Monopoly Oligopoly Monopolistic Competition Perfect Competition
Monopoly Oligopoly Monopolistic Competition Perfect Competition
Monopoly Oligopoly Monopolistic Competition Perfect Competition
Monopolistic Perfect
Monopoly Oligopoly
competition competition
tap water tennis balls novels wheat
cable tv crude oil movies milk
Marginal revenue
Is the change in total revenue from an additional unit sold
∆ TR
MR=
∆Q
For competitive firms, marginal revenue equals the price of the good
Profit maximization occurs at the quantity where marginal revenue equals marginal cost.
When MR> MC ↑ increase Q
When MR< MC ↓ de crease Q
When MR = MC
↑ profit is maximized∨↓ lossis minimized
The portion of the marginal-cost curve that lies above AVC is the competitive firms shor-run supply
curve
The competitive firm’s long-run supply curve is the portion of its marginal-cost curve that lies above
average total cost.
T=
The firm’s short-run and long-run supply curve
a. short-run supply curve
the portion of its marginal cost curve that lies above average variable cost
b. long-run supply curve
the marginal cost curve above the minimun point of its ATC curve
Multiple choice
1. Which of the following occurs in the case of a perfectly competitive firm?
a. Chooses its price to maximize profits
b. Sets its price to undercut other firms selling similar products
c. Takes its price as given by market conditions
d. Picks the price that yields the largest market share
Jawab :
A perfectly competitive firm is known as a price taker because the pressure of competing firms forces
them to accept the prevailing equilibrium price in the market. If a firm in a perfectly competitive market
raises the price of its product by so much as a penny, it will lose all of its sales to competitors. When a
wheat grower wants to know what the going price of wheat is, they have to go to the computer or listen to
the radio to check. The market price is determined solely by supply and demand in the entire market and
not by the individual farmer. Also, a perfectly competitive firm must be a very small player in the overall
market so that it can increase or decrease output without noticeably affecting the overall quantity supplied
and price in the market.
2. A competitive firm maximizes profit by choosing the quantity where which condition occurs?
a. Average total cost is at its minimum
b. Marginal cost equals the price
c. Average total cost equals the price
d. Marginal cost equals average total cost
Jawab :
Competitive Firms in a perfectly competitive markets act as a price taker. The firms only have the
flexibility to choose the level of output but have to take the price of the good as given and constant.
In a perfectly competitive market, average revenue = marginal revenue = price. This is because price
equals average revenue because all units are sold for the same price, therefore, total revenue divided by
quantity will always equal the price. Average revenue always equals marginal revenue because no matter
the number of units sold, the same price is added to total revenue.
In the competitive market, each buyer and seller is a price taker so none of them can purchase any
quantity at the market price without affecting that price. Similarly, a price-taking firm assumes it can sell
whatever quantity it wishes at the market price without affecting the price.
3. A competitive firm's short-run supply curve is its … cost curve above its … cost curve.
a. Average total, marginal
b. Average variable, marginal
c. Marginal, average total
d. Marginal, average variable
Jawab :
Marginal cost is the change in total cost to change in quantity. It means extra cost is generated due to
extra quantity such that the marginal cost is formed. It shows that the marginal cost is a positive slope. In
the short run, a change in the market price induces the profit-maximizing firm to change its optimal level
of output. This optimal output occurs when price is equal to marginal cost, as long as marginal cost
exceeds average variable cost. Therefore, the supply curve of the firm is its marginal cost curve, above
average variable cost. (When the price falls below average variable cost, the firm will shut down.)