Business

Plan

Group 1
RESTO BAR
Cipres,Stephanie G

Canare , Jomyra

Jimenez , Patricia Nicole

Bautista , Ma. Fatima

Cabanlit , May Reilyn

101 Bocobo Street Malate Manila

09771043745

www.restobar@gmail.com

October 2018

Prepared by:
 TABLE OF CONTENTS

EXECUTIVE SUMMARY….……………………………………………………………….1

DESCRIPTION OF THE BUSINESS………………..………………………………………4

DESCRIPTION OF THE PRODUCT OR SERVICE………………………………………..5

MARKETING STRATEGIES………..………………………………………………………6

Definition of the Market………………………………………………………………6

Determination of the Market Share…..........................................................................6

Positioning Strategy……..…………………………………………………………….7

Pricing Strategy……………………………….………………………………………7

Distribution Strategy……………………….…………………………………………7

Promotion Strategy……………………………………………………….....................8

ANALYSIS OF THE COMPETITION………………………………………………………9

OPERATIONS AND MANAGEMENT……………............................................................12

Organizational Structure……………………………………………………………..12

Operating Expenses …………………………………………………………….…....13

Capital Requirements……………………..……………………………………….…15

Cost of Goods……………………………………………………………..…………16

FINANCIAL DATA…………………………………………………………………………17

SUPPORTING DOCUMENTS………………………..……………………………….….18
 EXECUTIVE SUMMARY
OVERVIEW

This business is established to capture and develop the entrepreneurial skills as long
as the financing and marketing techniques of the operators and owners. It aims to produce
quality progress in terms of operations and management. Resto bar is a retail business selling
food and beverages like cocktails and mocktails and also the seven courses that will surely
capture the hearts of the customers and consumers in the target market.

COMPANY BACKGROUND

Resto Bar was established on July 2018 managed by nine students from Pasay City West
High school.
Originated from a simple hubby which is making different cocktails and mocktails.
They established a small Resto Bar which later on become and re-organized as Restaurant
and Bar establishment focuses on making cocktails,mocktails and smoothies like Brandy
alexander and shakes which are their best-selling cocktails
One of their new launch product is the Tequilla Sunrise which was discovered and
suggested by one of the Board of Panelists when there was a time that he tastes our product
and looks for a perfect recipe for our delicacy.

OBJECTIVES

 To provide delicacies that suits the taste of the consumers and to their budget as well.

 To promote vigorous competition among other competitors by giving equilibrant and

just price.

PRODUCTS AND SERVICES

The primary revenue generation for this business will come from the sale and
distribution of food and alcohol items that can be the leading delicacy business operation
throughout Malate Manila as it expands. This business will specialize in offering cocktails
and mocktails that is good taste to our costumer

Cocktails and Mocktails

 Tequilla Sun Rise
  Brandy Alexander
 Sex on the beach

MOCKTAILS

 Virgin Pinacolada

 Classic Flavor

The distribution of the product of the business plan will further describes the products offered
by the company.

FINANCING

The company is seeking to raise ₱500,000.00 from a bank loan. The interest rate and
loan agreement are to be further discussed during the negotiation. This business plan assumes
that the business will receive a 10-year loan with 5 percent fixed interest rate. The financing
will be used for the following:

 Development of the physical store

 Financing for the first six months of the operation
 Capital to purchase a delivery vehicle

MISSION STATEMENT

Our product is commited to provide healthy delicates that suits the taste of consumers
and their budgets as well.

VISION STATEMENT

Our vision is to serve the best ingredients for the customers and to be known with this
product with our hard work and dedication to our business also to become the
customer's first choice and one of the famous pastillas and polvoron in the field of
candies and delicacies.

MANAGEMENT TEAM
 Sweet Creations is established and consists of the CEO or the General Manager,
Girlie Chico and seven managers which belongs into different managements who are Vince
Jordan Austria, Jerome Rosario, Gerry Rivera, Joshua Fajardo, Mark Joshua Doroliat,
Jemimah Uroa, Aljon Mazo and Rica Lacap. All managers including the CEO will be taking
hands-on management roles in the business.

EXPANSION PLAN

As the time passes by and as the business progresses, the business will expand it’s
presence all through the Metro Manila and it’s surround suburbs by attending food bazaars,
events, and appearances through social medias or public advertisements like World Food
Expo in World Trade Center or other events that features small scale business with a large
number of people. As typical industry slow times, the business may also provide online
selling throughout the entire Metropolitan. Additionally, over time, the business will generate
strong repeat customer base from the continual servicing of the routes planned by the
management.

In the third year of the operation, the management intends to acquire second branch
that will operate on within selected sections Pasay Area. It should be noted that, after the fifth
year of the operation, management may acquire several branches and will open franchises in
order to greatly expand the revenues of the business.
 DESCRIPTION OF THE BUSINESS

SHORT EXPLANATION:

Sweet Creations is a retail business selling sweet products like pastillas and polvoron
that will surely capture your hearts. Our business is located at 828 O C. De Guzman St.,
Malibay, Pasay City. We offer different kinds of flavors that is suitable for all ages.

DESCRIPTION OF THE BUSINESS:

The Sweet Creations is one of the Manila’s developing business excelling in

producing and selling sweet products with non-profit institutions. In addition to it’s sweet
taste, we offer good food and snack that will surely make you smile when you try our very
own pastillas and polvoron that has it’s own varieties and flavors. As a small business, we act
as a bridge connecting to our consumers to their needs or wants while focusing on a
profitable state development outcomes. It assists and guides it’s proponents by proving
entrepreneurial expertise to maximize profits while enjoying producing and making our
home-made products.

We innovate our products which is also relatable with all ages which is customer-
focused approach or direct selling ensuring that the customers has contact to the
manufacturers and sellers.

TAGLINE: We create your sweet happiness.

 DESCRIPTION OF THE PRODUCT OR SERVICE

A delicacy store is a shop that sells different kinds of delicacies but our shop is
focused only in selling pastillas and polvoron but the advantage is, we are trying to sell and
transact through our online store and page. Also, we are planning to have this mind of
enterprise which will be named “Shop of Sweets”.

Product is an item that is built or produced to satisfy the needs to a certain group of
people. The product can be intangible or tangible or intangible as it can be in the form of
services or goods. Our business have both of this in a way that we sell tangible products such
as food (pastillas and polvoron). On the other hand, since we’ll having an online shop,
website, and a social media pages such as Facebook, Twitter and Instagram, the customers
can just communicate or contact us there and we are ready to directly deliver to them the
product that they bought. The delivery will serve as our service to them.

Sweet Creations offers pastillas and polvoron u like any other products of the same
kind, our sweet products has it’s unique characteristics and flavors that other products don’t
have. Our products contain nutrition’s that help our customers to be ready to their daily
living.

Sweet Creations has it’s different choices and varieties like marshmallow pastillas,
cookies and cream pastillas and classic flavored pastillas as long as the flavors of the
polvoron like mango flavor, coffee flavor and classic flavor polvoron.
Marshmallow Pastillas

Pastillas de leche and jet puffed marshmallow is done

by simply covering the marshmallow with flattened
pastillas and rolling over granulated white sugar.

Cookies and Cream Pastillas

This delicacy is made of powdered milk and condensed

milk mixed together until well blended. Mold into the
desired shape and roll in granulated sugar and pieces of
cookies and cream.

Classic Pastillas

Is a sticky, sweet, milky treat that is made up or a basic

mix of condensed milk and powdered milk with sugar.

Classic Polvoron

One of the well-loved delicacy from the Philippines, is

a powdery sweet that consists of toasted flour, milk
powder, butter, and sugar molded ina semi-circle
molds.

Mango Polvoron

This new flavored product is made up of basic mix of

milk powder, toasted flour, sugar and mango bits.

Cappucccino Polvoron

Take this new cappuccino polvoron with real coffee

grounds together with the classic mixture of polvoron.
 MARKETING STRATEGIES

DEFINITION OF THE MARKET

Our business will serve it’s customers with the population of it’s geographical area
which is Pasay City but only focuses on the consumers preference and desire to purchase our
products on our food quality and affordable price.

DETERMINATION OF THE MARKET SHARE

 We assumed of having large number of target market of our business that is located in
Pasay City, Metro Manila, which is most popular in the Metropolitan region
 Our business looks and targets the quality of the food it offers so that we can get
customer’s loyalty and we’ll give the customers the reason to give their loyalty to us.
 Due to the industrial and geographical area of our business, it has it’s advantage to
connect with our customers and for the larger potential market.

THE FIRMS MARKET SHARE

Number of prospects in the target market 500 people

Frequency of purchase per year (average) 20 times

Total number of purchase per year 10,000

Average payment per purchase Php 1,000.00

Projected total industry sales per year Php 10, 000, 000.00

Percentage the firm can attain 15%

THE FIRMS MARKET SHARE Php 1, 500, 000.00

POSITIONING STRATEGY

Our products that offered by this business were made by high quality ingredients
that’s why iy has an impact on the minds of our target customers which mostly the students,
teachers or any people in all ages that needs sweet happiness.
 It was already stated that Sweet Creations will provide foods with sweet happiness. It
is our business differs from most of our competitors. Aside from that, it is what the customers
will be noticed because our firm will want to build a sweet atmosphere which is sweet,
delicious, relaxing, and comfortable. It is because we are targeting our market, the students,
teachers or any people in all ages. Inside the store they will enjoy the sweets that could make
them feel happy. Sweet Creations will be positioned as a store with good qualities, delicious
and healthy foods and affordable price products.

Sweet Creations

Sweet Creations

FIG 01. LAYOUT OF THE SHOP

PRICING STRATEGY

Price is the value that is put on a product or serviceand is the result of a complex set
of calculations, research and understanding and risk taking ability A pricing strategy takes
into account segments, ability to pay, market conditions, competitors action, trade margins
and input costs amongst others it is targeted at the defined customers and against competitors
 PHP 50 per box of pastillas or polvoron

Php 50 for any choice of pastillas or polvoron / 20 pieces

DISTRIBUTION STRATEGY

Sweet Creations is a retained or retailer. We will sell directly to our customers. We

will also accept orders via social media or telephone. Orders will be accepted within Pasay
City area. The firms distribution channel is “Direct Sales Channel” which is the producer or
the manufacturer directly sells the product to the end consumer. This will strengthen the
relationship between the two parties and also the access to each other will be easier.

Consumer
Manufacturer Consumer

Consumer

PROMOTION STRATEGY

The goal of the Sweet Creations is to keep the marketing and promotional
strategies really tight up with the business goal. We are very much careful with
the detail of our shop and promotional techniques. When the grand opening of
our shop is happened we will make sure that we will showcase the uniqueness
and the benefits of our products. And we are planning to have special promos
like discount coupons and giveaways as a giveaway to our first 50 customers so
that they will have an idea and contact with us. We will also participate in some
food expo and food bazaars. As well as food discussion and business discussion
at social medias.

ANALYSIS OF THE COMPETITION

 Competition is the contest or rivalry between two or more entities,
individuals, economic groups or social groups , etc., for territory a niche, makes
the team or scarce resources, goods, for mates, for prestige, recognition, for
words, for group or social status, or for leader and profit. Well, this competition
makes the team productive and innovative. It also drive us to be inspired and be
competitive.

To identify our edge to our competitors, we made a SWOT Analysis of our

competitors business as well as our firm.

SWOT Analysis of the firm (Sweet Creations)

Strength Weaknesses
-Effective marketing -Limited demographics
-Affordable, simple, delicious -No physical retail store
-People love sweet and they can eat it -Risk about delivery
anytime. -Some people won’t use internet
-High profit -Low purchasing power
-Alternative to fast food -Lack of capital
-Wide ranging expertise -Young company

Opportunity Threats
-Ability to expand -More competitors
-Opportunity to improve products -Lack of advertisement
-New market -Vulnerable business cycle
-In general, people participates social -Customers might not return
media -Lack of reputation
-Don’t need a lot of money

SWOT Analysis of Direct Competitor (Chocovron)

 Strength Weaknesses
-Financial strength with significant -Limited services offered
venture capital backing -No local office
-Key high profile they advertise and -Hard to find on the web
promote themselves well -Offered coated polvoron only
-No Variations
Opportunity Threats
-Stay positioned competitively from a -Competitors growing stronger through
price and services offerings financial backing and brand awareness

SWOT Analysis of Direct Competitor (Goldilocks)

Strength Weaknesses
-Huge, well-known company with -Limited personal attention per client
almost 100 clients per day -Known as the most expensive provider
-Comprehensive office in the market
-All service are on-site -Face-to-face service in all major
market
Opportunity Threats
-Long standing reputation and deep -Most innovative in the industry due to
knowledge and expertise financial backing fastest to market
COMPARISON OF THE STRENGTHS AND WEAKNESSES OF COMPETING
FIRMS
KEY ASSETS SWEET
AND SKILLS CREATIONS CHOCOVRON GOLDILOCKS

Super product Strength Strength Strength

Good business Strength Weakness Strength

location

Strong sales team Weakness Weakness Weakness

Strong financial Weakness Strength Strength

capacity

As shown in the table, there are many gaps between our firm and in other
businesses. Many shops are well-known by the consumers but we will use
strengths and opportunities to eliminate the weaknesses and threats to the
business. That’s our key to make this successful and there’s a chance that we
can be at the top of all our competitors.
 OPERATIONS AND MANAGEMENT

ORGANIZATIONAL STRUCTURE

Girlie Chico
CEO / Manager
Girlie Chico
CEO/Manager

Vince Jordan Austria Jemimah Uroa

Vince Jordan Austria Jemimah Uroa
Marketing Manager Executive Secretary
Marketing Manager Executive Secretary

Gerry Rivera Jerome Rosario

Gerry Rivera Jerome Rosario
Operations Manager Client Manager
Operations Manager Client Manager

Mark Joshua Doroliat

Mark Joshua
Sales Doroliat
Manager Joshua Fajardo Aljon Mazo Rica Lacap
Sales Manager Product Development Administrative Manager
Office-In-Charge
Manager
 Sweet Creations

Operating Expenses Budget

Marketing Expenses

Advertising expenses P 3,000

Promotional material expenses P 5,000

Internet expenses P 2,000

Total Marketing Expenses P 10,000

Inventory

Administrative Expenses:

Office salaries expenses P 80,000 (monthly)

Taxes and Benefits

SSS (11%)

Workers P 1,100 (monthly)

Guard / Delivery man P 1,000 (monthly)

13th month pay (Salary x Month) ÷12

Workers P 10,000

Guard / Delivery man P 3,000

Office supplies expenses (Paper, Pens, etc.) P 5,000

Business cards, etc. expenses P 1,000

Furniture expenses (For office) P 10,000

Telephone expenses P 1,000

Utilities expenses P 2,000

Legal fees P 1,500

Miscellaneous expenses P 5,000

Insurance P 5,000

Total Administrative Expenses P 125,600

Total Operating Expenses P 135,600

-The operation will consist of 8 workers inside the shop, 1 delivery man
and 1 security guard

-The workers will receive P 10,000 per month and the other two will get
P3,000 per month respectively
 SWEET CREATIONS

CAPITAL REQUIREMENTS

CASH

PROPERTY AND EQUIPMENT

Food tools and Equipment P 50,000

Delivery equipment P 50,000

Office equipment P 15,000

Furniture and Designs P 15,000

TOTAL PROPERTY AND EQUIPMENT P 130,000

INVENTORIES

Ingredients supplies P 50,000

Packaging supplies P 25,000

Office supplies P 10, 000

TOTAL INVENTORIES P 85, 000

START-UP EXPENSESS

Advertising P 10,000

Interior design P 60,000

Legal P 15,000

TOTAL START-UP EXPENSES P 85, 000

TOTAL CAPITAL REQUIREMENTS P 300,000

 COST OF GOODS (1ST 5 MONTHS)

UNITS January February March April May

Pastillas 30 50 40 25 20

Polvoron 35 55 45 30 30

Total 65 105 85 55 50

PRICES January February March April May

Pastillas 50 60 60 100 50

Polvoron 50 60 60 50 50

Total 100 120 120 150 100

SALES January February March April May

Pastillas 1,500 3,000 2,400 2,500 1,000

Polvoron 1,750 3,300 2,700 1,500 1,500

Total 3,250 6,300 5,100 4,000 2,500

 FINANCIAL DATA

Income Statement

Sweet Creations

Projected Income Statement

For the Year Ending December 31, 2018

Gross Annual Sales P 500,000

Less:

Cost of goods P 42,300

Gross Profit P 457,700

Less:

Operating cost

Salary P 80,000

Utilities, Insurance, Miscellaneous P 107,000

Owner salary P 100,000

Total Operating Cost P 287,000

Net Profit P 213,000

 SUPPORTING DOCUMENTS

 BUSINESS PERMIT
 DTI PERMIT
 BRGY CLEARANCE
 SANITARY PERMIT
 BIR
 sss