing clients deposit on the field. They are
termed as Mobile Banking Executives (MBE). The marketing unit is responsible for
selling the firm to the general public. They also source for new clients and also provide
information to management on trends and consumers expectation through diverse
initiatives such as marketing trial testing, direct advertisement, public education on
firm’s product, and piloting programmes.
2.1 CUSTOMER SERVICES DEPARTMENT

To maintain/ retain the client base of the firm, the customer services department takes
the responsibility of making sure that customers are happy as well as trying to upsell
them. The customer service is very proactive in contacting customers through surveys
to know what the customers perceive about the firm. It is also reactive in attempting to
solve any problems that might cause the company to lose customers.
2.4 DETAILED ACCOUNT OF WORK PERFORMED/ TRAINED

On the first day of the attachment, I was warmly welcomed by the operations Manager
in the person of Mr. Ebenezer Ampong-Sam. I was then introduced to the General
Manageress, Mrs. Sylvia Osei. I was later in the day oriented on the rules and
regulations, the vision, mission, core objectives and lastly the various products and
services the firm offers.
During the attachment, I was assigned to join the marketing team
The worked I undertook at the sales and marketing department include; assisting the
marketing unit to advertise, source and thus register new customers unto the firm’s
various product packages in a number of areas including Kwashieman, Odorkor,
Official Town, Darkuman etc. across the branches of the firm.
Under the customer service department, I assisted the team to explain and thus educate
the clients on Microfinance Brouhaha and why a number of them had their license
revoked by the Bank of Ghana. We also collated feedbacks from the customers
through direct interviews to find out whether customers are satisfied or dissatisfied
with the services being rendered by the firm.
2.5 GENERAL OBSERVATION (NEW KNOWLEDGE/ SKILLS

ACQUIRED)
Working in the financial firm has given me a feel of a working environment, not only
have I improve my human relation with co-workers but with that of the customers as
well. I also learnt how to communicate effectively with customers and other key
stakeholders in the working setting not excluding how to work as a team.
CHAPTER THREE
3.0NEW KNOWLEDGE AND CHALLENGES ENCOUNTED

The most valuable knowledge I gained from the internship at Able Nest is Professional
communication; the ability to speak with people in a professional setting. Discussions
with bosses, co-workers and customers are different from the ones with fellow students
and friends, after the internship I have been able to learn how to communicate and
behave appropriately as a professional.
I also learnt how to take constructive criticism well, naturally no one likes to be
criticized and performance evaluation can be quit scary since you might make few
mistakes and thus receive constructive criticism about your work from both colleagues
and boss, notwithstanding, the internship at Able Nest has taught me to appreciate and
take constructive criticism.
The challenges I encountered is that so many information was given to me to absorb

and the velocity in which the information comes made it impossible for me to process
most within the limited time frame.
3.1 CONTRIBUTION BY STUDENT TO IMPROVE THE ORGANIZATION

In the course of the internship I help the organization to prospect for new customers
through intensive marketing I also played a supervisory role by overseeing the
activities of officers or agents across all branches. I assisted the field agents to the
extent that they were all able to meet their monthly target which made firm had a net
balance of GH¢18,000.00 and thus increased the firm’s liquidity.
CHAPTER FOUR
4.0CONCLUSION
The compulsory supervised industrial attachment of the university gives student the
opportunity to apply knowledge they have gained in a real work which in turn exposes
students to work methods that have not been taught in the university. It also provides
access to product equipments that are not available in the university. The programme
should be maintained and also its duration must be extended.
4.1 RECOMMENDATION
The company should device a mechanism to always get feedback from customers. The
business Development Officer must see to it that he develops a constructive relationship with
customers via call-backs and visitation.
The firm must adopt a strategy to be lean in other to make profit and at the same agile in other
to meet customers’ needs at all time to help increase the client base of the firm.
The attachment is very beneficial to student as it assists them to blend academic work with
that of the industry therefore student must take the attachment serious.
Since the experience of working under this programme has been enormous, I recommend that
the period be increased.

Aisha Attachment Report

Uploaded by

Copyright:

Available Formats

Aisha Attachment Report

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Aisha Attachment Report

Uploaded by

Copyright:

Available Formats

ACCRA TECHNICAL UNIVERSITY

REPORT ON STUDENT SUPERVISED INDUSTRIAL

Marketing Department of the

School of Business and Management Studies of

Accra Technical University

1.1 OBJECTIVES OF THE SIA

1.2 A.N ENTERPRISES

1.3 HISTORICAL BACKGROUND

1.4 THE VISION OF A.N ENTERPRISES

1.5 THE MISSION OF A.N ENTERPRISES.

1.6 DEPARTMENTS OF THE FIRM

OPERATIONS PROCUREMENT ACCOUNTS

CUSTOMER SALES &

2.0 SALES AND MARKETING DEPARTMENT

2.1 CUSTOMER SERVICES DEPARTMENT

2.4 DETAILED ACCOUNT OF WORK PERFORMED/ TRAINED

2.5 GENERAL OBSERVATION (NEW KNOWLEDGE/ SKILLS

3.0NEW KNOWLEDGE AND CHALLENGES ENCOUNTED

The challenges I encountered is that so many information was given to me to absorb

3.1 CONTRIBUTION BY STUDENT TO IMPROVE THE ORGANIZATION

You might also like