1. What activities at Dirt Bikes create the most value?

The activities that create the most value for Dirt Bikes USA is merely the manufacturing and selling
of dirt bikes. Although, many of the parts are from the United States, they also acquire pieces from
other places in the world, such as Austria. Nonetheless, Dirt Bikes is the one whom constructs their
bikes’ frames, which have become a trademark for the company. In addition, the company also
offers mechanical services because they believe in backing their products; for instance, they sell
what the mechanics can almost certainly repair. In the end, 15% of the total revenue is an
achievement of the parts and services. This percentage means that the rest of the profit comes
from the bikes, which is mostly sold in the United States of America. The bikes include the Enduro
250 selling for $3250, the Enduro 550 retailing for $7600, the Moto 300 selling for $4295 and the
Moto 450 retailing for $8995. Basically, Dirt Bikes’s bikes are what make the business possible.

Activities to Increase Value

Dirt bikes should attend major races; this makes consumers aware about our
product. They should also sponsor professional and amateur racers. The more success a
professional rider has the more the consumers will become aware of our product.
Professional riders will endorse our product. By endorsing amateur riders it shows that
we take an active role in the dirt bike community. It shows that we don’t just care about
the big time riders to increase sales. We want to help riders succeed, and that will build
trust and loyalty. Dirt bikes should also Sponsor races; this is were the enthusiasts go, if
they see that we are taking an active role then they will be more likely to purchase one of
our products.
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2. How does Dirt Bikes provide value to its customers?

Value provided to customers:

Dirt Bikes has invested in various products in order to fasten the relationship between them and
their customers. For instance, many of their employees are dirt bike admirers, who have the same
love for this product as many of their customers. A number of their workers are racers, who are
endorsed by Dirt Bikes USA in dirt bike racing competitions. Therefore, in order to better please
customers, they have established a Dirt Bike’s USA Owners’ Group so that patrons can share their
experience. Their brand is also distributed in various ads as well as dirt bike and motorcycle
magazines; thus, product enthusiasts will always be kept up to date with advanced and latest
merchandise.

3. What other companies are Dirt Bikes’ major competitors? How do their products
compare in price to those of Dirt Bikes? What are some of the product features
they emphasize?

Major competitors:
Dirt Bikes must pay close attention to its competition. In today’s society, businesses are constantly
thriving to become the best by advancing their products and creating a product or service that will
attract the attention of individuals. Therefore, Dirt Bikes must not only pay attention to their own
company, but they must also look at their rivals. Some major bike manufacturers and sellers
include: the ProSports USA Motorcross sponsors Kawasaki Motorcycles and Yamaha Motor
Corporation.

Competitor Comparison
Kawasaki, Suzuki, Yamaha, Honda and KTM are other companies that are major competitors of Dirt
Bikes USA. The competitor’s bikes are so much more expensive because you are paying for the
name brand also.

Min Price Max Price

Dirt Bikes USA $1,200.00 $2,200.00
Kawasaki $4,900.00 $7,000.00
Suzuki $3,100.00 $6,600.00
Yamaha $2,500.00 $7,100.00
Honda $3,150.00 $7,200.00
KTM $6,500.00 $7,800.00

Comparison in products:
Kawasaki is constantly coming up with new products. Their goods, in addition, are very
fairly priced given that their bikes tend to range from $2,999 to $7,999; thus, this company is more
affordable than many other bike manufacturers. Also, the Kawasaki Motorcycles also has a Rider’s
Club (ROK) that offers a number of benefits, such as discounts, ROK clothing, a free ROK magazine
membership, and many other benefits. Yamaha bikes tend to lean on the pricier side when compared
with Dirt Bikes’s and Kawasaki’s brands. Nonetheless, the Yamaha’s name is well known as well as
trustworthy; for instance, they have an extended service program that spares their customers
expensive repair bills. In addition, Yamaha has a number of racing teams: the Yamaha Factory Team,
the L & M Racing Team, the Joe Gibbs Racing Team, the Yamaha of Troy Racing Team, and many
more. Yamaha also sells many more merchandise rather than Dirt Bikes, such as apparel, gifts, parts,
services, snowmobiles, accessories, motorcycles, watercrafts, as well as much more. Basically,
individuals who are outdoorsy as well as sporty are more inclined to turn to the Yamaha brand.
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4. What are the competitive forces that can affect the industry?
Competitive forces:
Today, there are a number of competitive forces that have an impact on Dirt Bikes, like the
customers, current competitors, the suppliers, and new entrants. Nonetheless, Dirt Bikes must not
let these forces divert them from becoming the best that they can be. Dirt Bikes USA has a number
of benefits, but what they should do is follow the footsteps of Harley Davidson. In simple terms,
they should amplify their products and services as well as form additional customer groups. For
example, the company should offer motocross training classes, more Dirt Bikes USA apparel, be
advertised more often, and have additional protection plans. Also, they should try to offer more
accessories as the Harley Davidson Franchise. In simple terms, for Dirt Bikes to become better and
more successful, they should capitalize its name and influence it into motocross racing.

5. What competitive strategy should Dirt Bikes pursue?

Competition Strategy
- Value web- Have independent vendors located all around the world. Who will be able
to sell our products, and offer customer service; such as a warranty repairs.
- Focused differentiation- Develop markets in areas that competitors have not yet gone
to.
- Product differentiation- Make our products different from the competitors. Use exotic
materials such as carbon fiber, titanium, composite materials.
-Mass customization- Vendors will be able to place orders for dirt bikes that are
specialized to customer’s wants, by picking options. Example, for color of paint we may
have 5 different options, type of suspension we may have 3 options, type of brakes 3
options; creating the possibility to have unique dirt bikes.
-Extranet- Private outsiders, the vendors, who will be allowed to have access to the
private intranet.
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E-Commerce
Able to communicate directly with customer, this will allow customers to know
what the MSRP of products, the price of options, and special sales or discounts that is
going on. Dirt bikes should only sale parts, and paraphernalia. Should only advertise, and
offer information about dirt bikes. Because of the difficulty it would be to ship a whole
dirt bike. Also to eliminate the mistake of any regretful orders a customer might have by
not being able to actually see a dirt bike and talk to a sales man.
Web Site
A web site broadens awareness. Since the web site is in different languages and
currency, it can be viewed by anyone with internet access all over the world. A web site
also makes Dirt bikes easily accessible, anybody with internet access can look us up It
will also educates consumer. Consumers can become more aware about our products, and
our company. Some of the features that the web site should have are: show local vendors,
and offer price quotes.

6) What information systems best support that strategy.

Information Collection & Use

Registration
In order to use this Web site, you must first complete the registration form we use
this information to contact you about the services on our site in which you have
expressed interest.
You have the option to provide demographic information (such as income level
and gender) to us; we encourage you to submit this information so we can provide you a
more personalized experience on our site.
Dirt Bikes USA is the sole of the information collected on DirtbikesUSA.com.
Dirt Bikes USA collects personally identifiable information from our users at several
different points on our Web site.
Orders
If you purchase a product or service from us, we request certain personally
identifiable information from you on our order form. You must provide contact
information (such as name, email, and shipping address) and financial information (such
as credit card number, expiration date).
We use this information for billing purposes and to fill your orders. If we have
trouble processing an order, we will use this information to contact you.
Consumers may sign up if they would like for a Newsletter from Dirt Bikes USA after
purchasing an item.
Application Forms
If you apply for a loan [purchase an insurance policy, other product or service
requiring financial information] on our site, we require that you provide certain
personally identifiable information, including your name, address, phone number, credit
card number [and Social Security number]. This information is necessary to process your
application and to contact you.
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Surveys or Contests
We may provide you the opportunity to participate in contests or surveys on our
site. If you participate, we will request certain personally identifiable information from
you. Participation in these surveys or contests is completely voluntary and you therefore
have a choice whether or not to disclose this information. The requested information
typically includes contact information (such as name and shipping address), and
demographic information (such as zip code).
We use this information to provide you the consumer with a better service of what
you may be looking for.
We may use a third party service provider to conduct these surveys or contests;
that company is prohibited from using our users’ personally identifiable information for
any other purpose. We will not share the personally identifiable information you provide
through a contest or survey with other third parties unless we give you prior notice and
choice.
Tell-A-Friend
If you choose to use our referral service to tell a friend about our site, we will ask
you for your friend’s name and email address. We will automatically send your friend a
one-time email inviting him or her to visit the site
Uses of Information
Non personal Information may be used to provide our advertisers a better look
into who our site attracts. No personal information will ever be given out at any times.
Customer Service
Based upon the personally identifiable information you provide us, we will send
you a welcoming email to verify your username and password. We will also
communicate with you in response to your inquiries, to provide the services you request,
and to manage your account. We will communicate with you by email or telephone, in
accordance with your wishes.
Supplementation of Information
In order to provide certain services [specify] to you, we may on occasion
supplement the personal information you submitted to us with information from third
party sources. [Use all that apply to your business model.]
Credit Check
To determine if you qualify for one of our credit cards, we use your name and
social security number to request a credit report. Once we determine your creditworthiness,
we destroy this document.
Enhancement of Profile Information
We purchase marketing data from third parties and add it to our existing user
database, to better target our advertising and to provide pertinent offers in which we think
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you would be interested. To enrich our Profiles of individual customers, we tie this
information to the personally identifiable information they have provided to us.
Personally identifiable information:
We DO NOT Share Personally Identifiable Information with Third Parties
Agents
We use an outside shipping company to fulfill orders, and a credit card processing
company to bill you for goods and services. These companies do not retain, share, store
or use personally identifiable information for any other purposes.
Legal Disclaimer
We reserve the right to disclose your personally identifiable information as
required by law and when we believe that disclosure is necessary to protect our rights
and/or to comply with a judicial proceeding, court order, or legal process served on our
Web site
Choice/Opt-out
We provide you the opportunity to ‘opt-out’ of having your personally
identifiable information used for certain purposes, when we ask for this information. For
example, if you purchase a product/service but do not wish to receive any additional
marketing material from us, you can indicate your preference on our order form.
You will be notified when your personal information is collected by any third
party that is not our agent/service provider, so you can make an informed choice as to
whether or not to share your information with that party.
Log Files
As is true of most Web sites, we gather certain information automatically and
store it in log files. This information includes internet protocol (IP) addresses, browser
type, internet service provider (ISP), referring/exit pages, operating system, date/time
stamp, and click stream data.
We use this information, which does not identify individual users, to analyze
trends, to administer the site, to track users’ movements around the site and to gather
demographic information about our user base as a whole.
Cookies
A cookie is a small text file that is stored on a user’s computer for record-keeping
purposes. We use cookies on this site.
We set a persistent cookie to store your passwords, so you don’t have to enter it
more than once. Persistent cookies also enable us to track and target the interests of our
users to enhance the experience on our site.
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If you reject cookies, you may still use our site, but your ability to use some areas
of our site, such as contests or surveys, will be limited. [Describe use of cookie for
shopping cart, if appropriate.]
Some of our business partners (e.g., advertisers) use cookies on our site. We have
no access to or control over these cookies. See “Third Party Advertisers.”
This privacy statement covers the use of cookies by www.dirtbikesusa.com only
and does not cover the use of cookies by any advertisers.
We use clear gifs in our HTML-based emails to let us know which emails have
been opened by recipients. This allows us to gauge the effectiveness of certain
communications and the effectiveness of our marketing campaigns. If you would like to
opt-out of these emails, please see “Choice and Opt-out.”
Links to Other Sites
This Web site contains links to other sites that are not owned or controlled by
[COMPANY NAME]. Please be aware that we, [COMPANY NAME], are not
responsible for the privacy practices of such other sites.
We encourage you to be aware when you leave our site and to read the privacy
statements of each and every Web site that collects personally identifiable information.
This privacy statement applies only to information collected by this Web site.
Access to Personally Identifiable Information
If your personally identifiable information changes, or if you no longer desire our
service, you may [correct, update, delete or deactivate it] by making the change on our
member information page [or by emailing our Customer Support at EMAIL ADDRESS]
or by contacting us by telephone or postal mail at the contact information listed below.
Security
The security of your personal information is important to us. When you enter
sensitive information (such as credit card number and/or social security number) on our
registration or order forms, we encrypt that information using secure socket layer
technology (SSL).
We follow generally accepted industry standards to protect the personal
information submitted to us, both during transmission and once we receive it. No method
of transmission over the Internet, or method of electronic storage, is 100% secure,
however. Therefore, while we strive to use commercially acceptable means to protect
your personal information, we cannot guarantee its absolute security.
If you have any questions about security on our Web site, you can send email us
at: support@dirtbikesusa.com
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Business Transitions
In the event Dirt Bikes USA goes through a business transition, such as a merger,
acquisition by another company, or sale of all or a portion of its assets, your personally
identifiable information will likely be among the assets transferred. You will be notified
via [email] of any such change in ownership or control of your personal information.
Changes in this Privacy Statement
If we decide to change our privacy policy, we will post those changes to this
privacy statement, the homepage, and other places we deem appropriate so that you are
aware of what information we collect, how we use it, and under what circumstances, if
any, we disclose it.
We reserve the right to modify this privacy statement at any time, so please
review it frequently. If we make material changes to this policy, we will notify you here,
by email, or by means of a notice on our home page.
Contact Us
If you have any questions or suggestions regarding our privacy policy, please contact us
at:
1-800-DirtBike
support@dirtbikesusa.com
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Microsoft Office 2003 Sun Star Office 8
Price $399.99 $69.95
Capabilities word processing,
spreadsheet,
presentation,
drawing, database,
email, security
word processing, spreadsheet, presentation, drawing, and
database
Software
Dirt Bikes USA would choose to use Microsoft Office 2003 Professional over Sun Star
Office. Star Office might be the cheaper of the two product suites but it does not offer the
capabilities and customer support features that Microsoft Office 2003 offers.
The TCO of having Microsoft Office 2003 at Dirt Bikes USA will be as follows:
Cost of Software: $399.99
Installed Cost per User: $100.00 (4 Users)
Training Cost per User: $400.00 (4 Users)
Annual Tech Support: $119.99
Downtime: $59.99
Total Cost of Ownership: $1079.97