Internship Report

on
Critical Analysis of Recruitment
and Selection Process of Chinar
COMPLETED AT

CHINAR PVT LTD.

BHIWANI-127021
Anil

Roll no ; 200000502002

Date of Submission-05-01-2022

Submitted to

Dean Sunita Bhartwal (faculty

mentor)AND

Anurag sarda (HRM &IT)

Department of Management

CBLU UNIVERSITY BHIWANI

 LETTER OF TRANSMITTAL

Date 05.01.2022
Dean Sunita Bhartwal

CBLU BHIWANI

Subject: Submission of Internship report on “Critical Analysis of Recruitment and Selection Process of
Chinar

Dear Mam,

With great pleasure I hereby submit my internship report on "Consumer Behavior of Chinar”. The report has
been completed by the information that I gathered from the major courses on Marketing specialisation
which I have completed during my MBA as well as from my internship period in Alliance Capital.

As a requirement of preparing an internship report based on the practical knowledge in an organization,

I selected Consumer Behavior as my core concentration along with few other Marketing practices that
Ihave come across during my internship program. I have tried my level best to complete this report
meaningfully and correctly, as much as possible. I hope this report will reflect on the contemporary
issues on the Marketing specialisation that are being Practiced by this organizations in our country.
Thanking you.

Sincerely yours,

Anil

ROLL NO ;
(200000502002)
(MBA)
 Executive Summary

During my internship I gained practical knowledge on how the Critical Analysis of Recruitment
and Selection Process of Chinar of an organization operates and coordinates its activities to ensure
smooth functioning of the organization at all levels by ensuring right numbers of people are
available at the right time to do the right job. Not only that I have also gained insight into the
working culture of the organization and observed how Alliance Capital handles its employees
with value and empowerment to ensure they are motivated to give their best to the organization.

The report starts with an organization profile of Alliance Capital giving its background, mission,
vision, its products and services, the hierarchy and organogram of the organization.

The next section is the comprises the project, Consumer behavior chinar. The project
encompasses introduction to the topic, marketing.

Each chapter contains detailed discussion of the Marketing functions followed by Organization
Practiceat Alliance Capital which basically conveys how things are done in the marketing
Department.

The next part of the project carries out price policy Analysis that touches upon strengths,
weakness, opportunities and threats to the organization followed by findings and
recommendation on critical factors regarding company sets price. Finally there is theconclusion
followed by references.

1
 CONTENTS

Topic Page No.

Textile Industry in India 1-2
Preface 3
Objective of Study 4
Chinar Syntex Ltd. (Company Profile ) 5-7
Manufacturing Process 8-13
Marketing Department at Chinar Syntex Ltd. 14-16
Research methodology 17
Research Design 18-19
Introduction to Topic 20-24
 Why do we study Consumers
 Why consumer behaviour was developed
 model of Consumer Behaviour
Objective of the Company. 25-27
Costing & Pricing Policy 28-31
Data Analysis (Annexure) 32-40
Conclusions & Suggestions 41-42
Questionnaire (Annexure) 43-45
Bibliography
 DECLARATION

I, Anil, Roll No. ………02………, Class M.B.A. 3rd Sem.,

CBLU University, Bhiwani hereby declare that the project entitled
“ Critical Analysis of Recruitment and Selection Process of Chinar’’ work
and same has not been submitted to any other institution for the award
of any other degree.

Anil
M.B.A. 3rd Sem.

Roll No. …02……….

 ACKNOWLEDGEMENT

The completion of this project study has been made possible to the
enduring help and everlasting guidance of many people. I avail opportunity
and express my deep gratitude to them.
I express my special thanks to our all Lecturers of CBLU University,
Bhiwani whose extended their valuable guidance and support in completing
the project and guided me at each step with their valuable advice.
I finally thank the staff of personal Department and Organization who
spent their valuable time in answering the questionnaires prepared for the
study.

Anil
 PROSPECTUS OF
TEXTILE
INDUSTRY IN
INDIA
In our country the cotton textile industry is very old and reputed
industry as it provides job opportunity for skilled and unskilled men &
women and further it is source of earning foreign currency which helps in
our economic development.
Due to various textile mills in our country which are running
through out day and night, the formers of our country are very much
benefited on account of producing more and more cotton in their farms.
Textile Industry is the second largest Industry in the Countryboth
in terms of aggregate investment and employment. Today the annual
production of cloth is about 12,000 million meters.
India is the second largest spinning in the world. Textile Industry
is the largest single employer in Indian Industrial scheme. The mill sector
alone employees 1.1 million workers. If the employees of the decentralized
sector is added, the figure exceeds
11 million. Hence the fortune of Textile Industry is not only the interest of
700 million consumer but also millions who earn their living from the wheel
of splindes.
Further in various textile mills machines are outdated
whicheffects in production. There are many scopes to improve textile
industry by adopting new technology, good relation between trade union &
management by which the production can be increasing by tremendously
and India can copete with other countries.
Indian has great capacity to import textile and garments to
other countries. Now the govt. has allowed to import the new machinery for
manufacturing of garments under open general licence(OGL). Using this
facility many large business houses are now entering this arena.
 PREFACE

Summer training is an integral part of M.B.A. 3rd Sem. It bridges

the gap between the theoretical & practical aspect of the subject under
study. It was a matter of immense pleasure for me that I got an opportunity
to undergo training in Chinar Suiting.
my project is directed towards the study of ‘‘Critical Analysis of
Recruitment and Selection Process of Chinar’’ Suiting. For this I have
conducted the survey andfind out the relevant information. So that, I was
able to complete my project work.
It was quite challenging job and improved my skill of research
and analysis. The experience gained during training would be beneficial for
me in the future, because, not I have a board idea about the marketing
research, methods of research, instruments used during research and
interpreting the findings. And I find myselfconfident enough to give some
suggestion regarding the problems.
 OBJECTIVES OF SURVEY
Its main objective is customer satisfaction and maximum profit. Objective establishes the goals and the aims
of business and determine its shape of future event. Objective are the way of achieving motives for profit or
self-service. . Main objectives of Chinar Syntex Ltd. as given in its Memorandum of association are as
follows:

1. Customer service and Customer satisfaction.

2. To ensure that large proportion of sales is directed towards the rural sectors and urban sectors.

3. Increasing work culture among the employees.

4. Capitalising on company strengths and use of corporate assets.

5. To introduce new products and create new markets.

6. Increasing productivity of work force.

7. Increase quality products and service.

8. Continuous innovation.

9. To provide a growth rate of about 10% per annum.

10. Improve the advertising effectiveness.

 COMPANY PROFILE

CHINAR SUITING "entered into the field of textile during the early 1990s. It
expertise in the field of manufacturing quality suiting. Initially it did the job-work of some
renowned mills to gain the in- depth diversified knowledge in the filed of textile. Later on
the company had started its own manufacturing and marketing. In a very short span of time
the company captured a remarkable market. Soon,Its name becomes popular for quality
and reasonable prices. The CHINAR SUITING is well known name in the field of quality
suiting. Chinar Suiting is also famous for innovations like Ice Cool, a fabric which keeps
you up to 7° cooler than the environment specially innovated for hot summer season;
Wonder Warm which keeps you feel warmth in winter cold and many more miracles by
CHINAR SUITING. If you prefer quality and innovation with credibility you need not
choose anything other than Chinar Suiting. We take care of your dignity, skin, feelings,
confidence and posture
The company Chinar Syntex Limited was incorporated on 1992. The company is
registered under the Indian Companies Act 1913 (Act. VIIof 1913) and companies Act
1956 (Act 1 of 1956).
Chinar Syntex Ltd. was commenced with 32 looms and a workforce of 55
people. It is situated in the Industrial Area in Bhiwaniand its Head Office is also in
Bhiwani.
Earlier they work for Graviera Suiting on Job basis at they manufactured
fabric for them but after some time in 1994, theymanufactured own suiting named Chinar
Suiting with the same processing and yarn.
This mill is known for its suiting, its produces polyester- viscose blended
fabric under the brand name of chinar suiting, the
fabric is amongst the most popular name in the country. This company makes various
types of suitings i.e. Denim, Twill, matty, Plane which are made through different danier.
It does not make yarnbut take supply from Rajasthan Spinning mill, Bhilwara, Elegant
Spinners, Bhiwani, East India Syntex, Dharuwal and like others.
Chinar Syntex Ltd. is a growing industry. It has started just before 8 years
and making extra ordinary reputation. In such a short-time it has achieved fantastic
success in their field. It is very difficult to maintain their goodwill in such type of
marketing having tough competition. It has spread mostly part of India. It's agent are
allover North India, Punjab, U.P., Bihar, Rajasthan, Delhi, M.P., Gujrat, West Bengal &
Part of Maharashtra.
Modernisation, technical, upgradation and computerisation is an ongoing
process at Chinar. Only through it has made a extraordinary success. In 2003 the
production was 55,000 per mtrs. in month but only due to this process, hard work,
efficientmanagement their production presently reached 6,50,000 per month.There can be
few company which can get such type of success in such a short period of time.
The mill has well qualified team of technical experts with their constant
research and development activities make it possible to produce high class suiting. The
success of Chinar Suiting in such ashort period is because of selecting high standards of
fibre and yarn and of using perfect blends.
In order to have an aggressive presence in customer's mind 'Chinar'
frequently organise fabric shows, dealer conferences and one to one contact with
retailers.
 A big reason for success of Chinar Suiting is that all departments follow the
objectives of "World Class manufacturing" (WCM) which aims to promote excellence in
manufacturing as ameans of delighting to customers and employee and other share
holders on a sustainable basis. Responding to the market needs, Chinar always kept the
customer's psyche in mind and develop the product not only to satisfy him but to delight
the customer. So Chinar Suiting always put the emphasis on quality that is prime
objective of whole unit.