Scribd Logo
Upload

Welcome to Scribd!

  • 327 views

    Dissertation / Project / Project Work Title: (Insert Dissertation / Project / Project Work Title)

    Uploaded by

    bhanu
    This document outlines a student's MBA dissertation project on predicting customer lifetime value. The project will use machine learning and automated reasoning to build a probabilistic model for forecasting CLV. The student has reviewed relevant literature and plans to design and test a model over several months with input from their supervisor at PurpleWest and an additional examiner from Salesforce.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Dissertation / Project / Project Work Title: (Insert Dissertation / Project / Project Work Title)

    Uploaded by

    bhanu
    327 views7 pages
    This document outlines a student's MBA dissertation project on predicting customer lifetime value. The project will use machine learning and automated reasoning to build a probabilistic model for forecasting CLV. The student has reviewed relevant literature and plans to design and test a model over several months with input from their supervisor at PurpleWest and an additional examiner from Salesforce.

    Original Title

    m1

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document outlines a student's MBA dissertation project on predicting customer lifetime value. The project will use machine learning and automated reasoning to build a probabilistic model for forecasting CLV. The student has reviewed relevant literature and plans to design and test a model over several months with input from their supervisor at PurpleWest and an additional examiner from Salesforce.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    327 views7 pages

    Dissertation / Project / Project Work Title: (Insert Dissertation / Project / Project Work Title)

    Uploaded by

    bhanu
    This document outlines a student's MBA dissertation project on predicting customer lifetime value. The project will use machine learning and automated reasoning to build a probabilistic model for forecasting CLV. The student has reviewed relevant literature and plans to design and test a model over several months with input from their supervisor at PurpleWest and an additional examiner from Salesforce.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 7

    Dissertation / Project / Project Work Title:

    (Insert Dissertation / Project / Project Work Title)

    Course No. : MBAZG622T

    Course Title: Project

    Dissertation / Project /Project Work Done by:

    Student Name: Ravinuthala Bhanu Prakash

    BITS ID: 2020mb21232

    Degree Program: MBA-Business Analytics

    Research Area: Accounting & Finance

    Dissertation / Project Work carried out at:

    PurpleWest

    BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE,


    PILANI
    VIDYA VIHAR, PILANI, RAJASTHAN -
    333031.

    (Jan 2022)
    Contents

    1. Broad Area of Work 3


    2. Background 3
    3. Objectives 3
    4. Scope of Work 4
    5. Plan of Work 4
    6. Literature References 5
    7. Particulars of the Supervisor and Examiner 6
    8. Remarks of the Supervisor 6
    1. Broad Area of Work

    In this current project of predicting customer lifetime value we use the following

    technologies

    ● Database: To store information during the interrogation


    ● Automated reasoning: To use both new and stored information and to draw new
    conclusions and reasons
    ● Machine learning: To adapt and detect new patterns in Customer Behavior

    2. Background

    Not all customers are equally important to a firm. Maintaining long-term relation with all of them
    (especially the loss makers) is not optimal because eventually marketing is all about attracting and
    retaining profitable customers (Kotler and Armstrong 1996). Hence the objective of CLV is firstly on
    general topics of firm’s profitability and secondly as an input in customer acquisition decision and
    customer acquisition/retention trade-offs (Berger and Nasr 1998).

    3. Objectives

    The primary goal of this work is to build a probabilistic model for forecasting customer lifetime value.

    Using the results of this exercise, managers should be able to:

    1. Distinguish active customers from inactive customers.


    2. Generate transaction forecasts for individual customers.
    3. Predict the purchase volume of the entire customer base.

    4. Scope of Work

    Scope of this dissertation is to design a probabilistic model for forecasting customer lifetime
    value.

    5. Plan of Work
    Phases Start Date-End Date Work to be done

    Dissertation 13 Jan 2019 – 21 Jan 2019 Literature Review and prepare


    Outline Dissertation Outline

    Design & 22 Jan 2019 – 15 Feb 2019 Design & Development Activity
    Development
    Testing 16 Feb 2019 – 13 Mar 2019 Software Testing, User Evaluation &
    Conclusion

    Dissertation 14 Mar 2019-25 Mar 2019 Submit Dissertation to


    Review Supervisor & Additional
    Examiner for review and
    feedback
    Submission 26 Mar 2019-30 Mar 2019 Final Review and submission of
    Dissertation
    6. Literature References

    The state art is the base for any successful research project. In current project, the
    literature inclined towards the new domain of conversational information retrieval is
    considered. The following are referred journals from the preliminary literature review.

    [1] S. Avula, G. Chadwick, J. Arguello, and R. Capra. Searchbots: User engagement with
    chatbots during collaborative search. In Proceedings of the 2018 Conference on Human
    Information Interaction & Retrieval, pages 52–61. ACM, 2018.

    [2] N. Belkin. Anomalous states of knowledge as a basis for information retrieval.


    The Canadian Journal of Information Science, 5:133–143, 1980.

    [3] P. J. Daniels, H. M. Brooks, and N. J. Belkin. Using problem structures for driving
    human-computer dialogues. In Proceedings of RIAO 1985, 1985.

    7. Particulars of the Supervisor and Examiner

    Supervisor Additional Examiner

    Name Amit Sharma DVSR Kumar

    Qualification MBA MS – Computer Science

    Designation Program Director Senior Software Engineer

    Employing PurpleWest, Delhi Salesforce


    Organization
    and Location

    Phone No.(with 8800102580 8582259591

    STD Code)
    admin@purplewest.in
    Email Address ramanakumar.sai@gmail.com
    8. Remarks of the Supervisor

    The study and project seem to very promising. The student had covered all the relevant
    literature review. The project is holding the current domain of research and justified the
    level of dissertation for master studies. The outcome covered by the project seems very
    interesting and include all the state of arts in today’s era of information science. The
    project also includes the user study on the working prototype. This activity completely
    validates the research project. This project also contains the prospect of publication in
    future. After the initial meeting with the student, I got an impression that he is hard
    working student and have the skills to implement the experiment in standard research
    paradigm. I approved the following project as the supervisor.
    BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE, PILANI
    WORK INTEGRATED LEARNING PROGRAMMES (WILP) DIVISION
    SECOND SEMESTER OF ACADEMIC YEAR 2021-2022

    (INSERT COURSE NUMBER HERE) : (INSERT COURSE TITLE HERE) OUTLINE

    STUDENT ID No. 2020mb21232


    NAME OF THE STUDENT Ravinuthala Bhanu Prakash
    STUDENT'S EMAIL ADDRESS 2020mb21232@wilp.bits-pilani.ac.in
    STUDENT’S EMPLOYING
    ORGANIZATION & LOCATION PurpleWest, Bangalore
    SUPERVISOR’S NAME Amit Sharma
    SUPERVISOR’S EMPLOYING
    ORGANIZATION & LOCATION PurpleWest
    SUPERVISOR’S EMAIL ADDRESS admin@purplewest.in
    ADDITIONAL EXAMINAER’S NAME DVSR Kumar
    ADDITIONAL EXAMINER’S EMPLOYING
    ORGANIZATION & LOCATION Salesforce
    ADDITIONAL EXAMINER’S EMAIL
    ADDRESS ramanakumar.sai@gmail.com
    DISSERTATION / PROJECT / PROJECT
    WORK TITLE Customer Value Prediction

    Signature of Student Signature of Supervisor Signature of Additional Examiner

    Name: Bhanu Prakash Name: Amit Sharma Name: DVSR Kumar

    You might also like