Report
Report
Report
Description: Indian cosmetics industry has witnessed strong growth during the past few years and has emerged as one of the industries holding immense future growth potential. The cosmetics industry registered impressive sales worth Rs 422.3 Billion (US$ 9.3 Billion) in 2010. The sector has mainly been driven by improving purchasing power and rising fashion consciousness of the Indian population. Moreover, the industry players are readily spending on the promotional activities to increase consumer awareness. According to our new research report Indian Cosmetic Sector Analysis (2009-2012), Indian cosmetics sector is expected to witness noteworthy growth rate in near future, owing to the rising beauty concerns of both men and women. The industry holds promising growth prospects for both existing and new players. To support this evidence, we have done an extensive analysis of various segments of the cosmetics industry, keeping in view both the services and products sector. The baseline for the optimistic future outlook of the Indian cosmetics industry is that, there has been a rise in variety of products offered by the industry players. Moreover, the companies have started opting for online retailing and are offering specialized products to generate revenue from all the corners. Rising usage of Cosmeceuticals and Nutricosmetics by the Indian consumers will also pave way for the Indian cosmetics market during the forecast period. Our new research report incorporates an extensive research and rational analysis of the cosmetics industry in India. It provides segment level analysis of the industry along with the emerging trends that may shape up with the betterment of economic conditions. The research will help consultants, industry analysts, and vendors to get in-depth knowledge of the current, past, and future performance of the industry. The report also provides information regarding consumer behavior, particularly men and rural population, with regard to cosmetic products. We have also added the competitive landscape section that incorporate valuable information about the leading cosmetic players, their marketing strategies, and SWOT analysis.
Content:
1. Analyst View 2. Market Overview 3. Indian Cosmetic Market Performance 3.1 By Products 3.1.1 Skin Care 3.1.2 Hair Care 3.1.3 Color Cosmetic 3.1.4 Fragrances 3.1.5 Oral Care 3.2 By Services 3.2.1 Organized Salon Market 3.2.2 Spa Market 3.2.3 Cosmetics Surgery 4. Market Segmentation 4.1 By Gender 4.1.1 Male 4.1.2 Female 4.2 By Product Class 4.2.1 Premium Market 4.2.2 Mass Market 4.2.3 Mid Premium Market 4.3 By Demographics 4.3.1 Rural Region 4.3.2 Urban Region 5. Emerging Market Trends 5.1 Companies Going for Global Expansion 5.2 Cosmeceuticals - Driving Personal Care Segment 5.3 Nutricosmetics - A Promising Market Ahead 5.4 Increasing Emphasis on Green Beauty Industry 6. Consumer Behavior Analysis 6.1 Growing Preferences for Herbal Cosmetics 6.2 Men Thriving for Personal Grooming 6.3 Working Women - Spending More 6.4 Rural India - Willingness to Groom 7. Competitive Landscape 7.1 Hindustan Unilever Limited 7.2 LOreal S.A 7.3 Marico Limited 7.4 Colgate Palmolive India Limited 7.5 Dabur India Limited
Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as:
What is the market size of Colour Cosmetics in India? What are the major brands in India? What are the key innovation trends in make up? What is the evolution of mass colour cosmetics versus their premium counterparts? Why buy this report?
Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions
TABLE OF CONTENTS
As companies sought to introduce more consumers to products other than lipstick and eyeliners, the focus on beauty advisors for explaining product usage and offering free gifts increased towards the end of the review period. In addition to department stores, leading players such as Maybelline increasingly deployed beauty advisors in health and beauty specialists such as Health and Glow and supermarkets such as Food Bazaar in 2009. These advisors were instrumental in explaining new product concepts such as mineral make-up and triggering purchases by offering gifts and discounts. Other brands such as M.A.C. and
Colorbar intensified their focus on expanding their specialist outlets in order to provide services such as makeovers and make-up tutorials to affluent women. COMPETITIVE LANDSCAPE
Hindustan Unilever Ltd continued to lead in colour cosmetics with a 25% value share in 2009. Its brand Lakm had an 18% value share in 2009, making it the largest colour cosmetics brand in India. This brand continued to be many young girls first introduction to make-up and remained the mainstay of the make-up used by mature middle-class women in small cities and towns as well.
PROSPECTS
With penetration of colour cosmetics products other than lipsticks remaining abysmally low in 2009, the prospects for expansion of eye and facial make-up remain strong in the forecast period. Growth is expected to be spurred by the rising popularity of Western fashion and clothing styles among professional women and the increased exposure to different kinds of products through beauty advisors and make-up tutorials in magazines and pamphlets.
CATEGORY DATA
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Table 1 Sales of Colour Cosmetics by Subsector: Value 2004-2009 Table 2 Sales of Colour Cosmetics by Subsector: % Value Growth 2004-2009 Table 3 Colour Cosmetics Premium Vs Mass % Analysis 2004-2009 Table 4 Colour Cosmetics Company Shares 2005-2009 Table 5 Colour Cosmetics Brand Shares by GBN 2006-2009 Table 6 Facial Make-up Brand Shares by GBN 2006-2009 Table 7 Eye Make-up Brand Shares by GBN 2006-2009 Table 8 Lip Products Brand Shares by GBN 2006-2009 Table 9 Nail Products Brand Shares by GBN 2006-2009 Table 10 Colour Cosmetics Premium Brand Shares by GBN 2006-2009 Table 11 Forecast Sales of Colour Cosmetics by Subsector: Value 2009-2014 Table 12 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2009-2014 Table 13 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2009-2014
L'Oral India Pvt Ltd - Beauty and Personal Care - India STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING
MARKET DATA
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Table 14 Sales of Beauty and Personal Care by Sector: Value 2004-2009 Table 15 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009 Table 16 Sales of Premium Cosmetics by Sector: Value 2004-2009 Table 17 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009 Table 18 Sales of Beauty and Personal Care by Region: Value 2004-2009 Table 19 Sales of Beauty and Personal Care by Region: % Value Growth 2004-2009 Table 20 Sales of Beauty and Personal Care by Rural-Urban % Analysis 2009 Table 21 Beauty and Personal Care Company Shares by NBO 2005-2009 Table 22 Beauty and Personal Care Company Shares by GBO 2005-2009 Table 23 Beauty and Personal Care Brand Shares by GBN 2006-2009 Table 24 Sales of Beauty and Personal Care by Distribution Format: % Analysis 20042009 Table 25 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009 Table 26 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014 Table 27 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 20092014 Table 28 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014 Table 29 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014 Table 30 Forecast Sales of Beauty and Personal Care by Region: Value 2009-2014 Table 31 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 20092014