CHAPTER I

PROFILE AND ORGANISATIONAL STRUCTURE OF

THE TRAINING ORGANIZATION

1.1 Introduction about Tirth Agro Technology Pvt. Ltd.

Tirth Agro technology Pvt. Ltd, incepted in 1997, the world leader in rotary tillers
for more than a decade, is the leading Indian manufacturer of agricultural implements and
parts under the brand name of SHAKTIMAN. With the vast experience of agricultural
technology, SHAKTIMAN has state of the art manufacturing facility spread across 27.5
acres at Bhunava near Rajkot, India.

Plate 1.1 Tirth Agro Technology Pvt. Ltd. Rajkot, India

The Company has effectively fulfilled the needs of customers with the support of
vast dealership network having more than 625 dealers and 46 distributors across the
country. With our pursuit to perfection in all the spheres of the business, we have made a
strong presence in domestic and overseas market by capturing more than 50 Percent of the
domestic market share. Our state-of-the-art manufacturing unit is equipped with advanced
machinery capable of executing bulk orders with precision. As the market leader in India

1
Shaktiman has helped bring Farm Tech Prosperity to the Indian farmer with
technologically superior affordable solutions. Shaktiman has achieved the distinction of
being the largest rotary tiller manufacturer in the world.

1.2 History of Tirth Agro Technology Pvt. Ltd.

2004: First large scale expansion of manufacturing facility.

2004: First Export Consignment to Bangladesh Dedicated R&D center started.

2009: i) Phase I expansion of 7.5 Acres.

ii) Awarded by ISAE for outstanding contribution in R&D ISO 9001:2008

iii)Installation of first robot.

2010: i) In house blade manufacturing.

ii) Certification for products.
iii) Launched Slasher and Shredder.
2011: i) Phase I in expansion Of 20 acres In House Heat Treatment (SQF)
ii) Development of Compost Spreader.

2012: Become world’s largest selling brand of rotary tiller by selling 70,000 units in a
single year.
2013: Launched Mulcher, Hay Rake
2014: Successfully launched Indias first Indigenous Sugarcane Harvester.
2015: i) successfully launched Square Baler

ii) Inauguration of “Krishi Udaan” Training Cum Exhibition Centre at Pune

2016: i) Market leadership in Sugarcane Harvester

ii) Successful Launch of PTO Hay Rake, Tractor Mounted Boom Sprayer,
Cultisol and Shredder TSFH.

2017: i) Awarded for TM excellence, by Japan Institute of Plant Maintenance.

2
 ii) Recognized as best SME in agriculture & allied industries by India today
group.

1.3 About Krishi Udaan Training cum Exhibition Centre at Pune

Shaktiman have been at the forefront in making agriculture more economical for
our farmers who work tirelessly day and night to feed us. In our quest to not only equip
our farmers with world class farm technology but also to proving them hands-on training,
we established “Krishi Udan”, training cum exhibition center at Uruli Kanchan near Pune,
Maharashtra.
The center exhibits all our products in a state-of-the-art facility and also provides
free training to farmers and technicians right from seedbed preparation to post harvesting
besides sales and after sales service. The center aims to motivate small and marginal
farmer to use modern technology in farming on a large scale.
The center aims to provide solutions posed by the challenges of Indian farming like
uncertain weather conditions, non-availability of labour, lack of adequate information and
access to farm technology by farmers. Majority of our farmers are not aware of the new
concepts of farm mechanization. The main objective of Krishi Udaan is to create
awareness by way of exhibiting the equipment and imparting by way of audio-visual aids.

Krishi udaan organize 2 visits/week for farmers. Each visit is participated by

approx. 50 farmers. An average of 8-10 farmers visit Krishi Udan for getting information
about our products, services and newly launched schemes.

Distributors in the state of Maharashtra to organize farmer visits at Krishi Udan.

We have successfully reached to 58 farmer visit at the center. Beside organizing farmer
visits and providing them training, we also organize on-site live demonstrations of our
products so that the farmers is well-equipped with all the needful information and
mechanism of the product before buying.

Krishi Udan also organize institutional visits at center to impart technical

knowledge and product information to university students pursuing higher education in the
same field. Krishi Udan at Pune has delivered phenomenal results till now and have
motivated us to establish such centers all over India. This will give opportunity to millions

3
of farmers to access the information about new farm technologies and receive hands-on
training for the same.
1.4 About Distributorship and Location

In four month training programme, I had posted to one distributor By our area
manager.

1.4.1 Bhumiraj Automobile, Niphad Dist. Nashik

This distributor was established in 2019. The distributor owner is Mr. Yogesh
Londhe Sir this distributor is looking under the responsible person of Mr. Manoj
Choudhari Sir (Area Manager) is well known person in that firm. He always tries to
develop the firm & achieve highest position in implement market.

Table 1.1 Distributorship details of Bhumiraj Automobile

Name of Distributor Bhumiraj Automobile

Distributor Shaktiman Implements
Location Gajre Complex, Niphad Dist. Nashik
Distributor Establishment 2019
Company Senior Sales Officer Mr. Manoj Choudhari Sir (Area Manager)

4
 Plate 1.2 Bhumiraj Automobile Distributor location

1.4.2 Tractor Centre, Dwarka, Nashik

This distributor was established in 1988.The distributor owner is Mr. Manohsheth
Sancheti Sir this distributor is looking under the responsible person of Mr. Manoj Choudhari Sir
(Area Manager) is well known person in that firm.
Name of Distributor and Dealer Tractor Centre
Dealer Shaktiman implements
Location Dwarka, Nashik
Distributor Establishment 1988
Company Senior Sales Officer Mr. Manoj Choudhari Sir (Area Manager)

Table 1.2 Distributorship details of Tractor Centre

5
 Plate 1.3 Tractor Centre Distributor location

1.5 Products of Shaktiman in Indian Market

• Fertilizer Broadcaster

• Power Harrow

• Rotary Tiller

• Compost Spreader

• Mechanical Seed Drill

• Hydraulic Post Hole Digger

• Self Propelled Platform

6
 • Rakshak 400

• Protektor 600

• Sugarcane Harvester

• Fodder Harvester

• Hay Rake

• Square Baler& Round Baler

• Mobile Shredder

• Rotary Slasher

• Rotary Mulcher

• TMR Wagon

CHAPTER II

OBJECTIVES OF TRAINING PROGRAMME

To perform the work sincerely, I learned new things and work hard to achieve
organizational goals. The objectives of training programme are as follows.

• To familiarization of Tirth Agro Technology or Shaktiman implements.

• To study the marketing sector of Shaktiman Implements and other competitor.

• To study the loyalty of the customers towards the Shaktiman Implements.

• To learn about how to conduct demo.

7
 • To learn about follow up.

CHAPTER III

SCHEDULE OF TRAINING PROGRAMME

The schedule of In-plant training at Tirth Agro Pvt. Ltd., Rajkot is as follow.

Table 3.1 Work plan of training

SR.No. DATE WORK PLACE

03/02/2021
1 To Reporting and Training “Krishi udaan” Pune
04/02/2021
2 05/02/2021 Travelling to Nashik Nashik

8
3 08/02/2021 Reporting at M/s Nashik
Tractor Central, Nashik

4 09/02/2021 Demonstration of Mhalsakore, Niphad

Inter Cultivator

5 10/02/2021 Visited Bhumiraj Niphad

Automobile

6 11/02/2021 Visited KVK Nashik Nashik

7 12/02/2021 Visited to M/s Tractor Nashik

Centre

8 13/02/2021 Visited to Bhumiraj Niphad

Automobile

9 15/02/2021 Provided service to the Malsakore

customer
10 16/02/2021 Travelling from Nashik Nashik
To Niphad
Study about the Niphad
product being sold in
11 17/02/2021
Niphad

12 18/02/2021 Visit to Sonewadi Niphad

village
13 19/02/2021 Reprting to the Niphad
company seniors
14 20/02/2021 Strategic Planning with Niphad
seniors
15 22/02/2021 Visit to Krushi office Niphad

16 23/02/2021 Telecalling Follow Up

of subsidy beneficiaries Niphad

Arrange Service
17 24/02/2021 Niphad
To Campaign for the
25/02/2021 existing customer

26/02/2021
On leave because of
To

9
18 06/03/2021 Shirpur
examination
Prepare the vehicle for
19 08/03/2021 Niphad
van campaigning
09/03/2021 Van Campaigning in
20 Niphad
To villages of Niphad
25/03/2021
21 26/03/2021 Follow up Niphad
To
27/03/2021

22 28/03/2021 Service to the customer Kundewadi, Niphad

29/03/2021 Naitale, Dharangaon Vir,
To Demonstration of Khedale, Sonewadi,
23
08/04/2021 SDFM Vanasgaon, Devalgaon,
Khadakjam,
Niphad
24 09/04/2021
To Follow up Niphad
10/04/2021
Sogras, Puri,
25 11/04/2021 Demonstration of Kanherwadi, Ekrukhe,
To SDFM Bhuyale, Kundane,
14/04/2021 Chandwad

26 15/04/2021 Service to the customer Dhodambe, Chandwad

Visit to dealer for Tractor House, Nashik

27 16/04/2021
passing bills
28 17/04/2021 Ekrukhe, Dhodambe,
To Follow up Kundane, Chandwad
20/04/2021

10
 21/04/2021
29 Niphad
To Service to the customer

24/04/2021
30 25/04/2021
To Service to the customer Chandwad
28/04/2021
31 29/04/2021 Travelling to Shirpur Shirpur
32 30/04/2021
To Telecalling follow up Shirpur
15/05/2021
Sorting out the Hot Shirpur
33 17/05/2021
enquiries
Submitted the hot
34 18/05/2021 Shirpur
enquiries to Reorting
manager
35 19/05/2021 Selection of case study Shirpur
20/05/2021 Work on case study and
36 To collecting material for Shirpur
28/05/2021 case study
Discussion with the
37 29/05/2021 Shirpur
reporting manager
Last day of training and
38 31/05/2021 submitted all the details Shirpur
to the reporting
manager which I did in
training

11
 CHAPTER IV

DETAILS OF WORK PERFORMED

4.1 Visit to the Area office

On 3rd February 2021, I visited the krishi udaan – exhibition cum training centre
which is situated in Urali Kanchan, Pune for reporting at office. In office I visit Mr. Parag
Badgujar Sir (deputy manager) & other Staff of Tirth Agro Technology Pvt. Ltd Mr. Parag
Badgujar Sir introduced to all the information of Tirth Agro Technology Pvt. Ltd. like
History, Product, Product range, and Unique features of SHAKTIMAN Product.

4.2 Visits to the Distributor

12
 I went to the Nashik on 5th February 2021 and visited to the Tractor house and
Tractor centre distributors. I met with the distributor, sales manager, and mechanic. Here I
gathered the information about distributorship i.e. at which year this distributor was
opened, how much implement being delivered per year, number of salesman and area
given to each of them Mr. Manoj Choudhari Sir (Area Manager) Personaly told me about
the distributor behavior, how to act with the distributor, salesman, mechanic, etc. After that
sir told me the dealership covered by both Distributors.

4.3 Products Used in Nashik Region

4.3.1 Mini Series Rotary Tiller

Figure 4.1 Mini series rotary tiller

SHAKTIMAN offers a wide range of rotary tillers to customer to select the

right product for their tillage need depended on the type of soil, type of crop and
depth required.

4.3.1.1 Technical Specification

Table 4.1 Technical specification of Mini Series Rotary Tiller

Model SRT – 0.8 SRT – 1.0 SRT – 1.2

Overall Length ( mm) 1023 1206 1389

Overall Width ( mm) 670

13
Overall Height ( mm) 949

Tilling Width ( mm / inch) 887 / 35 1070 / 42.1 1253 / 49.3

Tractor Power HP 12-22 15-25 25-35

Tractor Power KW 9-17 11-19 19-26

3-Point Hitch Type Cat – I

Frame Off-set ( mm / inch) 36 / 1.4 7 / 0.3 0

Number of Tines ( L-70×6) 16 20 24

Number of Tines (J-40×7) 30 36 42

Transmission Type Gear / Chain

Max. Working Depth ( mm / inch) 152 / 6

Driveline Safety Device Shear Bolt

Weight (Kg/lbs) 167/369 177/391 201/444

4.3.2 Regular plus Rotary Tiller

14
 Figure 4.2 Regular plus rotary tiller

SHAKTIMAN Regular Plus Series Rotary Tillers, with simple construction but
strong design are appropriate for dry land application in hard soil and wet land cultivation
in light soil and deep puddling. Available in wide range of working widths to suit
25 to 60 HP tractors. The model is provided with SG Iron gear box and crown
wheel and pinion developed through the CF technology. The key features include
sturdy gear box and crown pinion, compact size, light weight, less power
consumption and sheet metal top mast .Its application includes: Soil conditioning, weed
control, fertilizer incorporation, seedbed preparation and puddling in wet land .Most
suitable for large & medium farms and field preparation for crops like sugarcane, cotton,
rice, potato, wheat, vegetable s and dry land crops.

4.3.2.1 Advantages

 Produces fine seed bed with one or two passes before or after rains
 Most suitable for removal of sugarcane, paddy, wheat, caster, grass, vegetable
stubbles
 It retains soil moisture and increases soil porosity and aeration, which
enhance germination and growth of crops.
 It can be used in dry and wet fields.
• It tilth soil finely, incorporates every kind of crops residues and improves
the organic structure of soil

4.3.3 Semi Champion Rotary Tiller

15
 Figure 4.3 Semi Champion Rotary Tiller

4.3.3.1 Advantages
 Suitable for hard soil
 It helps in retaining moisture of the soil and increases soil porosity and
aeration which enhances germination and growth of crops
 Its specially designed blade rotor reduces load on tractor as well as diesel
consumption and avoids tyre slippage

4.3.3.2 Options

• Gear Box: Single Speed/Multi speed

• Blades: C type/ J type / L type

4.3.3.3 Technical Specification

Table 4.2 Technical specification of Semi Champion Rotary Tiller

16
 MODEL SRT – 4 SRT – 5 SRT – 5.5 SRT – 6 SRT
–7

Overall Length (mm) 1397 1743 1932 2009 2242

Overall Width (mm) 959

Overall Height (mm) 1116

Tilling Width (mm / 1260 / 49.6 1606/ 1795/ 1872/ 2105 /

inch) 67.2 70.6 73.7 82.8

Tractor Power HP 40 -55 45-60 50-65 55-70 65-80

3-Point Hitch Type Cat – II

Frame Off-set (mm / 29/1. 1 117/4.6 30/1. 2 9/ 0.4 28/1.

inch) 1

No. of Tines per 30 36 36 42 48

Rotor (C/L-
80×7
Standard Tine Curved / Square
Construction

Transmission Type Gear/ Chain

Gear
Max. Working Depth 203 / 8
(mm
/ inch)
Driveline Safety Device Shear Bolt / Slip Clutch

Weight (Kg) 432 464 508 514 554

4.4Semi Champion Plus Rotary Tiller

17
 Figure 4.4 Semi Champion Plus Rotary Tiller

4.4.1 Advantages
 Suitable for all types of soil
 More efficient due to spring loaded adjustable trailing board
 Longer durability due to sturdy structure

4.5 SDFM

Figure 4.5 SDFM

4.5.1 Advantages:
The SDFM is designed specifically for cutting grass and for shredding
fibrous and wood stalks, corn and branches up to a diameter of 8 cm and
discharging the shredded residues back to the soil from both sides of the machine. It
is a perfect implement for vineyards. It can also double up as a simple flail mower
by replacing the discharge unit with a shutter.

18
 4.5.2 Features:
• Double shielded box frame
• Manuall setting of the belts tension
• Central gearbox with free wheel clutch @540 rpm
• Adjustable rear roller
• 3 V-belts BX Type side transmission
• Side skids of ABREX
• Three Point Hitch Cat-1

Table 4.3 Technical specification of SDFM

4.6 Square Baler

19
 Figure 4.5 Square Baler
Shaktiman Square baler uniquely designed for improvement in bale
storage and transportation activities. Bales produced by this new Baler of

Shaktiman will be in square shape so that storing and transporting them would
become easy. New design of bales will make them denser and easy to handle.
Shaktiman has made necessary improvements in square baler to make them more
convenient. Improved features of new shaktiman baler will ensure more
efficiency.

4.6.1 Advantage

• Square bales are easy to handle and transport.

• Being aptly storable square bales will require less space.
• Improved features of square baler will deliver more efficiency.
• SBM-150 with steel wire knotter specially use for heavy density bale.

4.7 Round Baler

20
 Figure 4.6 Round Baler

SHAKTIMAN Round Baler is a small and compact machine. Low

ownership value and low maintenance make this product very profitable and
economically viable even for smaller farmers.

4.7.1 Advantages
 Small & Compact machine – suitable for small fields
 Easy to operate even by unskilled persons
 Suitable for lower HP tractors
 Bales make handling of Hay easy, saves labor cost
 Wider pickup helps in making bales faster
 17 – 22 kg bales makes manual handling possible
 No need of Bale handlers

4.8Competitors in Indian Market:

The total member of Competitors of Shaktiman implements in Indian Market is

as follows:
1. Sonalika 7. Swaraj Farm Implements(M&M)
2. Jadhao rotavator 8. Sitaram
3. Field king 9.Kartar
4. Roto king 10. Ambika
5. John deere 11. Maschio
6. Garud 12.Balwan

21
4.9Activity Focused during In-Plant Training

In the training programme I actively participated in various activities and these are:

• Farmers Visit and Feedback

• Sales system

• Generate enquiry

• Follow up

• Delivery

4.9.1 Sales System

Working flow chart of the sales system is as follows:

Enquiry

To Provide Information about shaktiman product

Follow up

Delivery

4.9.2 Cycle of business

Billing Distributor Purchase the implement from Company and sale to the dealer.

Enquiry generation Various activities are done for new prospect generation.

Delivery Customers purchase the implement from dealer.

Collection To collect the distributor and dealer amount

4.10 Working details are as follows

Farmers Visit is very important activity for ground level market study. In this
activity we can easily find the buying behavior of farmers and it is helpful for the putting
accurate product to that farmer. In this activity I visited about 150 farmers and customers. I
gave him information about new products and models of Shaktiman. I took feedback from
22
 old customers about there experience with Shaktiman SDFM. In this activity I visited to
other rotary SDFM brand customers and took feedback from them also. In farmers visit I
collected the reasons for buying specific brand of SDFM.

Plate 4.1 Customers and Farmers Visit

4.10.1 Demonstration activity

Purpose of the activity

• To show the implement to large no of people and encourage them for buying a
new implements.
• To generate prospect enquiry.
• Implement demonstration is very important activity for prospect generation.
• In this activity we can easily prove our implements in front of people.

Table 4.3 Details of Demonstration

23
 Sr.No. Product Village Name Date

1 SDFM Kanherwadi Mahendra Bhujade 11-04-2021

2 SDFM Bhayale Mahesh Shinde 12-04-2021
3 SDFM Puri Arun Chavhan 13-04-2021
4 SDFM Kundane Sanjay Sawant 30-03-2021
5 SDFM Sonewadi Yogesh Padol 14-04-2021

4.10.2 Demonstration of SDFM

This demonstration was organized at two villages in Niphad taluka. We invited

people nearby villages for watching the demo. At the demo time we gave people the
complete information about new features of implement .At the time of demo we show the
working quality & their benefits. Finally from demo we collect enquiry.

Plate 4.2 Demonstration of SDFM

4.10.3 Follow up and delivery

A. Purpose of the activity

24
 • To take hot prospect feedbacks and guess their approximate time of purchasing a new
implement.
• To follow the prospects at that particular date and note down their remarks after that we
called them to the dealership and then explained about our product if customer is satisfied
then we do retail process after that delivery.

B. Working details are as follows

As we met many farmers in customer meet activity we supposed to take the follow
up of the existing records. I got the work from the sales officer that to meet the hot
prospects from the nearby areas and take their reviews and inform them about executive
series. I met with many farmers during field visit in Nashik taluka, I found that there were
many farmers who willing to buy rotary tiller for interculture operation. There were many
farmers who wanted to exchange their old one. I met them personally and told them about
the benefits of the Executive series.
I also the follow up customer who buy new tractor. After follow up of prospect the
hot prospects who want to purchase a implement were informed to come for final deal of
implement. After deal implement was delivered to the customer. Before delivering a
implement all the necessary process for warranty was completed.

4.10.4 PDI of Implement

PDI stands for pre delivery inspection of implement. PDI is taken place at
distributor and dealer level. In this inspection all the implement is inspected under various
parameters to avoid future damage or failure of implement. During training I had carried
out PDI of implement in showroom stock with the help of salesman and mechanic.

4.10.4.1 Check points of PDI

1. Check oil level of gear box and side transmission unit.
2. Check cardon shaft 540/1000 rpm.

3. Check any damage on implement.

4. Check tool kit.

25
 5. Check serial number.

4.10.5 DMS (Dealers Management System)

Figure 4.7 DMS System

DMS stands for Dealers Management System. It is very important online software
to manage all the dealership data of prospects, deliveries, activities, customer follow-up,
etc. In DMS we have to fill all the prospect details we collected from the various prospect
generation activities with future follow up date. Then this system arrange the prospect
according to status like hot, warm, cold and chilled prospect. Also create the delivery
challan.

4.11 Case Study: A Case Study on Farmers Buying Behaviour Towards SDFM
4.12 Objectives
 To study the awareness level of Shaktiman SDFM among Farmers.
 To know the reasons for selecting specific brand of SDFM.
 To study the loyalty level of Shaktiman.

4.11.2 Basic Information of farmers

The study was conducted in Nasik Region in which survey of farmers takes place.
Basic information of the farmers was collected during farmers visit which contains the

26
 awareness about Shaktiman SDFM, reason for selecting specific brand and loyalty towards
Shaktiman Brand. The data regarding basic information are as follow.

4.11.3 Awareness about Shaktiman SDFM

The following table shows the frequency and percentage of awareness of
people about Shaktiman SDFM is as follow.
Table 4.4 Awareness about Shaktiman SDFM
Frequency Percentage
Yes 42 70
No 18 30
Total 60 100

In survey it was found that out of 60 farmers near about 70% (42) farmers were aware
about Shaktiman SDFM and 30% (18) farmers were not aware about Shaktiman SDFM.

4.11.4 Main reason for preference of particular brand:

Table 4.5 Main reason for preference of particular brand

Le Supe Spare Warranty Dealers Suitability
ss rior Parts and Suppor to
Brand Pr Quali Avail Service t in tractor Total
i ty a Subsidy
ce bility
Shaktiman 5 9 9 8 5 3 39
Rotoking 3 2 5
Fieldking 2 2
Maschio 2 5 4 2 1 14
Total 10 14 15 10 7 4 60

In the survey of the 60 users of SDFM, It was found that main reasons for selecting
specific brand was Spare parts availability(15) followed by less price(10), superior quality(14),
warrantee and service(10), Suitability to tractor(4) and dealers support for subsidy(7).

4.11.5 Loyalty level of Shaktiman Brand

27
 The following table shows the frequency and percentage of loyalty for Shaktiman
products as follow.
Table 4.6 Loyalty for Shaktiman Products

Frequency Percentage
Again buy Shaktiman Product in 54 90
future
Not buy Shaktiman Product in 6 10
future
Total 60 100

In survey it was found that out of 60 users of Shaktiman Rotary SDFM, It was
found that 90% (54) users will buy Shaktiman users in future and only 10%(6) users will
not buy Shaktiman Products in future.

4.11.6 Conclusion of Case Study

 Farmers were aware about Shaktiman SDFM.
 Main reasons for selecting specific brand was Spare parts availability followed by less
price, superior quality, warrantee and service, Suitability to tractor and dealers support
for subsidy.
 Majority of users of Shaktiman SDFM were loyal towards Shaktiman products.

CHAPTER V

28
 OUTCOME OF TRAINING PROGRAMME
 Sales and Marketing
During 4 month in plant training period I was participated in Customer meet

programmme, van campaigning, field visit and field demonstration. Without proper
knowledge of farmers problem and marketing a company cannot stand in a
competition. Also know about the marketing strategies of different competitors in
market. Marketing and advertisement are the most important things to improve the
sell of implements. Without proper marketing a company cannot stand in a
competition. In Farmers Visit I gain knowledge about the how to work on the ground
level or field work. Proper planning is most important i.e. time to time follow up and
also the timely closing. To know about the marketing strategies of different
competitors in market.

 Field Test
I met with 60 old customers of the Shaktimaan. I distributed the leaflets of
Shaktimaan products. I participated in various enquiry generation activities of the
Shaktimaan SDFM. I got positive feedback on Products as well as customers were
ready to accept new technology required to operate implement.

 Study of Market Scenario

As we all know the tractor and implement market of the Nasik is more than any
other region in the state. Nashik region has tremendous orchard farming, they have the
main crops such as Tomato, grapes, onions etc.

CHAPTER VI
29
 SUMMARY OF TRAINING PROGRAMME

I joined this company for in-plant training of 4 months dated from 1 st February to
31st May 2021. In the training program, I participated in various activities and they are as
follows.
 Sales system
 Customer contact and prospect generation activity
 Market Competition of SDFM
 Follow up

I learnt about working of sales and market development system of company. I

also learnt about the planning of salesmen to increases their sale of implement. I also
learnt more practical knowledge about Market development, how to handle the dealer,
salesmen, customers in this training program.

REFERENCES
30
 Carporate Broucher (Published by company)
 Internet
 www.shaktimanagro.com

31