Business Plan MINI CAFE

(ENTREPRENEURSHIP)
MINI CAFE
Presented By:
Joyce B. Formaran
Joshua Maligaya
Christine Joy Dela Cruz
Jonalyn Mae Estiller
Shiela Mariz Delos Reyes
Jastin G. Cruzat
Presented To:
Mrs. Angelina T. Almazan
Grade 12: Maka-Diyos BUSINESS PLAN – Establishing A Mini Cafe Page 1

I. INTRODUCTION
A coffeehouse, coffee shop or café (sometimes spelled café) is an establishment

which primarily serves hot coffee, related coffee beverages. Some coffeehouses also
serve cold beverages such as iced coffee and iced tea. Many cafes also serve some type of
food, such as light snacks, muffins or pastries. Coffeehouses range from owner-operated
small businesses to large multinational corporations.
From a cultural standpoint, coffeehouses largely serve as centers of social

interaction: the coffeehouse provides a place which someone can congregate, talk, read,
write, entertain one another, or pass the time, whether individually or in small groups.
Since the development of Wi-Fi, coffeehouses with this capability have also become
places for patrons to access the internet on their laptops and tablet computers. A
coffeehouse can serve as an informal club for its regular members.
1.1 NAME AND ADDRESS OF THE BUSINESS
The proposed business is a partnership tie-up among its six investors, inspired in putting
up a consolidated output of skills and experience to exercise their entrepreneurial potentials
honed while in the course of taking up their Master in Business Management.
The business will formally open in January 1, 2018, with a soft launching on December
25, 2017. The prior months starting October 2018 shall focus on the site preparation and
training of store personnel.

1.1a Name of the business
The proposed business shall be known by its business or trade name as:
“You Laugh , You Smile , You Love Café ”
1.1b Address of the business
Its official business address shall be located at:
Bonifacio Street Poblacion I, Agdangan, Quezon, Philippines

(Near the Richie`s Store)
Actual shoot of the location area is as follows:
1.1c Contact Information
Following are the contact information where the business can be easily accessed:
 Store Telephone Number : (009) 100- 3029

 Cell phone Numbers : (0947) 044-9461
 Email Address : inlove@coffee@yahoo.com

The decision to establish this business is due to know the people that there is a place
where themselves will not stressful that`s why they make their selves enjoying and
relaxing by this business which coffee shop. Hence, the business proprietors saw the
opportunity to handle the business of providing the best source of coffee products.
1.2 NAME AND ADDRESS OF THE PRINCIPALS
The proponents of the business are as follows:

NAME NATIONALITY ADDRESS OWNERSHIP %
Brgy. Kanlutan, Calutan
Joyce B. Formaran Filipino 25%
Agdangan Quezon
Silangang Maligaya,
Joshua Maligaya Filipino 25%
Agdangan Quezon
Silangang Maligaya,
Christine Joy Dela Cruz Filipino 25%
Agdangan Quezon
Poblacion 2, Agdangan
Jonalyn Mae Estiller Filipino 25%
Quezon
Kinagunan Padre
Jastin G. Cruzat Filipino 25%
Burgos Quezon
Ibabang Kinagunan,
Shiela Mariz Delos Reyes Filipino 25%
Agdangan Quezon
1.3 NATURE OF BUSINESS
The proposed business is a “You Laugh, You Smile, You Love Café” that have
different types of coffee. It aims to aggressively penetrate the growing market of coffee shop
industry offering healthy coffees to the consuming public. Generally, there are twelve different
types of coffee that we can produces from the available prices:

1. Espresso (Short Black); is the foundation and the most important part to every espresso
based drink.
2. Double Espresso (Doppio): is just that, two espresso shots in one cup.
3. Short Macchiato: is similar to an espresso but with a dollop of steamed milk and foam
to mellow the harsh taste of an espresso.
4. Long Macchiato: is the same as short macchiato but with a double shot of espresso.
The same rule of thirds applies in the traditionally made long macchiato.
5. Ristretto: is an espresso shot that is extracted with the same amount of coffee but half
the amount of water. The end result is a more concentrated and darker espresso
extraxction.
6. Long Black (Americano): is hot water with an espresso shot extracted on top of the hot
water .
7. Café Latte: “latte” for short, is an espresso based drink with steamed milk and micro-
foam added to the coffee. This coffee is much sweeter comparedto an espresso due to the
steamed milk.
8. Cappuccino: is similar to a latte. However the key difference between a latte and
cappuccino has more foam and chocolate placed on top of the drink. Further cappuccino
is made in a cup rather than a tumbler glass.
9. Flat White: is a coffee you`ll primarily find in Australia and New Zealand. It is made
the same as a cappuccino expect it does not have any foam or chocolate on top.
10. Piccolo Latte: is a café latte made in an espresso cup. This means it has a very strong
but mellowed down espresso taste thanks to the steamed milk and micro foam within it.
11. Mocha: is a mix between a cappuccino and a hot chocolate. It is made by putting
mixing chocolate powder with an espresso shot and then adding steamed milk and micro-
foam into beverage.

12. Affogato: is a simple dessert coffee that is treating during summer and after dinner. It
is made by placing one big scope of vanilla ice cream within a single or double shot of
espresso.
The Partners decided to focus on the provision of coffee shop for three compelling
reasons:
 Investment practicality
 Consumers’ affordability
 Longer shelf life
It is decided to form a partnership because of the limited capital each individual partner
can share. By putting each other's limited resources together, raising the capitalization
required is easier to open up this type of business.
1.4 STATEMENT OF FINANCING NEED
The business requires the following capitalization which shall be shared equally by the
partners.
Capital Investment : P 600,000.00

(PhP Six Hundred Thousand Pesos)
1.5 STATEMENT OF CONFIDENTIALITY CLAUSE
Although the nature of the implementation of the business is public, it has been
agreed by the Partners that all business information and trade secrets prior, during and
even after the business shall be kept in strictest confidentiality. Documents and other
elements explicitly provided with the statement “confidential” shall be regarded as such.
This mainly concerns studies that have been made available to one of the parties in the

context of the Project concerning methods, know-hows, files or any other type of
document labeled confidential. This information can only be used by the Partners
according to the provisions of contained in the Partnership Agreement.
The Partners themselves commit to taking measures so that all staff members carrying
out the work respect the confidential nature of this information, and do not disseminate it,
pass it on to third parties or use it without prior written consent of the all the Partners,
who all commit to taking the same measures to maintain the confidential nature of the
information, as they would do should it concern their own confidential information.
The term “ Confidential Information ” means any and all information, tangible
or intangible, in whatever form or medium provided or obtained by any receiving party or
such party’s representatives, directly or indirectly, including all documents and
information generated by a disclosing party or its representatives that contains, reflects or
is derived from such information, whether orally, in writing, in documents, through or by
observation or otherwise, in any way relating to the Transaction Agreements and the
transactions contemplated in such Transaction Agreements, including, but not limited to,
information about existing or contemplated products, services, client lists, marketing
techniques, pricing policies, financial information, research and development techniques
and processes, manufacturing processes, sales processes, bidding and tender processes,
costs, profits, sales, markets and all other data and intellectual property related thereto.
This confidentiality clause shall remain in force for two years following the
termination of the Partnership Agreement.

II. EXECUTIVE SUMMARY
2.1 BUSINESS PLAN
The provision for a safe healthy drinking coffee is the motivation behind the proposed
establishment the business.
“You Laugh , You Smile , You Love Café ” is a mini coffee shop
that intends to operate in Bonifacio Street Poblacion 1 Agdangan Quezon, situated near the
Agdangan, Quezon Market. It has a captured market of homeowners within the grocery store
and nearby establishment. Ninety per cent (90%) of its sales is expected from deliveries within
the community.
This business shall be a partnership among six working professionals in various

industries who desired to come up with a business venture that is socially responsive, while
getting the best return of investments.
If successful, its future plan is to branch-out in and bring the best quality of purified
drinking water to the general public. The promotion and provision for a clean, healthy and safe
drinking coffee shall always be the foundation of the business.
Why establish the nature of business? Whether the business is owned or franchise,
this business can:
1. Generate gross earnings of P50,000.00 – 80,000.00 pesos a month
2. Very easy to operate. You just let your machine run and stop automatically.
3. Everybody needs unti-stress which is coffee. Unlike other business, it has

trend and will go on and on, so you can even pass the business on to your
children.
4. You do not need to go far away place to buy for the raw material. Coffee
products will deliver to our coffee shops.

5. This is very fast growing industry and those who have started first have
already gained a lot.
Together with the widespread of these coffee shop is the increase number of its
consumers. There are many factors that of the public to patronize this commodity despite its
high cost compared to the potable water from public water system flowing thru the household
faucet. In developing Countries like the Philippines, demand for this water source is driven by
factors like convenience, the perception that coffee are safer than the local flavours, and taste
preference.
To lure consumers, the coffee shop`s entrepreneurs shall use marketing strategies like
offering free hot and cold water dispensers and free sugars. Its packaging and advertising works
shall foster perception that the business produces cleaner, safer, and better-tasting drinking
coffee, thus swaying consumers to patronize the product.
2.2 STATEMENT OF PURPOSE
“You Laugh , You Smile , You Love Café ” shall operate under is
mission and vision statement, that is:
“To provide safe and healthy coffee drinks for every family at economical
price.”
The quality of its purified water shall conform to the national standards for drinking water.
2.3 OBJECTIVES
The primary objectives are:
1. To be able to expand the business in other areas of the community in three

operating years.

2. To initially target at least 1.5% of the total number of households (19,400 x 50%
x 1.5% = 145.5) and at least 10 commercial establishments.
3. To target annual sales of 23,500 cups of coffee.
4. To dominate the market in the community and define the edge of “You Laugh
, You Smile , You Love Café ” from its competitor inside the
subdivision in six months time, through intensive marketing campaign.
5. To establish good brand to customers and gain brand loyalty in its first three
months of operation by maintaining a socially responsive enterprise.
6. To realize profit at least 12.5 % of sales in a year’s time.
2.4 SUCCESS FACTORS
The Business’ primary keys to success are:
1. Good quality control of the coffee product . Customers for high coffee products
business have a very low tolerance threshold for flaws.
2. Fast response/serving. In the case of most coffee shops industries’ customers,

the cost of the coffee is not a major element in their over-all costs, but a very
expensive shut-down could result due to poor or slow servicing.
3. Link aging. Key to over-all company success is connected closely with success in
achieving the goal of developing a service-oriented coffee shop store.

III. INDUSTRY ANALYSIS
3.1 FUTURE OUTLOOK AND TRENDS
Not too long ago, it was common especially in the rural areas to see the customer
laughing, smiling and have a lovable heart by drinking our coffee. Our safe shop was a sign of
the love and relaxing place were all people are welcome. Being a coffee lovers, everything will
make easily and success.
Each year about this time, we forecast coffee shop trends for the coming year so our
customer can position themselves for success. Whether you run store, this list of 2016 coffee
shop trends is for you.
Sense of Place
Everyone’ over the cookie-cutter cools that defined coffee shops for the last five years.
As living and eating locally has become the trend detour, consumers are more interested in
neighborhood nostalgia and are looking for a coffee shop with an authentic sense of place. If
your store is located on the site of an old barn or a school house, then go with that. Relatively,
nature will begin to take center stay. Inside coffee shops in 2016, and the color green will
especially be on trend.
Interactive shops have always been an easy place to socialize, whether your customers are on a
first date, taking office work “of campus” or catching up with friends from across town. In 2016,
stores will become even more interactive. Look for long communal tables, sugar and milk saved
family styles and baristas who get out from behind the counter to interact with customers. Genius
Bar-type brewing classes will become popular as customers see coffee as more of an experience
than a beverage.
Signature Blends
Nearly every store serves at least one “house special” coffee, whether it’s a flavored latte
or a single-origin coffee. Baristas will start taking that trend to the next level in 2016 by
becoming coffee mycologists. By mixing coffee from different places and different roast levels
based on a customer flavor preferences, a barista will create a bespoke coffee blend for each

customers. The result: a customer experience that can`t be replicated at any other store.
On Top
2015 was year that iced coffee took off, and this year it will be even bigger. Customers
will enjoy cold coffee drinks straight from the top like an up-scale bar or lounge, and nitro coffee
(that’s seeped coffee infuse with odorless, flavorless nitrogen gas, kegged like beer and served
on tap) will continue to be big seller.
3.2 ANALYSIS OF COMPETETORS
Coffee shops have similar characteristics of a bar and a restaurant. Most, if not all, coffee
shops today offer some array of food options of consumers divulge while they are sipping on
their beverage. The trend has been popular among most coffee shops. Especially those who have
opened within the past decade, is the ambiance that you are having a cup of coffee in your home.
The warm, cozy feeling is the one of the most key features in their experience. For teenager and
young adult, it is somewhere that they can gather with friends and engage in conversation.
Another trend is coffee shops tend to take on the role of being more socially responsible.
This is not only for the environment but also, being socially responsible for the health of others.
In the coffee shop industry, some companies have been known to use the remains of the coffee
after it has been used as fertilizer. For the health of the people, many coffee shops have chosen to
go with organic coffee beans that are used in their natural states, and not those have been tainted
with chemicals for preservations.
3.3 MARKET SEGMENTATIONS
Agdangan is a 5th class municipality in the province of Quezon Philippines. According to

the 2007 census, it has a population of 11,164.
Being the provincial capital of Poblacion 1 Agdangan Quezon serves as bonding place
with friends, families and co-office workers center of the province particularly for the
municipalities on its northeastern part. As such, the town is expected to continue to fulfill this
establishment rate in the years to come.

Trade and commerce shall remain to be one of the primary economic activities in the
locality. The presence of tricycle services plying Binagbag, Dayap, Ibabang Kinaguan, Ilayang
Kinaguan, Kanluran Calutan, Kanlurang Maligaya, Salvacion, Silangan Calutan, Silangang
Maligaya, Sildora, Poblacion 1 and Poblacion 2 has further enhanced the municipalities role as a
commerce and trade center.
Our target customers are the households and commercial establishments within Poblacion
1, Poblacion 2 and nearly barangays, subdivisions and towns. It has following populations as
presented in this graph:
1600
1400
1200
1000
800
600
400
200
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Commercial establishments totaling to around surroundings the Poblacion 1 and 2 in Agdangan

Quezon among of which are follows:
1. Educational Establishments
Elementary School (Primary & Intermediate) Public-6 Private-1
High School: Public-2
Kindergarten School: Public 12 Private-1
2. Restaurant

 Ricma`s Canteen/ Eatery- Brgy, Sildora Agdangan, Quezon
 Nic-Nic`s Meryenda Hauz- Brgy. Poblacion 1 Agdangan, Quezon
 Aredan Café- Brgy. Poblacion 1 Agdangan, Quezon
IV. DESCRIPTION OF VENTURE
4.1 PRODUCT
In Agdangan, there was no mini café or coffee shop. There is the reason why it its
decided to built a business that has concern to make a meeting place or bonding for the
people in Agdangan.
The business, “You Laugh , You Smile , You Love Café ” is more
affordable and have a good taste from all flavors also our products have a refreshing feeling
when we drink the coffee and eat the other cookies and cup cakes. Through the businesses, we
enable to help the people especially the residence in Agdangan to taste the different flavor of
coffee in our coffee shop.
Our logo simplifies the ideas of the business to distinctly attract the customers and make their
heart being loveable and always smiling by tasting our coffee products.

“You Laugh ,
You Smile ,
You Love
Café”
4.2 SIZE OF BUSINESS AND NUMBER OF PERSONNEL
Structurally, “You Laugh , You Smile , You Love Café ” shall be

operated in a 100 square meters commercial unit, owned and operated by two investors, Ms.
Joyce B. Formaran and Mr. Joshua Maligaya which is situated beside their place of residence.
Though the location of the business is within the place where many people have and near at the
high way for the traveling customers.
COST ESTIMATION OF SITE ACQUISITION AND PREPARATION
ITEM DESCRIPTION QUANTITY AMOUNT

BUILDING RENOVATION 100 SQUARE METERS Php.700,000
The structural perspective of the business venture shall be as follows:

To operate the mini café, two employees shall be needed:
1. Manager/ Cashier: oversees the store operations, and logs and handles all
purchases.
2. Crew/ Server: a person who were in line to serve the customer; the only who
will assist the buyer.
4.3 MACHINERIES & STORE EQUIPMENT
To conduct the daily operations of the business, the following office equipments shall be
procured and acquired:

4.4 BACKGROUND OF ENTREPRENEURS
The business partners are as follows:
Name Age Status Professional Profile

 Master Teacher II Elias
Salvador
1. FORMARAN, JOYCE B. 25 Single National High School-
Agdangan, Quezon
 Civil Engineer
 Manila, Philippines
2. MALIGAYA, JOSHUA 26 Single
 Teacher II

3. CRUZAT, JASTIN G. 27 Single  Agdangan Central
Elementary School
 HOTEL RESTAURANT AND

MANAGEMENT
4.DELA CRUZ, CRISTINE 26 Single
 Bulacan
JOY
 HOTEL RESTAURANT AND

5. ESTILLER, JONALYN MAE 27 Single SERVICES
 Lucena City
 Nursing
6. DELOS REYES, SHIELA 26 Single Quezon Memorial Center
MARIZ Lucena City
V. PRODUCTION PLAN
5.1 MANUFACTURING PROCESS
The coffee you enjoy each day has taken a long journey to arrive in your cup. Between
time they`re planted, picked and purchased, coffee beans go through a typical series of steps to
bring out their best.
10 Steps from Seed to Cup
1. Planting
A coffee began is actually a seed. When dried, roasted, it`s used to brew coffee. If seed isn`t
processed, it can be planted and grow into a coffee tree. Coffee seeds are generally planted in
large beds in shaded nurseries. The seedlings will be watered frequently and shaded from bright
sunlight until they are hearty enough to be permanently planted. Planting often takes place
during the wet season, so that the soil remains moist while the roots become firmly established.

2. Harvesting the Cherries
Depending on the variety, it will take approximately 3 to 4 years for the newly planted coffee
trees to bear fruit. The fruit, called the coffee cherry, turns a bright, deep red when it is ripe and
ready to be harvested.
All coffee is harvested in one of two ways:
(1) Strip Picked: All of cherries are stripped off of the branch at one time, either by machine or
by hand.
(2) Selectively Picked: Only the ripe cherries are harvested, and they are picked individually by
hand.
3. Processing the Cherries
Once the coffee has been picked, processing must been as quickly as possible to prevent fruit
spoilage. Depending on location and local resources, coffee is processed in one of two ways:
(1) The Dry Method: is the age-old method of processing coffee, and still used in many
countries where water resources are limited.
(2) The Wet Method: removes the pulp from the coffee cherry after harvesting so the bean is
dried with only the parchment skin left on.
4. Drying the Beans
If the beans have been processed by the wet method, the pulped and fermented beans must now
be dried to approximately 11% moisture properly prepare them for storage.
5. Milling the Beans
Before being exported, parchment coffee is processed in the following manner:
 Hulling machinery removes the parchment layer (endocarp) from wet processed coffee.
 Polishing is an optional process where any silver skin that remains on the beans after
hulling is removed by machine.
 Grading and Sorting is done by size and weight, and beans are also reviewed for color
flaws or other imperfections.
6. Exporting the beans
The milled beans, now referred to as green coffee, are loaded onto ships in either jute or sisal

bags loaded in shipping containers, or bulk-shipped inside plastic-lined containers.
7. Tasting the Coffee
Coffee is repeatedly tested for quality and taste. This process referred as cupping and usually
takes place in a room specifically designed to facilitate the process.
8. Roasting the Coffee
Roasting transforms green coffee into the aromatic brown beans that we purchase in our
favorite stores or cafés.
9. Grinding Coffee
The objective of a proper grind is to get the most flavors in a cup of coffee. How coarse or fine
the coffee is ground depends on the brewing method.
10. Brewing Coffee
Brewing coffee has many tips and methods to make it better.
Equatorial Ella and the Little Owl Exchange Restock Coffee

Coffee Blackbird Alley Coffee and Curiosities
65 Broadway House
7635 Guijo
325 F. Dela 88 Esteban Avenue Street
Molito Complex,
Rosa Street Abada Street Street Alabang, San Antonio
Sta. Cruz San Pablo Quezon City Muntinlupa City
“You Laugh You Smile You Love
Café”
Bonifacio Street Poblacion 1 Agdangan, Quezon
Customers/Buyers

Production Activities:
1. Storing. We will store the product in normal level of temperature. We

will not use old stock and bottles to secure the health of the customer.
2. Store Management. The customers will always see the store that is
clean everyday and also the facilities to be used. The business will
have their monthly check-up in their equipment. The employee will
wear the proper uniform and all the time washes their hands
3. Selling. The store will place their product in front of the door where
customers can see the different flavors of coffee. The store offers a
delivery services for the customer.
4. Serving. The store has crew/server to serve the customer and to secure
the cleanliness of the ground.
5.2 PHYSICAL PLANT/FACILITIES
The coffee shop shall be composed of the following facilities:
 Refilling and selling Room
 Enclosed coffee products and equipment room
 Container washing and sanitizing room
 Storage room
 Source coffee storage facility
 Toilet

 Office
The Floor Plan perspectives of the business cite shall be as follows:
Floor Plan
5.3 MACHINERY
Coffee, Espresso, and Beverage Equipment
1. Espresso Machine
2. Espresso Grinder
3. Regular Coffee Grinder
4. Coffee Brewers and Air pots
5. Frappe and Smoothie Blenders
6. Iced Tea Brewers and Iced Tea Dispensers
7. Hot Water Dispenser

Coffee Shop Refrigeration and Ware washing Equipment
1. Reach-In Refrigerator
2. Under counter or Worktop Refrigeration
3. Undercounter Ice Machine
4. Bakery Display Case
5. Under bar Sink
6. 3-Compartment Sink
7. Dishwasher
Coffee Small wares and Beverage ware
1. Espresso Tampers
2. Frothing Pitchers
3. Knock Boxes
4. Measuring Cups and Spoons
5. Scales
6. Syrup Pumps
7. Frothing Thermometers
8. Timers
9. Coffee Mugs and Tea Cups
10. Espresso Cups
11. Tea Ball Infusers and Lemon Wedge Bags
12. Dinnerware
13. Sugar Pourers
14. Creamers
15. Condiment Organizers
16. Cup, Lid, and Straw Organizers
17. Coffee and Beverage Labeling
18. Aprons

5.4 NAME OF SUPPLIERS AND RAW MATERIALS
The following are the business partners/ supplier of the business:
Equatorial Coffee Supplier of the coffee beans
325 F. Dela Rosa Street Sta. Cruz
Ella and the Blackbird Supplier of container, cups, jugs, labels
88 Esteban Abada Street San Pablo
Little Owl Supplier of the products and other

beverages
65 Broadway Avenue Street Quezon City
Exchange Alley Coffee House Supplier of the equipment used in

Molito Complex, Alabang, Muntinlupa City
coffee products
Restock Coffee and Curiosities Supplier of consumable products

7635 Guijo Street
San Antonio

VI. MARKETING PLAN
6.1 PRICING AND DITRIBUTION
PRICING:
DISTRIBUTION:
The coffee products shall be distributed through serving/deliver by crew. Its tagline, “Isang order
lang, serve agad” policy shall be maintained at all times.
6.2 PROMOTION & MARKETING PLANS
Top 10 ideas for Coffee Shops to promote themselves

Be Creative
Originality is the mother of all invention and the quest for invention brings about creativity.
Marketing pulls while sales pushes. Undoubtedly, it is almost impossible for companies running
legitimate business to survive without the duo of sales and marketing.
Flyers
Flyers are very potent and effective in covering the local neighbourhood. Flyers reach where
your legs cannot reach and says what voice cannot say. Flyers are a quick insight to your store,
they are best handed out to passersby in the hope that they advertise your shop to someone who
may not already know you exist, or a polite reminder to those who haven’t visited you for a
while. If your coffee shop is in a town or city then the daily commuters are your target market,
assuming that your store is not so far off the beaten track that its an inconvenience to get to for
busy workers.
Vouchers
Free and new are words that does the job whenever and wherever it is needed. People love new
and free things and will love to do what it takes to get it free. Declaring surplus for reasons that
strategically pulls customers in free coffee for first time customers, or free cake with any large
coffee – customers love a deal.
Feedback Cards
A business that relies on objective feedbacks of customers experience growth in the market
compared to companies that shuns customers’ feedback or take such for levity. Learning from
the honest feedback given by your paying customers is crucial to the success of any business.
Coffee shop managers should endeavor to accompany each treat with feedback cards at ask for
customers objective view about product and services rendered. It is also advised that feedback
cards ask for customers personal details so as to enhance shop’s data base. An email address is
all you need here, this way you can build up a customer base and email them once a month with
special offers or new products or menu alterations etc.
Combined Loyalty and Business Cards

Let your business card speak volume about your business. Thus containing business information,
the full address, opening hours, telephone number and directions etc. But why not use the reverse
of your business cards to create a loyalty card… ‘Buy X number of coffees and get one free’ best
motivates customers to crave for more. During quieter periods, rewarding customers will go a
long way in retaining their loyalty. Smart companies give little to get much in return, a give-
away coffee will cost you roughly £1.00, but a loyal customer will help you to grow your
business.
Pavement Signs
Pavement signs are promotional tools that attract customers to your coffee shop. Placing a
pavement sign strategically for passers by which mentions your ‘daily specials’ is best here. Do
you have a soup of the day?, or offer a meal deal – buy a coffee and a cake for a discount. This
type of information is perfect for an ‘A’ board outside your shop, its eye catching and
informative and can be read really quickly by fast walking passers by.
Posters
Posters with attention-grabbing images and memorable messages serves purpose of inestimable
impact as far as awareness or better still, advertisement is concerned. Running coffee shops are
product based but people driven. Therefore, posters are very important instruments in driving
traffic to coffee shops and consequently, give rise to sales increase.
Free Samples
People love freebies. Giving out free samples will help win prospective customers who may be
tasting your recipe for the first time. You never can tell, yours may be better than the one he or
she is used to. Free samples accounts for reasons why businesses lose customers and why others
gain customers, what is important is that the samples should be as quality as the ones paid for. If

you have cake which isn’t shifting fast enough, then cut it into smaller pieces and leave it on the
counter for customers to try. Alternatively take tray of mini coffees and cake out on the street
outside your shop and hand it to customers to try, its very important to be as friendly as possible
here, even if you are dismissed rudely by passers by who have no interest in your wares, always
keep smiling be friendly and say ‘thankyou’. You never know that same person maybe a
customer of yours but without much time to stop today, so its important that your interaction
with them remains friendly and enthusiastic.
Menus
Coffee shops owners should engage an open mind in business dealings. As said, doing same
thing the same way and expecting different result is a sign of madness. Build your menu and give
your product names that attract customers’ interest. It is a marketing strategy that is worth trying.
It’s a simple way to boost your coffee shop’s profits in a single move. You need to be careful
about giving your drinks and food a funny or imaginative name, this could be seen as tacky.
Free Wi-Fi
There is a tiny gap between making it and losing it. That gap is just the little extra offered to
become exceptional in the market. Providing internet facility such as WiFi is a must for
customers these days, making sure your broadband connection can cope with the demand when
your busy will go a long way in placing your brand right in the heart of the customers – there’s
nothing worse than sitting down with a large coffee and the intention of catching up on emails to
find that the WiFi connection is less than your 3G connection. A high speed connection means
that companies, individuals and friends could relocate to your coffee shops for that very
important meeting, appointments and other business activities.
VII. ORGANIZATIONAL PLAN
7.1 FORM OF OWNERSHIP
The proposed business plan is a partnership for immediate accessibility of fund

requirements. Each partner shall be regarded as co-owner of the business. In case of decision
making, powers are split evenly among partners, and the “majority rules” tenet takes precedence
in cases of conflicts.
Since it’s a partnership in nature, the business shall have a legal personality separate from
those of the partners’ individual personalities. As such, the liability as a business partner is
limited to his share of ownership in the company.

7.2 MANAGEMENT TEAM BACKGROUND
PARTNERS
MANAGER/ CASHIER
COUNTER ATTENDANT CREW
Salaries:
MONTHLY
YEAR PERSONNEL ANNUAL
SALARY
2012 – 2014 Manager/Cashier 7,800 93,600

Counter Attendant 6,500 78,000
Crew/Server 6,500 78,000
TOTAL Php 20,800 Php 249,600
MONTHLY
YEAR PERSONNEL ANNUAL
SALARY
Manager/Cashier 8,580 102,960
2015 – 2017 Counter Attendant 7,150 85,800
Crew/Server 7,150 85,800
TOTAL Php 22,880 Php 274,560

 Salaries increased by 10% after three years of operation.
7.3 ROLES AND RESPONSIBILITITIES OF MEMBERS OF THE ORGANIZATION
The Stockholders shall be responsible for the over-all governance of the business, and in
ensuring that funding requirements are sufficiently met at all times.
The store personnel are distinguished as follows:
Manager Counter Attendant Crew

 The one who  The one who is  The one who
Duties & manages the responsible for serve to the
business the equipment customers
Responsibilities
 Responsible for  Responsible for  The one
the transaction cleaning the responsible for
in the business equipments, cleaning the
 Responsible for and technical table, chairs
the record and coordination and mapping
financial for repairs and the floor
statement maintenance  Responsible for
all serving the
foods.
Qualifications Manager Counter Attendant Helper/ Delivery Boy

 Male or Female  Male or Female  Male
 25-30 years old  21-30 years old  21-30 years old
 Graduate of  At least 2nd  At least high
any business year in college school
course  At least 1 year graduate, with
 At least 3 years experience in serving skills
hands-on coffee shop  At least 1 year
experience in industry experience in
handling coffee shop
business industry
and/or
exposure in
related field
Work Schedule Mondays – Saturdays, 7:00 AM – 7:00 PM

The store personnel must complete their requirements before they will enter in my
business such as: resume barangay clearance, police clearance, NBI clearance, drivers’
license and clearance for their employer. They will undergo training and employment
examinations to ascertain their competencies.
VIII. RISK ASSESSMENT
8.1 EVALUATE WEAKNESS OF BUSINESS
Despite the fact that coffee shop is a sure business and can produce good business opportunities,
the downside and challenges of it are as follows:
1. Market Saturation
The fact is that in almost every concerns of the community there are coffee shop, the
competition is getting stiffer. Target clienteles become a saturated one for the business. What
counts the difference is the service and price of the product. This is where “You Laugh, You
Smile, You Love Café” shall employ its marketing strategies as its competitive edge over the
rest.
2. Limitation on products to be offered
As much as “You Laugh, You Smile, You Love Café” shall wants to offer bottle of coffee to
the general consumers, it is limited since this will require further permit to operate. Hence, the
business is limited to offer 3,000 cups of coffee only.
These are some of the basic legal requirements needed before you can successfully start and run
your own coffee shop business;
 Business and liability insurance

 Foods and drinks handler certificate
 Health inspection Certificate
 Proof of district-issued food and drinks manager identification card

 Food purchase record storage and record keeping (If you are also involved in the sale of
snacks)
 Depot, commissary or service support facility meets vending unit operation needs
 Copy of license for the service support facility and/or a recent inspection report
 Tax Payer’s ID
 Fire certificate
 Kitchen insurance
 Certificate of Incorporation
 Business License
 Business Plan
 Non – disclosure Agreement
 Employment Agreement (offer letters)
 Employee’s Handbook
 Operating Agreement for LLCs
 Building License
 Liquor License (optional)
 Cabaret License
 Music License
 Franchise or Trademark License
The Best Insurance Needed for a Coffee Shop Business
When it comes to starting a coffee shop business there are key insurance policies that you must
have in place same applies to any other industry you intend starting a business. It is important to
note that you can’t be permitted to run a coffee shop business in the United States, in Canada,
Australia and in Europe if you don’t have the basic insurance cover for your business; the food
and drinks industry is a delicate business hence the need for the industry to be highly regulated.
These are some of the basic insurance cover that you should consider purchasing if you want to
start your own coffee shop business in the United States of America and also in most parts of the
world;
 General insurance
 Health insurance
 Liability insurance
 Kitchen Insurance
 Workers compensation
 Overhead expense disability insurance
 Business owner’s policy group insurance
8.2 CONTINGENCY PLAN
The following are the alternative plans of the business:
1. Plan B: put up small restaurant.

2. Plan C: relocation to other area if not viable in Agdangan, Quezon.
IX. FINANCIAL PLAN
9.1 PROJECTED INCOME STATEMENT
“You Laugh, You Smile, You Love Café”
Projected Income Statement
For Three-Year Period
2017 2018 2019

Sales 847,677.60 932,445.36 1,025,689.90
Less: Cost of Sales
3,630.0 3,993.0
Inventory -Beginning 0 0
42,062.0 46,268.2 50,895.0
Coffee Supply 2 2 4
24,865.5 27,352.0 30,087.2
Maintenance 0 5 6
65,340.0 71,874.0 80,061.4
Electricity 0 0 0
18,150.0 19,965.0 21,961.5
Consumables/Supplies 0 0 0
(3,630.0 (3,993.0 (4,392.3
Inventory -End 0) 0) 0)
Total 146,787.52 161,466.27 182,605.90
Gross Profit 700,890.08 770,979.09 843,084.00
Less : Operating Expenses

Salaries and wages 249,600.00 274,560.00 274,560.00
9,460.0 10,000.0 10,000.0
Advertising Expense 0 0 0
Utilities 12,000.0 12,000.0 12,000.0

0 0 0
29,040.0 31,944.0 35,138.4
Gas and oil 0 0 0
Fringe Benefits 45,416.8 47,496.8 47,496.8
Expenses 0 0 0
Taxes and Licenses 17,050.00 17,600.00 18,200.00
Depreciation Expense 93,340.00 93,340.00 93,340.00

Total Operating Expenses 455,906.80 486,940.80 490,735.20
Net Income Before Tax 244,983.28 284,038.29 357,341.80

73,494.9 85,211.4
Tax due 8 9 107,202.54
NET INCOME 171,488.30 198,826.80 250,139.26
9.2 PROJECTED BALANCE SHEET
Projected Balance Sheet


2017 2018 2019
ASSET
Current Assets
Cash 517,031.20 610,350.04 785,760.22
Supplies inventory 3,000.00 3,300.00 3,630.00
Total Current Assets 530,031.20 613,650.04 789,390.22
Non Current Assets
Building Renovation 300,000.00
Machinery and Equipment 410,000.00 410,000.00 410,000.00
Cups/Water Dispenser 69,500.00 89,700.00 109,900.00
Store Equipment 9,500.00 9,500.00 9,500.00
Furniture and Fixtures 14,200.00 14,200.00 24,200.00
Total Depreciable Assets 803,200.00 823,400.00 853,600.00

Less Accumulated
Depreciation 93,340.00 100,680.00 93,340.00
Total Non Current Assets 709,860.00 422,720.00 460,260.00
1,239,891.2
TOTAL ASSETS 0 1,336,370.04 1,549,650.22
LIABILITIES AND PARTNER'S

EQUITY
Current Liabilities:
Accounts Payable 250,000.00

Other Payable(SSS/Income
tax) 37,467.36 57,946.20 75,546.38
Total Current Liability 287,467.36 57,946.20 75,546.38

Partner's Equity
J. Formaran 150,000.00 180,855.96 180,855.96
J. Maligaya, Capital 150,000.00 180,855.96 180,855.96
C. Dela Cruz, Capital 150,000.00 180,855.96 180,855.96
J. Estiller, Capital 150,000.00 180,855.96 180,855.96
J. Cruzat, Capital 150,000.00 180,855.96 180,855.96
S. Delos Reyes, Capital 150,000.00 180,855.96 180,855.96
Net Income 171,488.30 198,826.80 250,139.26
Partner's Withdrawal (130,421.20) (171,488.30)
Total Equity 1,071,488.30 1,153,541.36 1,163,786.72
TOTAL LIABILITIES AND

PARTNER'S EQUITY 1,358,955.66 1,211,487.56 1,239,333.10
9.3 SOURCES AND APPLICATION OF FUNDS
9.3 SOURCES AND APPLICATION OF FUNDS

Projected Cash Flow

2017 2018 2019
1,133,772. 1,064,02 1,244,150
Cash Balance beginning 40 7.23 .44
Cash Inflow:
847,677.6 932,445. 1,025,689.9
Cash Sales 0 36 0
Total Cash Inflows 1,981,450.00 1,996,472.59 2,269,840.34
Cash Outflows
Cash Payments for :

Cash Distribution of income to 130,421.2
partners 0 171,488.30
73,494. 85,211.4
Income tax 98 9
455,906.8 486,940. 490,735.2
Operating Expenses 0 80 0
300,000.0
Renovation Cost 0 -
Purchase of Machinery & 410,000.0 410,000. 410,000.0
Equipment 0 00 0
Purchase of Cups/Water 69,500.0 89,700. 109,900.0
Dispenser 0 00 0
9,500. 9,500 9,500.
Purchase of Store Equipment 00 .00 00
Purchase of Furniture and 14,200.0 14,200. 24,200.0
Fixtures 0 00 0
3000.0 33 363
Inventory net -inc/(dec) 0 0.00 .00
77,043.2
Cost of Sales 202,312.00 0 84,747.52
Total Cash Outflows 1,464,418.80 1,386,122.55 1,484,080.12
Cash Balance end Php 517,031.20 Php 610,350.04 Php 785,760.22
IX. APPENDIX

LETTERS & LISTS OF BUSINESS REQUIREMENTS
Business Permit List of Requirements
DTI
1. Authorization Letter For The Representative
2. Franchise Letter Of Consent (if franchise)
3. Xerox Copy Of Any Valid I.D.’S Of Representative and Owner (SSS, TIN,
Voter’s, Passport, Drivers License)
4. Payment For The Business
MAYORS
1. DTI
2. Barangay (for Business Permit)
3. Cedula
4. Contract Of Lease
Authorization For The Representative
5. Payment For Mayor’s Permit
6. Fire Inspection Certificate
7. Environmental Certificate
8. Sanitary Permit
a. Medical Certification of 2 Personnel
b. Water test (Bacteriological Test & Physicochemical Test)
BIR
1. DTI
2. Mayors Permit
3. Authorization For The Representative
4. Payment For BIR Registration

CONCLUSION
In building a business, the following must be considered: Is the product/ service

necessary for the needs of the people? It is convenient for the people? Does it have demands?
Based on the business plan, “You Laugh, You Smile, You Love Café” Coffee Shop is
click to the needs of the people for relaxing and bonding place for today’s modern age, because
of the situation of many people in Agdangan who experience stressful and tiredness. The
business site shall be established offers good service and necessary of the need of the people
that surrounds in Agdangan, Quezon.
As the owners, it is recommended that that there should be some business establish that
has a great concern to the health of the people the surrounds in a given places. Because of high
risk of advancement of certain area they forgot to make their life relaxing and enjoying by
drinking coffee and eating some cookies in our coffee shop. It is encourages that all that
business minded youth establish a business that has a great concern to general health and to
make the residence stressful out.
Further recommendations are as follows:
1. The City Health Office should extend the coverage of the evaluation and
monitoring up to the sampling of the bottled coffee and cup of coffee.
1. To review the Sanitation Standard Policy for operation permit. Its monitoring

should take into account a high point emphasis on the Bacteriologic
contamination of water and not to limit it to 5% point contribution, and the
compliance to personal hygiene like hand washing.
2. Provide Seminar/Training Workshop on proper Product Coffee handling to all

coffee shops personnel.

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(ENTREPRENEURSHIP)

Christine Joy Dela Cruz

Jonalyn Mae Estiller

Shiela Mariz Delos Reyes

Mrs. Angelina T. Almazan

Grade 12: Maka-Diyos BUSINESS PLAN – Establishing A Mini Cafe Page 1

A coffeehouse, coffee shop or café (sometimes spelled café) is an establishment

From a cultural standpoint, coffeehouses largely serve as centers of social

1.1 NAME AND ADDRESS OF THE BUSINESS

Grade 12: Maka-Diyos BUSINESS PLAN – Establishing A Mini Cafe Page 2

“You Laugh , You Smile , You Love Café ”

1.1b Address of the business

Its official business address shall be located at:

Bonifacio Street Poblacion I, Agdangan, Quezon, Philippines

Actual shoot of the location area is as follows:

1.1c Contact Information

 Store Telephone Number : (009) 100- 3029

Grade 12: Maka-Diyos BUSINESS PLAN – Establishing A Mini Cafe Page 3

1.2 NAME AND ADDRESS OF THE PRINCIPALS

The proponents of the business are as follows:

1.3 NATURE OF BUSINESS

Grade 12: Maka-Diyos BUSINESS PLAN – Establishing A Mini Cafe Page 4

Grade 12: Maka-Diyos BUSINESS PLAN – Establishing A Mini Cafe Page 5

1.4 STATEMENT OF FINANCING NEED

Capital Investment : P 600,000.00

1.5 STATEMENT OF CONFIDENTIALITY CLAUSE

Grade 12: Maka-Diyos BUSINESS PLAN – Establishing A Mini Cafe Page 6

Grade 12: Maka-Diyos BUSINESS PLAN – Establishing A Mini Cafe Page 7

2.1 BUSINESS PLAN

This business shall be a partnership among six working professionals in various

1. Generate gross earnings of P50,000.00 – 80,000.00 pesos a month

3. Everybody needs unti-stress which is coffee. Unlike other business, it has

Grade 12: Maka-Diyos BUSINESS PLAN – Establishing A Mini Cafe Page 8

2.2 STATEMENT OF PURPOSE

The primary objectives are:

1. To be able to expand the business in other areas of the community in three

Grade 12: Maka-Diyos BUSINESS PLAN – Establishing A Mini Cafe Page 9

3. To target annual sales of 23,500 cups of coffee.

6. To realize profit at least 12.5 % of sales in a year’s time.

2.4 SUCCESS FACTORS

The Business’ primary keys to success are:

2. Fast response/serving. In the case of most coffee shops industries’ customers,

Grade 12: Maka-Diyos BUSINESS PLAN – Establishing A Mini Cafe Page 10

3.1 FUTURE OUTLOOK AND TRENDS

Grade 12: Maka-Diyos BUSINESS PLAN – Establishing A Mini Cafe Page 11

3.2 ANALYSIS OF COMPETETORS

3.3 MARKET SEGMENTATIONS

Agdangan is a 5th class municipality in the province of Quezon Philippines. According to

Grade 12: Maka-Diyos BUSINESS PLAN – Establishing A Mini Cafe Page 12

Commercial establishments totaling to around surroundings the Poblacion 1 and 2 in Agdangan

Elementary School (Primary & Intermediate) Public-6 Private-1

High School: Public-2

Kindergarten School: Public 12 Private-1

Grade 12: Maka-Diyos BUSINESS PLAN – Establishing A Mini Cafe Page 13

IV. DESCRIPTION OF VENTURE

Grade 12: Maka-Diyos BUSINESS PLAN – Establishing A Mini Cafe Page 14

4.2 SIZE OF BUSINESS AND NUMBER OF PERSONNEL

Structurally, “You Laugh , You Smile , You Love Café ” shall be

COST ESTIMATION OF SITE ACQUISITION AND PREPARATION