Mktg3000 Final Assignment

NAME: Christian Steele
STUDENT ID: 816020005
COURSE CODE: MKTG 3000

1. (a) What are the opportunities and threats confronting the business? (10 marks)
Opportunities for Quali- teeze include:
- Customer loyalty may be increased by assisting charity. – When customers understand
that Quali-teeze's goal is to aid charities, they will form a connection with the firm and
become more loyal to them, resulting in repeat purchases. According to Forbes, “nearly
47% of consumers worldwide report they will be more loyal to a company that supports a
social or environmental issue that is close to their hearts. 53% of consumers admit they
would recommend such a company's products or services to others”.
- Donations are Tax- Deductible: If Cynthia and Akiel donate to charitable organizations,
the amount they donate is tax- deductible. Such expenses can lower your tax bill and
reduce taxable income.
- Entrepreneurship education – another opportunity that they can benefit from is them
willingness to help teach about how to start and run a business as well as keeping it more
sustainable. It is great that they can encourage other people to follow in their footsteps.
- Both are veteran business owners. – Cynthia and Akiel had both previously founded and
run their own companies. They also collaborated to start their own business. This is a
fantastic chance for them because they can both utilize their skills to improve their
business. They are both creative and can come up with new ways to develop the
company.
Threats to Quali-teeze include:

- Uncertainty about which groups to target - this is a risk because if they do not plan and do
necessary research, they may target the wrong target market, failing to accomplish their
goals and generate any sales.
- Expensive - Cynthia and Akiel are charging a premium for their shirts since they are of
great quality. However, this poses a risk since consumers may not purchase it because
their competitors offer better options. There are less expensive shirts on the market.
There are also imported shirts marketed at the same price as Quali-teeze by firms with
strong brand awareness and consumer loyalty.
- Business model – the business model might be a danger since it is popular but has never
received widespread support in local markets. It is also extensively criticized since the
initiatives are perceived to be aimed to alleviate the guilt of affluent customers rather than
addressing the core causes of society issues.
- The firm choose the unsuitable charitable organization- if something goes wrong with the
charity, the company's reputation suffers.
(b) Which customer group(s) should the business target? (10 marks)
- Consumers from a higher socioeconomic level – this should be the primary target market. It
will be comprised of working professionals and non-working persons between the ages of 25 and
35. These consumers should be targeted since they have the necessary money and can purchase
the higher-priced apparel.
-Teenagers and young adults - the majority of shirts are purchased by young people. These
individuals will range in age from 15 to 30 and will constitute the secondary market. Even if they
do not have the necessary cash to purchase the shirts, brand awareness and the positive sentiment
behind the brand will entice them to buy anything.
2. What marketing strategies would you recommend for Quali-Teeze? (20 marks)
The marketing strategies that should be included are:
- Digital marketing – Cynthia and Akiel should consider opening an online marketplace. This is
the greatest option because it is the most affordable. The majority of the capital must be allocated
to the materials required manufacturing the clothing. They can start with an internet website and
eventually expand to a brick-and-mortar store or selling in retail stores. They will need to drive
traffic to their website once they have created the online store. They can do this through the use
of social media marketing and internet marketing. Social media marketing may be employed by
building profiles on platforms like as Instagram, Facebook, and Twitter that are relevant to the
target audiences. They will donate ads, clothing, and even trips to other charity. It is critical that
they publish advertisements on multiple websites for internet marketing. More preferably, sites
that their target market may be visiting. This is a great way to generate leads and get traffic to
their website and furthermore increase sales. Sites that their target market is likely to visit are
preferable. This is an excellent approach to create leads, drive traffic to their website, and
improve sales.
- Celebrity endorsements – Quali – teeze will be keeping the same price of their shirts
despite having competition from local and foreign companies. Therefore, they would
need to establish their brand recognition. The use of celebrity endorsements will increase
brand awareness which will hopefully increase sales. Cynthia and Akiel will partner with
either a celebrity or a social media influencer to gain awareness of the brand. They can
work out a contract with them where the celebrity wears the clothing and posts pictures
and videos on their social media platforms. They can also get a positively viewed
celebrity whose identity matches their own. This will build trust among consumers. They
can hire someone like Freetown Collective whose identity is all about spreading
positivity and helping others which falls perfectly in line with Quali – teeze.
Partner Marketing- If they combine their resources to grow their brands, partnering with another
firm or organization that has a similar target audience can assist them both enhance their reach
and marketing skills. Complimentary goods and services are a good place to start. They may
create win-win scenarios for both parties by sharing email lists, swapping blogs, bundling
services, or even co-branding campaigns, advertisements, or sponsorships.

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NAME: Christian Steele

STUDENT ID: 816020005

COURSE CODE: MKTG 3000

Opportunities for Quali- teeze include:

- Customer loyalty may be increased by assisting charity. – When customers understand

would recommend such a company's products or services to others”.

reduce taxable income.

Threats to Quali-teeze include:

goals and generate any sales.

strong brand awareness and consumer loyalty.

addressing the core causes of society issues.

charity, the company's reputation suffers.

the higher-priced apparel.

behind the brand will entice them to buy anything.

The marketing strategies that should be included are:

services, or even co-branding campaigns, advertisements, or sponsorships.

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