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    Pre-Spanish Era: Social Classes Belief

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    Gwen
    This document summarizes the popular culture of the Philippines prior to Spanish colonization. It describes the social classes, livelihoods, arts, and belief systems of pre-colonial Philippine society. Specific cultural aspects that are mentioned include rituals, martial arts, clothing, pottery, food, burial practices, mythology, and religious ceremonies. The development of popular culture is then outlined through the revolutionary period, printing press, magazines, films, radio, television, komiks, popular music, and mass media theory.

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    © All Rights Reserved
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    Pre-Spanish Era: Social Classes Belief

    Uploaded by

    Gwen
    132 views3 pages
    This document summarizes the popular culture of the Philippines prior to Spanish colonization. It describes the social classes, livelihoods, arts, and belief systems of pre-colonial Philippine society. Specific cultural aspects that are mentioned include rituals, martial arts, clothing, pottery, food, burial practices, mythology, and religious ceremonies. The development of popular culture is then outlined through the revolutionary period, printing press, magazines, films, radio, television, komiks, popular music, and mass media theory.

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    REYES_TASK1

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    This document summarizes the popular culture of the Philippines prior to Spanish colonization. It describes the social classes, livelihoods, arts, and belief systems of pre-colonial Philippine society. Specific cultural aspects that are mentioned include rituals, martial arts, clothing, pottery, food, burial practices, mythology, and religious ceremonies. The development of popular culture is then outlined through the revolutionary period, printing press, magazines, films, radio, television, komiks, popular music, and mass media theory.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    132 views3 pages

    Pre-Spanish Era: Social Classes Belief

    Uploaded by

    Gwen
    This document summarizes the popular culture of the Philippines prior to Spanish colonization. It describes the social classes, livelihoods, arts, and belief systems of pre-colonial Philippine society. Specific cultural aspects that are mentioned include rituals, martial arts, clothing, pottery, food, burial practices, mythology, and religious ceremonies. The development of popular culture is then outlined through the revolutionary period, printing press, magazines, films, radio, television, komiks, popular music, and mass media theory.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    History of Philippine

    Popular Culture
    Pre-Spanish Era

    Social

    Classes
    Maharlika
    Timawa
    Alipin
    1. Aliping Namamahay Belief
    2. Aliping Sagigilid
    Diwata
    Bisayan Slaves
    Anitos
    1.Ayuey
    Bathala
    2. Tumaranpuk
    3. Tumatabang

    Livelihood
    Agriculture
    Barter
    Fishing
    Weaving
    Lumbering
    Martial Arts and

    Poultry raising Weapory


    Mining Balaraw
    Ship Building Kris
    Kamplilan
    Kalasag
    Palisay
    Astinggal
    Body

    Ornaments
    Earrings
    Rings
    Tattoos
    Kalombiga
    Necklaces
    Clothing
    Bahag
    Putong
    Baro
    Tapis
    Pottery
    Food and Beverage
    Burial
    Religious Ceremonies
    Laws
    Maragtas Code
    The Code of Kalatiaw

    Propaganda

    Movement
    Used the Spanish weapon

    against them
    to undermine the power

    Revolutionary

    of the friars Period


    rally the populace o put

    Christianity
    an end to colonial rule Pasyon
    Sinakulo
    Korido
    Komedya
    Awit
    Printing Press
    Popular Magazines
    1905:Philippine Magazine
    1923:Liwayway
    Sister Publication:
    Bisaya Films
    Bicolnon Hollywood films had a

    Bannawag near monopoly in the

    Hiligaynon Philippine market


    Philippine Free Press Cinematografo
    Women’s magazine 1909: first 2locally made

    feature both on life Jose

    Komiks Rizal; Yearsley & Gross


    1929: Kenkoy; 1919: first full length

    Antonio Velasquez feature film


    1939: Liwayway : Jose Nepumuceno
    Kulafu : Dalagang Bukid
    Huapelo 1924: 214 moviehoses in

    Saryong albularyo the Philippines


    Goyo & Kikay
    34 Manila
    Derived from lower

    19 Negros
    Philippie Mythology &

    17Rizal
    Western Sources
    6 Pampanga
    Dyesebel the Siren
    14 Laguna
    Flying Darna
    13 Tayabas
    Mesuda- like Valentina
    5 Iloilo
    Characters from

    Philippine Folkore 1932: Aswang; Musser


    Historical Figure 1939: 5th in the world in

    Sports Figure the number of talkies

    Karina & her flying kariton produced


    Freaks 35 sound theatres (25%

    People from Daily Lives increase over 1938)


    Roles 11 movie companies with

    Purveyor of entertainment
    a paid up capital of

    & moral lessons almost P430,000


    Disseminator of values &

    attitudes
    source of practical

    knowlede

    Local

    intelligentsia
    Radio
    Popular culture is created
    1922:
    by either the ruling elite or

    50-watt stations
    by members of

    organized by Henry

    intelligentsia in the

    Hermann
    employ of that elite
    stations in Manila & Pasay

    Popular culture was seen

    to pose a threat to serious


    50-watt stations are

    artistic work replaced by a 100-watt

    It is ‘packed‘
    station, KZKZ
    entertainment or art
    1932: Radio control laws
    intended for the profit of
    :Advertising in radio

    ruler (colonial
    companies
    administrators or native
    1939: 4 stations owned by

    bearucrats and
    department companies
    businessmen) 1950: 30 operating

    stations

    Television

    Radio
    All closed except KZRH

    was renamed PIAM


    Hidden Radio sets
    Voice of Juan de la Cruz
    Voice of America
    Voice of Freedom
    1945: real birth Philippine

    Radio
    Radio
    5 yrs. after the war: 30

    operating stations
    first post war years:

    programming was heavily

    Komiks
    America
    DZRH initiated the 1st

    1972: Martial law successful local shows


    Green Revolutions Purico Show
    Housing Programs Kwentong Kapitbahay
    Family Planning Kapitan Kidlat
    March 1, 1950: republic

    Broadcasting System’s DZBB


    1950s: Kwentong Kutsero
    Popular Music 1959: transistor revolution
    1961: Bolinao Electronics

    Early: Kundiman Corporation


    Zarzuela :Chronicle Broadcasting

    Love songs Network


    Street Songs
    Children’s non-sense songs
    1973: Joey Smith & Juan de

    la Cruz; Pinoy rock


    Hotdog band Film
    slowed-down melodious
    1976: Manunuring

    beat pelikulang Pilipino


    ”Pers Lab” Bakya: pejorative adjective
    Rolando Tinio: translated

    Americn song to Pilipino


    Broadcast Media Council:

    required radio stations to

    play atleast 3 Filipino song

    every hour

    Mass Media
    Fredie Aguilar: “Anak”

    Theory of the netizen &

    Democratisation of media
    Agenda-setting Theory
    Political Economic impact
    Political Economic Impact
    Popular Music
    Komik- magazines

    References:
    Cultural achievements of pre-colonial Philippines. Academic
    Dictionaries and Encyclopedias. (n.d.). Retrieved February 12,
    2022, from https://en-academic.com/dic.nsf/enwiki/11594010
    Google. (n.d.). Cultural achievements of pre-colonial
    philippines - google arts & culture. Google. Retrieved February
    12, 2022, from
    https://artsandculture.google.com/entity/cultural-
    achievements-of-pre-colonial-philippines/m04jckxr?hl=en
    Tag: Cultural achievements of pre-colonial Philippines.
    FilipiKnow. (n.d.). Retrieved February 12, 2022, from
    https://filipiknow.net/tag/cultural-achievements-of-pre-
    colonial-philippines/
    Wikimedia Foundation. (2022, January 15). Cultural
    achievements of pre-colonial Philippines. Wikipedia. Retrieved
    February 12, 2022, from
    https://en.wikipedia.org/wiki/Cultural_achievements_of_pre-
    colonial_Philippines

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