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    Skullcandy Incorporated: Skullcandy Was Founded by and Cris Williams in 2003

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    Fahad Dhanse
    Skullcandy was founded in 2003 in Park City, Utah and produces headphones, earbuds, earphones and speakers. It had revenues of $51.4 million in 2021 and employs 279 people. It competes with companies like JBL, Bose and Boat. Skullcandy's first product was the Skullcandy Portable Link introduced in 2003, which allowed wireless listening and calls. The company holds a patent for its wireless LINK technology. Skullcandy focuses its product offerings on audio and gaming equipment, with audio headphones representing most of its sales. It aims to improve its strategies by focusing on great product ideas to become more of a product-driven company.

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    Skullcandy Incorporated: Skullcandy Was Founded by and Cris Williams in 2003

    Uploaded by

    Fahad Dhanse
    189 views4 pages
    Skullcandy was founded in 2003 in Park City, Utah and produces headphones, earbuds, earphones and speakers. It had revenues of $51.4 million in 2021 and employs 279 people. It competes with companies like JBL, Bose and Boat. Skullcandy's first product was the Skullcandy Portable Link introduced in 2003, which allowed wireless listening and calls. The company holds a patent for its wireless LINK technology. Skullcandy focuses its product offerings on audio and gaming equipment, with audio headphones representing most of its sales. It aims to improve its strategies by focusing on great product ideas to become more of a product-driven company.

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    SKULLCANDY INCORPORATED

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    Skullcandy was founded in 2003 in Park City, Utah and produces headphones, earbuds, earphones and speakers. It had revenues of $51.4 million in 2021 and employs 279 people. It competes with companies like JBL, Bose and Boat. Skullcandy's first product was the Skullcandy Portable Link introduced in 2003, which allowed wireless listening and calls. The company holds a patent for its wireless LINK technology. Skullcandy focuses its product offerings on audio and gaming equipment, with audio headphones representing most of its sales. It aims to improve its strategies by focusing on great product ideas to become more of a product-driven company.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    189 views4 pages

    Skullcandy Incorporated: Skullcandy Was Founded by and Cris Williams in 2003

    Uploaded by

    Fahad Dhanse
    Skullcandy was founded in 2003 in Park City, Utah and produces headphones, earbuds, earphones and speakers. It had revenues of $51.4 million in 2021 and employs 279 people. It competes with companies like JBL, Bose and Boat. Skullcandy's first product was the Skullcandy Portable Link introduced in 2003, which allowed wireless listening and calls. The company holds a patent for its wireless LINK technology. Skullcandy focuses its product offerings on audio and gaming equipment, with audio headphones representing most of its sales. It aims to improve its strategies by focusing on great product ideas to become more of a product-driven company.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    SKULLCANDY INCORPORATED

    COMPANY PROFILE
    SUBJECT: GC10 203 INDUSTRIAL RESEARCH
    FACULTY: PRATIK GURNANI
    PRESENTED BY
    DEEPAK TIKLE
    21IIMPGDM133

    BUSINESS OVERVIEW
    COMPANY NAME- SKULLCANDY INCORPORATED
    ESTABLISHED YEAR, HQ -2003, PARK CITY, UTAH, US
    PRODUCT OFFERING- headphones, earbuds, earphones, speakers.
    Revenue- 51.4 million US$ IN 2021
    EMPLOYEE STRENGTH- 279
    COMPETITORS- NOTEFLIGHT, GIBSON BRANDS, BAND INDUSTRIES
    AND EXPRESSIVE E, BOAT, JBL.
    1] Skullcandy was founded by RICK ALDEN and Cris Williams in 2003.
    2] The first Skullcandy product, the Skullcandy Portable Link, was introduced at the
    2003 INTERNATIONAL CONSUMER ELECTRONICS SHOW (CES) in LAS VEGAS
    NEVADA.
    3] The LINK system combines headphones with hands-free cellular TECHNOLOGY
    allowing users to listen to music from a portable audio device, while making and receiving
    calls through their cellphone.
    4] Skullcandy holds a patent for the wireless version of LINK technology.
    5] In December 2008, Skullcandy products were described as "the world's coolest ear bud,"
    by FORTUNE MAGAZINE.

    BUSINESS SEGMENT
    SKULLCANDY currently focus our product offerings in two overall categories: audio and
    gaming.
    1] Audio-
    Our audio headphone product offerings have evolved from one product in 2003 to over 35
    products, which include wireless headphones and speakers, sports performance, and women's
    offerings. Our audio headphone products represented the majority of our net sales.

    2] Gaming-
    Our gaming headphone products include products under the Astro Gaming brand and the
    Skullcandy Gaming brand.
    Astro Gaming markets high-performance and feature-rich products for dedicated gamers.
    The brand's flagship products, the A40 and A50, are premium wireless, Xbox One and
    PlayStation 4 compatible Dolby Headphone-enabled 7.1 surround sound gaming headsets
    that delivers a fully immersive gaming experience.

    FINANCIAL ANALYSYS
    7%
    27%

    2013
    34% 2014
    2015
    2021

    32%

    BUSINESS STRATEGIS

    1] Skullcandy will focus on clear messages to excite the consumer.


    2] Increase differentiation and install a more disciplined product development strategy.
    3] In the past he said Skullcandy has focused on some good ideas instead of all great ones.
    4] The goal now is to become a product company, not just a brand-driven one.

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