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    Executive Track: Week No Course

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    bullworthin
    The document outlines the course structure and modules for the Executive, Manager, and Leadership tracks of a digital marketing training program. Each track consists of 4 courses over 24 weeks. Course 1 covers fundamentals of marketing and digital marketing landscape. Course 2 involves deep dives into specific digital channels like social media, SEO, and SEM. Course 3 covers additional channel deep dives and user nurturing. Course 4 focuses on marketing analytics, strategy, and a capstone project. Modules include case studies, building out digital presences and campaigns, and certifications.

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    Executive Track: Week No Course

    Uploaded by

    bullworthin
    262 views4 pages
    The document outlines the course structure and modules for the Executive, Manager, and Leadership tracks of a digital marketing training program. Each track consists of 4 courses over 24 weeks. Course 1 covers fundamentals of marketing and digital marketing landscape. Course 2 involves deep dives into specific digital channels like social media, SEO, and SEM. Course 3 covers additional channel deep dives and user nurturing. Course 4 focuses on marketing analytics, strategy, and a capstone project. Modules include case studies, building out digital presences and campaigns, and certifications.

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    DM+MICA+Track+Schedules+(2)

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    The document outlines the course structure and modules for the Executive, Manager, and Leadership tracks of a digital marketing training program. Each track consists of 4 courses over 24 weeks. Course 1 covers fundamentals of marketing and digital marketing landscape. Course 2 involves deep dives into specific digital channels like social media, SEO, and SEM. Course 3 covers additional channel deep dives and user nurturing. Course 4 focuses on marketing analytics, strategy, and a capstone project. Modules include case studies, building out digital presences and campaigns, and certifications.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    262 views4 pages

    Executive Track: Week No Course

    Uploaded by

    bullworthin
    The document outlines the course structure and modules for the Executive, Manager, and Leadership tracks of a digital marketing training program. Each track consists of 4 courses over 24 weeks. Course 1 covers fundamentals of marketing and digital marketing landscape. Course 2 involves deep dives into specific digital channels like social media, SEO, and SEM. Course 3 covers additional channel deep dives and user nurturing. Course 4 focuses on marketing analytics, strategy, and a capstone project. Modules include case studies, building out digital presences and campaigns, and certifications.

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    © All Rights Reserved
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    EXECUTIVE TRACK

    Week No Course Module


    Week 1
    Course 1- Fundamentals of marketing Consumer Centricity
    Week 2 Digital
    Week 3 Marketing
    Landscape DM Channels and Metrics Protinex Case Study
    Week 4
    Week 5 Designing a web presence
    Week 6 McDonald’s Case
    Social Media Marketing
    Week 7 Study
    Course
    Week 8 Create a Blog
    2-Digital
    Week 9 Channel
    Deep-Dives LP SMM FB (Own Blog)
    Week 10
    - Part 1
    Week 11 SEO Audit LP
    SEO
    Week 12 SEO Rupee Circle
    Course 2 - Additional Content
    Week 13
    SEM
    Week 14
    Programmatic Ad Buying and
    Week 15
    Display
    Week 16 Course
    3-Digital LP Google Ads Search
    Week 17 Channel Campaign
    Deep-Dives
    Week 18 - Part 2
    LP Email Marketig
    Email, Marketing
    Week 19 (Own Blog)

    Week 20 Content Marketing ---


    Course 3 - Additional Content
    Week 21 LP - Web Analytics
    Web Analytics and App Analytics
    Week 22 (Own Blog)

    Course Case Study - Cabify


    4-Marketing Defining a Robust Marketing
    Week 23 T3 - IMC additional
    Analytics Strategy
    examples
    and
    Integrated Freelancing Module (optional) + Course 4 - Additional
    Strategy Content

    Week 24-26 Capstone Project


    MANAGER TRACK

    Week no. Course Module


    Week 1 Fundamentals of
    Consumer Centricity
    Week 2 Course 1- Digital marketing
    Marketing
    Week 3 Landscape DM Channels and
    Protinex
    Week 4 Metrics

    Designing a web
    Week 5 Bajaj Case Study
    presence
    Week 6 Social Media
    Week 7 Marketing
    Course 2-Digital
    Week 8 LP SMM FB - New
    Channel Bewakoof Case Study
    Week 9 Deep-Dives - design

    Week 10 Part 1 SEO Audit LP


    SEO
    Week 11 SEO Rupee Circle
    Week 12
    SEM
    Week 13
    Programmatic Ad
    Week 14
    Buying and Display LP Google Ads
    Week 15 Search Campaign -
    New Design (upGrad)
    Week 16

    Week 17 Course 3-Digital


    Channel User Nurturing Zivame
    Week 18
    Deep-Dives -
    Part 2 HCL Case Study
    Week 19 Content Marketing
    (optional)
    Week 20 Case Study -
    Web Analytics
    Week 21 Rentomojo

    Defining a Robust
    Week 22 Case Study - Cabify
    Marketing Strategy
    Course Planning a DM
    Week 23
    4-Marketing Agency
    Analytics and
    Week 24-26 Integrated Capstone Project
    Strategy

    LEADERSHIP TRACK

    Week no. Course Module


    Week 1 Fundamentals of
    Course 1- Consumer Centricity
    Week 2 marketing
    Digital
    Week 3 Marketing
    DM Channels and
    Landscape Protinex
    Week 4 Metrics (app marketing)

    Week 5
    Social Media Marketing
    Week 6
    Week 7 Stukent- MIMIC
    Week 8 Course SOCIAL
    2-Digital
    Week 9 Channel
    Deep-Dives - Mod SEO
    Week 10 Part 1 SEO Rupee Circle
    Week 11
    Mod SEM
    Week 12
    Week 13 Display Marketing
    Week 14
    Mod User Nurturing
    Week 15
    Stukent MIMIC PRO
    Week 16
    SKF Bank ( Email +
    Week 17 Display Marketing)
    Course
    3-Digital HCL Case Study
    Week 18 Channel Mod Content Marketing
    (optional)
    Deep-Dives -
    Week 19 Part 2 Web Analytics and App
    CS Rentomojo
    Week 20 Analytics

    Defining a Robust
    Week 21 Case Study - Cabify
    Marketing Strategy
    Week 22 Growth Hacking
    Course
    Planning DM
    4-Marketing
    Week 23 Resources
    Analytics and
    (Agency/Team)
    Integrated
    Week 24-26 Strategy Capstone Project

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