Goto Gojek Tokopedia: Equity Research
Goto Gojek Tokopedia: Equity Research
Goto Gojek Tokopedia: Equity Research
Company Update
Source: Company, BRI Danareksa Sekuritas estimates Source: Company, BRI Danareksa Sekuritas estimates
Source: Company, BRI Danareksa Sekuritas estimates Source: Company, BRI Danareksa Sekuritas estimates
Gojek with Gopay and Tokopedia themselves came to the market as startups to
solve market problems for consumers, merchants & partner drivers as key
stakeholders creating a wider ecosystem of services based on the needs and
attributes of these 3 groups.
Those startups brought innovation in first/middle/last mile Logistics, Merchant
business solutions, Payment and financial services, Data & insights and
Technology implementation. They can be categorized by each group:
Consumers:
Merchants:
Partner drivers:
The two merging and becoming GoTo creates two (2) new
dimensions namely Gojek and Tokopedia integration and
secondly promoting goto financial as a strategic pillar.
Exhibit 5. Ecosystem flywheels between partners (drivers and merchants) and consumer users
Source: GoTo
Network effects:
- More innovation
- More frequent use
- Higher Customer Engagement
- Deeper Understanding of Customers
- More diverse products and services
- Better user experience
Operational efficiencies:
- Higher sales volume and revenues
- Lower cost per user
- Lower cost per service
Source: GoTo
Consumers can use Gojek’s proprietary technology and user interface, powered
by Google in the following ways:
Source: GoTo
Exhibit 8. Gojek comparison with Grab for motorcycle and car rides
Source: Measureable ai
Gojek logistic services such as:
- GoSend: C2C-based solution for the delivery of goods,
- GoKilat: B2B2C solution for merchants to monitor the delivery of goods,
- GoShop: consumer solution to order the delivery of goods,
- GoBox: solution for the delivery of large sized goods
Exhibit 9. Gojek application menu for GoFood delivery
Source: GoTo
The consumer can buy online through Tokopedia’s marketplace. GoTo through
Tokopedia provides a complete technology infrastructure and trading solutions
with 99% reach of sub-districts in Indonesia, encouraging economic equity for
consumers and traders. Tokopedia has a balanced mix of service categories with
more than 638 million SKUs as of 30 September 2021. Redseer research suggests
that Tokopedia is one of the largest e-commerce players in Indonesia.
SimilarWeb suggests that during the first 7 months of 2021, Tokopedia
processed 380mn searches per month.
Source: GoTo
A hyperlocal strategy is key for GoTo’s growth into new areas such as fresh
groceries and cloud kitchen. This is made possible meeting the fulfillment of
merchants’ products and having faster deliveries with the availability of dark
stores and the largest fleet of drivers (vans, motors etc). Free delivery, safe and
fast delivery, including same-day and instant delivery options provided by Gojek
will add to the overall customer experience of Tokopedia users.
Source: GoTo
Exhibit 12. goto financial promotion as a strategic revenues pillar and relevant organizational chart
Source: GoTo
200
145
150 123 2021-25
cagr: 31%
90 92
100 77 68
57 56 48
33 40
50
0
2018 2019 2020 FY21e FY22 FY23 FY24 FY25
Indonesia on-demand GTV market GoTo on-demand GTV
Source: GoTo, Redseer, BRIDS
Gojek GTV for on-demand services was challenging in 2020 due to Covid-19
restrictions in mobility. Nonetheless, net revenues for GoTo was resilient as on-
demand food delivery benefited during the pandemic. We expect GoTo to ride
Indonesia’s GTV projection and conservatively maintain the same take rate of
20% to gross revenues during the projection period as well as high promotional
expenses amid rising competition in ride hailing and food delivery from new
players such as Shopee, AirAsia, Maxim, and Indriver expecting to see some
differentiation.
On the other hand, Tokopedia was tied operationally with OVO and GRAB. With
the recent merger we should expect more promotions to a large part of
Tokopedia users base to switch to Gojek ride hailing and delivery services.
We expect GoTo to maintain a minimum 45% of the acquisition market share
going to 2025, and maintain total market share at a minimum 50% level from
58% in 2021.
Rp trillion
2.500
1.966
2.000
1.500 1.230
964
1.000
638 570
399 317
500 248 235 2021-25
166 158
73 cagr: 25%
0
2018 2019 2020 FY21e FY22 FY23 FY24 FY25
Indonesia E-commerce GTV market GoTo e-commerce GTV*
Source: GoTo, Redseer, BRIDS
We expect GoTo ecommerce to ride the Indonesian GTV growth due to: a) the
extent of network merchants, b) increasing consumer adoption and penetration
with more users and higher buying frequency, c) the breadth of SKUs, d) the
improving ability to better serve the first & middle mile logistics, as well as
leverage the last mile to conduct delivery of e-groceries. This is especially true,
if GoTo manages to leverage the offline footprint of MPPA stores. We expect the
take rate to improve moderately to 3.1% on its gross revenues, because
competition with Shopee will likely remain stiff in the foreseeable future. E-
commerce revenues may thus grow by 36% cagr in 2021-25 and be maintained
at about the same rate for promotions cutting the gross revenues.
Rp trillion
1.200
1.002
1.000
800
600 503
440
400
400 2021-25 cagr:
255 222 26%
202
200 129118 120
35 61
0
2018 2019 2020 FY21e FY22 FY23 FY24 FY25
Indonesia GTV fintech market GoTo Fintech GTV
Source: GoTo, Redseer, BRIDS
Rp trillion
8 7,5
1,5%
1,2% 1,3%
7 1,0% 1,0%
0,9% 5,7 cagr
6 0,6% 0,6% 2021-
5 25: 27%
4
3
2 1,1 0,9 1,2 1,0 1,1 1,2
0,7 0,7 0,7 0,9
1
0
2018 2019 2020 FY21e FY22 FY23 FY24 FY25
Gross revenue Fintech Net revenue Fintech Take rate Fintech
Source: GoTo, Redseer, BRIDS
We are in line with GTV market growth expectations of Redseer due to combined
effects of low e-commerce penetration and the potential for geographic and
demographic expansion, services innovation, fintech opportunities, e-groceries
and cloud kitchen sectoral proliferations exhibiting 30% average cagr in 2021-25
in on-demand, e-commerce and fintech. On-demand market penetration is ~5%
and Gojek is the leader. Ecommerce penetration is 6% and Tokopedia is the
leader, e-wallet penetration is 2.9% and gotofinancial is the leader.
The current timing offers the best opportunity for investments in digital
adoption for a tech company to be the leader in the future (new consumers from
Covid-19, increased buying and paying frequency, lifestyle changes).
Those trends will reflect positively on the monthly frequency of buying in the
next years and on the average value/expenditure per order. We remain
conservative as to the size of the customer base, as we see an overlap incurring
among the platforms and thus we apply small increases in the 2021-25 period.
Exhibit 20. LTM annual transaction users & average orders per month
Users mn (x)
80 4,5 5,0
4,1 4,5
70 3,8
3,4 4,0
60 3,1 3,1 3,5
50 2,7 2,7
3,0
40 2,5
30 2,0
1,5
20
1,0
10 0,5
0 0,0
2018 2019 2020 FY21e FY22 FY23 FY24 FY25
LTM annual transaction users Orders per user per month
orders mn (x)
4.000 348k 400k
3.500 315k 350k
281k
3.000 244k 300k
2.500 219k 250k
179k
2.000 200k
131k
1.500 114k 150k
1.000 100k
500 50k
0 0k
2018 2019 2020 FY21e FY22 FY23 FY24 FY25
Orders Value per order
Rp trillion
During the IPO public expose, GoTo asserted that with the merger Goto
marketing can become more effective. GoTo is essentially in a position to
promote gopay, Tokopedia and delivery in one integrated marketing effort. We
therefore foresee a reduction in the rate of sales & marketing costs as a
percentage of GoTo’s total gross revenues going forward.
Rp trillion
Rp trillion
GoTo has the room to expand regionally. Gojek has ventured into markets such
as Singapore, Vietnam and India. Tokopedia has kept focus solely on Indonesia,
and with the GoTo merger can get an easier entry into Gojek’s foreign markets
using Gojek’s already built infrastructure. Moreover, GoTo sources talent from
Singapore, India, Vietnam, and Indonesia for human capital to remain
competitive and resourceful.
GoTo has also prepared its next step which is to list the company in the US and
potentially raise more funding. To that end, it is developing its ESG by preparing
to invest in the EV ecosystem in Indonesia and committing to zero emissions and
zero waste targets.
FINTECH
Paypal
Internet Media & Services US 131,692 0.09 0.07 4.5 3.7 17.2 14.0 24.0 19.4 5.2 4.2
Data &Kakaopay Corp
Transaction Processors S. Korea 14,395 0.14 0.11 N/A N/A N/A N/A 378.6 142.9 14.3 13.4
Data &Pagseguro Digital
Transaction Ltd - CL A
Processors Brazil 6,256 0.05 0.04 2.0 1.6 7.0 5.0 17.7 12.3 2.4 2.0
Data &One 97n Communications
Transaction Processors Ltd India 5,262 0.04 0.03 7.5 5.0 (16.6) (14.8) (18.1) (17.7) 3.2 3.8
Data &Adyen NV
Transaction Processors Netherlands 57,731 0.07 0.06 34.7 22.4 54.6 40.0 79.6 58.0 21.0 15.3
Data &StoneCo Ltd Processors
Transaction Brazil 3,475 0.05 0.05 2.2 1.8 5.0 4.0 32.4 14.9 1.2 1.1
Data &Block Inc
Transaction Processors US 73,047 0.36 0.30 3.8 3.1 92.7 54.9 101.6 63.4 18.0 5.7
Data &Visa Inc
Transaction Processors US 467,858 0.03 0.03 16.6 14.6 23.7 20.8 30.8 26.7 12.2 10.9
Data &Mastercard
TransactionInc
Processors US 341,677 0.04 0.03 15.7 13.4 26.2 21.7 34.2 28.1 40.0 28.2
Simple average 0.10 0.08 10.9 8.2 26.2 18.2 75.6 38.7 13.0 9.4
Median 0.05 0.05 6.0 4.4 20.4 17.4 32.4 26.7 12.2 5.7
Applied P/GTV mobility 0.8x 30,372,879 36,592,998 51,028,272 68,634,317 88,596,362 109,937,319
Applied P/GTV ecommerce 0.8x 119,527,065 177,276,655 239,487,064 303,631,588 367,806,407 433,174,214
Applied P/GTV Fintech 0.3x 33,877,782 57,311,013 62,924,964 82,750,040 108,969,612 143,461,206
TP (IDR): 156 230 299 386 479 582