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Behavioral Economics
Andrei Florin Sora
florinandrei.sora@istorie.unibuc.ro
Economic behavior in the
Antiquity
In the Antiquity there are fascinating
civilizations, we may say even sophisticated
ones:
- Mesopotamia;
- Egypt;
- India;
- Phoenicians;
the Greek World;
- The Romans.
Economic ideas and/or incentives
for the economy
- Legislation (the Code of
Hammurabi): economic practices
- Hierarchy & social structures
The organizational cohesion
Specialization
Division of labour
Comand-directed production
and distribution: Egypt
(Mehari, p. 21)
The Old Testament
• The dignity of labour & the worth of human
labour;
• Morality of money making
• Lending money at an interest rate to a poor or
a brother is not acceptable;
• How to behave in every day life;
• Financial advices;
• People can learn from past mistakes;
• Besides money, there are other incentives.
Genesis 37-50
https://www.biblegateway.com/passage/?search=Genesis+37-50&version=NLT
Public regulations
Inventory
The role of economic advisors
The storage of surplus of grain
The economic forecast
The Greek word Oikonomia:
it means to manage your
household/household
management.
Hesiod (8th-7th century BC):
- the first economist?
- a Greek poet … and farmer; in the Greek world, his ideas
were presented orally
- author of Works and days, a didactic poem about daily life
and work on a farm. This text gives some agricultural
instructions and depicts the socio-economic system in
mainland Greece;
- the poem is against the lazy people; the honest labor is
praised;
- for Hesiod the wealth acquired justly was not see as a bad
thing (Lewis, p. 38)
http://centerforeconomicliberty.blogspot.ro/2013/03/the-
first-economist-hesiod-and-problem.html
Plato
(born between 428 and 423-424 or 423 B.C. – 347 B.C.)
https://en.wikipedia.org/wiki/Plato
- philosopher, mathematician
- a disciple of Socrates;
- the founder of the Academy in Athens;
- the author of Republic, Nomoi (Laws);
- a teacher of Aristotle
- in the Republic, he imagined an ideal city-state,
where there are only two classes: the rulers and
the ruled; he advocated for an honest ruling
class (Mehari, p. 26), dedicated only to govern.
Plato didn’t believe in a free market.
He highlighted the importance of
specialization (of skills) and division of labor
(the city-state, Athens, for instance, arose
because of that).
- the contract –
- the respectability of the
merchant
In the conquered territories by Roman
legions, Roman law provided a uniform
and coherent legal framework.
Other factors to stimulate the commerce were:
https://www.britannica.com/topic/feudalism
“In a stage theory of history, feudalism is the intermediate
regime between slavery, which was typical of the ancient
world, and capitalism, which prevailed in the modern era …
Feudalism is the system appropriate to a natural economy:
land is almost the only source and embodiment of wealth,
agriculture is by far the dominant sector, goods are not
commodities, and labor is provided not by wage contract but
by compulsory service; there is a concentration of both wealth
and power in the hands of large landowners, to whom the
bulk of the working population is subjugated, particularly by
serfdom; and large estates are the typical form of economic
organization, though small units of production are dominant.”
Picture, https://en.wikipedia.org/wiki/Quinque_viae
On the other hand, Aquinas economic thinking
was not only influenced by religion but also by
Saint Augustine and Aristotle:
For Aquinas, important were the ideas of
justice and fairness:
Nothing we have is really ours
Money is a consumable, is not an end but a
means of buying what we need.
He also believed in private property;
Aquinas insisted on the just price for all
exchanges.
Written works
• Summa theologica (Theology Digest)
• Summa contra Gentiles (Liber de veritate
catholicae fidei contra errores infidelium - On
the Truth of the Catholic Faith)
Like Aristotle, Thomas Aquinas believed
that people would take better care of their
goods and properties, much more than in
the case of shared property.
He highlighted that we didn’t need to be
greedy either to be jealous of someone’s
fortune.
Aquinas tried to answer some
difficult questions for that time:
Is it correct to lend money?
What is the just price for a
commodity?
In the mid-14th century
- The Black Death –
The bubonic plague
“the most devastating pandemic
in world history”
http://blogs.biomedcentral.com/bugbitten/wp-
content/uploads/sites/11/2015/03/the-spread-of-the-black-death.png
https://thirdplaguepandemic.wikispaces.com/The+Black+Death
Peter Brueghel the Elder
http://science.nationalgeographic.com/science/health-and-human-body/human-
diseases/plague-article/
Negative Shocks and Mass
Persecutions - Evidence from the
Black Death
Mark Koyama, Remi Jebwab, Noel D. Johnson
The
Courtyard
of the Old
Stock
Exchange in
Amsterdam
http://www.wga.hu/html_m/
w/witte/exchange.html
A new category of merchants and
manufacturers emerged:
the entrepreneur
The emergence of banknotes
(Sweden - 1661);
The discovery of new routes to
China and India and the discovery of
new continents
Nevertheless, the 16th century was a
period of inflation in Europe, with an
increase in prices by a factor of three or
four – the price revolution (Crouzet,
2001, p. 51)
See: http://political-economy.com/bullionism-gold/
!!!
England’s Treasure by
Foreign Trade (1664)
Madison, 2007, p. 5.
John Graunt (1620-1674)
• Writings:
he is considered one of the • Natural and Political
first demographers; Observations mentioned in a
he worked on statistics following index, and made upon
the Bills of Mortality With
about the population of
reference to the Government,
London by processing and Religion, Trade, Growth, Ayre,
analyzing christenings and diseases, and the several
burials recorded in the bills of Changes of the said City.
mortality from 1603 to 1662;
a close friend of William
Petty;
Gregory King
(1648-1712)
English statistician
he continued the
work of Petty and
Graunt;
he offered a more
accurate estimation Gregory King is best known for:
of income and
expenditure for Natural and Political Observations and
England and Wales. Conclusions upon the State and
he estimated the Condition of England, 1696, first
world population by published in 1801
major regions
(Madison, p. 5).
The Enlightenment
an intellectual movement influenced by the rise of
modern science;
demanded a rational society, who defended the
ousting of the religious dogmas;
Reasoning, rationalism, and empiricism;
The liberty is an absolute right;
The Physiocracy
Government of nature in old Greek – the rule of
nature – the law of natural order
.
The physiocrats were influenced by the latest
discoveries in physics and astronomy, especially by
Isaac Newton
!!!
"Let do and let pass, the world goes on by itself" is attributed to Vincent de
Gournay
The physiocrats argued that “the land enabled
the agriculture to produce a positive net product
in excess of its production costs” and … all land
should be taxed.
an economic model/ a
simplified picture of the
economy first described by
French economist François
Quesnay in 1758.
He applied the scientific
principles of medicine.
Zig-Zag-s = the circulation of
resources.
Divergences and different views in
the second half of the 18th
century on growth performance
Adam Smith
and the classical
economics
Adam Smith
(1723-1790)
- born in Kirkcaldy,
Scotland
https://en.wikipedia.org/wiki/Adam_S
mith#/media/File:Adam_Smith_The_
Muir_portrait.jpg
He studied (Snell Scholarship) and graduated from
Balliol College of Oxford;
Professor of Logic and afterward professor of moral
philosophy at Glasgow (1751-1764). After 13 years as
professor of Glasgow, he departed from this academic
position and became the tutor of Henry, the future
Duke of Buccleuch
As young duke’s tutor, Adam Smith
traveled on the continent – in France,
Switzerland, and he met a lot of influential
intellectuals like Voltaire, Rousseau,
Quesnay.
He was a friend of David Hume.
He moved to London in 1776, where he published
The Wealth of Nations.
1759
1776
(the same year as the American
Declaration of Independence)
Why this title of Smith’s famous book
from 1776?
In 1767, James Steuart (also a
Scottish, from Edinburgh) published
An Inquiry into the Principles of
Political Economy, one of the first
treatises of political economy.
Steuart’s views differed a lot from
Adam Smith vision.
Steuart:
- was a moderate mercantilist;
- sustained the power of the state;
- did not believe in a free market.
The book An Inquiry into the
Nature and Causes of the Wealth
of Nations is considered the
centerpiece for the first school in
economics (classical economics).
It is supposed to mark the
beginning of classical economics.
The Wealth of Nations
written in a decade;
It is considered a foundational text in
economic theory;
It has influenced the most important
economists and economic views;
The book is focused a lot on the market
system.
In this book, the author rejects the
mercantilism.
For Adam Smith:
- gold was a wheel of circulation, and the product
was the real wealth; a country could be wealthy
without the accumulation of gold and silver;
- the commerce was crucial for the prosperity: the
expansion of markets would enable the economy to
grow;
- he believed in the advantages of free-market
competition and free trade: they increase efficiency
and prosperity.
Adam Smith (1776) thought that discovering a
southern route to Asia and of America “opened up
new and significant opportunities for economies of
scale and specialization through international trade.
Though these possibilities were not fully exploited
because of mutually hostile trade restrictions, Smith
was mildly euphoric about achieved progress”.
(Angus Madison, Contours of the World Economy, 1-
2030 AD. Essays in Macro-Economic History, Oxford,
Oxford University Press, 2007,p. 307)
Bibliography
Robert Allen, Global Economic History. A Very Short Introduction, Oxford
University Press, 2011.
Rondo Cameron, A Concise Economic History of the World: from Palaeolithic times
to the present, second edition, Oxford University Press, 1993 (1989).
E. Ray. Canterbery, A Brief History of Economics. Artful Approaches to the dismal
science, World Scientific Publishing, 2001.
François Crouzet, A history of the European Economy, 1000-2000, University Press
of Virginia, Charlottesville and London, 2001.
Peter J. Dougherty, Who’s Afraid of Adam Smith. How the Market Got its Soul?,
Hoboken, New Jersey, John Wiley & Sons, 2002.
David S. Landes, The Unbound Prometheus. Technological Change and Industrial
Development in Western Europe from 1750 to the Present, Cambridge, Cambridge
University Press, 1988 [1969].
Angus Madison, Contours of the World Economy, 1-2030 AD. Essays in Macro-
Economic History, Oxford, Oxford University Press, 2007.
Murray Rothbard, An Austrian Perspective on the History of Economic Thought,
vol. 1 Economic thought before Adam Smith, Ludwig von Mises Institute, Edward
Elgar Publishing Ltd., 2006 [1995]
Webography
• https://en.wikipedia.org/wiki/Physiocracy
• http://www.thehistoryconnection.com/Enlighten
ment-And-Economics.htm
• http://political-economy.com/bullionism-gold/
• https://mises.org/library/who-were-cameralists
• http://economictimes.indiatimes.com/definition/
invisible-hand
• http://www.gla.ac.uk/researchinstitutes/adamsm
ith/people/adamsmith/
Historical Foundations of
Behavioral Economics
Andrei Florin Sora
florinandrei.sora@istorie.unibuc.ro
05.
Smith:
- was against (excessive) government regulation.
- was in favor of greater decentralization.
Protectionism did not assure a real
protection – he was against
(excessive) government regulation.
(Peter J. Dougherty, Who’s Afraid of Adam Smith. How the Market Got its
Soul?, Hoboken, New Jersey, John Wiley & Sons, 2002, p. 37)
The dual character
of the division of labour
However, the division of labour is not always
good: doing only a few simple operations, that
could damage the mental health and the
physical condition.
For Smith, the general cause of
increasing wealth is productivity.
“The caracteristics of human beings are fundamental
for Smith’s view of how the economy works. Inherited
character can, according to Smith, be modified to some
extent by education, but must in the main be accepted
as it is.”
59
Adam Smith observed that prices were
determined by supply and demand.
He established that:
a good has a value in use and a value in
exchange (he gave as examples: water and
diamonds).
But, the relative price of a good needs to reflect the
ratio of labour inputs in their production.
60
„… For Smith the long-run value of a commodity
equaled its cost of production: the natural price
of a commodity was the sum of the necessary
payments for labour, capital, and land. A rise in
the price of one of these factors, and in
particular a rise in wages, would lead to a rise in
the prices of commodities in which the factor
entered …”
61
The concept of values in use and values in exchange
(The paradox of value)
Diamonds Water
• We pay a lot for them, but • We drink/buy water every
we buy few diamonds in a day;
lifetime; • Is cheap – but probably the
• Is a scarce product; water consumed in a life
• We can survive without time will cost more than a
them; small diamond ring;
• We don’t survive without
water, but in general it’s
easy to find it.
62
Adam Smith legacy
Nava Ashraf, Colin F. Camerer;
George Loewenstein, Adam Smith,
Behavioral Economist, in Journal of
Economic Perspectives 19 (3),
2005, p. 131-145.
(https://www.researchgate.net/pu
blication/4981727_Adam_Smith_B
ehavioral_Economist)
Bibliography
Nava Ashraf, Colin F. Camerer; George Loewenstein, Adam Smith, Behavioral Economist, in Journal of Economic
Perspectives 19 (3), 2005, p. 131-145.
(https://www.researchgate.net/publication/4981727_Adam_Smith_Behavioral_Economist)
Robert Allen, Global Economic History. A Very Short Introduction, Oxford University Press, 2011.
Rondo Cameron, A Concise Economic History of the World: from Palaeolithic times to the present, second
edition, Oxford University Press, 1993 (1989).
E. Ray. Canterbery, A Brief History of Economics. Artful Approaches to the dismal science, World Scientific
Publishing, 2001.
François Crouzet, A history of the European Economy, 1000-2000, University Press of Virginia, Charlottesville
and London, 2001.
Peter J. Dougherty, Who’s Afraid of Adam Smith. How the Market Got its Soul?, Hoboken, New Jersey, John
Wiley & Sons, 2002.
David S. Landes, The Unbound Prometheus. Technological Change and Industrial Development in Western
Europe from 1750 to the Present, Cambridge, Cambridge University Press, 1988 [1969].
Angus Madison, Contours of the World Economy, 1-2030 AD. Essays in Macro-Economic History, Oxford, Oxford
University Press, 2007.
Murray Rothbard, An Austrian Perspective on the History of Economic Thought, vol. 1 Economic thought before
Adam Smith, Ludwig von Mises Institute, Edward Elgar Publishing Ltd., 2006 [1995].
Bo Sandelin, Hans-Michael Trautwein, Richard Wundrak, A Short History of Economic Thought. Routledge,
2014.
Adam Smith, The Theory of Moral Sentiments, Sao Paolo, Metal Libri, 2006 [1759]
(https://www.ibiblio.org/ml/libri/s/SmithA_MoralSentiments_p.pdf)
Adam Smith, An Inquiry into the Nature and Causes of the Wealth of Nations, Chicago, University of
Chicago Press, 1976 [1776] (http://www.ifaarchive.com/pdf/smith_-
_an_inquiry_into_the_nature_and_causes_of_the_wealth_of_nations[1].pdf#
George T. Stigler, Ricardo and the 93% Labor Theory of Value, in The American Economic Review, vol .
48, no. 3, June 1958, p. 357-367.
Webography
• https://en.wikipedia.org/wiki/Physiocracy
• http://www.thehistoryconnection.com/Enlighten
ment-And-Economics.htm
• http://political-economy.com/bullionism-gold/
• https://mises.org/library/who-were-cameralists
• http://economictimes.indiatimes.com/definition/
invisible-hand
• http://www.gla.ac.uk/researchinstitutes/adamsm
ith/people/adamsmith/
Historical Foundations of
Behavioral Economics
Andrei Florin Sora
florinandrei.sora@istorie.unibuc.ro
The Classical
School of Economic Thought
- from the second half of the 18th Century until 1870s;
- it is regarded as the first school of Economic thought.
2
The term classical economics was coined
by Karl Marx, an opponent of the classical
economists. For Marx, classical economists
were Adam Smith, David Ricardo and even
the physiocrats, but not Thomas Robert
Malthus or J.B. Say, perceived by him as
vulgar economists.
3
Jean Baptiste Say
(1767-1832)
4
French economist, businessman.
5
Major work
6
He was in favor of competition
and free trade, he was against
economic restraints.
7
Say’s law on markets:
“It is worthwhile to remark that a product is no
sooner created than it, from that instant, affords
a market for other products to the full extent of
its own value.”
(J. B. Say, A Treatise on Political Economy, 1803)
(A treatise on political economy, 1803, Book I, Chapter
xv
https://oll.libertyfund.org/titles/say-a-treatise-on-
political-economy)
production is the source of
demand
(not money)
9
“it is production which opens a
demand for products”,
“… Thus the mere circumstance of
the creation of one product
immediately opens a vent for other
products.”
(A treatise on political economy, 1803, Book I, Chapter xv
https://oll.libertyfund.org/titles/say-a-treatise-on-political-
economy)
10
Assumptions:
12
Supply could generate demand, but do we
get rich just by producing what we want?
13
In fact, supply doesn’t create it’s own
demand.
14
J.B Say pointed out how value is
created. He disagreed with Adam
Smith that the role of labour is
crucial. Instead, he observed the
part of machines.
15
Before Say,
Adam Smith observed that prices were
determined by supply and demand.
He established that:
a good has a value in use and a value in
exchange (he gave as examples: water and
diamonds).
But, the relative price of a good needs to reflect the
ratio of labour inputs in their production.
16
The labour theory of value/ the theory of prices
based on costs of production.
17
„… For Smith the long-run value of a commodity
equaled its cost of production: the natural price
of a commodity was the sum of the necessary
payments for labour, capital, and land. A rise in
the price of one of these factors, and in
particular a rise in wages, would lead to a rise in
the prices of commodities in which the factor
entered …”
18
The concept of values in use and values in
exchange (The paradox of value)
Diamonds Water
• We pay a lot for them, but • We drink/buy water every
we buy few diamonds in a day;
lifetime; • Is cheap – but probably the
• a scarce product; water consumed in a life
• We can survive without time will cost more than a
them; small diamond ring;
• We don’t survive without
water, but in general it’s
easy to find it.
19
Jean Baptiste Say believed that „price
measures value, and value measures
utility”: utility determines the price --- the
value of goods is determined by their
utility.
20
Marginal utility
(how useful is a commodity)
In economics, the additional satisfaction or benefit
(utility) that a consumer derives from buying an
additional unit of a commodity or service. The concept
implies that the utility or benefit to a consumer of an
additional unit of a product is inversely related to the
number of units of that product he already owns.
… the marginal utility to a buyer of a product decreases as
he purchases more and more of that product, until the
point is reached at which he has no need at all of
additional units. The marginal utility is then zero.
https://www.britannica.com/topic/marginal-utility
21
Lidl sneakers
22
https://www.archyde.com/why-do-lidl-sneakers-at-13-euros-sell-for-more-
than-1000-euros-on-the-internet/
Why do Lidl sneakers at 13 euros sell for more than 1000 euros on the Internet?
July 4, 2020 by archyde
1255 euros. This is not the price of the latest Nike Supreme sneakers, but rather
that reached by Lidl sneakers on eBay. Or almost a hundred times their original price:
12.99 euros. The tri-color sneakers, sporting the red-yellow-blue garish emblematic of
the discount brand, are part of a limited edition offered on July 1 on the Belgian
website of the brand.
Sneakers, socks, clappers and T-shirts, whose prices vary between 99 cents and 13
euros, were out of stock in just a few hours. Before the pair of sneakers from the
German chain exceeds the amount of the minimum wage on eBay auctions.
A record for the brand which owes nothing to chance, but to a marketing strategy
widespread in the world of streetwear fashion: the “drop culture”. It consists in
marketing exclusive products in small quantities, almost without advertising, in
localized points of sale.
“If the strategy comes from luxury brands in the United States and goes back a
decade, Lidl has made a drop culture in a very short time,” said Eric Briones, curator of
the Salon du Luxe Paris. And to quote the unbeatable price of 95 euros displayed for
the PS4 – against 299 euros in normal times – at the inauguration on June 17 of Lidl
d’Orgeval, in the Yvelines.
23
As Adam Smith, Jean Batiste Say
believed that:
savings were a sufficient condition for
economic growth.
24
For Say, three factors of production were
creating value:
- the labour;
- the capital (machinery, tools, buildings);
- the land and natural resources.
+
the entrepreneur
25
Say made a lot of observations
about the entrepreneur's
character, emphasizing his role in
creating value.
26
J.B. Say does not distinguish
between value, natural (realistic)
price, or the price of a good on the
market. Using the utility theory of
value, he neglected the labour
theory of value.
27
David
Ricardo
1772-1823
28
- a Dutch-born London businessman;
- at the age of 14, he started to work in the stock market;
– he made a fortune as a stockbroker and loan broker;
- he bet on the outcome of the Battle of Waterloo in 1815 (he
lent money to the British government for fighting against
France);
- an abolitionist;
- after reading Adam Smith's The Wealth of Nations, he became
interested in writing economic texts;
- an opponent of protectionism, he was in favor of free trade;
- Ricardo turned Smith's thoughts into o coherent, clear, and
more rigorous theory;
- he developed the theories of rent, wages, and profits.
29
Adam Smith introduced the rudiments of a
labor theory of value (cost-of-production
theory), Ricardo developed this concept.
30
The Labour Theory of Value (LTV):
31
In the long run, then, the price of a
commodity is determined solely by
production costs. The price of every
commodity resolves itself into the sum
of the natural rates of wages, profit,
and rent
(Canterbery 1980, p. 54).
32
“… Ricardo begins with the simplest case: the commodities are produced by one
type of labor alone, working perhaps on free land (I, 12 ff.) In this simplest case the
relative values of commodities will clearly equal the relative quantities of labor
necessary to produce them, and will be wholly unaffected by the absolute level of
wages (no matter in what unit they are measured). Consider next, with Ricardo, the
case in which only labor is required to produce the commodities, but different types
of labor are used in differing proportions (I, 20 ff.). The market will establish wage
differentials corresponding to the differences in skill and training of the
occupations, and “the scale, when once formed, is liable to little variation.” Hence a
rise of wages will affect the money costs of all commodities in equal proportion,
and leave relative values unaffected. Ricardo did not consider the possibility that
the relative amounts of skilled and unskilled labor employed to produce a
commodity might change and hence its relative value would change; he could have
asserted, however, that the relative value of the commodity will change only if the
“common labor” equivalent of the original labor input changed.
George T. Stigler, Ricardo and the 93% Labor Theory of Value, in The American Economic
Review, vol . 48, no. 3, June 1958, p. 359.
For Ricardo the price (value) of goods produced
and sold under competitive conditions tends to
be proportionate to the labor costs implied in
producing them.
34
Ricardian distribution theory:
national income is distributed among three
social classes:
- wages for laborers;
- profits for owners;
- rents for landlords.
35
As Thomas Malthus, David Ricardo
aimed to offer an analytical sight
on the classical problem: the
distribution between different
social classes. Ricardo was in a
long debate with Malthus about
policy issues such as the Corn
Laws.
36
The Corn Laws:
- banned Great Britain from importing cereal grains
(wheat, barley, etc.): these imports were much cheaper.
The Corn-laws: 1815-1846 (also before 1815, there
were protectionist policies regarding food importing
and exporting).
!!! The import or the export of the grains was possible
only at a certain price level.
The results of the Corn Laws:
- higher prices;
- impoverishment of the workers.
37
Malthus was in favor of the Corn Laws, but David
Ricardo was one of the members of the English
Parliament who tried to convince his colleagues that
this policy does not help the economy.
„If then the prosperity of the commercial classes,
will most certainly lead to accumulation of capital,
and the encouragement of productive industry;
these can by no means be so surely obtained as by
a fall in the price of corn.”
(An Essay on the Influence of a Low Price of Corn on the
Profits of Stock..., second edition, London, 1815, in
Ricardo, 2013, p. 249)
38
The comparative advantage
„is an economic term that refers to an economy's ability
to produce goods and services at a lower opportunity
cost than that of trade partners. A comparative
advantage gives a company the ability to sell goods and
services at a lower price than its competitors and realize
stronger sales margins …
… is a fundamental tenet of the argument that all actors,
at all times, can mutually benefit from cooperation and
voluntary trade. It is also a foundational principle in the
theory of international trade.”
https://www.investopedia.com/terms/c/comparativeadva
ntage.asp
39
The concept of comparative
advantage appears in the book On
the Principles of Political Economy
and Taxation, 1817.
40
Opportunity cost
„Opportunity cost is the idea that gaining one item means
we have to give up something else … With limited
resources, we have to make choices – we face
opportunity costs.”
(Pettinger, p. 44).
41
Example:
Without the protectionist Corn
Laws the price of the food would
have felt >>>
If a country can produce something
more cheaply (grain, for example),
another nation could import and
export other goods.
42
Ricardo’s views about international trade
Ricardian trade theory
(On the Principles of Political Economy and Taxation, 1817)
43
+
the Ricardian law of diminishing
marginal returns.
44
Thomas Malthus
1766-1834
45
Malthus went on to Cambridge University.
In 1793 he was made a fellow of Jesus College Cambridge. In
1805 he became the first professor of History and Political
Economy at the East India Company’s college in Haileybury,
Hertfordshire.
46
Malthus was famous in Great
Britain in the first half of the 19th
Century, but nowadays he is known
more for his vision about the
problem of population growth:
47
An Essay on the Principle of
Population (1798)
(http://www.esp.org/books/malth
us/population/malthus.pdf)
48
Other books:
An Inquiry into the Nature and
Progress of Rent (1815);
Principles of Political Economy (1820).
49
Thomas Malthus:
- rejected Say’s law on markets (supply generates
demand)
– he looked at the lack of demand (under
consumption + over saving).
He observed in England periods of overproduction.
He argued that savings are not always enough to
generate economic growth.
For him, the demand was essential in the economic
growth process.
50
The Malthusian theory of
population
51
Malthus claimed that more people
meant more poverty, and trying to
help the poor is not a good
solution.
52
The population is growing faster
than the resources.
53
Malthus believed that the population
tends to double every generation.
Population growth is geometrical, but the
food supply increases at a arithmetical
ratio:
Arithmetic progression: 1, 2, 3, 4, 5, 6, 7 …
Geometric progression: 1, 2, 4, 8, 16, 32,
64 …
54
If the world population continues to
increase, food production will not be
enough to feed all people.
55
The Malthusian scenario:
56
‟… the power of population is indefinitely greater than the
power in the earth to produce subsistence for men.
Population, when unchecked, increases in a geometrical ratio.
Subsistence increase in an arithmetical ratio. A slight
acquaintance with numbers will shew the immensity of the
first power in comparison of the second.
By that law of our nature which makes food necessary to the
life of man, the effects of these two unequal powers must be
kept equal.
This implies a strong and constantly operating check on
population from the difficulty of subsistence. This difficulty
must fall somewhere and must necessarily be severely felt by
a large portion of mankind…”
(An Essay on the Principle of Population, 1798)
http://www.esp.org/books/malthus/population/malthus.pdf, p. 4)
57
To keep-off this scenario, Malthus
imagined two possibilities:
- preventive checks (drops in the birth rate
by abstinence, delayed marriage >>>
smaller/fewer families).
!!!
He was against charity.
59
The evolution of incomes, Clark, p. 2
60
The Malthusian model/
The Malthusian Trap
61
Malthusian catastrophe
https://en.wikipedia.org/wiki/Malthusianism
62
The Malthusian model relies on two main
assumptions:
1. first, the population growth responds positively to
per capita income growth (on the contrary, if income
fell – fertility declines and death rates increases);
2. the second assumption is that income per capita is
negatively related to population size due to the
diminishing returns to labor: the wage rate will be
forced down to the subsistence level.
63
The increase of population would
exceed agricultural production
!!!
The economist Ester Boserup (1910-1999)
proved that population levels determined
agricultural methods, rather than agricultural
methods determining population.
64
Malthus analyzed humans as a group, studied human
behavior; he pointed out that the main forces that
shaped the human race – fertility and starvation –are
the same for animals and insects).
65
“… If there is a positive message to be found in Malthus’s work – and they are
not so easy to find – it is the dismal science predicts that, because
populations do not always live on the edge of starvation, this must mean that
they make decisions to avoid this outcome. For example, people may choose
to marry late, use contraception, emigrate, tolerate poor living conditions,
engage in infanticide and, even, wage war – a somewhat dismal means to
avoid out-come! The important thing to bear in mind is that we are not
merely passive recipients of the terrible fate of nature which enacts the
immutable laws of economics …
But, the Malthusian view of the world is not without hope, although it is
often without expectation. His interest in the sensitivity of people to
incentives is something that dominates neoclassical economics. From this
tradition, we get the notion that people are capable of making the correct
choices, if sufficiently incentivized to do so.”
Philip Corr, Anke Plagnol, Behavioral Economics: the Basics, London/New York,
Routledge, 2019, p. 44-45.
66
Contemporary ideas about poverty
67
Malthus:
“helping the poor would increase
their numbers and hence their
misery.”
68
Margaret Thatcher (1978)
“Nowadays there really is no primary poverty left in this
country. In Western countries we are left with the
problems which aren't poverty. All right, there may be
poverty because people don't know how to budget,
don't know how to spend their earnings, but now you
are left with the really hard fundamental character—
personality defect.”
https://www.margaretthatcher.org/document/103793
69
Eldar Shafir, Sendhil Mullainathan, Scarcity: Why
Having too Little Means so Much, Times Book, 2013.
70
“The Silver Lining
The poor stay poor, the lonely stay lonely, the busy stay busy, and diets fail.
Scarcity creates a mindset that perpetuates scarcity. If all this seems bleak,
consider the alternative viewpoint: The poor are poor because they lack skills.
The lonely are lonely because they are unlikable; dieters lack will power; and
the busy are busy because they lack the capacity to organize their lives. In this
alternative view, scarcity is the consequence of deep personal problems, very
difficult to change. The scarcity mindset, in contrast, is a contextual outcome,
more open to remedies. Rather than a personal trait, it is the outcome of
environmental conditions brought on by scarcity itself, conditions that can
often be managed. The more we understand the dynamics of how scarcity
works upon the human mind, the more likely we can find ways to avoid or at
least alleviate the scarcity trap.
Adapted from Scarcity: Why Having Too Little Means So Much. Copyright ©
2013 by Sendhil Mullainathan and Eldar Shafir. Reprinted by arrangement
with Times Books, an imprint of Henry Holt and Company LLC.”
71
Rutger Bregman, Utopia for
Realists: How We Can Build the
Ideal World, Little, Brown and
Company/Hachette Book Group,
2017 [2016].
72
John Stuart Mill
(1806-1873)
73
He received an outstanding education.
His father: James Mill (1773-1836), a political
philosopher, economist, historian, legal reformer;
tutored him.
74
John Stuart Mill
was for thirty-five years an official of the
East India Company (from 17 years old),
1823-1858, ultimately rising as a high
official.
75
Writings:
On the Definition of Political Economy; and on the Method of
Investigation Proper to It (1844)
Utilitarianism
(1861 – three articles in a Magazine/1863 - book)
76
John Stuart Mill’s concepts:
• Humanitarianism, sympathy for the poor;
• He emphasized the importance of an equal distribution of
income;
• He rejected the Malthusian scenario as inevitable;
• His most important works rely on the concept of utility,
aiming to maximize the personal liberties of all citizens;
• Mill considered that there must be a separation of
distribution from production;
• He disagreed with the theory that the labor was productive
only when it produced material objects – for example,
regarding the transmission of skills and qualification;
• He was more in favor of the state intervention in economic
life: „he emphasized the economic importance of the state as
civilizer.” (Barber, p. 104).
77
Mill’s definition of Economics:
“The science which traces the laws of such of the phenomena of
society as arise from the combined operations of mankind for
the production of wealth, in so far as those phenomena are not
modified by the pursuit of any other object.”
78
For Mill the economics was an empirical science, but “it was not
possible to conduct experiments in economics as it was in
physical sciences, because we cannot try forms of government
and systems of national policy on a diminutive scale in our
laboratories ....” -
He thought that the discipline of economics “had an
epistemology similar to that of mathematics.”
Floris Heukelom, Behavioral Economics: A History, New York,
Cambridge University Press, 2014, p. 12.
79
The book On the Definition
of Political Economy; and on the Method of Investigation Proper
to It (1844) contains many examples of the relation between
economics and human behavior, as:
- the pursuit of wealth;
- the aversion to labor
80
Utilitarianism
An ethical philosophy in which the happiness of the
people in the society is considered the greatest good -
we should seek to maximize it.
Read more:
http://www.businessdictionary.com/definition/utilitari
anism.html
It maximizes utility
The founder of Utilitarianism was Jeremy Bentham
81
J.S. Mill: “the Utility of a society is maximized by
allowing people to make their own choices.
According to this view, we should only interfere
with the liberty of others in self-protection – this
is one major role for government in establishing
effective national defense ...”
- a dominant theme in neoclassical economics.
83
The stationary state
Classical economists considered that there were three
possible economic situations:
• a progressive or advancing state (capital
accumulation, economic growth, high profits and high
wages);
• and a declining state.
• a stationary state (before Mill – the stationary state
was not desired for an economy);
A stationary state = growth is neither positive nor
negative: profits rates decline to zero.
84
!!!
J.S. Mill (Principles of Political
Economy) argues that a stationary
state could be desirable.
85
Opportunity cost
„Opportunity cost is the idea that gaining one item means
we have to give up something else … With limited
resources, we have to make choices – we face
opportunity costs.”
(Pettinger, p. 44).
86
„It must always have been seen, more or less distinctly, by
political economists, that the increase of wealth is not
boundless: that at the end of what they term the progressive
state lies the stationary state, that all progress in wealth is but a
postponement of this, and that each step in advance is an
approach to it. We have now been led to recognise that this
ultimate goal is at all times near enough to be fully in view; that
we are always on the verge of it, and that if we have not reached
it long ago, it is because the goal itself flies before us. The richest
and most prosperous countries would very soon attain the
stationary state, if no further improvements were made in the
productive arts, and if there were a suspension of the overflow
of capital from those countries into the un- cultivated or ill-
cultivated regions of the earth.”
1848 - John Stuart Mill on the Stationary State, p. 318
87
J.S. Mill introduced the idea of the
economic man.
88
Conclusions
The main ideas of the Classical School:
• Natural law applies to the economic system.
• The markets work best when they are left alone (free markets & free
trade): laissez-faire principle plus the efficiency of the free-markets
economies;
• The less the government is involved in the economy, the better for
business (including less government regulations). But, we need a
legislative framework (laws & jurisprudence).The price mechanism acts as
a mighty invisible hand to allocate resources to where they are best
employed;
• Classical economists considered that trade and competition led to
prosperity;
• The role of self interest – the individual liberty is fundamental
• Division of labor --- efficient production
89
Before Karl Marx there are some socialist and
utopian thinkers
• Charles Fourier (1772-1837): The Theory of the Four Movements
and of the General Destinies – he proposed a new society (people
living and working together in phalansteries – small communities)
• Robert Owen (1771-1858): A New View of Society
• Henri de Saint Simon (1760-1825): The Industry, 1816-1817,
Industrial system, 1822, The New Christianity 1825.
• Pierre Joseph Proudhon (1809-1865), ‟the father of anarchism”:
What is Property? An Inquiry into the Principle of Right and of
Government (https://theanarchistlibrary.org/library/pierre-joseph-proudhon-what-
is-property-an-inquiry-into-the-principle-of-right-and-of-governmen)
• Louis Blanc (1811-1882): The Organization of Labour
What is an utopia?
91
A utopia:
92
Charles Fourier
(1772-1837)
He proposed a new society:
people living and working
together in small communities
(phalansteries), organized on his
plans, with living divided
hierarchically and higher pay for
those carrying unpopular tasks).
In these communities the
cooperation was vital.
!!! Fourier is credited with
having originated the word
feminism (1837).
A phalanstère (or phalanstery) was a type of building designed for a self-contained
community, ideally consisting of 500–2000 people working together for mutual
benefit, and developed in the early 19th century by Charles Fourier.
Fourier chose the name by combining the French word phalange (phalanx, the
basic military unit in ancient Greece), with the word monastère. The phalanstery
included also private apartments.
Fourier was a critic of capitalism:
poverty, injustice, etc. He believed
that society was not interested in
easing the standard of living of
workers.
The division of labour was
abandoned in a phalanstery: every
one could have in a single day
different tasks.
Robert Owen
(1771-1858)
Businessman, a textile factory owner in
Scotland, later moved to the United States.
In Scotland, he set up a model village and a
community at New Harmony in Indiana
(1825-1827).
He developed a model textile factory (and
village) at New Lanark in Scotland. He
improved the working conditions of his
employees, including children.
He encouraged the development of
cooperatives.
Owen believed “that people’s characters
were the product of their environments.
People were bad because they came from
bad conditions.”, See Kishtainy, p. 45).
New Harmony envisioned by Owen
https://en.wikipedia.org/wiki/New_Harmony,_Indiana#/media/File:New_harmony_vision.jpg
Henri de Saint-Simon
(1760-1825)
Businessman, politician, economic
theorist.
He criticized the intervention of
government in economy, he believed that the
industrial revolution and scientific discoveries
would have profound changes.
Saint-Simon highlighted the needs of the
working class (where he included not only
manual laborers, but also all people engaged in
productive work that contributed to a better
society). He was for the recognition always of
the individual merit.
In his utopian society the hierarchy was
mentioned, but he was against social
privileges (as aristocratic titles).
These utopian philosophers thought that
capitalism was wrong, the society was inhuman,
and one reason for this were the markets and
the competition.
They proposed a society with shared resources,
collective ownership, equity, workers’ self-
management of the means of production.
They are perceived as (pre)socialist thinkers.
Socialism:
a political and an economic system in
which the majority of resources are the
property of the State, the production
and the distribution of goods and
services are administrated by the State
and where there is not a free market.
Modern utopian thinking?
102
He suggests a 15-hour workweek.
Like other economists and public
figures, he believes that a Universal
Basic income is not a utopian
proposal.
103
Leisure - the biggest challenge of
this century.
104
Bergman offers examples of
economists who have already
observed the significance of leisure
for the (future) society.
105
For example, John Stuart Mill mentioned that the best
use of more wealth was more leisure.
In 1930, John Maynard Keynes wrote a short essay
(from a lecture gave in Madrid): Economic Possibilities
for our Grandchildren. Keynes imagined that in one
century (in 2030), the Western standard of living would
have multiplied at least eight times
(http://www.econ.yale.edu/smith/econ116a/keynes1.p
df).
106
“We are suffering just now from a bad attack of economic pessimism. It is
common to hear people say that the epoch of enormous economic progress
which characterised the nineteenth century is over; that the rapid
improvement in the standard of life is now going to slow down-at any rate in
Great Britain; that a decline in· prosperity is more likely than an improvement
in the decade which lies ahead of us …
… My purpose in this essay, however, is not to examine the present or the
near future, but to disembarrass myself of short views and take wings into the
future. What can we reasonably expect the level of our economic life to be a
hundred years hence? What are the economic possibilities for our
grandchildren? …
… Thus for the first time since his creation man will be faced with his real, his
permanent problem-how to use his freedom from pressing economic cares,
how to occupy the leisure, which science and compound interest will have
won for him, to live wisely and agreeably and well …
107
I draw the conclusion that, assuming no important wars and no important increase in
population, the economic problem may be solved, or be at least within sight of
solution, within a hundred years. This means that the economic problem is not-if we
look into the future-the permanent problem of the human race.
Why, you may ask, is this so startling? It is startling because-if, instead of looking into
the future, we look into the past-we find that the economic problem, the struggle for
subsistence, always has been hitherto the primary, most pressing problem of the
human race-not only of the human race, but of the whole of the biological kingdom
from the beginnings of life in its most primitive forms. Thus we have been expressly
evolved by nature-with all our impulses and deepest instincts-for the purpose of
solving the economic problem. If the economic problem is solved, mankind will be
deprived of its traditional purpose
…
Thus for the first time since his creation man will be faced with his real, his permanent
problem-how to use his freedom from pressing economic cares, how to occupy the
leisure, which science and compound interest will have won for him, to live wisely and
agreeably and well.”
http://www.econ.yale.edu/smith/econ116a/keynes1.pdf
108
Bibliography
Robert Allen, Global Economic History. A Very Short Introduction, Oxford University Press, 2011.
William J. Barber, A History of Economic Thought, Harmondsworth, Baltimore, Ringwood, Penguin Books, 1967.
(http://www.eatonak.org/EC402/downloads-3/files/Barber.pdf)
Rutger Bregman, Utopia for Realists: How We Can Build the Ideal World. Little, Brown and Company/Hachette Book Group, 2017 [2016],
Rondo Cameron, A Concise Economic History of the World: from Palaeolithic times to the present, second edition, Oxford University
Press, 1993 (1989).
E. Ray. Canterbery, A Brief History of Economics. Artful Approaches to the dismal science, World Scientific Publishing, 2001.
Philip Corr; Anke Plagnol, Behavioral Economics: the Basics, London/New York, Routledge, 2019.
Peter J. Dougherty, Who’s Afraid of Adam Smith. How the Market Got its Soul?, Hoboken, New Jersey, John Wiley & Sons, 2002.
Floris Heukelom, Behavioral Economics: A History, New York, Cambridge University Press, 2014.
John Maynard Keynes, Economic Possibilities for our Grandchildren, 1930, http://www.econ.yale.edu/smith/econ116a/keynes1.pdf
Niall Kishtainy, A little History of Economics, Yale University Press, 2017.
Thomas Robert Malthus, An Essay on the Principle of Population, 1798 (http://www.esp.org/books/malthus/population/malthus.pdf)
Thomas Robert Malthus, Principles of Political Economy, 1820 (https://oll.libertyfund.org/titles/malthus-principles-of-political-economy)
Angus Madison, Contours of the World Economy, 1-2030 AD. Essays in Macro-Economic History, Oxford, Oxford University Press, 2007.
John Stuart Mill, John Stuart Mill on the Stationary State, in Population and Development Review, vol. 12, no. 2, June 1986, p. 317-322.
https://www.jstor.org/stable/1973114?seq=1#page_scan_tab_contents
David Ricardo, Economic Essays, edited by, E.C.K. Gonner, Routledge, 2013 (1923)
Tejvan Pettinger, Cracking Economics, You, this book and 3000 years of financial theories, London, 2017.
Jean Baptiste Say, A treatise on political economy, or the Production, Distribution, and Consumption of Wealth, 1803
(https://oll.libertyfund.org/titles/say-a-treatise-on-political-economy)
Mark G. Spencer, Introduction in Adam Smith, An Inquiry into the Nature and Causes of the Wealth of Nations, Wordsworth Classics of
World Literature, 2013.
George T. Stigler, Ricardo and the 93% Labor Theory of Value, in The American Economic Review, vol . 48, no. 3, June 1958, pp. 357-367.
Michel S. Zouboulakis, On the social nature of rationality in Adam Smith and John Stuart Mill, in Cahiers d’économie politique, 2/2005
(no. 49), 51-63.
109
Webography
• http://www.economics-
reloaded.com/1_classical_theory/1_classical_theory.htm
• www.mises.org
• http://www.businessdictionary.com
• https://www.investopedia.com/
110
Historical Foundations of
Behavioral Economics
Andrei Florin Sora
florinandrei.sora@istorie.unibuc.ro
Industrialization.
Marxian Economics
The Industrial Revolution
(18th -19th Centuries)
3
The first Industrial
Revolution began in Great
Britain after 1750-1760, and it
was the result of the
transformations of the early
modern economy and society
4
Why England?
5
By the middle of the 18th Century, England:
- was the most rapidly urbanized country in
Europe;
- fewer people worked in agriculture (45%);
- urban and rural manufacturing increased the
demand for labor and also for more efficient
agriculture;
6
England was a stable country: with
a stable government.
England had:
- natural resources (rivers, waterways, coal, and
iron ore)
- a large coal-mining industry that meant cheap
energy;
- an improved allocation of resources and capital
accumulation;
- abundance of labors;
- money to invest;
8
- a functional transportation system:
infrastructure investments;
- a long-distance trade;
- a better level of literacy (but a stagnant
one);
- a good level of numeracy and skill
formation;
- higher wages in the industry.
9
The government did not interfere
in business practices.
For that reasons too, in Great Britain (not
only in England) the
inventions and especially the use of the
breakthrough technologies
were implemented by entrepreneurs and
firms/companies.
11
Great Britain’s advantages
• The independence of the judicial system;
• A constitutional monarchy;
• The security of property;
• The English political system “guaranteed” fewer arbitrary
interventions by the authorities and the property rights … that
generated the capital accumulation and the capital
expenditure.
•
12
The taxation system:
The English Parliament introduced a land
tax in 1693 that was imposed on peers as
well as commoners (Allen, 2011, p. 28)
13
The formal and informal social
networks facilitate the operation of
markets, for example, acting as a
reputational mechanism.
14
!!!
In Great Britain,
the Agricultural Revolution preceded the
Industrial Revolution:
- new crops and methods of crop rotation;
- the development of tools;
- the intensive use of water power;
- the enclosure system (the use of land only by
the owner; the land ceased to be for the use of
commoners).
15
The technological evolution
17
Famous inventions:
18
- steam engines;
19
Significant changes brought by (First) Industrial
Revolution:
- the invention of machines;
- the use of steam and other kinds of power (the steam engine);
- the factory system – the Industrial Revolution was a shift from
the home to the factory, from the country to the city, from
human or animal power to engines powered by fossil fuels;
(http://webs.bcp.org/sites/vcleary/ModernWorldHistoryTextboo
k/IndustrialRevolution/Introduction.html);
- mechanization;
- specialization;
- the division of labor became more intense (the division of
labor increased labor efficiency).
The Industrial Revolution came
gradually.
From Great Britain, the Industrial
Revolution spread in France (especially
after 1815) and other countries in Western
Europe.
Effects of the First Industrial Revolution
• The beginning of an era of modern economic growth;
• Newer technologies;
• Better productivity;
• Superior transportation system;
• Population started to grow faster;
• Urbanization;
• an emerging middle class;
• The impact of the Industrial Revolution on the lives of women: the role of
women (the changing role of women/women’s part in industrialization);
• Literacy, a better school enrollment;
• Modern communication;
• The spread of globalization (Globalization accelerated in the 19th Century
with the Industrial Revolution);
• Improved medicine and living conditions, especially in the second half of
the 19th Century.
Negative effects
• Poor working and living conditions;
• The exploitation of children;
• Public health challenges.
The beginning of industrialization in Great
Britain - new inventions, new machines,
new techniques - determined better
productivity, but dismissed many workers,
and diminished wage rate, especially in the
textile industry.
The production became faster and cheaper,
products with the same quality.
The spread of the Industrial
Revolution
In France: after Napoleonic wars, especially from
the 1820s
(English manufacturers with capital and English
artisans came to mechanize French industry).
!!!
Great Britain reached its peak of industrial
supremacy in the 1850s-1870s.
!!!
The construction of railways was one of the key new
technologies of the Industrial Revolution
Changes in the pattern of the
consumer demand:
the invention of the
Department Stores
Changes in the role of
government (new and/or
better policies).
A high literacy level.
Transformation of the
conditions of life and work.
The Industrial Revolutions
(we can distinguish at least three phases)
The first phase (the 1760s to 1860s) started with Britain and then
spread to other countries in Northern and Western Europe and the
United States.
!!! – division of labour, specialization, mechanization, factories, steam engine.
The second phase (the 1860s to 1950s) brought also in Russia,
Japan, other parts of Eastern and Southern Europe, Australia, and New
Zealand.
!!! + the scale was bigger, we observe the development of electricity and the use of
petroleum, better working and living conditions, greater specialization, mass production,
a consumer society.
The third phase (from the 1950s)
!!! + nuclear energy, electronics, automation, communication technologies,
biotechnology, IT systems …
+ a fourth Industrial Revolution?
!!! - technology advances: artificial intelligence, robotics, 3D printing,
genome engineering
Especially in the second phase of the Industrial
Revolution/or the Technological Revolution
we observe
http://www.sparknotes.com/philosophy/marx/themes.html
Marx:
The value of a product comes from
the amount of labour embodied in
that product.
“If the labourer wants all his time to produce the
necessary means of subsistence for himself and his
race, he has no time left in which to work gratis for
others. Without a certain degree of productiveness in
his labour, he has no such superfluous time at his
disposal; without such superfluous time, no surplus-
labour, and therefore no capitalists, no slave-owners,
no feudal lords, in one word, no class of large
proprietors.”
Marx, The Capital, vol 1., chapter 16 Absolute and
Relative Surplus Value
https://www.marxists.org/archive/marx/works/1867-c1/ch16.htm
The labor
Necessary labor Surplus labor
The amount of labor producing wealth above what
essential to live – to earn is necessary to support you
and your family
a subsistence wage (to pay
= the money earned by the
for food, clothing, etc.)
capitalist from selling the
products.
This surplus allows an owner
to buy more machines.
The commodity
• an economic good or service;
• something that you buy or sell: a basic good
that is interchangeable with other
commodities.
The circuit of exchange: C – M – C
C = Commodity (labor power)
M = Money
C = Another Commodity
!!! – Money is the intermediary
Marx, Das Kapital, vol. 1, chapter 10, The limits of the Working
Day
https://www.marxists.org/archive/marx/works/1867-c1/ch10.htm
Marx:
The productive forces are the
driving forces of world history.
Other examples of negative
features of capitalism given by
Marx:
For Marx, the specialization was not good
for workers (loss of creativity and loss of
satisfaction).
Overproduction (more work, more
than we can consume).
Marx believed that capitalism
brought poverty, starvation,
inequality, but he was not
always a critic of capitalism.
Marx appreciated capitalism for its
technological dynamism,
development in human
technology, and cultural creativity.
(Helge Peukert, The Legacy of Karl
Marx…., p. 324)
“While the extraction of surplus
labor is essential for capital
growth, it is not essential for the
definition of capital”.
(Elias L. Khalil, p. 19)
Marx imagined the socialist society as a
place where:
- there is no private property;
- there is no free market; the State sets the
prices;
- there are no banks and no financial markets;
- a standardization of consumer products;
- he preached about the permanent revolution.
Marxism after Marx:
- a neo-Marxist tendency;
- the orthodox Marxism.
https://www.youtube.com/watch?
v=2uPfw2S_LZc
Bibliography
Robert Allen, Global Economic History. A Very Short Introduction, Oxford University Press, 2011.
Rondo Cameron, A Concise Economic History of the World: from Palaeolithic times to the present, second edition, Oxford University
Press, 1993 (1989).
E. Ray Canterbery, A Brief History of Economics. Artful Approaches to the dismal science, World Scientific Publishing, 2001.
François Crouzet, A history of the European Economy, 1000-2000, University Press of Virginia, Charlottesville and London, 2001.
Elias Khalil, Marx’s Understanding of the Essence of Capitalism in History of Economics Review, vol. 17, 1992, issue 1, p. 19-32.
Niall Kishtainy, A little History of Economics, Yale University Press, 2017.
Angus Madison, Contours of the World Economy, 1-2030 AD. Essays in Macro-Economic History, Oxford, Oxford University Press,
2007.
Karl Marx, The Capital, vol. 1, 1887 [1867], https://www.marxists.org/archive/marx/works/1867-c1/
Karl Marx, Friedrich Engels, The Communist Manifesto, 2004 [1848],
https://www.marxists.org/archive/marx/works/download/pdf/Manifesto.pdf
Tesfa Yesus Mehari, A Short History of Economic Thought, University of Groningen, 2002.
Joel Mokyr and Hans-Joachim Voth, Understanding growth in Europe, 1700-1870: theory and evidence, in The Cambridge Economic
History of Modern Europe, vol. 1, 1700-1870, edited by Stephen Broadberry and Kevin O’Rourke, Cambridge, New York, Melbourne,
Cambridge University Press, 2010, p. 7-42.
Helge Peukert, The Legacy of Karl Marx, in Jürgen Georg Backhaus (editor), Handbook of the History of Economic Thought. Insights
on the Founders of Modern Economics, New York, Dordrecht, Heidelberg, London, Springer, 2012.
Steven Pressman, Fifty Major Economists, Routledge, 2006.
Michael Wayne, illustrations by Sungyoon Choi, Marx’s Das Kapital for beginners, Documentary Comic Book, 2012.
Webography
• http://www.sparknotes.com/philosophy/marx/themes.html
• www.marxists.org
• https://ut01001306.schoolwires.net/cms/lib/UT01001306/Centricity/Domain/379/Gov.%20T
erm%201/Ch%201%20sec%204%20Capitalism%20Socialism%20Communism%20reading.pdf
• www.britannica.com
Historical Foundations of
Behavioral Economics
Andrei Florin Sora
florinandrei.sora@istorie.unibuc.ro
andrei.sora@unibuc.ro
Neoclassical economics.
Thorstein Veblen
Homo Economicus
In 1870s, it became visible a new economic school of
thought.
The founders of this school wrote independently, not knowing
about the others.
21
Walras: the price of a good is
influenced by its scarcity.
Marginal satisfaction
„Does the second piece of cake make you happy?”
Source: https://www.mnopedia.org/person/veblen-thorstein-
bunde-1857-1929
Books
• The Theory of the Leisure Class: An Economic
Study of Institutions (1899)
• The Theory of Business Enterprise (1904)
“In his economic writings Veblen drew a sharp distinction
between workmanship and predation, the former associated
with the technicians and engineers who contributed to efficient
production and the latter benefiting the unproductive financiers
and absentee owners who profited from it. But he was also
highly critical of Marxian socialism, believing that emulation of
one’s social superiors was a stronger source of motivation than
class solidarity. Veblen was equally hostile to neoclassical
economics – a term that he invented – and argued that rational
calculation was less important than habit and custom in
motivating economic behavior, and that economics should base
itself on evolutionary biology, than on mechanics ...”
J.E. King, United States of America, in Vincent Barnett (ed.),
Routledge Handbook of the History of Global Economic Thought,
London and New York, 2015, p. 116.
“Introductory
The institution of a leisure class is found in its best development at the higher
stages of the barbarian culture; as, for instance, in feudal Europe or feudal
Japan. In such communities the distinction between classes is very rigorously
observed; and the feature of most striking economic significance in these
class differences is the distinction maintained between the employments
proper to the several classes. The upper classes are by custom exempt or
excluded from industrial occupations, and are reserved for certain
employments to which a degree of honour attaches. Chief among the
honourable employments in any feudal community is warfare; and priestly
service is commonly second to warfare. If the barbarian community is not
notably warlike, the priestly office may take the precedence, with that of the
warrior second. But the rule holds with but slight exceptions that, whether
warriors or priests, the upper classes are exempt from industrial
employments, and this exemption is the economic expression of their
superior rank…”
Thorstein Veblen, The Theory of the Leisure Class. An Economic Study in the
Evolution of Institutions, 1899,
(http://moglen.law.columbia.edu/LCS/theoryleisureclass.pdf), p. 2
“ … Conspicuous consumption of valuable goods is a means of reputability to the
gentleman of leisure. As wealth accumulates on his hands, his own unaided effort will
not avail to sufficiently put his opulence in evidence by this method. The aid of friends
and competitors is therefore brought in by resorting to the giving of valuable presents
and expensive feasts and entertainments. Presents and feasts had probably another
origin than that of naive ostentation, but they required their utility for this purpose
very early, and they have retained that character to the present; so that their utility in
this respect has now long been the substantial ground on which these usages rest.
Costly entertainments, such as the potlatch or the ball, are peculiarly adapted to serve
this end. The competitor with whom the entertainer wishes to institute a comparison
is, by this method, made to serve as a means to the end. He consumes vicariously for
his host at the same time that he is witness to the consumption of that excess of good
things which his host is unable to dispose of single-handed, and he is also made to
witness his host's facility in etiquette ...”
Thorstein Veblen, The Theory of the Leisure Class. An Economic Study in the Evolution
of Institutions, 1899, (http://moglen.law.columbia.edu/LCS/theoryleisureclass.pdf), p.
36
... spending money to impress the
others people and to ensure that
they are aware of the spender’s
socioeconomic status.
The Theory of the Leisure Class:
An Economic Study of Institutions (1899)
http://moglen.law.columbia.edu/L
CS/theoryleisureclass.pdf
Contents
1. Introductory
2. Pecuniary Emulation
3. Conspicuous Leisure
4. Conspicuous Consumption
5. The Pecuniary Standard of Living
6. Pecuniary Canons of Taste
7. Dress as an Expression of the Pecuniary Culture
8. Industrial Exemption and Conservatism
9. The Conservation of Archaic Traits
10. Modern Survivals of Prowess
11. The Belief in Luck
12. Devout Observances
13. Survivals of the Non-Invidious Interests
14. The Higher Learning as an Expression of the Pecuniary
Culture
„… At the most basic level, the most important element
in the institutionalist approach is the conception of the
economic system as a set of evolving social institutions.
In this, institutions are seen as much more than
constraints on individual action. Social norms,
conventions, laws, and common practices embody
generally accepted ways of thinking and behaving, and
they work to mold the preferences and values of
individuals brought up under their sway …”
Malcolm Rutherford, 2003, p. 362
Homo economicus
(The Economic man)
The term economic man is attributed to
John Stuart Mill: he never used it, but “the
term did emerge in reaction to Mill’s
work.” (Persky, p. 222)
“What is now commonly understood by the term Political Economy is not the
science of speculative politics, but a branch of that science. It does not treat
of the whole of man's nature as modified by the social state, nor of the whole
conduct of man in society. It is concerned with him solely as a being who
desires to possess wealth, and who is capable of judging of the comparative
efficacy of means for obtaining that end. It predicts only such of the
phenomena of the social state as take place in consequence of the pursuit of
wealth. It makes entire abstraction of every other human passion or motive;
except those which may be regarded as perpetually antagonizing principles to
the desire of wealth, namely, aversion to labour, and desire of the present
enjoyment of costly indulgences. These it takes, to a certain extent, into its
calculations, because these do not merely, like other desires, occasionally
conflict with the pursuit of wealth, but accompany it always as a drag, or
impediment, and are therefore inseparably mixed up in the consideration of
it.”
John Stuart Mill, On the definition of Political Economy, and on the Method of
Investigation Proper to It (1836)
https://www.marxists.org/reference/archive/mill-john-stuart/1844/unsettled.htm
Mill’s economic man
“has four distinct interests: accumulation,
leisure, luxury and procreation; more than
his critics maintained, but less than they
might have desired.” (Persky, 223)
Mill wanted to prove that institutions did
matter (Persky, 224).
At the end of the19 thcentury the
economic man had a pejorative
connotation, perceived as
imaginary, selfish, whose main
objective was to became/be
wealth.
The economic man
• Is an economic model, based on the behavior of a single
individual (the representative agent).
• Is an abstraction (of the economists for the average
person).
• Is able to predict the consequences for his choices.
• Is an approach used by many economists.
• Is a caricature of economic theory.
(https://en.wikipedia.org/wiki/Homo_economicus)
• ‟A model of human agency in which the individual actor
maximizes his own well-being given the constraints he
faces.″ (Rodriguez-Sickert, p. 223)
• There is in this model a gender neutral behavior?
Homo economicus is a model in which:
1. people are rational (even hyper-rational), they
are driven by reason (it results that homo
economicus is predictable);
2. people are focused in obtaining
money/wealth, for their own self-interest (they
are selfish);
3. people have full information about their
decisions;
4. people take optimal decisions;
5. people know what they want, their desires don’t
change very often. (https://www.ecnmy.org/learn/you/choices-
behavior/rational-choice-theory-homo-economicus/)
The economic man avoids
unnecessary work by using rational
judgement.
He is seen as rational.
The economic man is in the pursuit
of wealth, but also leisure, luxury
and procreation.
Rational choice theory uses
the economic man – a
representative person.
Rational choice theory, also
called rational action theory or choice
theory is an economic principle (and a
school of thought) that assumes that
individuals always make prudent and
logical decisions that provide them
with the highest amount of personal
utility.
https://www.investopedia.com/terms/r/rational-choice-theory.asp
‟Rational choice theory tries to understand the
economy by thinking about the actions of one individual
and adding up what would happen if everyone acted
like them. To do this, rational choice theorists need to
settle on what the average, or representative person
looks like, and how he or she acts. One of the oldest, and
most popular versions of a representative person, and
the one typically used in rational choice theory, is called
‘economic man’, or homo economicus.”
https://www.ecnmy.org/learn/you/choices-behavior/rational-choice-theory-homo-
economicus/
A good example of homo economicus is
Robinson Crusoe (from the Daniel Defoe’s
novel, 1719) who lived on an island, where
there are no laws.
–
a model economic system (used by
economists – even to develop growth
models -, by professors etc.)
Criticisms of the economic man
model
We are driven by social norms
The anthropologists (Marshal
Sahlins, Marcel Mauss) observed
that traditional societies follow the
patterns of reciprocity (gift
economies)
The humans did not behave in the
same manner.
This model is improbable in the
real life.
People act irrationally
(see: Daniel Kahneman, Amos Tversky.
“Prospect Theory: An Analysis of
Decision Under Risk.”
Econometrica, 47, 1979, p. 263-292)
Homo economicus and Behavioral game
theory
Behavioral game theory
tries to determine how people actually behave in strategic situations
by using experimental settings.
(http://www.siue.edu/~evailat/gt-behavior.htm).
Behavioral game theory is a mathematical approach to modeling
behavior by analyzing the strategic decisions made by interacting
players. Game theory in standard experimental economics operates
under the assumption of the rational homo economicus, while
behavioral game theory extends standard (analytical) game theory by
taking into account how players feel about the payoffs other players
receive, limits in strategic thinking, as well as the effects of learning.
https://www.behavioraleconomics.com/resources/mini-encyclopedia-of-
be/behavioral-game-theory/
Irene C. L. Ng and Lu-Ming Tseng,
"Learning to be sociable: The
evolution of Homo Economicus", in
"Journal of Economics and
Sociology", 67 (2), p. 265-286.
Bibliography
Edward J. O’Boyle, The Origins of Homo Economicus. A note, in Storia del Pensiero Economico, vol. 1,
issue 1, 2009. I used a revised edition (2010) http://mayoresearch.org/wp-
content/uploads/2018/01/ORIGINS-HOMO-ECONOMICUS-mar102010.pdf
Vincent Barnett (ed.), Routledge Handbook of the History of Global Economic Thought, London and
New York, 2015.
E. Ray. Canterbery, A Brief History of Economics. Artful Approaches to the dismal science, World
Scientific Publishing, 2001.
Katrine Marçal, Who cooked Adam Smith’s dinner. A story about women and economics, Pegasus
Books, 2017
Kayoko Misaki, The Concept of Labor Market in Léon Walras’ Pure, Social, and Applied Economics, in
Œconomia – Histoire/Epistémologie/Philosophie, 8-4, 2018, p. 419-438.
Irene C. L. Ng, Lu-Ming Tseng, Learning to be sociable: The evolution of Homo Economicus, in Journal
of Economics and Sociology, 67 (2), p. 265-286,
https://www.researchgate.net/publication/4750978_Evolution_of_Homo_Economicus.
Joseph Persky, The ethology of Homo Economicus, in Journal of Economic Perspectives, vol. 9,
number 2, spring 1995, p. 221-231.
Tejvan Pettinger, Cracking economics. You, this book and 3,000 years of financial theories, Octopus
Publishing Book, 2017.
Carlos Rodriguez-Sickert, Homo economicus, in Jan Peil, Irene van Staveren, Handbook of Economics
and Ethics, Cheltenham/Northampton, Edward Elgar, 2009, p. 223-229.
Malcolm Rutherford, American Institutional Economics in the Interwar Period, in Warren J. Samuels,
Jeff Biddle, John B. Davis, A Companion to the History of Economic Thought, Blackwell Publishing Ltd, 2003,
p. 360-376.
Thorstein Veblen, The Theory of the Leisure Class. An Economic Study in the Evolution of Institutions,
1899 (http://moglen.law.columbia.edu/LCS/theoryleisureclass.pdf)
Webography
• https://www.econlib.org/library/Enc/bios/Marshall.html
• https://www.britannica.com/topic/marginal-utility
• https://www.exploring-
economics.org/en/orientation/neoclassical-economics/
• www.investopedia.com
• https://www.libertarianism.org/encyclopedia/menger-carl-
1840-1921
• https://www.mnopedia.org/person/veblen-thorstein-bunde-
1857-1929
See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/4981727
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I n The Wealth of Nations, published in 1776, Adam Smith famously argued that
economic behavior was motivated by self-interest. But 17 years earlier in 1759,
Smith had proposed a theory of human behavior that looks anything but self-
interested. In his first book, The Theory of Moral Sentiments, Smith argued that behavior
was determined by the struggle between what Smith termed the “passions” and the
“impartial spectator.” The passions included drives such as hunger and sex, emotions
such as fear and anger, and motivational feeling states such as pain. Smith viewed
behavior as under the direct control of the passions, but believed that people could
override passion-driven behavior by viewing their own behavior from the perspective of
an outsider—the impartial spectator—a “moral hector who, looking over the shoulder
Fn1 of the economic man, scrutinizes every move he makes” (Grampp, 1948, p. 317).1
1
A long-standing dispute has raged over whether Adam Smith’s view of human motivation as expressed
in The Theory of Moral Sentiments complements or contradicts the view of human motivation expressed in
The Wealth of Nations. Although much has been written about “das Adam Smith problem” of reconciling
these texts, most modern Smith scholarship asserts that there is no essential contradiction between the
texts. As the editors of the Glasgow Edition of the Works and Correspondence of Adam Smith edition
of The Theory of Moral Sentiments write, “the so called ‘Adam Smith problem’ was a pseudo-problem based
on ignorance and misunderstanding. Anybody who reads The Theory of Moral Sentiments, first in one of
the earlier editions and then in edition six, will not have the slightest inclination to be puzzled that the
same man wrote this book and The Wealth of Nations, nor to suppose that he underwent any radical
change of view about human conduct.”
y Nava Ashraf is Assistant Professor in the Negotiation, Organizations and Markets Group at
Harvard Business School, Cambridge, Massachusetts. Colin Camerer is Rea A. and Lela G.
Axline Professor of Business Economics, California Institute of Technology, Pasadena, California.
George Loewenstein is Professor of Economics and Psychology, Department of Social and Decision
Sciences, Carnegie-Mellon University, Pittsburgh, Pennsylvania. Their e-mail addresses are
具ashraf@fas.harvard.edu典, 具camerer@hss.caltech.edu典 and 具gl20@andrew.cmu.edu典, respectively.
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The “impartial spectator” plays many roles in The Theory of Moral Sentiments.
When it comes to choices that involve short-term gratification but long-term costs,
the impartial spectator serves as the source of “self-denial, of self-government, of
that command of the passions which subjects all the movements of our nature to
what our own dignity and honour, and the propriety of our own conduct, require”
(Smith, 1759 [1981], I, i, v, 26), much like a farsighted “planner” entering into
conflict with short-sighted “doers” (Shefrin and Thaler, 1981). In social situations,
the impartial spectator plays the role of a conscience, dispassionately weighing the
conflicting needs of different persons. Smith (I, i, v, 29) recognized, however, that
the impartial spectator could be led astray or rendered impotent by sufficiently
intense passions: “There are some situations which bear so hard upon human
nature that the greatest degree of self-government . . . is not able to stifle, alto-
gether, the voice of human weakness, or reduce the violence of the passions to that
pitch of moderation, in which the impartial spectator can entirely enter into them.”
Adam Smith’s psychological perspective in The Theory of Moral Sentiments is
remarkably similar to “dual-process” frameworks advanced by psychologists (for
example, Kirkpatrick and Epstein, 1992; Sloman, 1996; Metcalfe and Mischel,
1999), neuroscientists (Damasio, 1994; LeDoux, 1996; Panksepp, 1998) and more
recently by behavioral economists, based on behavioral data and detailed observa-
tions of brain functioning (Bernheim and Rangel, 2004; Benhabib and Bisin, 2004;
Fudenberg and Levine, 2004; Loewenstein and O’Donoghue, 2004). It also antic-
ipates a wide range of insights regarding phenomena such as loss aversion, will-
power and fairness (V. Smith, 1998) that have been the focus of modern behavioral
economics (see Camerer and Loewenstein, 2004, for a recent review). The purpose
of this essay is to draw attention to some of these connections. Indeed, as we
propose at the end of the paper, The Theory of Moral Sentiments suggests promising
directions for economic research that have not yet been exploited.
The Theory of Moral Sentiments is packed with insights about preferences, using
the dual-process framework of the passions and the impartial spectator. Some of
the discussion relates to aspects of individual preference and judgment: what we
would today call loss aversion, intertemporal choice and overconfidence. Other
parts of the discussion focus on preferences that arise in social contexts: altruism,
fairness and how they together generate trust in markets.
Loss Aversion
Approximately 200 years before Kahneman and Tversky (1979) identified the
regularity in choices that has come to be known as “loss aversion,” Adam Smith
(1759, III, ii, 176 –177) displayed an acute awareness of loss-aversion as an experi-
ential phenomenon: “Pain . . . is, in almost all cases, a more pungent sensation than
the opposite and correspondent pleasure. The one almost always depresses us
much more below the ordinary, or what may be called the natural state of our
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happiness, than the other ever raises us above it.” Smith also drew attention to what
behavioral economists would now refer to as the underweighting of opportunity costs
relative to out-of-pocket costs. Smith (II, ii, ii, 121) notes that “breach of property,
therefore, theft and robbery, which take from us what we are possessed of, are
greater crimes than breach of contract, which only disappoints us of what we
Fn2 expected.”2
Modern research has not only produced a wealth of evidence supporting both
of these effects, but brain imaging technology has shown that that losses and gains
are processed in different regions of the brain (O’Doherty, Kringelback, Rolls,
Hornak and Andrews, 2001), suggesting that gains and losses may be processed in
qualitatively different ways. Moreover, a body of literature has shown that when loss
aversion is combined with narrow bracketing of decisions—the tendency to take
decisions one at a time without considering the big picture—its effects are evident
in asset returns (Benartzi and Thaler, 1997), labor supply (Camerer, Babcock,
Loewenstein and Thaler, 1997), the reluctance to sell losing stocks and houses
(Odean, 1998; Genesove and Mayer, 2001) and large gaps between buying and
selling prices (Kahneman, Knetsch and Thaler, 1990).
2
Thaler (1980), who first drew attention to the underweighting of opportunity costs relative to
out-of-pocket costs, attributes it to loss aversion; opportunity costs are treated as foregone gains, rather
than as losses.
3
Using the terms of Laibson (1997), these are sometimes called  – ␦ discounting models. Mapped
roughly onto Smith’s terms,  is the weight on all future outcomes, so that 1/ represents the relative
strength of the passions that prefer immediate rewards, and ␦ is a conventional discount rate. Smith’s
passage above suggests that the impartial spectator uses ␦ ⫽ 1.
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Overconfidence
Adam Smith (1776, I, x, 1) wrote about the “over-weening conceit which the
greater part of men have of their own abilities,” a pattern of judgment that
influences preferences over risky choices. According to Smith, “the chance of gain
is by every man more or less over-valued, and the chance of loss is by most men
under-valued, and by scarce any man, who is in tolerable health and spirits, valued
more than it is worth.”
Smith’s “overweening conceit” reappears in modern behavioral economics in
the form of executive “hubris” that motivates the failure of so many mergers (Roll,
1986) and other business failures (Camerer and Lovallo, 1999) and can be derived
theoretically from evolutionary considerations (Waldman, 1993; Compte and Pos-
telwaite, 2005). Moreover, Smith’s caveat that overconfidence only applies to those
in “tolerable health and spirits” anticipates modern studies showing that people
who are not in tolerable health and spirits—specifically, the clinically depressed—
are the exceptional ones among us who are not optimistic wishful thinkers (for
example, Taylor and Brown, 1994).
Altruism
Judging from the extensive treatment that Adam Smith gave to sympathy in The
Moral Sentiments, he viewed it as one of the more important passions. However, he
also viewed sympathy as an extremely unreliable guide to moral behavior, some-
times falling short and sometimes exceeding what is morally required.
Smith argued that natural sympathy often falls short of what is morally justified
by mass misery. In one evocative passage he noted the striking lack of sympathy that
a resident of Europe would be likely to have of an earthquake that eliminated the
population of China. After expressing “very strongly his sorrow for the misfortune
of that unhappy people,” Smith (1759, III, iii, 192–193) commented, such an
individual would likely “pursue his business or his pleasure, take his repose or his
diversion, with the same ease and tranquility as if no such accident had hap-
pened . . . . If he was to lose his little finger to morrow, he would not sleep to-night;
but, provided he never saw them, he will snore with the most profound security over
the ruin of a hundred millions of his brethren.” Although modern media may help
to bring vivid images of distant tragedies into people’s homes (like the 2004 Indian
Ocean tsunami), thus reducing social distance, such imagery does so in a highly
selective fashion that only amplifies Smith’s concerns. Recent incidents caught on
videotape capture the public’s sympathies, but more serious problems that society
may have adapted to, or that don’t lend themselves to vivid imagery, are as likely as
they were in Smith’s time to elicit a paucity of sympathy.
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In other cases, Smith believed that people experience sympathy that is com-
pletely out of proportion to the plight of the individual one feels sympathetic
toward. “We sometimes feel for another, a passion of which he himself seems to be
altogether incapable,” Smith (1759, I, i, i, 7– 8) wrote. “What are the pangs of a
mother, when she hears the moanings of her infant, that, during the agony of
disease, cannot express what it feels? In her idea of what it suffers, she joins, to its
real helplessness, her own consciousness of that helplessness, and her own terrors
for the unknown consequences of its disorder; and out of all these, forms, for her
own sorrow, the most complete image of misery and distress. The infant, however, feels
only the uneasiness of the present instant, which can never be great.” Smith adds dryly
that “we sympathize even with the dead,” who themselves experience nothing.
If humans were under the control of their passions, one could expect to
observe extreme callousness alternating with remarkable generosity, with little logic
or consistency governing the transitions. This tendency is manifested in the “iden-
tifiable victim effect,” in which people sympathize more with a known victim than
with a statistical likelihood that a not-yet-known person who is likely to be victimized
(Schelling, 1984; Small and Loewenstein, 2003). In the political economy, fluctu-
ations in sympathy probably influence public policies, creating huge inconsisten-
cies in the implicit value that different policies place on saving a human life (Tengs
and Graham, 1996).
Controlled economics experiments show some fluctuations in expressed sym-
pathy, too. For example, in “dictator game” experiments, people simply divide a
known sum of money between themselves and another person. Absent any knowl-
edge about the target recipient, people offer an average of 20 percent (offers of
nothing and half are most common; Camerer, 2003, chapter 2). When dictators
know the recipient is the Red Cross, rather than a fellow student, the average
allocation doubles (Eckel and Grossman, 1996). When the recipient stands up and
gives a few facts about him- or herself, the average amount given goes up to half and
the variance increases—as if dictator givers generally sympathize when they know a
little about somebody, but also make snap character judgments of who is deserving
and who is not (Bohnet and Frey, 1999).
These fluctuations in sympathy are moderated, according to Smith, by the
impartial spectator. Returning to the case of devastation in China, Smith (1759, III,
iii, 192) asks whether his representative European would be willing to “sacrifice the
lives of a hundred millions of his brethren” to save the injury to his little finger.
Smith concludes that the answer is “No”: “Human nature startles with horror at the
thought, and the world, in its greatest depravity and corruption, never produced
such a villain as could be capable of entertaining it.” The impartial spectator
recognizes (194) that “we are but one of the multitude, in no respect better than
any other in it.”
Fairness
Although Smith viewed altruism as a somewhat erratic force, he believed that
other motivations played a more reliable civilizing role. Chief among these other
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motivations was fairness. Smith (1759, II, ii, iii, 125) writes: “Nature has implanted
in the human breast, that consciousness of ill-desert, those terrors of merited
punishment which attend upon its violation, as the great safe-guards of the associ-
ation of mankind, to protect the weak, to curb the violent, and to chastise the
guilty.” Smith believed this natural sentiment toward fairness was the source of the
virtue of justice, which he saw as the “main pillar that upholds the whole edifice. If
it is removed, the great, the immense fabric of human society . . . must in a moment
crumble to atoms.” Moreover, Smith (129) viewed the desire for justice as some-
thing primal: “All men, even the most stupid and unthinking, abhor fraud, perfidy,
and injustice, and delight to see them punished. But few men have reflected upon
the necessity of justice to the existence of society, how obvious soever that necessity
may appear to be.”
Modern research suggests that an innate concern for fairness extends even
beyond humans to other primates. Capuchin monkeys will reject small rewards
when they see other monkeys they perceive as undeserving getting more than they
do (Brosnan and de Waal, 2002). Cotton-top tamarins will pull a lever to give
marshmallows (which tamarins love) to other tamirins who have altruistically
rewarded them with marshmallows in earlier lever-pulls more often then they will
pull levers to tamarins who were not previously altruistic (Hauser, Chen, Chen and
Chang, 2003).
The impartial spectator plays an essential role in fairness, by causing individ-
uals to internalize other people’s sense of fairness by viewing their own actions
through the eyes of an objective observer. Smith (1759, III, iii, 195) argues: “There
is no commonly honest man who does not dread the inward disgrace of such an
action.”
uses the moral side of human nature to help him explain why voluntary agreement
and not violence takes place when these two hunters meet.”
In experiments, norms of positive reciprocity often create trust where it has no
business flourishing (according to the textbook view that emphasizes moral hazard
when contracts are incomplete)—among strangers in one-shot transactions. For
example, in simple “trust game” experiments, subjects decide how much money to
put in a mailbox, and their investment is tripled (representing a socially productive
return). A second subject takes the tripled money out and can keep it all, or repay
some to the original investor. Most experiments show that the second subject does
repay money, even in one-shot games that control for anonymity, and they typically
repay just enough to make the investment worthwhile (Berg, Dickhaut and Mc-
Cabe, 1995; Camerer, 2003, chapter 2). Experiments run in Russia, South Africa
and the United States showed that many trustors do not even expect to make
money, but are motivated to “invest” by pure “warm-glow” altruism (Ashraf, Bohnet
and Piankov, 2003). Simple models that incorporate a preference for fairness or
equality have been developed and applied to a broad range of games (Rabin, 1993;
in this journal, Fehr and Gächter, 2000).
Furthermore, trust, as measured in simple surveys, is strongly correlated with
economic growth (Knack and Keefer, 1997) (though the direction of causality is
unknown). An anthropology experiment involving 15 small-scale societies found
that in societies in which people buy and sell more often in markets, offers in
Fn4 ultimatum bargaining games4 are, perhaps surprisingly, closer to equal sharing
than in less market intensive societies (Henrich, Boyd, Bowles, Gintis, Fehr and
Camerer, 2004). Adam Smith would not be surprised by the finding that markets
are often built on motivations of fairness, altruism and trust—rather than on
self-interest alone—yet this mixture of motivations remains a challenge to the
modern economics profession.
In The Theory of Moral Sentiments, Smith argues that much economic activity is
the product of a forecasting error—people’s illusion that acquiring wealth, posses-
sions and status will make them permanently happy. In fact, Smith (1759, III, iii,
209) argued, both pleasure and pain are often transient: “By the constitution of
4
An “ultimatum game” has two players. The first player is given a sum of money. The player is instructed
to offer some share of that money to the second player. If the second player accepts the division, then
both players keep the money. If the second player rejects the division, both players receive zero. In a
one-shot play of the game, if players are rational and self-interested, then the first player should offer the
second player only a minimal amount, which the second player will accept because it is better than
nothing. But when the game is actually played, small offers are commonly rejected (even for high
stakes), and even in a one-shot game, it is common for the first player to offer a 50:50 split of the original
stake. For expositions of the ultimatum game in this journal, see Thaler (1988) and Camerer and Thaler
(1995).
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A man with a wooden leg suffers, no doubt, and foresees that he must
continue to suffer during the remainder of his life, a very considerable
inconveniency. He soon comes to view it, however, exactly as every impartial
spectator views it; as an inconveniency under which he can enjoy all the
ordinary pleasures both of solitude and of society . . . . He no longer weeps,
he no longer laments, he no longer grieves over it, as a weak man may
sometimes do in the beginning.
Through the whole of his life he pursues the idea of a certain artificial and
elegant repose which he may never arrive at, for which he sacrifices a real
tranquility that is at all times in his power, and which, if in the extremity of old
age he should at last attain to it, he will find to be in no respect preferable to
tapraid1/z30-jep/z30-jep/z3000305/z300587d05a longd S⫽5 6/30/05 11:53 Art: Input-yyy(psf)
that humble security and contentment which he had abandoned for it. It is
then, in the last dregs of life, his body wasted with toil and disease, his mind
galled and ruffled by the memory of a thousand injuries and disappointments
which he imagines he has met with from the injustice of his enemies, or from
the perfidy and ingratitude of his friends, that he begins at last to find that
wealth and greatness are mere trinkets of frivolous utility, no more adapted
for procuring ease of body or tranquility of mind, than the tweezer-cases of
the lover of toys.
Smith would have done well to heed his own advice. He worked himself so sick in
drafting The Wealth of Nations that in 1773, he sent David Hume a letter making
Hume his literary executor in case he should die before publishing any of his
manuscripts (though as it turned out, Smith outlived Hume by 14 years).
Because the rich pursue ends that fail to make them happy, Smith (1759, IV,
i, 265) believed that they end up being no more happy than the poor: “In ease of
body and peace of mind, all the different ranks of life are really upon a level, and
the beggar, who suns himself by the side of the highway, possesses that security
which kings are fighting for” and “in what constitutes the real happiness of human
life, [the poor] are in no respect inferior to those who would seem so much above
them.” Indeed, a large body of modern research on the determinants of happiness
has quite consistently found surprisingly weak connections between happiness and
wealth or income, especially over time or across countries (Easterlin, 1974; Diener,
and Biswas-Diener, 2002; Frey and Stutzer, 2002).
Yet while believing that consumption of goods, as well as wealth and greatness,
all provide only “frivolous utility,” Smith believed that the productivity of market
economy is driven by this “deception”—the misguided belief that wealth brings
happiness. As Smith (1759, IV, i, 263–264) notes, “[I ]t is this deception which
rouses and keeps in continual motion the industry of mankind. It is this which first
prompted them to cultivate the ground, to build houses, to found cities and
commonwealths, and to invent and improve all the sciences and arts, which
ennoble and embellish human life; which have entirely changed the whole face of
the globe.”
Indeed, Adam Smith even invokes the “invisible hand”—a term that may be the
the most prominent legacy of his work, although it occurs only once in The Wealth
of Nations and only once in The Theory of Moral Sentiments—to argue that as the
wealthy seek out goods and status that ultimately bring them little pleasure, they
Fn5 inadvertently end up promoting the good of the poor.5 Here is Smith’s invisible
hand (1759, IV, i, 264) in The Theory of Moral Sentiments:
5
For discussion in this journal of the context for the “invisible hand” in The Wealth of Nations, see Persky
(1989). For a discussion in this journal of the “invisible hand” in the context of The Theory of Moral
Sentiments and Adam Smith’s ethical system, see Evensky (1993).
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“In spite of their natural selfishness and rapacity, though they mean only their
own conveniency, though the sole end which they propose from the labours
of all the thousands whom they employ be the gratification of their own vain
and insatiable desires, they divide with the poor the produce of all their
improvements. They are led by an invisible hand to make nearly the same
distribution of the necessities of life which would have been made had the
earth been divided into equal portions among all inhabitants; and thus,
without intending it, without knowing it, advance the interest of the society.”
While perhaps overstating the case, when Smith refers to the equitable distribution
of the necessities of life he is arguing that the distribution of things that actually
bring happiness to people is far more equitable than the distribution of tweezer-
cases and other “trinkets of frivolous utility.” That the things that really matter for
happiness are more equitably distributed than those that don’t may help to explain
why cross-sectional differences in income seem to bring such small increments in
happiness.
Unexploited Ideas
Adam Smith’s Theory of Moral Sentiments is not only packed with insights that
presage developments in contemporary behavioral economics, but also with prom-
ising leads that have yet to be pursued. Here we enumerate four of them: the desire
to be well-regarded by posterity; negative reactions to being misjudged; mistaken
belief in the objectivity of tastes; and sympathy for the great and rich.
A desire to be well-regarded by posterity certainly drives the efforts of many creative
professionals—artists, writers, architects and academic economists. As Smith (1759,
I, ii, 169) comments, “Men have voluntarily thrown away life to acquire after death
a renown which they could no longer enjoy. Their imagination, in the meantime,
anticipated that fame which was in future times to be bestowed upon them.” A
concern for one’s reputation to posterity might be thought of as reserved for the
richest and most powerful members of society, many of who do seem to care about
it based on the named buildings in universities and hospitals, but it is not limited
to the rich. Economists have studied the bequest motive, which is no doubt partly
fueled by this motive, but they have not yet explored what may be more potent
effects of posterity on current decisions—perhaps starting with the decision to have
children or to encourage grandchildren.
Economics generally assumes that people care about outcomes, not about the
source of outcomes. However, Adam Smith pointed out that people have negative
reactions to being misjudged that go beyond the outcome. Smith (1759, III, ii, 174)
drew special attention to one particular situation—that of “unmerited reproach,”
which, he noted, “is frequently capable of mortifying very severely even men of
more than ordinary constancy . . . . An innocent man, brought to the scaffold by
the false imputation of an infamous or odious crime, suffers the most cruel
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Smith’s description recalls the outpouring of grief after the accidental deaths of
Princess Diana and John F. Kennedy Jr. Popular Magazines like People and US, and
similar highly rated TV shows, are filled with stories about where athletes and stars
tapraid1/z30-jep/z30-jep/z3000305/z300587d05a longd S⫽5 6/30/05 11:53 Art: Input-yyy(psf)
shop, what they eat and wear and the ups and downs of their love lives. Fascination
with celebrity of this sort also has a direct economic effect through the use of
celebrities as marketing vehicles.
Smith believed both that this sympathy for the rich was a form of corruption
based on a moral mistake, and also that it provided an important underpinning for
social stability. Smith (1759, I, iii, iii, 84) described the moral mistake in this way:
“[T]hat wealth and greatness are often regarded with the respect and admiration
which are due only to wisdom and virtue; and that the contempt, of which vice and
folly are the only proper objects, is most unjustly bestowed upon poverty and
weaknesses, has been the complaint of moralists in all ages.” Indeed, Smith further
argued that the “disposition to admire, and almost to worship, the rich and the
powerful, and to despise, or at least, to neglect, persons of poor and mean
condition . . . is . . . the great and most universal cause of the corruption of our
moral sentiments.” However, Smith (I, iii, iii) also held that this sympathy was
“necessary both to establish and to maintain the distinction of ranks and the order
of society.” This sympathy for the rich may help to explain one of the puzzles of
capitalism: the failure of the majority democratic societies to impose extremely
high taxes on the richest members. Smith’s perspective suggests that maybe people
don’t want to tax the rich because average citizens don’t want to “spoil and corrupt”
what they perceive as the “agreeable situation” of the rich!
Conclusion
Adam Smith’s actors in The Theory of Moral Sentiments are driven by an internal
struggle between their impulsive, fickle and indispensable passions, and their
impartial spectator. They weigh out-of-pocket costs more than opportunity costs,
have self-control problems and are overconfident. They display erratic patterns of
sympathy, but are consistently concerned about fairness and justice. They are
motivated more by ego than by any kind of direct pleasure from consumption, and,
though they don’t anticipate it, ultimately derive little pleasure from either. In
short, Adam Smith’s world is not inhabited by dispassionate rational purely self-
interested agents, but rather by multidimensional and realistic human beings.
y Thanks to Kim Border for an apt Adam Smith quotation; to Eric Angner, James Hines,
Jesse Shapiro, Jeremy Tobacman, Timothy Taylor and Michael Waldman for helpful com-
ments; and to Ed Glaeser and Andrei Shleifer for encouragement.
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Economics and Sociology
Introduction
This article studies the evolution of the economic man {Homo eco
nomicus) from its original conception by John Stuart Mill and Adam
Smith until the current day. By analyzing the discourse of economic
articles, we provide a chronological account of economic man's
intellectual and philosophical development as it evolved from what
we term the philosophical age to the neoclassical age and finally to
the strategic age.
The philosophical age saw the formation of Homo economicus and
the development of his ideological foundations, including his most
enduring axioms of self-interest and rational behavior. As the eco
nomic man journeyed into neoclassical economics, he became an
analytical tool for the prediction of outcomes and a model for the
self-interested utility maximizer operating with finite resources within
a society. The neoclassical age also saw spinoffs of the economic man
to behavioral, contractual, and social dimensions as criticisms were
heaped upon its original concept. Our study discusses the criticisms
and shows how, as the economic man enters the strategic age, issues
such as social norms, interactive choice, learning, and cooperation
take center stage as economists strive for a more robust formulation of
Homo economicus.
The article then shows how the discourses in economics are
allowing Homo economicus to find convergence with the sociologi
cal man {Homo sociol?gicas) as the former loses its philosophical
and ontological assumptions. We survey the literatures of phenom
enology, social constructionism, and role theoiy to illustrate the
entity of Homo sociologicus, and examine the fundamental and theo
retical issues that arise when attempting to reconcile the two. It is
difficult to reconcile the two sapiens because the study of econom
ics views man as atomistic and self-interested, while sociology views
man as one whose identity and actions are defined by his role in
society. However, game theoretic models provide insights into a
possible reconciliation; that is, if the payoffs of economic man's
choice are not based on his own preference or his own judgment
but are determined by how he is able to predict the collective
II
Literature Review
III
IV
Homo sociologicus
Elster (1989) stated that one of the most significant divisions in social
science is the concepts of Homo economicus and Homo sociologicus.
The concept of economic man stresses individualistic preferences,
while the concept of Homo sociologicus stresses the social notion of
norms (Weale 1992). Economic man is unencumbered by any per
sonal relations (Grampp 1948), while Homo sociologicus is far more
interdependent (Durkheim 1893; Smelser and Swedberg 1994). Eco
nomic man is assumed to be perfectly rational, while Homo sociologi
cus is not all rational (Boudon 1982) and has to be a part of society
(Durkheim 1956). Economic man is driven by self-interest, whereas
Homo sociologicus tries to fulfill his social role (Hirsch, Michaels, and
Friedman 1990; Weale 1992). Thus, attributes such as interdepen
dence, bounded rationality, learning, construction by society, and
being norms-, roles-, and relations-driven draw us into an impression
of traditional Homo sociologicus.
In the beginning of the 20th century, the development of social
science depended largely on positivism. Scholars who held positivistic
beliefs claimed that serious scientific arguments should be testable and
falsifiable. Sociological methodology should rely on empirical means
so as not to allow common sense or personal judgment to bias the
research. Furthermore, the objectives of doing research should be
producing knowledge, explaining phenomena, and predicting pos
sible outcomes, not producing personal arguments. Husserl (1948),
however, argued against this and took the position that human con
sciousness was the starting point to understanding objects. He claimed
that the conscious experience is intentionally directed toward the
object of its meaning (the reflection of the object), and that the
meaning is always charged with humans' conscious experiences
(Hazelrigg 1986). Only after meaning has been formed will humans
be able to reconstitute the same object in their consciousness, and the
whole object world is constituted by the communication between the
self's conscious experiences and the conscious experiences of others.
Hence, an individual's perception of the reality of one object could be
experienced differently by others. Yet, although the original conscious
process (Parsons and Shils 1951), not merely the status or positions of
the role. Hence, it is more relevant to discuss how a role interacts with
other roles than to discuss the status or position of the roles. In
addition, a role is a set of norms (Turner 1956), and norms guide what
Homo sociologicus should do and how he interacts with others (Thoits
1992). Although Homo sociologicus may not be willing to fulfill that
role, he cannot relinquish his role without paying a price because
roles will create expected modes of behavior for Homo sociologicus,
and there will be penalties if he fails to fulfill these expectations.
Briefly speaking, Homo sociologicus is neither purely self-interested
nor perfectly rational; he is driven by social forces that are often
beyond his control (Abell 1991).
The concept of Homo sociologicus is widely used in sociological
research today. Much of the research relates to the concept of role. For
example, Callero (1985) conducted an empirical study of 658 blood
donors, and found that the persons with high blood donor identity
salience defined themselves as regular blood donors, had stronger
relationships with blood donation, and donated blood more often.
Another example is DeGarmo and Forgatch's (2002) research on the
impact of role identity salience to the family interaction in stepfamilies.
Their research showed that negative interaction with a spouse who
has a highly spousal (role) identity salience increases psychological
distress, as opposed to when the spouse has low spousal identity
salience. The central issue in Callero's (1985) and DeGarmo and
Forgatch's (2002) works is that people's actions significantly relate to
their role identity salience.
Apart from role identity salience, social identity theory is another
issue that discusses the relationship between the individual's behav
ior and social structure. However, social identity theory focuses on
social categories such as nationality or marital status (Hogg, Terry,
and White 1995). In social identity theory, the individual is defined
by the social category to which he or she belongs. Thus, an indi
vidual has no identity except for membership within that category.
Furthermore, a person's social identity comes with perceived mem
bership in the social category (Hogg and Vaughan 2002), and that
social category provides stereotypical conduct rules and evaluation
for each member. Social identity therefore affects the individual's
Learning to be Sociable
VI
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October 2001
Recommended Citation
Douglass C. North, Why Some Countries Are Rich and Some Are Poor, 77 Chi.-Kent L. Rev. 319 (2001).
Available at: https://scholarship.kentlaw.iit.edu/cklawreview/vol77/iss1/13
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WHY SOME COUNTRIES ARE RICH AND SOME ARE POOR
DOUGLASS C. NORTH*
INTRODUCrION
My subject is why some countries are rich and why some are
poor. Let me begin with some dry facts. If you look at the way we
economists measure the well-being of people in different countries,
you find we usually talk about per capita income: we take the income
of a country and we divide it by the population and come up with a
number. This is not the best way to measure well-being, but it gives
you some notion of the enormous disparities. Using these measures,
we find that in the United States per capita income is around $25,000
per person; in Mozambique it may be $120 per person. Now, that is an
extraordinary difference. In fact, it is hard to imagine how anybody
could live on $110 or $120 a year.
The data, of course, are misleading. It is clear that we understate
the well-being of people in Mozambique-whether we overstate the
well-being of people in the United States is something else. But
understated or not, if you visit a third world country, it is easy to see
that we are talking about something very real. We are talking about
human beings living in dire straits that are staggering compared to
standards of living in high-income countries. It is not that we do not
have poor people in our country; we do, and that is another problem.
But on average, the level of material well-being is enormously
different as between the developed countries, such as the United
States, Japan, and the countries of Western Europe, and countries
like Haiti and the countries of sub-Saharan Africa.
* Spencer T. Olin Professor in Arts and Sciences, and professor of history and a fellow of
the Center in Political Economy, Washington University in St. Louis; Bartlett Burnap Senior
Fellow, Stanford University's Hoover Institution. In 1993 Professor North was awarded the
Nobel Memorial Prize in Economics. He is a fellow of the American Academy of Arts and
Sciences and has served as president of the Economic History Association and the Western
Economic Association.
Professor North presented this lecture on October 15, 1999 at Chicago-Kent College of
Law as Chicago-Kent's 1999-2000 Centennial Lecture.
319
CHICAGO-KENT LAW REVIEW [Vol 77:319
I
That fundamental thing is incentives. If you go to a poor country
and you look at the incentives for people to invest in knowledge, to
invest in new technology, to build efficient firms, they are not there. I
will give you a simple illustration. The first time I went to Peru, in the
1980s, I asked a simple question to start with. Peru, like lots of places
in the world, produces textiles. I went to a textile factory and asked
how long it would take to get a spare part for a particular machine.
The factory owner said that if he did it legally it would take about
eighteen months to obtain the permits and go through the necessary
red tape. If he did it illegally and paid three or four bribes to the
2001] WHY SOME COUNTRIES ARE RICH AND SOME ARE POOR
II
You can think of the way in which institutions determine how a
political and economic system works as being analogous to my
description of how professional football is played. Therefore, of
course, we want to have a set of institutions-rules of the game-that
encourage people to be productive and creative. The question is, how
do we get institutions that will provide incentives for people to be
productive and creative? To find out, we must look at why human
beings believe what they believe and how those beliefs get translated
into institutions. After all, institutions are really the embodiment of
the beliefs of those individuals who are in the position to make the
rules of the game-both the formal and the informal ones.
20011 WHY SOME COUNTRIES ARE RICH AND SOME ARE POOR
III
Again we are faced with the question of how human beings learn.
There are two contrasting views about learning. One is the artificial
intelligence view, which holds that the mind works like a computer-
efficient, logical, and consistent. The trouble with that view is that it
has no place for imagination or creativity-qualities to be seen even
in four-year-old children. The second view, involved with cognitive
science, is the connectionist theory view. Connectionism suggests
that the mind really evolves in some sort of pattern-based reasoning.
That is, the mind learns by doing. Good outcomes provide reinforce-
ment and patterns gradually evolve. If outcomes are not good they
are discarded. From this trial and error process of learning through
experience, we can argue that a belief system evolves as an interplay
between existing beliefs and the degree to which those existing beliefs
make sense out of new problems, ideas, and experiences. That
interplay is the key to the way that both individual human beings and
cultures evolve. In a society that has evolved successfully, let us say
the Netherlands, we see an initial set of beliefs which were receptive
to new ideas and to new problems, and experiences that forced new,
creative solutions. Successful economies in the Western world
evolved in this way.
Avner Greif tells this story in his study of the way medieval
Genoese and Magribe traders developed different ways of structuring
exchange. Both were successful in the early period and both relied on
personal exchange. Repetitive dealings with and personal knowledge
of people meant they could be trusted to live up to their name. But
then the market got bigger: both groups of traders went to Constan-
tinople where they dealt with people in another country, with an
unknown culture; further, these people would be seen only seldom.
The Genoese traders and the Magribe traders differed in their
treatment of these people. The Genoese traders developed formal
CHICAGO-KENT LAW REVIEW [Vol 77:319
rules and laws with respect to them; they held the individuals in these
places liable; through notaries public they attempted to build up ways
to be able to ascertain what people did in exchange, to develop
formal rules with respect to liability, and indeed also to get law
merchants to develop mechanisms by which to ascertain the reliability
of merchants in different settings. The Magribe traders tried to
extend personal contact. This led to a dead end. Personal exchange
can be successful if everybody knows each other. But as trade and
commerce expanded, impersonal replaced personal exchange, and it
necessitated finding ways by which to trade with people one did not
know and would never see again.
Game theory illustrates the contrasting consequences of the
traders. Game theory tells you that if you have a game that the
players play continually, there is no end game, and they continually
interact in the small numbers, then it pays to cooperate. That is, it
pays to live up to the rules, to exchange fairly and honestly and so on.
Conversely, if you have a game that you never play again, it is only
played once, or there is an end game to it, and you have a large
number of players who do not know each other's background, then it
pays to lie, cheat, and steal.
The game theory story replicates the problems of getting from
personal exchange, which is characterized by small-scale and
relatively inefficient economies, to impersonal exchange and large-
scale markets that are necessary for economic growth. Getting there
is a gigantic step. The successful countries in the Western world
evolved out of a mixture of beliefs and experiences that forced them
to think differently from countries like the sub-Saharan African ones,
where the structure of the game was one that reinforced self-
sufficiency and redistributive norms-the reverse of what makes for
economic growth.
We have begun to learn something about the fact that the beliefs
and the way they have evolved can translate into a set of institutions,
and rules of the game, that lead people to more productive and
creative results.
IV
Now let me complicate the story in a big way. Let us consider
how we move a country from being poor to getting richer. Here the
story is infinitely more complicated because we have to consider path
dependence. When the economy and society evolve they evolve
2001] WHY SOME COUNTRIES ARE RICH AND SOME ARE POOR
incrementally; the culture, which is the set of beliefs and norms and
institutions that evolve, gradually changes, but in doing so it builds up
a structure which is so highly articulated that it is very hard to change.
Indeed, one of the reasons that economists have not looked so
brilliant in the last ten years is that they had a set of very simple
definitions of what made for productivity and attempted to impose
them on various countries. If the economists' views were inconsistent
with the culture, values, norms, and beliefs of a society, the views
were rejected, or those who ran the polity were quickly out of
office-something that happened in many cases.
The problem is thus not that we do not know what makes for
productivity, but how to change beliefs. That is a much more difficult
task because once you are on a particular path the degree to which
you can alter that path is very limited. It is limited because most of
the things you want to do are inconsistent with the heritage, and
culture, and beliefs in that society.
So the trick, and it is a trick, is to learn enough about the culture
of a society so that you understand the way it operates, and then to
look for windows of opportunity to alter the way the game is played,
so that you can introduce, consistent with the culture and beliefs, new
rules and norms that will encourage productive and creative activity.
Let me give you two extreme examples to show how difficult that
is. The first is from Russia and the second from the Czech Republic.
The Soviet Union never had a heritage of a background of beliefs or
institutions that was congenial either to a market economy or to
democracy. Long before Peter the Great, a society had evolved
which had none of these characteristics in either beliefs or insti-
tutions. When the Soviet Union disintegrated between 1989 and
1991, the rules of the game that did exist were wiped out; all that was
left was a void.
In this setting, what formal economics said to do was to introduce
the rules of the game that work in developed countries. But formal
rules, unaccompanied by norms of behavior that go with them, are
not going to work. If they cannot be enforced they will produce very
different results. When we put formal rules in what became Russia,
private Mafias sprang up to enforce them. The existing norms of
conduct were inconsistent with the formal rules, and the norms that
gradually evolved looked more like a kleptocracy than any kind of a
market economy.
CHICAGO-KENT LAW REVIEW [Vol 77:319
Contrast Russia with the Czech Republic, which before 1948 had
a thriving market economy and was a democracy. After the Soviet
withdrawal in 1991, Austrian law, which had been the law before
1948, was reintroduced with modifications to effect desired changes in
the legal structure and in the property rights structure. It was
possible to reintroduce rules that made markets work efficiently, and
it was easy to redevelop norms of behavior that were complementary
to the rules, because the rules resonated with the country's past
heritage.
I do not mean to tell you that the Czech Republic is an unmiti-
gated success, although I can tell you that Russia is an unmitigated
failure. But together they illustrate the tough and the easy stories we
have with respect to the problems of development. We do not know
how to create a political system that will produce and put into place
property rights that will provide incentives for people to be
productive, and put into place a judicial system that will make for
low-cost enforcement of agreements and contracts, both of which are
necessary conditions for getting a viable polity. We do not know how
to create such a polity. We do not even know how we did it
ourselves.
Here in the United States, The Federalistpapers are probably the
most interesting and thoughtful analysis of the problems of creating a
polity that has ever been written. But you can put those formal rules
in place and you will not necessarily get a polity that works like that
at all. You have to have the formal rules, and informal norms, and
enforcement characteristics together; and we do not know how to
create them in the short run. When we go to Third World countries
we are immediately struck by the difficulty. Sub-Saharan Africa,
which is a "basket case" everywhere, is going to continue to be a
"basket case" until we can create political systems that somehow or
other can put into place something that will work. And while we have
some clues about it and are learning a lot, we still do not know how to
do it. So that is point one.
Point two is that path dependence and culture matter. Econo-
mists do not understand this. They think that path dependence and
culture are neutral. But the beliefs, institutions, and norms that have
evolved in society over time and the way they have evolved are
enormous constraints on the way in which people today and
tomorrow are going to think about problems. Therefore, there are
20011 WHY SOME COUNTRIES ARE RICH AND SOME ARE POOR
constraints on the degree to which the way the game is played can be
changed.
Point three is a straightforward one. The only thing we can
actually alter is the formal rules of the game. While it is the formal
rules, the informal norms, and the enforcement characters that
together define the way the game is played, we have direct control
over only one-the formal rules. Therefore, we have very limited
ability to make the system work better. We may change the formal
rules; but unless we recognize the complex interdependence between
the informal norms and enforcement characteristics and the formal
rules, usually the results are unanticipated.
The final point is also very straightforward: that is, most of the
time there is very little you can do in the short run. The time span in
which a politician has to operate in terms of survival is maybe one or
two years at most, or until the next election; the time span within
which any intelligent level of reform is going to start to work is
anywhere from five to fifteen years. Now it is true you may get some
immediate results, but to really get fundamental reform going is a big
job.
I will conclude with a brief story about a particular country to
illustrate all of these problems. I have been involved with Venezuela
off and on for the last five years. Venezuela is an interesting case for
a very simple reason. It should be the richest country in the world, or
very nearly that: it is sitting on more oil than any other country in the
world except Saudi Arabia and may even have more than Saudi
Arabia. It has, or had, a very efficient oil industry, which was
nationalized in the 1970s and became an efficiently-run government
monopoly. Yet Venezuela has remained a poor country-and the
inequality in income is one of the highest in the world. It has
remained a poor country partly because people tried to capture rents
from the oil industry and did very little else.
The interesting part of the story begins in 1990 when a man
named Perez was elected president. He introduced liberal market
reforms in Venezuela. The rate of growth in the economy, which had
been negative in 1988-1989, grew to seven percent in 1990, and to
nine percent in 1991. Success story? In 1993, Perez was out of office
and under house arrest. What had happened was that in 1991, the
price of gasoline was raised from eight cents to twelve cents a gallon.
The result was riots in which three hundred people were killed. In
1992 the military undertook a coup to replace Perez. A man named
CHICAGO-KENT LAW REVIEW [Vol 77:319
Chavez led this military coup; while the coup failed and Chavez went
to jail, nevertheless it had an effect. Another coup in late 1992 ended
the Perez regime and Perez was under house arrest for corruption.
That is not the end of the story. Chavez got out of prison after
three years; in 1998, he ran for president of Venezuela and was
elected with a sixty-eight percent majority. Since then he has wiped
out political institutions; but he must put in place a whole new
structure. Now he is in the fortunate position of having oil as a base
on which to be able to build this structure. But without an under-
standing of the very difficult problem of implementing and creating a
set of new institutions that will complement the historical traditions of
Venezuela, put in place productive activity, and use oil as a fulcrum
by which one can start to make the economy work again, he is bound
to fail.
Can he be successful? Well, he probably could be if he is given
ten to fifteen years. The reason why I am ending with this story is
because you can all watch for yourselves and see what happens.
Chavez probably has a better chance of success than a leader in any
other place that I know of because he has, initially, the potential
income from oil to be able to use as a lever-unlike Haiti, for
example, which has nothing to build on. In the next few years he will
either take an economy that should, by any rights, be good and
restructure the game so that it can be viable, or he will not.
The reason Venezuela is particularly interesting is that Chavez
does have a window of opportunity. His popularity is unequaled in
the history of polities, so he has political moxie to be able to
restructure the game. He claims that he understands the basic kinds
of institutions that must be created to make the society more
productive. We will see whether in fact he succeeds.
CONCLUSION
Marxism
By David Prychitko
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M ore than a century after his death, KARL MARX remains one of the most controversial
figures in the Western world. His relentless criticism of CAPITALISM and his
corresponding promise of an inevitable, harmonious socialist future inspired a revolution
of global proportions. It seemed that—with the Bolshevik revolution in Russia and the
spread of COMMUNISM throughout Eastern Europe—the Marxist dream had firmly taken
root during the first half of the twentieth century.
That dream collapsed before the century had ended. The people of Poland, Hungary,
Czechoslovakia, East Germany, Romania, Yugoslavia, Bulgaria, Albania, and the USSR
rejected Marxist ideology and entered a remarkable transition toward private PROPERTY
RIGHTS and the market-exchange system, one that is still occurring. Which aspects of
Marxism created such a powerful revolutionary force? And what explains its eventual
demise? The answers lie in some general characteristics of Marxism—its economics, social
theory, and overall vision.
If a pair of shoes usually takes twice as long to produce as a pair of pants, for example, then
shoes are twice as valuable as pants. In the long run, the competitive price of shoes will be
twice the price of pants, regardless of the value of the physical inputs.
Although the labor theory of value is demonstrably false, it prevailed among classical
economists through the midnineteenth century. ADAM SMITH, for instance, flirted with a
labor theory of value in his classic defense of capitalism, The Wealth of Nations (1776), and
DAVID RICARDO later systematized it in his Principles of Political Economy (1817), a text
studied by generations of free-market economists.
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So the labor theory of value was not unique to Marxism. Marx did attempt, however, to
turn the theory against the champions of capitalism, pushing the theory in a direction that
most classical economists hesitated to follow. Marx argued that the theory could explain
the value of all commodities, including the commodity that workers sell to capitalists for a
wage. Marx called this commodity “labor power.”
Labor power is the worker’s capacity to produce goods and services. Marx, using principles
of classical economics, explained that the value of labor power must depend on the
number of labor hours it takes society, on average, to feed, clothe, and shelter a worker so
that he or she has the capacity to work. In other words, the long-run wage workers receive
will depend on the number of labor hours it takes to produce a person who is fit for work.
Suppose five hours of labor are needed to feed, clothe, and protect a worker each day so
that the worker is fit for work the following morning. If one labor hour equaled one dollar,
the correct wage would be five dollars per day.
Marx then asked an apparently devastating question: if all goods and services in a capitalist
society tend to be sold at prices (and wages) that reflect their true value (measured by labor
hours), how can it be that capitalists enjoy PROFITS—even if only in the short run? How do
capitalists manage to squeeze out a residual between total revenue and total costs?
Capitalists, Marx answered, must enjoy a privileged and powerful position as owners of
the means of production and are therefore able to ruthlessly exploit workers. Although the
capitalist pays workers the correct wage, somehow—Marx was terribly vague here—the
capitalist makes workers work more hours than are needed to create the worker’s labor
power. If the capitalist pays each worker five dollars per day, he can require workers to
work, say, twelve hours per day—a not uncommon workday during Marx’s time. Hence, if
one labor hour equals one dollar, workers produce twelve dollars’ worth of products for
the capitalist but are paid only five. The bottom line: capitalists extract “surplus value”
from the workers and enjoy monetary profits.
Although Marx tried to use the labor theory of value against capitalism by stretching it to
its limits, he unintentionally demonstrated the weakness of the theory’s logic and
underlying assumptions. Marx was correct when he claimed that classical economists failed
to adequately explain capitalist profits. But Marx failed as well. By the late nineteenth
century, the economics profession rejected the labor theory of value. Mainstream
economists now believe that capitalists do not earn profits by exploiting workers (see
PROFITS). Instead, they believe, entrepreneurial capitalists earn profits by forgoing current
Alienation
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There is more to Marxism, however, than the labor theory of value and Marx’s criticism of
profit seeking. Marx wove economics and philosophy together to construct a grand theory
of human history and social change. His concept of alienation, for example, first
articulated in his Economic and Philosophic Manuscripts of 1844, plays a key role in his
criticism of capitalism.
Marx believed that people, by nature, are free, creative beings who have the potential to
totally transform the world. But he observed that the modern, technologically developed
world is apparently beyond our full control. Marx condemned the FREE MARKET, for
instance, as being “anarchic,” or ungoverned. He maintained that the way the market
economy is coordinated—through the spontaneous purchase and sale of private property
dictated by the laws of SUPPLY and DEMAND—blocks our ability to take control of our
individual and collective destinies.
Marx condemned capitalism as a system that alienates the masses. His reasoning was as
follows: although workers produce things for the market, market forces, not workers,
control things. People are required to work for capitalists who have full control over the
means of production and maintain power in the workplace. Work, he said, becomes
degrading, monotonous, and suitable for machines rather than for free, creative people. In
the end, people themselves become objects—robotlike mechanisms that have lost touch
with human nature, that make decisions based on cold profit-and-loss considerations, with
little concern for human worth and need. Marx concluded that capitalism blocks our
capacity to create our own humane society.
Marx’s notion of alienation rests on a crucial but shaky assumption. It assumes that people
can successfully abolish an advanced, market-based society and replace it with a
democratic, comprehensively planned society. Marx claimed that we are alienated not only
because many of us toil in tedious, perhaps even degrading, jobs, or because by competing
in the marketplace we tend to place profitability above human need. The issue is not about
toil versus happiness. We are alienated, he maintained, because we have not yet designed a
society that is fully planned and controlled, a society without COMPETITION, profits and
losses, money, private property, and so on—a society that, Marx predicted, must inevitably
appear as the world advances through history.
Here is the greatest problem with Marx’s theory of alienation: even with the latest
developments in computer technology, we cannot create a comprehensively planned
system that puts an end to scarcity and uncertainty. But for Marxists to speak of alienation
under capitalism, they must assume that a successfully planned world is possible. That is,
Marx believed that under capitalism we are “alienated” or “separated” from our potential
to creatively plan and control our collective fate. But if comprehensive socialist planning
fails to work in practice—if, indeed, it is an impossibility, as we have learned from MISES
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and Hayek—then we cannot be “alienated” in Marx’s use of the term. We cannot really be
“separated” from our “potential” to comprehensively plan the economy if comprehensive
planning is impossible.
Scientific Socialism
A staunch antiutopian, Marx claimed that his criticism of capitalism was based on the
latest developments in science. He called his theory “scientific socialism” to clearly
distinguish his approach from that of other socialists (Henri de Saint-Simon and Charles
Fourier, for instance), who seemed more content to dream about some future ideal society
without comprehending how existing society really worked (see SOCIALISM).
Marx’s scientific socialism combined his economics and philosophy—including his theory
of value and the concept of alienation—to demonstrate that throughout the course of
human history, a profound struggle has developed between the “haves” and the “have-
nots.” Specifically, Marx claimed that capitalism has ruptured into a war between two
classes: the bourgeoisie (the capitalist class that owns the means of production) and the
proletariat (the working class, which is at the mercy of the capitalists). Marx claimed that
he had discovered the laws of history, laws that expose the contradictions of capitalism and
the necessity of the class struggle.
Marx predicted that competition among capitalists would grow so fierce that, eventually,
most capitalists would go bankrupt, leaving only a handful of monopolists controlling
nearly all production. This, to Marx, was one of the contradictions of capitalism:
competition, instead of creating better products at lower prices for consumers, in the long
run creates MONOPOLY, which exploits workers and consumers alike. What happens to the
former capitalists? They fall into the ranks of the proletariat, creating a greater supply of
labor, a fall in wages, and what Marx called a growing reserve army of the unemployed.
Also, thought Marx, the anarchic, unplanned nature of a complex market economy is
prone to economic crises as supplies and demands become mismatched, causing huge
swings in business activity and, ultimately, severe economic depressions.
The more advanced the capitalist economy becomes, Marx argued, the greater these
contradictions and conflicts. The more capitalism creates wealth, the more it sows the
seeds of its own destruction. Ultimately, the proletariat will realize that it has the collective
power to overthrow the few remaining capitalists and, with them, the whole system.
The entire capitalist system—with its private property, money, market exchange, profit-
and-loss accounting, labor markets, and so on—must be abolished, thought Marx, and
replaced with a fully planned, self-managed economic system that brings a complete and
utter end to exploitation and alienation. A socialist revolution, argued Marx, is inevitable.
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An Appraisal
Marx was surely a profound thinker who won legions of supporters around the world. But
his predictions have not withstood the test of time. Although capitalist markets have
changed over the past 150 years, competition has not devolved into monopoly. Real wages
have risen and profit rates have not declined. Nor has a reserve army of the unemployed
developed. We do have bouts with the business cycle, but more and more economists
believe that significant recessions and depressions may be more the unintended result of
state intervention (through MONETARY POLICY carried out by central banks and government
policies on TAXATION and spending) than an inherent feature of markets as such.
Socialist revolutions, to be sure, have occurred throughout the world, but never where
Marx’s theory had predicted—in the most advanced capitalist countries. On the contrary,
socialism was forced on poor, so-called Third World countries. And those revolutions
unwittingly condemned the masses to systemic poverty and political dictatorship. In
practice, socialism absolutely failed to create the nonalienated, self-managed, and fully
planned society. It failed to emancipate the masses and instead crushed them with statism,
domination, and the terrifying abuse of state power.
Nations that have allowed for private property rights and full-blown market exchange, in
contrast to those “democratic socialist republics” of the twentieth century, have enjoyed
remarkable levels of long-term ECONOMIC GROWTH. Free-market economies lift the masses
from poverty and create the necessary institutional conditions for overall political
freedom.
Marx just didn’t get it. Nor did his followers. Marx’s theory of value, his philosophy of
human nature, and his claims to have uncovered the laws of history fit together to offer a
complex and grand vision of a new world order. If the first three-quarters of the twentieth
century provided a testing ground for that vision, the end of the century demonstrates its
truly utopian nature and ultimate unworkability.
Further Reading
Boettke, Peter J. The Political Economy of Soviet Socialism: The Formative Years, 1918–1928.
Boston: Kluwer, 1990.
Böhm-Bawerk, Eugen von. Karl Marx and the Close of His System. 1896. Reprint. Clifton,
N.J.: Augustus M. Kelley, 1975.
Burczak, Theodore. Socialism After Hayek. Ann Arbor: University of Michigan Press, 2006.
Elliot, John E., ed. Marx and Engels on Economics, Politics, and Society: Essential Readings with
Editorial Commentary. Santa Monica, Calif.: Goodyear, 1981.
Hayek, Friedrich A. The Fatal Conceit: The Errors of Socialism. Edited by W. W. Bartley III.
Chicago: University of Chicago Press, 1988.
Kolakowski, Leszek. Main Currents of Marxism. 3 vols. New York: Oxford University Press,
1985.
Prychitko, David L. Markets, Planning, and Democracy: Essays After the Collapse of
Communism. Northampton, Mass.: Edward Elgar, 2002.
Prychitko, David L. Marxism and Workers’ Self-Management: The Essential Tension. Westport,
Conn.: Greenwood Press, 1991.
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