Ferrero

Ferrero
Ferrero- Company Overview

● The Ferrero Group is one of the largest
chocolates and confectionery companies
● It was founded in 1946 in Alba (Italy) by the
young chocolatier Pietro Ferrero
● Ferrero extends across 55 countries on 5
continents with iconic brands distributed in
over 170 countries
● The major brands Ferrero has are:
○ Nutella
○ Kinder
○ Tic Tac
○ Ferrero Praline
■ Ferrero Rocher
■ Raffaello
■ Golden Gallery
Ferrero- Company Overview
● The Ferrero Group comprises 107 companies and 32 manufacturing plants across the world, and sells its
products directly as well as via distributors in over 170 countries
● The company has 38,767 employees
● Giovanni Ferrero is the Executive Chairman and Lapo Civiletti is the CEO of the Ferrero Group
Geographic and Brand Split
Geographic Split
● Ferrero is present in about 50+ Countries
and Regions across the globe
● The company has 32 manufacturing plants
across five continents
● Ferrero Hazelnut Company has 7
manufacturing plants and 6 agricultural
companies
Source
Ferrero Brand Split
● Ferrero’s core brands across the globe include:
○ Nutella
○ Kinder
○ Tic Tac
○ Ferrero Rocher and Raffaello
● Along with its original products Ferrero has
acquired many well known brands across the
globe including Thorntons in the UK and
Fannie May in the United States
● Boxed chocolates and pralines, brands such as
Butterfinger, Baby Ruth, Crunch and Sweet
Tarts
Source
Products & Services
Products
● Ferrero Group or Ferrero, is a
multinational manufacturer of branded
chocolate and confectionery products
● Ferrero produces several lines of
confectionery the chocolate-hazelnut spread
Nutella, along with the line of Ferrero
branded chocolate products, including
Pocket Coffee, Mon Chéri, Confetteria
Raffaello, Ferrero Küsschen and the
Ferrero Prestige line, which comprises three
different brands of pralines: Ferrero Rocher,
Ferrero Rondnoir, and Garden Coco
Source
Products
● Ferrero's Kinder brand line of chocolate products
include Kinder Surprise, Kinder Joy, Kinder
Chocolate,Kinder Happy Hippo, Kinder Maxi,
Kinder Duplo, Kinder Country, Kinder Délice
and Kinder Bueno
● The company also produces Tic Tac mints,
available in a variety of flavours, along with sugar
free versions
● Other Ferrero products include Giotto, Fiesta
Ferrero, Hanuta chocolate hazelnut-filled wafers
and Gran Soleil frozen desserts
● Ferrero has been producing Thorntons products
since acquiring the company in 2015
Source
Competitor Analysis
Competitors Analysis
Key Ferrero Nestle SA Hershey Mondelez Lindt &
Parameters International Spruengli
Headquarters Senningerberg, Switzerland Hershey, US East Hanover, Kilchberg, CH

LU US
Founding year 1946 1866 1909 2012 1845
No. of 38,767 273,000 16,620 79,000 13,500

Employees
Entity Type Private Public Public Public Public
Revenue €12.7 billion $91.68B $8.97 B $29 billion CHF 4.59

billion
SWOT Analysis
SWOT Analysis
Strength: Weakness:
● Strong Brand name worldwide ● Strong competition means limited market share
● High Customer loyalty ● Many chocolate brands in the market means high
● Attractive packaging and quality products brand switching
● Offers a quality and luxury product ● Highly priced
● Innovation and R&D ● Perception of chocolates being unhealthy in
● Considered as a ideal product for gifting majority of masses
Opportunities: Threats:
● Introducing new varieties and flavors of chocolates ● Imitation of Ferrero Rocher
● Rise in purchasing power of people in developing ● Bad economy cycles
countries ● High competition from other chocolate brands
● Advertising on different platforms ● Increasing trends of Nutri-bars replacing chocolates
● Increase in the demand of the three piece impulsive ● Health consciousness amongst people
pack ● Unstable global economic condition
News
News
● Ferrero International has closed the financial year with a consolidated turnover of €12.7bn ($14.43bn), an
increase of +3.4% compared to the previous year’s turnover of €12.3bn
● Ferrero has announced it has joined the list of international companies pulling out of Russia – and has made a
donation of one million euros to UNICEF to help children and families in Ukraine
● Fannie May, the premium confectionery brand now owned by the Ferrero Group, is launching a new
Direct-to-Consumer website for new and existing fans across north America to experience the brand’s
portfolio of confections
● Ferrero reinforces its commitment to sustainable livelihoods, human rights and environmental protection
across cocoa value chain
● The company commits to further action to address deforestation, child labour, and sustainable livelihood
Source
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Ferrero

Ferrero- Company Overview

Headquarters Senningerberg, Switzerland Hershey, US East Hanover, Kilchberg, CH

Founding year 1946 1866 1909 2012 1845

No. of 38,767 273,000 16,620 79,000 13,500

Entity Type Private Public Public Public Public

Revenue €12.7 billion $91.68B $8.97 B $29 billion CHF 4.59

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