“ACTIVITY 3: Let’s Go Searching!

Proposed Research Title:

The Perception of Bauan Technical High School ABM Students towards Online
Shopping
Title of Literature Publisher/Website
1. Consumer https://www.tandfonline.com/doi/full/
buying 10.1080/23311975.2018.1514940
behavior
towards
online
shopping
2. The https://www.tandfonline.com/doi/full/
moderating 10.1080/23311975.2016.1223390
effect of
culture on
the
construct
factors of
perceived
risk
towards
online
shopping
behavior
3. A study on https://www.researchgate.net/publication/305751897
consumer
perception
towards
online
shopping
4. A Study on https://www.academia.edu/31744953/
Peoples’
Perception
towards
Online
Shopping
5. Investigatin https://www.academia.edu/14762007/
g internet
users’
perception
s towards
online
shopping
6. Consumer https://researchonline.jcu.edu.au/39753/
 s’
perception
on online
shopping
7. Consumer https://bit.ly/3DJKsZA
perception
towards
online
shopping
8. Consumer https://www.researchgate.net/publication/322916738
perception
towards
online
grocery
stores
9. Attitude https://www.richtmann.org/journal/index.php/mjss/article/view/
towards 5924
online
shopping
activities in
Malaysia
Public
University
10. Perception https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2497851
of Youth
towards
Online
Shopping
 ACTIVITY 4: “On Your Mark!”
Title of Related Type Topic / Main Author / Publisher / Access Point
Literature Idea
1. Consumer Empirical Type of Md. Aminul Islam, Bushra Humyra Esha, Nahida Sultana, Sujan
buying Article Behavior Chakravorty (2018).
behavior towards Cogent Business & Management
towards liking and https://www.tandfonline.com/doi/full/10.1080/23311975.2018.151494
online disliking
shopping factors in
online
shopping

2. The Research Factors Marzieh Zendehdel, Laily Hj Paim, Narges Delafrooz (2016).
moderating Article affecting Cogent Business & Management
effect of students’ https://www.tandfonline.com/doi/full/10.1080/23311975.2016.122339
culture on online
the shopping
construct attitude in
factors of universities
perceived
risk towards
online
shopping
behavior
3. A study on Research Perception Pratiksinh Vaghela, (2014).
consumer Article of the International Journal of Marketing and Technology
perception customers https://www.researchgate.net/publication/305751897
towards towards
online online
shopping shopping
4. A Study on Research Online KS Silpa, PU Rajasree, P Balasubramanian (2016).
Peoples’ Article Shopping is Bonfring International Journal of Industrial Engineering and
Perception better than Management Science
towards Traditional https://www.academia.edu/31744953/
Online Shopping
Shopping
5. Investigatin Empirical Significant I Antoniadis, V Saprikis, K Poltitis, (2014).
g internet Article differences International Conference on Contemporary Marketing Issues (IMCCI)
users’ about https://www.academia.edu/14762007/
perceptions adopters
towards and non-
online adopters of
shopping online
shopping
6. Consumers’ Research Convenienc R Shanthi, Kannaiah Desti (2015).
perception Article e about Journal of Marketing and Consumer Research
on Online shopping https://researchonline.jcu.edu.au/39753/
Shopping online
7. Consumer Research Internet is K Manikanteswara Reddy, M Sree Rama Raju, (2016).
Perception Article the changing Responsible Marketing for Sustainable Business
towards way https://bit.ly/3DJKsZA
Online consumers
Shopping shop and
buy goods
online
8. Consumer Research Choosing S Sathiyaraj, A Santhosh Kumar, AK Subramani, (2015).
perception Article the online Zenith International Journal of Multidisciplinary Research
towards shopping is https://www.researchgate.net/publication/322916738
Online to purchase
Grocery unique and
Stores special
articles
9. Attitude Research Informative Lim Yi Jin, Abdullah Osman, Abd Rahim Romle, Yusuf Haji-Othman,
towards Article idea to (2015).
Online perform Mediterranean Journal of Social Sciences
Shopping online https://www.richtmann.org/journal/index.php/mjss/article/view/5924
Activities in shopping
Malaysia
Public
University
10. Perception Research Youth Surendra Malviya, Chetna Sawant, (2014).
of Youth Article relying on Altius Shodh Journal of Management and Commerce
towards Online https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2497851
online Shopping
shopping
ACTIVITY 8: “Give to whom the Credit is Due!”

[1] Md. Aminul, B.H. Esha, N. Sultana, S. Chakravorty (2018). Consumer buying
behavior towards online shopping: An empirical study on Dhaka City, Bangladesh.
Cogent Business & Management 5 (1), 1514940.
[2] M. Zendehdel, L.H. Paim, N. Delafrooz (2016). The moderating effect of culture on
the construct factor of perceived risk towards online shopping behavior. Cogent
Business & Management 3 (1), 1223390.
[3] P. Vaghela (2014). A study on costumer perception towards online shopping.
International Journal of Marketing and Technology 4 (12), 200-210.
[4] K.S. Silpa, P.U. Rajasree, P. Balasubramanian (2016). A study on peoples’
perceptions towards online shopping. Bonfring International Journal of Industrial
Engineering and Management Science 6 (3), 96-99.
[5] I. Antoniadis, V. Saprikis, K. Poltitis (2014). Investigating internet users’ perceptions
towards online shopping: An empirical study on Greek university students. Proceedings
of the International Conference on Contemporary Marketing Issues, (ICCMI), 873-879.
[6] R. Shanthi, K. Desti (2015). Consumers’ perception on online shopping. Journal of
Marketing and Consumer Research 13, 14-21.
[7] K.M. Reddy, M.S. Rama Raju (2016). Consumer perception towards online
shopping. Responsible Marketing for Sustainable Business, 44-53.
[8] S. Sathiyaraj, A.S. Kumar, A.K. Subramani (2015). Consumer perception towards
online grocery stores, Chennai. Zenith International Journal of Multidisciplinary
Research 5 (6), 24-34.
[9] L.Y. Jin, A. Osman, A.R. Romle, Y. Haji-Othman (2015). Attitude towards online
shopping activities in Malaysia Public University. Mediterranean Journal of Social
Sciences 6 (2 S1), 456-456.
[10] S. Malviya, C. Sawant (2014). Perception of Youth towards Online Shopping. Altius
Shodh Journal of Management and Commerce, 432-436.
ACTIVITY 9: “RRL in the Writing!”
CHAPTER 2
Reviews of Related Literature and Studies
This chapter presents the related literature and studies after the through and in-
depth search done by the researchers. Those that were in this chapter helps in
familiarizing information that are relevant and similar to the presented study. This will
also represent the synthesis and bibliography for better comprehension and
understanding of the study.
Related Literatures and Studies
Rahman, Islam, Esha, Sultana, and Chakravorty, “Cogent Business and
Management (2018). According to them, online shopping has emerged which influenced
the lives of ordinary citizens. Online shopping has also been started in Bangladesh, but
consumers are not much habituated yet to go online shopping frequently. This study is
undertaken to understand the behavior of online shoppers through a self-constructed
questionnaire of 160 respondents from Dhaka city. The survey reveals that consumers
shop online to save time, and for available varieties of products and services. Both male
and female both have the same type of behavior towards liking and disliking factors;
they like home delivery facility and dislike inability to touch and feel the product most.
They acquire online shopping information from websites especially from the social
network and purchase apparels, accessories mostly through cash on delivery method of
payment. The most of the consumers are concern about the security of the payment
system, and their overall online shopping satisfaction is mixed.
Zendehdel, Paim, Delafrooz, “Cogent Business and Management” (2016). This
study pay attention to the factors affecting online shopping attitude that is paramount
important for marketers to develop their marketing strategies and improve sales. This
research examines the factors affecting students’ online shopping attitude in universities
around Klang Valley area in Malaysia. The study has shown that collectivism
andindividualism to be at individual level. This study examines the moderating effect of
collectivism and individualism as a dimension of culture on the relationship between
attitude and other factors such as; perceived risk, privacy, security, and subjective
norms.
Vaghela, “International Journal of Marketing and Technology” (2014). According
to this study, online shopping is the process of buying goods and services from
merchants who sell on the Internet. This study also signifies that online shopping has
becoming a trend that is why it is necessary to make a study on online usage and
perception. Vaghela’s main aim is to study the perception of the customers towards
online shopping and also discriminate this perception gender vise. The study found that
most of the customers were perceived that online shopping is better option than manual
shopping and most of the customers were satisfied with their online shopping
transactions.
Silpa, Rajasree, Balasubramanian, “Bonfring International Journal of Industrial
Engineering and Management Science” (2016). According to this study, online shopping
is a form of electronic commerce allowing consumers to directly buy goods or services
from a seller over the internet without an intermediary. Modern customers have an urge
towards e-shopping as they are techno savvy and always look for choices prior to the
final decision. This study aims to study peoples’ perception towards online shopping.
With that, it is found that majority of respondents alleged that online shopping is better
than traditional shopping and agrees to the point that online shopping will be more in
near future.
Antoniadis, Saprikis, Poltitis, “Proceedings of the International Conference on
Contemporary Marketing Issues” (2014). This study shows the advancement of
Information and Communication Technologies (ICT), along with broad Internet
utilization, has greatly changed the way goods and services are bought and sold.
According to them, nowadays, even more customers prefer to shop online taking
advantage of the fast and less costly communication, as well as the access to a much
wider variety of cheaper goods and services. Their purpose is to examine the
perception of Greek university students’ adopters and non-adopters of online shopping
in terms of demographic profile, the reasons for using or avoiding online shopping and
the types of preferred products/services. The researchers also provide interesting
insights on the online consumer behavior, as the result show significant differences
between the two groups of respondents.
Shanthi, Desti, “Journal of Marketing and Consumer Research” (2015).
According to them, e-commerce is helping people in smaller towns in India access
quality products and services similar to what people in the larger cities have access to.
In the past decade, there has been a dramatic change in the way customers have
altered their way of shopping. Although customers continue to purchase from a physical
store, consumers feel very convenient to shop online since it frees them from personally
visiting the store. This study shows that internet shopping has its own advantages and it
reduces the effort of travelling to a physical store. This study also emphasized that
internet marketing is conceptually different from other marketing channels and internet
promotes a one-to-one communication between the seller and the end user with round
the clock customer service.
Reddy, Raju, “Responsible Marketing and Sustainable Business” (2016). This
study highlights consumers’ perception towards online shopping and their product
preference on online shopping. This enables the e-retailers to support their online
customer better by developing suitable marketing strategy in order to attract and convert
potential customer as an active customer by encouraging them in an efficient way to
make a purchase decision. An attempt is made here to elicit the views of the
respondents on eco-friendly products in East Godavari District of Andhra Pradesh.
 Sathiyaraj, Kumar, Subramani, “Zenith International Journal of Multidisciplinary
Research” (2015). According to them, consumers are playing an important role in online
shopping. The increasing use of Internet by the younger generation in India provides an
emerging prospect for online retailers. If online retailers know the factors affecting
Indian consumers’ buying behavior, and the associations between these factors and
type of online buyers, then they can further develop their marketing strategies to convert
potential customers into active ones. The main objective of the study is to determine the
customer perception towards online grocery shopping in Chennai. The major findings of
the study are 29% of respondents quoted the reason for choosing the online shopping is
to purchase unique and special articles, and they want to find the best price of the
product. The outcome of the research paper also revealed that the demographic
variables, such as gender, age group don’t have influence of the factors of customer
satisfaction.
Jin, Osman, Romle, Haji-Othman, “Mediterranean Journal of Social Sciences”
(2015). Their purpose of this paper is to examine the level of attitude towards online
shopping activities among undergraduate and postgraduate students in Malaysian
public university. The final response rate was 83% and data was then analyzed using
Statistical Package for Social Sciences (SPSS) version 21.0. By referring to the mean
score, this research recommended the overall score for attitude was of moderate level.
Malviya, Sawant, “Altius Shodh Journal of Management and Commerce” (2014).
According to them, today’s increasing population maximum lie in the category of youth.
Youth’s are busy in their schedule. So youth’s perception has changed towards online
shopping. Because now purchasing is just away of one click and it reduces their
precious time. They rely more on online for ticketing, booking or shopping. This
research identified six factors Web portal Quality, Web portal ease of use, Security and
other policy, Clear Payment and Delivery, Pre and Post Sales Services, Trust on Web
portal. All of the six factors have given label YPWP (Youth Perception for Web portal).
Synthesis
Researchers on Related Literature and Studies presents that consumers varying
from youth to adults prefer shopping online than travelling to a physical store. Website
design, website reliability/fulfilment, website customer service and website
security/privacy are the four dominant factors which influence consumer perceptions of
online purchasing. Researchers typically study how levels of risk perception about
online shopping affect whether and how consumers use the channel to buy products.
They also have shown that experience and increased exposure to a particular
technology usually involves the accumulation of more and better knowledge that in turn
may lead to a reduction in the perception of the risks involved. Experience with online
shopping directly increases the consumer’s intention to use the Internet to buy products
but it also reduces the degree of skepticism and risk aversion, and that in turn, also
increases the intention to use online shopping.
 Bibliography
[1] Md. Aminul, B.H. Esha, N. Sultana, S. Chakravorty (2018). Consumer buying
behavior towards online shopping: An empirical study on Dhaka City,
Bangladesh. Cogent Business & Management 5 (1), 1514940. Retrieved from
https://www.tandfonline.com/doi/full/10.1080/23311975.2018.1514940
[2] M. Zendehdel, L.H. Paim, N. Delafrooz (2016). The moderating effect of culture on
the construct factor of perceived risk towards online shopping behavior. Cogent
Business & Management 3 (1), 1223390. Retrieved from
https://www.tandfonline.com/doi/full/10.1080/23311975.2016.1223390
[3] P. Vaghela (2014). A study on costumer perception towards online shopping.
International Journal of Marketing and Technology 4 (12), 200-210. Retrieved
from https://www.researchgate.net/publication/305751897
[4] K.S. Silpa, P.U. Rajasree, P. Balasubramanian (2016). A study on peoples’
perceptions towards online shopping. Bonfring International Journal of Industrial
Engineering and Management Science 6 (3), 96-99. Retrieved from
https://www.academia.edu/31744953/
[5] I. Antoniadis, V. Saprikis, K. Poltitis (2014). Investigating internet users’ perceptions
towards online shopping: An empirical study on Greek university students.
Proceedings of the International Conference on Contemporary Marketing Issues,
(ICCMI), 873-879. Retrieved from https://www.academia.edu/14762007/
[6] R. Shanthi, K. Desti (2015). Consumers’ perception on online shopping. Journal of
Marketing and Consumer Research 13, 14-21. Retrieved from
https://researchonline.jcu.edu.au/39753/
[7] K.M. Reddy, M.S. Rama Raju (2016). Consumer perception towards online
shopping. Responsible Marketing for Sustainable Business, 44-53. Retrieved
from https://bit.ly/3DJKsZA
[8] S. Sathiyaraj, A.S. Kumar, A.K. Subramani (2015). Consumer perception towards
online grocery stores, Chennai. Zenith International Journal of Multidisciplinary
Research 5 (6), 24-34. Retrieved from
https://www.researchgate.net/publication/322916738
[9] L.Y. Jin, A. Osman, A.R. Romle, Y. Haji-Othman (2015). Attitude towards online
shopping activities in Malaysia Public University. Mediterranean Journal of Social
Sciences 6 (2 S1), 456-456. Retrieved from
https://www.richtmann.org/journal/index.php/mjss/article/view/5924
[10] S. Malviya, C. Sawant (2014). Perception of Youth towards Online Shopping. Altius
Shodh Journal of Management and Commerce, 432-436. Retrieved from
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2497851
ACTIVITY 12: “Finishing Touches”

Related literature and studies are vital in research because it allows us to

construct a theoretical basis for our research; it helps us to assess how well our topic
was researched before we submit it and to substantiate the choice of the topic.
Literature reviews play an important role in the discussion section of research. In this
section, our findings should be the focus, rather than those of other researchers.
Therefore, we should only use the studies mentioned in the literature review as support
and evidence for our study.
RRL helps us assess our research topic in a way that it provided us various
advantages and disadvantages of utilizing online platforms as a way of purchasing
goods, products, and services. Review of related literatures and studies gave us clear
path on how to properly process our development in our research-making. RRL helped
us in building a appropriate hypothesis about our topic. Also, it guided us to add
something new in our research without duplicating any other information that included in
our research and mostly it helps us to provide a foundation of knowledge in our topic.