Mass media uses various technologies to reach a wide audience and provide information on topics like news, politics and entertainment. It includes television, radio, newspapers, magazines and the Internet. Mass media serves several functions like informing the public, socializing society, and persuading audiences. Businesses use mass media for marketing by prospecting, qualifying leads and identifying decision makers. Multimodal texts combine different modes of communication like written language, images, sounds and gestures through various media channels either in print, physical or digital form, with examples including picture books, webpages and live performances.
Mass media uses various technologies to reach a wide audience and provide information on topics like news, politics and entertainment. It includes television, radio, newspapers, magazines and the Internet. Mass media serves several functions like informing the public, socializing society, and persuading audiences. Businesses use mass media for marketing by prospecting, qualifying leads and identifying decision makers. Multimodal texts combine different modes of communication like written language, images, sounds and gestures through various media channels either in print, physical or digital form, with examples including picture books, webpages and live performances.
Mass media uses various technologies to reach a wide audience and provide information on topics like news, politics and entertainment. It includes television, radio, newspapers, magazines and the Internet. Mass media serves several functions like informing the public, socializing society, and persuading audiences. Businesses use mass media for marketing by prospecting, qualifying leads and identifying decision makers. Multimodal texts combine different modes of communication like written language, images, sounds and gestures through various media channels either in print, physical or digital form, with examples including picture books, webpages and live performances.
Mass media uses various technologies to reach a wide audience and provide information on topics like news, politics and entertainment. It includes television, radio, newspapers, magazines and the Internet. Mass media serves several functions like informing the public, socializing society, and persuading audiences. Businesses use mass media for marketing by prospecting, qualifying leads and identifying decision makers. Multimodal texts combine different modes of communication like written language, images, sounds and gestures through various media channels either in print, physical or digital form, with examples including picture books, webpages and live performances.
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
You are on page 1/ 2
Mass media and multimodal text
Mass media
- A technology that is intended to reach a mass audience. It is the primary means of
communication used to reach the vast majority of the general public. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture. -Mass media is communication whether written, broadcast, or spoken that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth. Types OF MASS MEDIA 1. Newspapers 2. Radio 3. Television 4. Internet 5. Magazines
Functions of mass media
1. Information source- information is the major function of mass media. Since information is knowledge and knowledge is power, media offer authentic and timely facts and opinions about various event and situations to mass audience as informative items.. 2. Socialization-socialization is the transmission of culture. Media are the reflectors of society. They socialize people, especially children and new-comers. socialization is a process by which, people are made to behave in ways that are acceptable in their culture or society 3. Entertainment-entertainment is a kind of performance that provides pleasure to people. Mass media fulfill this function by providing amusement and assist in reducing tension to large degree. It makes audience recreational and leisure time more enjoyable. 4. Persuasion-Persuasion involves making influence on others mind. Mass media influence audience in varieties of ways 5. Interpretation-The mass media do not supply just facts and data but also explanations and interpretation of events and situations. Media offer various explanations correlating and interpreting information to make the reality clear.
Uses of mass media
1. Businesses used mass media to prospect, qualify and generate new sales leads and customer relationships. 2. May be used to generate prospect lists, individual research, marketing leads and trade show contacts. 3. Is strategically used to qualify leads prior to sending quotes and identify key decision makers to increase message individualization MULTIMODAL TEXT
- Multimodal texts can be delivered via different media or technologies. They may be live, paper, or digital electronic. A text may be defined as multimodal when it combines two or more semiotic systems.
Five semiotic systems
1. Linguistic: vocabulary, structure, grammar of oral/written language
2. Visual: color, vectors and viewpoint in still and moving images 3. Audio: volume, pitch and rhythm of music and sound effects 4. Gestural: movement, facial expression and body language 5. Spatial: proximity, direction, position of layout, organization of objects in space.
Multimodal text can be print, physical or digital.
Example of Multimodal text
-a picture book, in which the textual and visual elements are arranged on individual pages that contribute to an overall set of bound webpage, in which elements such as sound effects, oral language, written language, music and still or moving images are combined live ballet performance, in which gesture, music, and space are the main elements.
