Cases For GI CA
Cases For GI CA
Cases For GI CA
3. Arion Auto was a dealer for the Hanuman Motor Company, India's
most popular car maker. Aimed at the first time buyer, this company had
notched up 80 per cent market share at one time. Gradually, with the
entry of new players, the share has come down to about 50 per cent by
2003, but there was still a large market for its 800 cc car. In other
segments, the company had a much lower share. A customer who had just bought the
car from Arion was upset, as the car had developed a couple of significant problems
within a week. It had an unexplained noise in the engine while turning, and its rear
bumper had come loose. The customer claimed that he had been sold a
defective car, and that the dealer should replace it with a new one.
The service manager at Arion motors tried to communicate to the
buyer that it was company policy to rectify any problem within the
warranty period free of cost, and that he would do the same, as per the
policy. However, the customer was not satisfied, as he would have to
suffer great inconvenience on account of it. Being a businessman on the move, he had
many important engagements, and he would be severely hampered in his movements
without a car. What should the Arion service manager do?
5.
Investigate the reason for performance degradation and present the solution.
6. Suppose two regional sales reps share responsibility for sending weekly updates
to their manager. Brad always submits them on time, but Frank often turns them
in late. Saying, “Frank, you’ve turned in the sales reports late again” would only
put Frank on the defensive. Instead, Brad opens the conversation this way:
“Frank, you and I place a different value on deadlines. I want to explain why
meeting them is important to me, and then I’d like to hear your take on them.”
Brad learns that Frank, when faced with the choice of possibly making a sale or
compiling the report, thinks he should focus on the sale. With this insight, Brad
proposes another way to share responsibilities: Brad will complete the report
when it’s Frank’s turn to do so, as long as Frank gives Brad two hours’ notice and
a share in any commission Frank earns as a result of being able to continue
pursuing a lead. What are your favourite conflict management methods?
7. In a large publishing company in New York, a young woman, Laura, was hired as
a copy editor for one of the many journals produced by the company. Seven other
employees worked on this team editing this Journal, including a senior editor
named Tim. Laura had worked there for about a month when she and her fellow
co-workers went for happy-hour after work. Everybody had a great time and had
consumed a fair amount of alcohol. When everybody was leaving the bar to head
home, Tim, who had been secretly attracted to Laura, hailed a cab and offered to
share the ride with Laura. Laura accepted the offer. Once she was inside the cab,
Tim then suddenly made an aggressive sexual advance toward her. Horrified,
Laura pushed him away and told him to get out of the cab. Mortified, Tim slinked
out of the cab. The next day, Laura came to work with some apprehension. Tim
immediately went to her office and apologized for his extremely inappropriate
behavior in the cab. Relieved at his apology, Laura decided not to pursue the
matter through any formal channels in the office. After all, Laura was a new
employee, still in the process of learning the office politics and proving herself as
being a competent editor. Everything would have been okay if Tim had stopped at
just one sincerely expressed apology. However, whenever he found himself alone
with Laura, Tim apologized again and again. He said he was sorry about the
incident at every opportunity he had for three months. This constant apology was
awkward and annoying to Laura. After three months of many apologies, she
reached a point where she asked him to stop apologizing, to no avail. Frustrated,
she confided in a few co-workers about her unusual dilemma. Consequently, these
co-workers lost respect for Tim. Although the cab incident was not common
knowledge in the office, Tim sensed that others knew about it by the way they
interacted with him. The incident became the office "elephant" that the employees
"in the know" saw, but didn't explicitly acknowledge. Meanwhile, Laura was tired
of hearing Tim apologize and her feelings of discomfort increased. So when
another editor position opened up in another journal division of the company, she
applied for the job and was transferred to the other journal. In her new position,
she didn't have Tim bothering her anymore. But she was unhappy with her new
job. The journal material was very boring. She didn't work as well with her co-
workers as she did in the previous journal (excepting Tim). She realized that she
really enjoyed her old job. She began to regret her decision to avoid the conflict
with Tim by moving to the new job. In an effort to seek advice as to how to solve
her problem, Laura decided to consult with the company ombudsman. What she
could have done?
9. Mukul was a hard working policeman. He married a beautiful girl from his
village. Both of them stayed in a house at police quarters. Mukul’s boss, Sub-
Inspector Sandeep was an arrogant and flirtatious officer. He did not treat his
subordinates well. He had an eye on Mukul’s wife ever since he first saw her on
the day of Mukul’s wedding. His house was in the neighbourhood of Mukul’s.
Unlike other superior officers, Sandeep often invited Mukul to visit his home with
his wife for dinner and to other get together parties. Mukul had noticed that
Sandeep was trying to get closer to his wife by making jokes and giving
unsolicited advises. Sandeep denied Mukul any holidays. Mukul was tired of
asking for leave so many times and had even mildly protested once. Sandeep
wanted Mukul and his wife to stay at the quarters all the time. Once Mukul
wanted a fifteen days of leave to arrange and look after his only sister’s wedding.
He had to go to his native with his family for fifteen days. Mukul officially kept
asking for leave two months well before the wedding date itself. But as expected,
Sandeep kept refusing him any leave. Just before the scheduled day Mukul had to
leave for his native, he once again finally asked Sandeep to grant him leave.
Sandeep said that he would grant him leave provided he went alone to the
marriage leaving behind his wife in the quarters. Mukul, agitated, took his loaded
rifle and shot the inspector dead. He then surrendered to the police. How Mukul
could have handled the situation.
10. Jane: an overworked nurse. Jane is working in the psychiatric unit of a hospital.
Required to fill out paperwork for every client admitted. Works overtime every
week due to being a recent hire and hospital being short staffed. Scapegoating is a
common practice in the unit. Jane accepts any and all shifts due to social pressure;
she lacks the ability to create boundaries. Supervising nurse does not check in on
staff and perpetuates the culture of scapegoating. Co-workers are apathetic and
Jane sees a lot of client abuse. Jane is assigned to a client with suicidal ideation,
her workload prevents adequate supervision. Supervising nurse brushes off all
attempts to communicate about stress and assigns more work. Jane is feeling
burnt out, depersonalized, and hopeless, she cannot leave the job. What can be
done to help Jane? The unit in general?
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14. Ajay, 23 year old, fresh MBA with HR, starts his career has a junior HR
executive at Raj Manufacting House. His boss is a simple B.Com. degree holder with
4 years of handy experience. He does not like Ajay’s joining the company and
therefore tortures him by different ways. He wants Ajay to resign so he almost
harasses him by playing politics in background. Ajay comes to know about this. If
you were a consultant, what advice would you give him? What is the reason for the
boss’ negative behavior?
21.Strategic AD Spending
Advertising can cost a chunk of money to any organization and the financial conditions
might not be conducive to undertaking such a huge ad expenditure every time. But
forgoing ad spending in favour of better profits can be a mistake. Experts say that in a
slump, one of the high-quality things you can do is adopt or enlarge your marketing
approach to appeal to customers. During a recession, this is particularly true, as there
would be a surge in cutting back on the ad spending by many organizations, making your
voice even extra outstanding to customers. After seven years of boom, increasing from 30
to 300 locations, Firehouse Subs’ boom fizzled, and organization leaders realized they
had to come up with a solution. So they returned local advertising fees collected from
franchisees, not to put in their pockets, but to take hold of their own local marketing.
Consequently, sales fell, even more, revealing that this was not an appropriate strategy at
the time. Firehouse reclaimed their local marketing fee, and then gave franchisees the
option to take part in a new marketing campaign, requiring them to pay double for local
marketing, but in return, becoming part of an $8 million advertising campaign poised for
success. Experts commend Firehouse for having the courage to ask franchisees for more
money where it was needed, even when times were tough.
26.Crisis Management
In 2009, Maclaren issued a recall for every stroller it had sold in the US for a decade,
which was around 1 million units. The strollers were recalled so that a cover could be
mounted to stop amputation of a baby’s fingers, which ought to show up if the toddler
were to be in the stroller in the incorrect spot. As a luxury brand, this incident proved to
be detrimental even though it was a case of misuse of the product and not a
manufacturing defect. Experts are of the view that Maclaren did take the correct step in
the aftermath of the recall, asking for a fast track recall from the Consumer Product
Safety Commission, and soon as it started spreading through the press, saving face and in
addition embracing a mission of toddler safety.
27.Maintaining Good Employees Consistently
It often happens that once your best employee is longer the same after promotion. Such
was the case for cat shelter Paws Need Families where Della, a cleaner became an
assistant manager and was soon promoted to be a manager. She started arriving late,
letting applications sit, and slipped on inoculations, all serious offenses. Instead of
confronting Della directly, meetings were held, and an assistant manager was hired to
compensate for Della’s shortcomings. Ultimately, Della never cleaned up her act and was
fired. Ken Blanchard, co-author of The One Minute Manager believes this situation may
want to have been avoided with short meetings and a review or feedback system, with the
help of these we can become aware of troubles earlier than they become actual problems.