CRM News Cheat Code
CRM News Cheat Code
CRM News Cheat Code
So let me start with my news details, Netflix has lost 200,000 subscribers, which has led to a rethink among the top
leadership about growth strategy. The very first time fall in Netflix subscribers in ten years has started a debate over
what went wrong for the streaming platform.
Netflix shares lost a quarter of their value Tuesday after the company revealed its ranks of subscribers shrank - the
first in more than 10 years - in the first quarter of this year. The suspension of services in Russia has resulted in a
loss of 7,00,000 subscribers.
According to the streaming giant, while almost 222 million people pay for its service, accounts are shared with over
100 million households who do not pay for the television streaming service.
Netflix users listed out their issues with the streaming platform, which included low quality content, shows cancelled
after a couple of seasons and unwelcome price hikes. Macro factors, including sluggish economic growth, increasing
inflation, geopolitical events such as Russia’s invasion of Ukraine, and some continued disruption from COVID are
likely having an impact as well
In 2016, Hastings stated that Netflix was "doing great" without taking any extraordinary actions. they previously
stated that businesses will have to adapt to password sharing "since there is so much genuine sharing. To get
around the issue, the company started testing different approaches to monetise such households, and in March
introduced two new paid sharing features, where current members have the choice to pay for additional households,
in three markets in Latin America.
Let me come to analysis part,
Password sharing is a result of Netflix's first decision to raise subscription costs. Password sharing will cost them
more subscribers if they crack down on it.
Netflix had a significant increase in 2020 when COVID-19 struck, but the rise slowed after ad restrictions were
removed. With Netflix's growth being slowed by competition from Disney, Amazon Prime, Zee+ Discovery+, and
other streaming services, the company said it wants the millions of families that share passwords to start paying.
But, Netflix justified to the decline in subscribers is to more competition and lowered pandemic restrictions, which
had kept many customers addicted to their screens.
Last year, the Netflix began experimenting with methods to earn from users sharing accounts, such as offering a
feature that allows customers to pay a small fee to join other families. It is currently the most expensive streaming
service in India, with the company’s HD plan starting from Rs 649 a month. By comparison, Disney+ Hotstar and
Amazon Prime Video are available for Rs 1,499 per year for their top tier plan
Netflix investors have been alarmed by the loss, which comes after a year of gradually slower growth. Netflix's
stock dropped by more than 37% in extended session after the company reported poor results. The firm had
enjoyed uninterrupted quarterly growth in subscribers as well as in share market since October 2021 but on
Tuesday it admitted it was losing customers to rivals, while struggling to expand due to password sharing.
Tuesday's news was a harsh reality check for a company that had been riding high two years ago when millions of
people stuck up at home were starving for entertainment — a need Netflix was pleased to fill. According to my
openion other OTT platforms provide the same services in very cheap price along with diversified products with the
same fee, that provides the customers more flexibility in paying that subscription fee also increase the customer
base for the company.