BUSINESS PLAN

PROTON
CONFIDENTIALITY AGREEMENT

The undersigned reader acknowledges that any information

provided by PROTON in this business plan, other than
information that is in the public domain, is confidential in
nature and that any disclosure or use of same by the reader
may cause serious harm or damage to PROTON. Therefore,
the undersigned agrees not to disclose it without express
written permission from DIRECTORS.
Upon request, the undersigned reader will immediately
return this document to
PROTON SMART CHARGE EV PVT LTD

SC&JP
Signature

PROTON SMART CHARGE EV PVT LTD

Name (typed or printed)

12/03/2022
Date

This is a business plan. It does not imply an offering of

securities.
MANAGEMENT TEAM

Preet Jain Sanskruti Chavan

Co-Founder, Director Co-founder, Director

Aditi bhargava Dharmil Hindocha Amit Kalyankar

HEAD of Marketing Head Financial Officer Head of Operations
EXECUTIVE SUMMARY

PROTON is a tech-enabled sustainable energy business. We

develop, build, own and operate dependable, low-cost, clean
energy solutions for critical power infrastructure. To help reduce
greenhouse gas emissions as quickly as possible, we #deliver
net-zero carbon solutions for power and transport designed to
be better and less expensive than legacy solutions.
We are here to bridge the prevailing infra gap causing range
anxiety and demotivating transition to EVs. To provide adequate
and traveler amenities catering to evolving needs in the e-
mobility era. There has been no proven existing business revenue
model in EV charging infra space.
A single solution is that smartly integrated e-mobility
infrastructure designed and built for electric era travelers to bring
a safe, convenient, and holistic experience to everyone.
VISION AND
MISSION
VISION
A smartly integrated e-mobility infrastructure, designed and built
for the ELECTRIC ERA travelers to bring a safe, convenient, and
holistic experience to everyone, everywhere.

MISSION
To deliver sustainable energy, enhance the traveling experience
and to join hands with parties dedicated to achieve the vision.
FEATURES
FOR EVERYONE

Access to fast and ultra-fast chargers network everywhere- Speed chargers

network on go with pre-booking slots
Healthy, hygienic, and tasty- food and beverages.
Safe, convenient ambience to relax and refresh.
Sleeping PODs, shower rooms for smart travelers.
Emergency roadside assistance with changer on wheels.
Research, newsletters, Blogs/Vlogs in multi-languages, EVs are for everyone.
Contribute to a cleaner and livable environment.

FOR BUSINESSES

Tailor-made end-to-end solutions to each site, location, business, and

visitor's needs.
Well distributed sales and services network for prompt service, repair, and
maintenance support.
Regular site audits and staff training to ensure smooth/ safe operation of
chargers.

FOR GOVERNMENT

Encourage and achieve mass adoption of EVs with largely private investment.
Geographically well distributed and localized employment generation.
Ensure all climate and sustainability goals are met with measurable results.
 MARKET OVERVIEW

MARKET OVERVIEW – ELECTRIC VEHICLES

The concept of electronic vehicles is a relatively new concept in India. India has been
recognized as one of the most attractive destinations for the electric automotive industry.
In the financial year 2018 - 2019, the EV market of India comprised only two models i.e
Battery Electric Vehicles (BEV) and Plug-in Hybrid Electric vehicles (PHEV).
As of 2020, the Indian electric vehicle market size was valued at the US $ 220.1 million and
is expected to expand at a Compounded Annual Growth Rate (CAGR) of 94.4% from FY
2021-To 2030.
Starting 2021, the EV market consisted around eight electric models, thereby expanding the
options for Indian consumers looking forward to buying electric vehicles
EV being the future of the Indian economy, the Government is offering attractive
incentives for the adoption and purchase of same. This is anticipated to drive the growth of
the market for the next few fiscal years.
Given the increasing prices of conventional fuel, the shift to vehicle electrification is expected to expedite.
Moreover, the concept of “Go Green” has been gaining importance rapidly and companies are shifting their
focus towards cleaner alternatives. Stringent emission norms being drafted by the Government of India for
growing environmental awareness are also expected to fuel demand for electric vehicles. Furthermore,
Indian automakers have stepped up their efforts quite aggressively to add more electric vehicles to their
overall product portfolio.
Factors such as technological advancements, proactive government initiatives, and the development of self-
driving electric vehicle technology are expected to create ample opportunities for key players in the electric
vehicle market.
The prices of EVs are perceived to be quite high amongst the Indian market, however, subsidies by the
Government are expected to lower the prices thereby allowing EVs to provide lower Total Cost of Ownership
(TCO) as compared to the conventional vehicles thus making them an attractive alternative. All the above-
mentioned factors are expected to contribute to the growth of the EV market.

India is committed to the EV30@30 Initiative to reach a 30% sale share for EVs by 2030. This presents a cumulative
investment opportunity as large as INR 19.7 Lakhs Crores. Recently, there has been an increase in public budgetary
allocations and corporate investment in EV in order to achieve the objective. Fiscal incentives for EV have been
approved by the Central and State Governments. Parity in Total Cost of Ownership with internal combustion engine
(ICE) vehicles is expected to be achieved robust charging infrastructure and manufacturing.
Original equipment manufacturers (OEMs) and component manufacturers are also investing in indigenous
manufacturing and supply chains. EV start-ups are attracting significant venture funding due to their product and
business model innovation, capturing as well as creating the market opportunities presented by EVs.
The Global electric vehicle market is segmented as follows:

A. On basis of Type
Battery Electric Vehicles
Plug-in hybrid electric vehicles (PHEV)
Fuel Cell Electric Vehicle (FCEV)

B. On basis of Vehicle Type

Two Wheelers
Passenger Cars
Commercial vehicles

C. On basis of Vehicle Class

Mid Priced
Luxury Class

D. On Basis of Top Speed

Less than 100 MPH
100 – 125 MPH
More than 125 MPH

E. On basis of vehicle drive type

Front-Wheel Drive
Rear Wheel Drive
All Wheel Drive
INFRASTRUCTURE

MEGA HUBS

MINI HUBS
PRODUCTS
&
SERVICES
SERVICES B2C
EV CHARGING

AMENTIES

FOOD AND BEVERAGES

SERVICES B2B
BATTERY SALES AND SOLUTIONS

ADVERISTING AND PROMOTION

COMPREHENSIVE E-MOBILITY
SOLUTIONS FOR VARIOUS BODIES
DETAILS OF PRODUCTS AND
SERVICES B2C

EV CHARGING
Super-fast, reliable charging for up to 36 cars at the same time, at 39p/kWh.
We have built a charging infrastructure that can deliver clean energy to
everything from cars and motorbikes to buses and HGVs.

12 DC chargers- up to 350kW
12 DC chargers- up to 90kW
6 AC chargers- up to 22kW

AMENITIES
Meeting space- A dynamic meeting space for up to 6 people with 32” LCD, 3pin plug with two
additional charging ports to set scenes for big things on the way of journey and enjoy the
experience while on way at a place.
Bike generating electricity- Wellbeing Zone where sports art bike generate electricity while
you pedal and it feedback energy in the forecourt. And various other basic equipment for
comforts.
Kids area- Area where few brands sponsored digital space where kids could play and learn a
few new things till the time you recharge and drink coffee.
Superfast wifi - Across the Electric Forecourt, we offer our customers free access to super-
fast Wi-Fi so you can surf, catch up with friends on social media, shop online, or attend to
business.
Sleeping PODS & shower rooms- Safe, convenient sleeping PODS and shower rooms for the
smart travelers at each site.
Aesthetic areas- Gardens, sitting areas with relaxing and interior as per the locations.

FOODS AND BEVERAGES

BRANDS
Fast food chains- Mcdonalds, Burger kings, Starbucks and Dominos

Restaurants- Udipi, Bhagat Tarachand, Saravana Bhavan, & Bar Stock Exchange

MODES

DRIVE-THRU DINE-IN
DETAILS OF PRODUCTS AND
SERVICES B2B

BATTERY SALES AND SOLUTIONS

AC and DC chargers & Battery Swapping solutions sales, services, and
maintenance.
EV and its components demo and sales of multi-brands.

ADVERISTING AND PROMOTION

Advertising- Digital billboards
Promotions - Direct marketing hubs and charger-mounted screens

COMPREHENSIVE E-MOBILITY
SOLUTIONS FOR VARIOUS BODIES
Partnerships- Mini-hubs E- mobility solutions (EV charging, battery swapping, AC and DC
chargers, and more) in partnership with government bodies, corporates logistics, fleet
operators, and the hospitality sector.
APPLICATION AND WEBSITES
USER-FRIENDLY INTERFACE.
SUBSCRIBING TO VARIOUS PLANS AND
SERVICES ONLINE.
CUSTOMER SUPPORT AND ASSISTANCE.
VALUE CREATION
IMPROVE CUSTOMER LOYALTY
HIGHER CUSTOMER ENGAGEMENT

PROTON
MOBILE
APP HUB LAYOUT NEAR PROTON HUB

SLEEPING PODS ELECTRIC

SHOWER ROOMS
CHARGING
DETAILS

AVAILABLE ON
OFFERS UPGRADE SUBCRIPTION
VALUE CHAIN ANALYSIS

VRIO FRAMEWORK
 5W1H
What is the Problem?
The EV industry of India currently faces the problem of
inadequate infrastructure. We at Proton SmartCharge EV Private
Limited aim to solve this infra problem by setting up adequate EV
charging stations at required destinations and intervals.
Approach:
A smartly integrated e-mobility infrastructure, designed and built for the
Electric Era travelers to bring a safe, convenient, and holistic experience to
everyone, everywhere.
Where was the problem found?
The need for adequate EV infrastructure was felt strongly in Tier 1
and Tier 2 cities. The same was found to be necessary on
Extensive Road Networks i.e National Highways connecting two
far-off destinations.
Who found the problem?
The problem was first identified by the founders of Proton
SmartCharge EV Private Limited.
When was the problem found?
The problem was found by the Founders of Proton SmartCharge
EV Private Limited during their trip on a National Highway 44, 33
Location. A long road trip via Electric vehicle demanded the
vehicle to be charged. However owing to the lack of adequate
charging stations at frequent intervals, a lot of problems were
faced by them during that trip.
Why this is the problem?
The above-mentioned problem was felt due to the below-mentioned
reasons:

Inadequate EV charging infrastructure, both by volume and

geographical presence.
Prevailing infra gap causing range anxiety and demotivating
transition to EV
Lack of adequate and quality traveler amenities catering to evolving
needs in the e-mobility era.
No existing, proven business/ revenue models in EV charging infra
space
Increased Environment degradation due to continued use of fossil
fuels significantly delaying climate goals and sustainability targets.

How big/severe is the problem?

The problem of lack of adequate charging stations is quite severe. With
the focus shifting from conventional fuels to electric power, the demand
for EVs has surged in recent years. However, there aren’t enough
charging stations available. This brings about inconsistencies in demand
for EVs and the number of charging stations. The CAPEX involved in
setting up a charging station is also quite high. With EV being the future
and inadequate charging stations will hamper the sales of not only the EV
companies but also the EV charging companies. Should this continue,
conventional fuel will eventually get depleted and the concept of EV will
phase out.
 Threat of Bargaining Power
Substitute Competitive Rivalry Threat of New of Buyers
Competitors - Tata The automobile industry's Entrants Low Bargaining Power of
Power, Eesl , BLU major players are very The threat of new entrants Buyers as the EV industry is
Smart Mobility, competitive and maintain is generally moderate in a niche market segment.
Magenta, Volttic a fierce competition. because of the brand
equity and capital Customers have a choice,
Substitution level for Due to extreme growth in intensive nature of the and brand loyalty can help
EV Charging is the EV segment new business. to reduce buyer power as
comparatively high companies are entering The demand for electric
due to the intense the industry, resulting in IThe e-Mobility business cars is extremely strong.
competition and even more fierce rivalry. has a no. of entry hurdles.
developing mobility Electric car charging More customers are
notions. More customers are station, for example, switching from a
switching from a necessitates significant conventional car to an
Traditional modes of conventional car to an expenditures in electric vehicle as a result of
transportation (e.g. electric vehicle as a result production lines, growing environmental
bus, railway, etc.) as of growing environmental machinery, and consciousness and the
well as emerging consciousness and the technology. benefit of long-term fuel
mobility ideas (such as benefit of long-term fuel cost reductions.
mobility on demand, cost reductions. The margins on electric
rideshare, vehicles are shrinking as In a market like India there
autonomous driving, Industry Competition is the cost of equipment is a lot of bargaining power
etc.) pose a severe tough, dynamic and (such as batteries) remains available to the customers
threat to electric increasing . high. however,there are less EV
vehicles. charging station and the
The company has to Once investments have company provides rich
Significant price establish a brand image been made, these experience to the
differential between an in order to sustain and obstacles result in high customers so the bargaining
electric vehicle and a maintain and competitve fixed costs, necessitating power of the consumer is
conventional car adds advantage over the more investment capital to less in this business.
conventional cars to others. obtain a market share in
the list of EV the beginning, especially As a result, purchasers are
replacements. for new competitors more likely to select a model
based on quality, price, and
service.

Bargaining Power

PORTER'S
of Suppliers

Low Bargaining Power of

Suppliers as the EV industry
has less business

5-FORCES
Innovations happen more
often on the side of the
manufacturer than on the
side of the supplying

MODEL
vendors. As a result of all of
these reasons, the threat of
suppliers is quite modest.

There are comparitively less

EV stations in India so the
supplier have less
bargaining power.
 PESTLE ANALYSIS

POLITICAL:
-The Government interference with respect to EV charging station determines the Political Environment. The
Government is optimistic about the future of EV in India. Since EV charging stations is a capital intensive industry as
hence The Union Cabinet has approved Production Linked Incentive (PLI) scheme which promotes advanced
technologies. An offer of Rs 26,085 Crores will be provided over a period of 5 years. This will be conducive for the
growth of Proton SmartCharge EV Private Limited in the EV industry in the coming years.

- The Government’s announcement of FAME policy which provides subsidies and Tax rebates as well as concessions
(2%) will be a driving factors for Proton SmartCharge EV Private Limited to set up charging stations in and around
commercial establishments.

- Government of India has announced subsidies with the aim of curtailing the overall Cost of setting up an EV
charging station. This will provide stimulus for Proton SmartCharge EV Private Limited to set up EV charging stations
at minimalistic cost.

- The Government of India initiative of EV 30@30 to reach 30% sale share by 2030. For this purpose an investment
opportunity as large as INR 19.7 Lakh Crores have been announced. Moreover, there has been increase in budgetary
allocations. Fiscal incentives have also been provided by both Central as well as State Governments in order to reduce
Total Cost of Ownership (TCO). This presents Proton SmartCharge EV Private Limited with a business opportunity to
achieve robust infrastructure and manufacturing.

ECONOMIC:

- The economic environment is quite robust and conducive for the growth of EV station manufacturers. We at Proton
SmartCharge EV Private Limited are expecting to see an increase in demand from real estate developers and resident’s
welfare associations in several cities as more people are buying electric vehicles.

- Given the economic outlook, Proton SmartCharge EV Private Limited might look for forming partnerships with
builders for projects. Demand is also arising from various parties that are willing to invest in EV charging stations.
Proton SmartCharge EV Private Limited will look forward to taking advantage of this economic opportunity.

- Proton SmartCharge EV Private Limited will aim to create jobs and generate employment. The manufacturing of an
EV charging station is such that it requires thousands of workers every day. Therefore it would be a source of
employment.

- Consumers have been showing confidence in EV as they too perceive it to be the future of the economy. Market
experts believe that consumer confidence in the EV industry is on the rise. This is in favor of Proton SmartCharge EV
Private Limited as it's in favor of the expansion plans laid out.

SOCIAL:
-Proton SmartCharge EV Private Limited operates in India which is an income unequally distributed market. An
increase in the disposable incomes of people residing in Tier 1 and Tier 2 cities would be a green flag for our company.

TECHNOLOGY:
- To remove key barriers, further technological advancement is required. The e-Mobility industry's innovation rate is
being boosted by strong demand and support. This holds true for both the supporting infrastructure (various charging
systems) and the automobile components.
- The long recharge durations that come with the majority of EVs at an affordable price range, as well as the limited
mileage compared to conventional vehicles, remain the most significant impediments to widespread adoption.
Economic and political factors are favorably influencing technological growth, but it will take another 2-5 years to
achieve a productivity plateau.

LEGAL
-India is the 3rd largest electricity producer in the. However, a complicated electricity tariff leads to a higher per-unit
cost of electricity. Since Proton SmartCharge EV Private Limited works purely on technology varying unit technology
cost needs to be worked out with the concerned authorities.

- According to the CI Guideline, there is a Service Provider Network through which a public charging station operator
will inform the Client about the availability of charging points, and the Client can subsequently reserve a charging
session for its EV online.

- The state's DISCOM will set the EV charging tariff price. As a result, the cost of charging an electric vehicle will vary
from state to state and will be inconsistent. The tariff price must be low and consistent in order to successfully
implement the CI Guideline. Due to this legal hindrance, varying Tariff prices will affect Proton SmartCharge EV
Private Limited financials as the way of operations.

ENVIRONMENTAL
- As people become more aware of the environment, there will be greater demand for electric vehicles. This works in
favor of Proton SmartCharge EV Private Limited as the company core is sustainability and a greener alternative
-The 195-nation climate pact and other initiatives have increased the need for energy-efficient transportation. As a
result, an increasing number of governments are tightening CO2 emission regulations, pushing automakers to
include zero-emission vehicles in their lineup. This will urge people to shift towards EV which indirectly increases the
demand for EV stations to be set up at regular points.

-Furthermore, the principal source of fuel for conventional cars (gasoline) is limited and has grown significantly more
expensive than it was 30 years ago Electric vehicles are becoming increasingly popular as a result of this, as they are
not only more energy-efficient but also less reliant on scarce resources like petroleum. Overall, environmental factors
are a major driving force and opportunity for the e-Mobility business to expand. The business model of Proton
SmartCharge EV Private Limited itself aims to solve the above environmental problems.
CUSTOMER DECISION
MAKING PROCESS
THE COGNITIVE ARCHITECTURE ACT-R (ADAPTIVE CONTROL OF THOUGHT
—RATIONAL)

The strategy-based model is included in the ACT-R

The imaginal module where they are planning on the traveling plan of how would it go. They
would create a pre-planned structure of route and amenities available in that route which would
lead point out the lack of few amenities and services that they might need.

The declarative stage includes the long-term memory where they remember the past experience
while traveling from the same route, which basically includes the information chunks they have
heard about services from other people word of mouth, promotions, and billboards. They would
have developed the problems and lack of experience about being an EV traveler.

The motor module represents the motor output of ACT-R which focuses on subscribing to our
services in the pre-planned stage of travel.

By this process, we are building a strategy-based customer decision process wherein the Electra
era they would plan the route and then amenities & services needed in that journey which would
help to come out with hurdles in a smooth travel journey. Then declarative stage with chunks of
information received from others and stored with the traveler and our service would come out to
opt for through word of mouth, promotions, billboards, and many more that reached the
traveler.

Then at the end, the motor that is the outcome, including smart traveler would subscribe to our
services on his journey enhancing his experience and making it smooth for him.
CUSTOMER
RELATIONSHIP
MANAGEMENT
There are three key factors for manufacturers when it comes to infrastructure
billing when developing the best after-sales service plan.

RELIEVE CUSTOMER CONCERNS IN ADVANCE

With electric vehicles, all drivers will be concerned about the charging process.
As for battery technology advances, car range concerns have been replaced by
the issue of charging anxiety, from the installation and maintenance of home
charging stations to the availability and compatibility of public charging points.
In the EV era, mitigating these fears through clear and proactive
communication is an easy way to increase customer loyalty. Regular updates
not only keep you up to date but also increase your brand's taste by allowing
drivers to answer customer questions quickly and confidently when switching
from an internal combustion engine. Customers will be provided with the tools
and contact information they need in the event of a battery or charger problem.
This is an important part of that. The majority of drivers are familiar with
common problems that can occur, such as B. Batteries that do not hold a charge
or defective charging connectors, and the actions required to resolve them. You
can reduce the effort and impact on your customers by using accessible data to
identify problems and proactively assist in resolving them. Before driving a car
for the first time, it is important to make sure you have all the information you
need. For example, to build trust and loyalty, manufacturers make the most of
their batteries by offering advice on different types of public chargers, general
charging times, and how to maximize battery life. You need to take advantage
of the opportunity to educate your customers about how to do it.
RESPONSIBLE FOR CUSTOMER RELATIONSHIPS

From the installation of charging points to maintenance providers and energy supplies, the ecology
surrounding charging stations is complex and involves a variety of stakeholders. For drivers, navigating here
can be intimidating and confusing. They expect the first speaker to be able to provide the information they
need to address the problem quickly and effectively.

The lack of tools and systems to support this is not only inconvenient but can also have a negative impact on
related brands, including automakers. Reducing effort and simplifying the customer journey is critical to
providing an exceptional experience, and manufacturers have unique opportunities at the heart of this
process. By connecting to both energy and charging point providers, manufacturers can provide their
customers with a comprehensive network of alternative charging while acting as a one-stop-shop for all the
challenges they face.

This highlights the need for coordination between different vendors within the EV ecosystem to provide a
positive customer experience. Helping consumers resolve inquiries and problems as soon as possible is
important for fostering long-term loyalty and support among EV drivers.

EQUIP CUSTOMER SERVICE TEAMS WITH THE RIGHT KNOWLEDGE

Equipped with a customer service team with appropriate knowledge Central to provide good customer service
in all businesses can make sure that the people dealing with customers are well known. However, the driver is
leaning to advise on advice and support at territory, not attractive EVS territory. In other words, it is
important to be relieved. In the EV era, the Customer Experience is executed beyond the vehicle itself. Drivers
change to agents to help troubleshoot luggage infrastructure problems. In this environment, the relationship
between the human body and technology was not important until now. Customers expect human contact to
help solve problems such as B. Finding defective charging points is the key to finding the right solution
quickly and effectively. It will be. If a system is deployed that automatically collects data from the vehicle and
charging infrastructure, the agent can perform diagnostics, provide tailored advice to the customer, and
move the vehicle again. Training is also important.

With the standardization of vehicle functions, the immersive and knowledge of the brand have become
important, but as the functions of connected cars have improved and the adoption of electric vehicles has
increased, the range of technology required before and after the purchase has expanded. It should be
standard for agents to be aware of their presence.

Not only does this help you effectively solve the problems that arise, but it also helps promote features and
benefits that foster loyalty to your brand. The charging infrastructure offers new opportunities to build
relationships with drivers. Automotive companies need to be ready to take full advantage of the opportunities
offered by expanding the range of touchpoints. As EV adoption increases, those who are currently acting and
setting benchmarks for best-practice customer service may succeed when the government implements a ban
on gasoline, diesel, and hybrid vehicles.
POSITIONING
A smart, sustainable, and technology-enabled
infrastructural solution to fill the void of both - on-the-go
EVs and their users.

UNIQUE SELLING PROPOSITION (USP)

01 — A SMART-TECH-ENABLED E MOBILITY
INFRASTRUCTURE.

02 — FACILITATING TO MULTI BRANDS OEM’S.

03 — UTILIZATION OF SOLAR ENERGY TO POWER OUR

ELECTRIC FORECOURT/ HUBS.
 MARKETING STRATEGY

SOCIAL MEDIA
MARKETING TELEVISION MARKETING
& PAID
PROMOTION WITH - Catering to family segment
OTT - Promoting Family trips

- Catering to end users majorly college

students and employees.
- High audience engagement and attraction
rate
- Targeted marketing as per SEO
- Cost-effective.
- Targeting and promoting Proton through
OTT platforms

#CHARGE THE WORLD

CHANGE THE WORLD

#PROTON TRIPS
MARKETING STRATEGY
COLLABORATION WITH OUR
EXISTING CLIENTS AND PARTNERS

- Catering to business
employees and executives.
- Attracting them via
partnership, offers, and
client agreements

Email Marketing

In addition, company will

offer a free calculator that
will determine how much an
electric vehicle can decrease
your carbon footprint
compared to a gas vehicle to
collect more email addresses.
Visitors simply enter their
name and email address in
order to access the calculator.

MEETING
ROOMS

BOOKING
 COMPETITIVE ANALYSIS

We provide multi-services along with charging stations with include various amenities, access through a mobile application,
demos of various electric vehicles as well as sales of multi-brand electric vehicles along with the sale of chargers, charged
batteries, and even after-sales services.

We provide charging as a service similar to various companies like TATA POWER, EESL, BLU SMART MOBILITY, FORTUM,
VOLTIC, CHARGE+ ZONE, and MAGENTA. We also provide various amenities like F&B, Retail, Sleeping PODs, and Shower
Rooms. BLU also provides amenities to their customers for which they have joint ventures with JIO and BP(a UK-based
firm). BLU provides limited segments of amenities while at Proton we provide multiple sections of amenities as mentioned
above and this gives the brand a competitive edge over other brands.

A THIRD PARTY mobile application with a high interface is also developed for ease of customers where they can book their
slots or any other service in prior. Mostly all the companies in this market segment have either their own developed mobile
applications or they operate through any high-end third-party applications. Most all the applications provide limited
services through their mobile applications which are mostly related to the booking of slots for charging. We aim at providing
multiple services and their bookings through our mobile applications and even after-sales service. For instance, an
individual booking slot for charging can also book any amenities they wish to use or place an order in advance or can even
book a shower room or a sleeping pod for a certain period of time.

Promoting Various EVs of various brands by displaying their demos and also selling them by keeping their brand outlets at
the premises gives a competitive edge over other brands like TATA which just sells their own brand products.
Selling chargers charged batteries and recharging along with after-sales services is a prerequisite of such a business model
making the charging stations more dynamic in nature. This service is provided mostly by all the brands operating in this
segment.

We aim at providing EV FLEET as a service which includes taxi service of electric cars as well as self-drive EV rentals. This is
one of the most distinguishing features we provide in this segment over other brands. Only one of the brands provides this
service. So this market is still highly untouched we feel as it has fewer competitors and the demand side is always high.
LEGALITIES

1. Registering as a PRIVATE LIMITED

Company on MCA.

2. Memorandum of Undertaking with Dyna Power

for establishing and operating charging
infrastructure and NDA for the privacy of
information.

3. Memorandum of Undertaking with Tvisha to

outsource app development and maintenance
services and NDA for privacy of the customer data.

4. Rental and Partnership Agreement with the

brands to cater their services at all our Electric
Forecourt around India.

5. Trademarks for the logo, patents for the Electric

Forecourt layout.

6. Franchisee Agreement stating all the clauses,

terms and conditions and undertakings by both the
parties.
FINANCIALS
BUSINESS
EXPANSION
Entering the EV Fleet Market
LEASING/SELF DRIVE
TAXI

Operating through APP for booking the cabs and

subscribing for the self drive EVs.
Ease payment processing interface for more customer
trust.
Operations start with the Tier 1 and 2 cities.
EXIT STRATEGY
01 — SELLING OFF THE RENTALS TO MEET THE BREAKEVEN POINT.

02 — LIQUIDITY OF PRE-OWNED AND FIXED ASSETS

03 — PAYING OFF INVESTORS

04 — MERGER AND ACQUISITION WITH BLUSMART MOBILITY

 MEMBERS:

Aditi Bhargava 74022019023

Preet Jain 74022019060
Sanskruti Chavan 74022019027
Amit Kalyankar 74022019073
Dharmil Hindocha 74022019057