AP Government Chapter 10 Notes: Campaigns, Nominations, and Elections
AP Government Chapter 10 Notes: Campaigns, Nominations, and Elections
AP Government Chapter 10 Notes: Campaigns, Nominations, and Elections
o Who is Eligible? – there are few constitutional restrictions on who can become a candidate in the
United States. The formal requirements for a national office are as follows:
President – must be a natural-born citizen, at least 35 years old, and be a resident of the
country for 14 years by the time elected.
Vice President – must be natural-born citizen, at least 35 years old, and not be a resident
of the same state as the candidate for president.
Senator—must be a citizen for at least 9 years, at least 30 years old, and be a resident of
the state from which elected.
House of Representative – must be a citizen for at least 7 years, at least 25 years old, and
be a resident of the state and district from which elected.
The qualifications for state legislators are set by the state constitutions and likewise
relate to age, place of residence, and citizenship. The legal qualifications for running for
governor or other state office is similar.
Who Runs? – holders of political office are overwhelmingly white and male.
Until this century, politicians were also predominately of Northern European
origin, and predominantly Protestant. They are more than likely to be
professionals, particularly lawyers.
The Modern Campaign Machine – the modern political campaigns are extravagant, year-long events.
They are also enormously expensive. Political campaigns exhaust candidates, their staff members, and the
journalists covering the campaign.
o The Changing Campaign – Part of the reason for the increased intensity of campaigns in the last
decade is that they have changed from being centered on the party to being centered on the
candidate.
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The candidate-centered campaign emerged in response to several developments:
Changes in the electoral system.
The increased importance of television in campaigns.
Technological innovations such as computers.
The increased cost of campaigning.
In order to run a successful and persuasive campaign, the candidate’s organization must be
able to:
Raise funds for the effort
Get coverage from the media
Produce and pay for political commercials and advertising
Schedule the candidate’s time effectively with constituent groups and prospective
supporters
Convey the candidate’s position on the issues
Conduct research on the opposing candidate
Get voters to go to the polls.
When party identification was stronger among voters and before the advent of television
campaigning, a strong party organization on the local, state, or national level could furnish
most of the services and expertise that the candidate needed. Political parties provided the
funds for campaigning until the 1970s. Parties used their precinct organizations to distribute
literature, register voters, and get out the vote on election day.
Less effort was spent on advertising for a single candidate’s positions and character, because
the party label communicated that information to many of the voters.
One of the reasons that campaigns no longer depend on parties is that fewer people identify
with them – increase in number of independent voters.
o The Professional Campaign – What is most striking about today’s campaigns is that most of the
tasks are now put into the hands of paid professionals rather than volunteers or amateur politicians.
Political Consultant – who for a large fee, devises a campaign strategy, thinks up a campaign
theme, and possibly chooses the campaign colors and candidate’s portrait for all literature to
be distributed.
Monitors the campaign progress
Plans all media appearances
Coaches the candidate for debates
o Political consultants began to displace volunteer campaign managers in the
1960s, about the same time that television became a force in campaigns.
o As more and more political campaigns are run exclusively by professional
campaign managers, critics worry that the political consultants are more
concerned with plotting campaign strategy and developing the candidate’s
image than with developing positions on issues.
o Candidates themselves are changing: most are more interested in sound bites
(very brief, memorable comments) than they are in position papers. They are
more interested in how to manipulate the message than what the message
really is.
The Strategy of Winning – In American politics, candidates are guided by this basic wisdom: they seek to
capture all the votes of their party members, to convince a majority of the independent voters to vote for
them, and to gain a few votes from members of the other party. ** To accomplish these goals, candidates
must consider their visibility, their message, and their campaign strategy.
o Candidate Visibility and Appeal – one of the most important concerns is how well known a
candidate is. If he or she is a highly visible incumbent, there may be limited need for campaigning
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except to remind voters of the officeholder’s good deeds. If the candidate is an unknown challenger
or a largely unfamiliar character attacking a well-known public figure, the campaign must devise a
strategy to get the candidate before the public. In the case of the independent candidate or the
candidate representing a minor party, the problem of name recognition is serious.
o The Use of Opinion Polls and Focus Groups – One of the major sources of information for both the
media and the candidates is the opinion poll. Poll taking is widespread during the primaries. Party
nominees depend on polls to fine-tune their campaigns.
Tracking Polls – as the election approaches, many candidates use tracking polls, which are
taken almost everyday, to find out how well they are competing for votes. Tracking polls, by
indicating how well the campaign is going, enable consultants to fine-tune the advertising
and the candidate’s speeches in the last days of the campaign.
Focus Groups – candidates use focus groups to gain insights into public perceptions of the
candidate. Professional consultants organize a discussion of the candidate or of certain
political issues among ten to fifteen ordinary citizens. The group discusses personality traits
of the candidate, political advertising, and other candidate-related issues. The conversation is
videotaped. Focus groups are expected to reveal more emotional responses to candidates or
the deeper anxieties of voters, feelings that consultants believe are not tapped by more
impersonal telephone surveys. The campaign then can shape its messages to respond to these
feelings and perceptions.
Financing The Campaign –except for the presidential campaign in the general election, all of the other
money had to be provided by the candidates and their families, borrowed, or raised by contributions from
individuals or PACs. For the general presidential campaign, some of the money comes from the federal
government.
o Regulating Campaign Financing – today candidates and political parties, when trying ot
increase their funding sources, must operate within the constraints imposed by complicated
laws regulating campaign financing.
Corrupt Practices Acts – designed to regulate campaign financing. The first, passed in
1925, limited primary and general election expenses for congressional candidates. In
addition, it required disclosure of election expenses and in principle, put controls on
contributions by corporations. Numerous loopholes were found in the restrictions on
contributions, and the acts proved to be ineffective.
The Hatch Act – (Political Activities Act) of 1939 was passed in another attempt to
control political influence buying. That act forbade a political group to spend more
than $3 million in any campaign and limited individual contributions to a political
group to $5000.
The Federal Election Campaign Act of 1971 FECA) – essentially replaced all past laws
and instituted a major reform.
The act placed no limit on overall spending but restricted the amount that could
be spent on mass-media advertising, including television.
It limited the amount that candidates and their families could contribute to their
own campaigns and required disclosure of all contributions and expenditures in
excess of $100.
In principle, the FECA limited the role of labor unions and corporations in
political campaigns.
Provided a voluntary $1 check-off on federal income tax returns for general
campaign funds to be used by major-party presidential candidates (first applied
in 1976 campaign)
Amendments to the FECA passed in 1974 did the following:
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o Created the Federal Election Commission (FEC) – consists of 6
nonpartisan administers whose duties are to enforce compliance with the
requirements of the act.
o Provided public financing for presidential primaries and general
elections – any presidential candidate who is able to obtain sufficient
contributions in at least 20 states can obtain a subsidy from the U.S.
Treasury to help pay for primary campaigns. Major-party candidates
have federal support for almost all of their expenses, provided they are
willing to accept campaign spending limits.
o Limited presidential campaign spending – any candidate accepting
federal support has to agree to limit campaign expenditures to the
amount prescribed by federal law.
o Limited contributions – Citizens can contribute up to $1000 to each
candidate in each federal election or primary; the total of all
contributions from an individual to all candidates is $25,000 per year.
Groups can contribute up to a maximum of $5,000 to a candidate in any
election.
o Required disclosure – each candidate must file periodic reports with the
FEC, listing who contribute, how much was spent, and for what the
money was spent on.
The 1971 act also limited the amount that each individual could spend on his or
her own behalf.
o The Supreme Court declared the provision unconstitutional in 1976, in
Buckley v. Valeo, stating that it was unconstitutional to restrict in any
way the amount congressional candidates or their immediate families
could spend on their own behalf (1st amendment right).
Further amendments to the FECA in 1976 allowed corporations, labor unions,
and special interest groups to set up PACs to raise money for candidates
o For a PAC to be legitimate, the money must be raised from at least 50
volunteer donors and must be given to at least 5 candidates in the federal
election.
o Each corporation or each union is limited to one PAC.
o Campaign Financing Beyond The Limits – new ways to finance campaigns were developed to
skirt the reforms and make it possible for huge sums of money to be raised, especially by major
political parties.
Contributions to Political Parties – candidates, PACs and political parties have found
ways to generate soft money (campaign contributions to political parties that escape the
rigid limits of federal election law).
There are no limits on contributions to political parties for party activities such
as voter education or voter registration drives.
o The parties then spend this money for the convention, for registering
voters, and for advertising to promote the general party position.
o The parties also spend a great deal of the money to state and local party
organizations, which use it to support their own tickets.
Independent Expenditures – business corporations, labor unions, and other groups
discovered that it was legal to make independent expenditures in an election campaign
so long as the expenditures were not coordinated with those of the candidate or political
party.
Although a 1990 Supreme Court decision, Austin v. Michigan State Chamber of
Commerce upheld the right of the states and the federal government to limit
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independent, direct corporate expenditures (such as for advertisements) on
behalf of candidates, the decision did not stop business and other types of
groups from making independent expenditures on issues.
o Issue advocacy (spending unregulated money on advertising that
promotes positions on issues rather than candidates) has become a
prevalent tactic in recent years.
o The Supreme Court clarified in a 1996 decision in Colorado Republican
Federal Campaign Committee v. Federal Election Commission that
political parties may also make independent expenditures on behalf of
candidates as long as the parties do so independently of the candidate’s
campaign (cannot coordinate with the candidate) or let the candidate
know the specifics of how party funds are being spent.
Bundling – collecting $1,000 contributions from a number of individuals in the same
firm or family and then sending the quite large check to the candidate of choice.
** The effect of all these strategies is to increase greatly the amount of money spent for
campaign and party activities.
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At the convention, each political party uses a credentials committee to
determine which delegates may participate. They usually prepare a roll of all
delegates entitled to be seated.
The typical convention usually lasts only a few days:
o The first day consists of speech making, usually against the opposing
party.
o On the second day there are committee reports
o On the third day, there is presidential balloting
o On the fourth day, a vice presidential candidate is usually nominated,
and the presidential nominee gives the acceptance speech.
The Electoral College – most voters who vote for the president and vice president think that they are
voting directly for a candidate. Actually, they are voting for electors who will cast their ballots in the
Electoral College. Article II, Section 1 of the constitution outlines in detail the number and choice of
electors for president and vice president.
o The Choice of Electors – each state’s electors are selected during each presidential election year.
The selection is governed by state laws and by the applicable party apparatus. After the national
party convention, the electors are pledged to the candidates chosen.
The total number of electors is 538 – equal to 100 senators, 435 members of the House, plus
3 electors for the District of Columbia.
Each state’s number of electors equals that state’s total number of senators (2) plus its
number of House of Representatives (see chart on page 325).
o The Elector’s Commitment – if a plurality of voters in a state chooses one slate of electors, then,
those electors are pledged to cast their ballots on the first Monday after the second Wednesday in
December in the state capital for the presidential and vice presidential candidates of the winning
party.
The ballots are counted and certified before a joint session of Congress early in January.
The candidates who receives a majority of the electoral votes (270) are certified as president
elect and vice president-elect.
According to the Constitution, if no candidate receives a majority of electoral votes, the
election of the president is decided by the House from among the candidates with the three
highest number of votes. Each state having one vote.
The selection of the Vice President is determined by the Senate in a choice between the two
highest candidates, each senator having one vote.
Congress was required to choose the president and vice president in 1801 (Thomas
Jefferson and Aaron Burr) and the House chose the president in 1825 (John Quincy
Adams). See page 326 figure 10-3
It is possible for a candidate to become president without obtaining a majority of the popular
vote (Lincoln, Wilson, Truman, Kennedy, Nixon (in 1968), and Clinton). Such an event can
always occur when there are third-party candidates.
It is also possible for a candidate to receive the popular vote and still lose the election (John
Quincy Adams in 1824, Rutherford B. Hayes in 1876, Benjamin Harris in 1888, and George
W. Bush in 2000 – all of whom won elections without obtaining a plurality of the popular
vote).
o Criticisms of the Electoral College
Possibility of a candidate becoming president even though his or her major opponent obtains
more popular votes.
Electors are committed to the candidate who has a plurality of popular votes in their state in
the general election.
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Giving all the electoral votes of a state to one who wins the plurality vote in a state is unfair
to other candidates and their supporters in that state.
The current system of voting also means that presidential campaigning will be
concentrated in those states that have the largest number of electoral votes and in
those states in which the outcome is likely to e close. All other states generally get
second-class treatment during the presidential campaign.
There is a less-populous-state bias in the electoral college (more House of Representatives).
o Proposed Reforms
Get rid of the Electoral College completely and allow the candidates to be elected by popular
vote directly.
Constitutional Amendment proposed by President Jimmy Carter in 1977 – failed to
pass and also in 1969.
2001, another attempt at an amendment failed.
Another proposed reform would eliminate the electors but retain the electoral vote, which
would be given on a proportional basis rather than on a unit (winner-take-all) basis.
The major parties are not in favor of eliminating the Electoral College, fearing that it would
give minor parties a more influential role.
Less populous states are not in favor of direct election of the president, because they feel they
would be overwhelmed by the large urban vote.
How Are Elections Conducted? – the United States uses the Australian Ballot – a secret ballot that is
prepared, distributed, and counted by government officials at public expense (since 1888 all states have
used this method).
o There are two types of ballots used in the U.S. in general elections:
Office-Block Ballot or sometimes called a Massachusetts Ballot – groups all the candidates
for each elective office under the title of each office.
Politicians dislike the office-block ballot because it places more emphasis on the
office than on the party; it discourages straight-ticket voting and encourages split-
ticket voting.
Party-Column Ballots – or sometimes called the Indiana Ballot -- is a form of general
election ballot in which the candidates are arranged in one column under their respective
party labels and symbols.
It allows voters to vote for all of the party’s candidates for local, state, and national
offices by simply marking a single “X” or by pulling a single lever.
It encourages straight-ticket voting
Most states use this type of ballot
Increases the coattail effect
o Voting by Mail – has been accepted for absentee ballots for those who are doing business away from
home or for members of the Armed Forces, only recently have several states offered mail ballots to
all of their voters.
Rationale for going to the mail ballot is to make voting easier and more accessible to the
voters – in return, higher voting turnout.
Criticisms: Voters might be casting an uninformed ballot (since they can cast it anytime
before the election), presents an exceptional opportunity for vote fraud.
o Vote Fraud
The potential for vote fraud is high in many states, particularly through the use of phony
voter registrations and absentee ballots.
Election laws in California make it very difficult to remove a name from the polling list even
if the person has not cast a ballot for the prior two years – many people are still on the rolls
even though they no longer reside in California.
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Enterprising political activists can use these names for absentee ballots.
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The writers of the Constitution allowed the states to decide who should vote
19th amendment ratified in 1920 gave women the right to vote
15th amendment gave black males the right to vote – short-lived as the South had Jim
Crow Laws
26th Amendment in 1971 gave 18 year olds the right to vote
o Current Eligibility and Registration Requirements
Voting requires registration and to register, a person must satisfy the following voter
qualifications, or legal requirements:
Citizenship
Age (18 or older)
Residency (the duration varies from state to state and with types of elections)
o Since 1972, states cannot impose residency requirements of more than 30
days.
o Most states disqualify people who are mentally incompetent, prison
inmates, convicted felons, and election-law violators
Each state has different qualifications for voting and registration – in general, a person
must register well in advance of an election, although voters in Maine, Minnesota,
Oregon, and Wisconsin are allowed to register up to, and on, election day.
Some argue that registration requirements are responsible for much of the
nonparticipation in our political process.
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