Case Study: NAFOODS GROUP: Supply Chain Financing
Case Study: NAFOODS GROUP: Supply Chain Financing
Case Study: NAFOODS GROUP: Supply Chain Financing
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TABLE OF CONTENTS
Nafoods Group is among the most In the upcoming 5 years, Nafoods goal is
innovative fruit and vegetable growers, of expanding raw material area consisting
processors and exporters in Vietnam, of 30% of the proprietary farm, 50%
specializing in Fruit Juice/NFC, Puree, coming from its subsidiaries and branches,
Concentrate, IQF and Fresh Fruits. The and the rest from cooperative farmers. The Source: Company
Company sources more than 13,300 company has called for help from the local
tonnes of fresh and processed fruits governments in important material areas in Subsidiaries and associates as at 30 June 2019
annually from various regions in Vietnam Vietnam, widening to Southeast Asia and
including the Central Highlands, investing heavily in R&D for seedlings to
Northwest, and North Central Coast. expand material areas.
The Company's products are distributed all In addition, the Group gives their
over the world, especially in Europe, the commitment on improving product quality
United States, Oceania, the Middle East, to meet the high standards of demanding
Japan and South Korea. markets including the EU. IFC advised
Nafoods to deploy a food safety
Nafoods Group is one of the front-runners management system for its cold chain
in Asia in the field of integrated agricultural system in line with the globally-recognized
processing. Nafoods has taken full control Food Safety System Certification 22000.
over their own value chain including: raw Subsidiaries Associates
International certifications consisting of
material areas (seedling, cultivating), Good Agricultural Practices – GLOBAL
harvesting (fresh fruits), processing & G.A.P, Rainforest Alliance, and Fair Trade Charter capital: 60 VNDbn Charter capital: 40 VNDbn
Que Phong
manufacturing, exporting & distribution in will help Nafoods Group farmers grow Nafoods Passion Ownership of Nafoods: 99.8% Ownership of Nafoods: 30%
Pharmaceutical
order to bring the highest added value to high-quality and sustainable fruits, Fruit JSC Main business: seedlings planting and Material JSC Main business: : Growing spices,
customers, employees, shareholders and production medicinal plants
increasing access to new export markets
the market.
Charter capital: 170 VNDbn
Charter capital: 40 VNDbn
Nafoods Southern Ownership of Nafoods: 99.8% La Giang
Ownership of Nafoods: 30%
JSC Main business: Juice concentrate and Agriculture JSC
Main business: Mixed agriculture
IQF products
Charter Charter
capital: 1995 capital: 2014
Nafoods Group was established The seedling institute completed a closed value chain
On August 26, 1995, Thanh Vinh Co., Ltd - a former member of Nafoods
VND 40 VND 200 A high-tech nursery passion fruit seedlings invested by the Company
Group - was established, specializing in the production and distribution of
Billions Billions officially put into operation to supply seedlings served for Raw Materials
beverages. for the Company and linked regions, marking the completion of the closed
Festi brand is widely known and distributed in the market. However, since value chain.
1998, the company has encountered difficulties when the domestic
consumer goods market has been dominated by major brands including
Coca Cola and Pepsi. 2015
Listed on Vietnam's stock exchange
2000
Converting to fruit juice products VND 300 In 2015, Nafoods Group had a great opportunity to expand their business
Nghe An Food Joint Stock Company was established to produce, process Billions in domestic and export markets. Stocks (exchange code: NAF) was listed
and export agricultural products. and successfully traded on the stock exchange.
2003 2016
Launching the first fruit and vegetable processing plant Expanding seedling activities
Inauguration of fruit and vegetable processing plant in Quynh Chau When the project on expanding the seedling nursery area to 6 ha was
Commune, Quynh Luu District, Nghe An Province. The production line met completed, Nafoods Group increased its capacity to 3.5-4 million seedlings
European standards with a total capacity of 5,000 tons per year. per year.
2009
Increase of competition in export markets and development of fruit 2017
juice concentrate Exporting passion fruit to Europe
After more than 4 years of operating the factory, loyalty to the production Nafoods Group exported passion fresh fruits to Europe.
and export of key product - pineapple juice concentrate, the company was This was the second year the company was honored as one of the TOP
in a difficult situation with fierce competition in the export market. 100 Vietnamese sustainable enterprises.
In 2009, Nafoods Group drastically changed and looked for opportunities
to surpass the difficult period, to seek and develop new products: Passion 2018
fruit Launching the second fruit and vegetable processing factory
Inaugurating the "Export fruit production and processing complex" with a
VND 363 total investment of VND 410 billion, including 2 modern technological
2010
Billions systems of European technology with a capacity of 7000 tons of
Increase in revenue from passion fruit products
concentrated juice per year and 2 tons of IQF per hour.
The year marked a dramatic jump in revenue from export of the Nafoods
Group, gradually helping the company overcome difficulties, with passion 2019
fruit being the key product. Investment cooperation with IFC
At the end of June 2019, Nafoods signed a cooperation agreement with
2013 VND 568 the International Finance Corporation (IFC), a member of the World Bank
IQF product development Billions Group. Nafoods will receive $8 million quasi equity investment in the form
Nafoods Group invested in an IQF production line for diversifying products of redeemable preference shares from IFC, which can be converted into
and expanding export markets. ordinary shares, to increase the production and scale of operations.
DIVERSIFIED PRODUCTS
With the Vietnam's strength in tropical fruits and agricultural products, Nafoods Group develops their
business portfolio.
30%
35%
15% 20%
Nafoods International
Trade and export
Supplier : Export
Output
Nafoods Southern JSC Nghe An Foods JSC
Farmer Nasoco Factory Naprod Factory
Processing and packing Processing and packing
Nafoods formed a closed product value chain from direct farming, processing and shipping to customers.
Quality management and control complys international standards.
SEEDLING PRODUCTS
In collaboration with
Taiwan's Chung Hsing
University, the institute
Chung Hsing Nafoods Seedling 6 million seedlings
of seedling research and University Nursery Institute per year
5%
propagation was
established with the Associates Properietary Fresh passion
capacity of 6 million material areas fruit
Nafoods material sources come from both properietary farms and contracted manufacturers,
with about 70% of the raw material from small-scale or ethnic minority farmers.
In order to minimize production costs, including transporting, reduce and handle post-harvest damage to fresh products, Nafoods Group has constructed
their processing plants located close to the raw material sources. The two processing plants in Nghe An and Long An has a convenient location from all
directions of Vietnam, Cambodia and Laos. Therefore, the raw fruit materials are processed within a short period of time after being harvested,
IQF products
Packagin
Slicing, seed
Material Freezing g and
saving
storage
Harvest and Swedish technology
Transport
Fruit puree
T = +4
ºC
Dried fruit
Nghe An Son La
Capacity: 5,000 tons of juice concentrate per year Consumption: 50,000 tons of fruit material per year
and 2,900 tons of IQF products per year
SON LA The total fruit capacity 200,000 tons / year 325,000 tons / year
Moc Chau
MOC CHAU 5,000 ha of passion
fruit
350 ha Banana (2019) Vietnam: The Mekong Delta accounts for nearly 40% of the country's total
5,000 ha of Bananas (2020)
fruit production area; and the Northern mountainous region makes up
about 23% of the total production area. Thanks to favorable tropical
Paksong climate, Vietnam together with Thailand, Indonesia accounts for ~ 33% of
400 ha Passion Fruit (2019)
2,000 ha Passion Fruit (2020)
global tropical fruit production.
PAKSONG
Gia Lai
Gia Lai Laos: Vietnam has a long border with Laos in the southwest and some
Steung Treng 3,000 ha of passion fruit
650 ha Banana (2019) border gates are open for trade and transportation between the two
5,000 ha of Bananas (2022) STEUNG TRENG
countries.
Tay Ninh
10,000 ha Banana Binh Thuan Cambodia: Vietnam borders Cambodia in the southwest and some border
& Citrus Fruit (2022) 1,500 ha Dragon fruit (2019)
BINH THUAN
10,000 ha Dragon fruit (2022) gates are open for trade and transportation between the two countries. In
Cambodia, fruits and vegetables are the second most important crop after
Ben tre 10,000 ha Dragon fruit & Passion fruit rice, and are the main source of income for most households in the
BEN TRE
(2022)
450 ha Coconut (2019)
10,000 ha Coconut (2022) country.
DISTRIBUTION CHANNEL
End consumer
60% Exporter/Mercha
Total revenue F&B company Supermarket
nt
Food packaging
Catering
Export company
Small-scale
Sell online to boost retail sales
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Specializing in the China's largest fruit A leading enterprise of Chinese big fruit import One of the largest food
wholesale of fresh distribution group with fresh food industry in company and Disney’s distributors in Saudi
vegetables more than 5,000 retail China with the largest exclusive representative Arabia and the largest
Main products: Juice stores and more than market share in the of fresh and dried fruit in banana distributor in
concentrate, puree, IQF 10,000 fruit shops across banana segment China market. the region
products China Main product: Banana Main products: Fresh Main products: fresh
Imports from Nafoods:
Main products: Fresh fruits Imports from Nafoods: fruits bananas
passion fruit juice
Imports from Nafoods: Fresh bananas Imports from Nafoods: Imports from Nafoods:
concentrate, pureed red
dragon juice / pureed Dragon fruit and banana Dragon fruit and banana Banana
radish, bananas
TIAN SHENG FRESH PRODUCE CHAUCER FOODS PITAYA PLUS COMINTRADE SUN FOOD TRADING
TSFP has worked with A world leader in Distributor of red The company specializes Food supplier for
many overseas suppliers dried and frozen dragon fruit products to in the wholesale major restaurants and
as sole distributors of foods major markets distribution of spices, dried hotels in Thailand
their products in including the US and herbs and vegetables,
Singapore and the Main products: Sweet nuts and dried fruits for Main products: Food
Australia
region. /salty dried products, food. ingredients for
frozen products, Main products: IQF red cooking
Main products: Fruits and pickled fruits dragon fruit/ puree/ Main products: Coffee
vegetables productsfor industrial use Imports from
flour
Imports from Nafoods: Cashews
Imports from Nafoods: Nafoods: red dragon Imports from Nafoods: Imports from Nafoods:
Passion fruit and banana fruit (end customer is IQF red dragon fruit/ Cashews
Starbucks) puree /flour
Americas Oceania Others Fruit juice quality KOSHER HALAL BRC ISO 22000:2005/ GLOBALG.A.P
11% 7% 2% control/Quality HACCP: Food safety Good Agricultural
Assurance management systems Practice
International
ELOAN’S SOLUTIONS
15
WORKING CAPITAL BATTLES IN
SUPPLY CHAIN
Traditional Battle
$ XX Days $ XX Days
Longer payment terms for anchor = Longer receipt for trading partner = Higher working capital costs for trading partner
WORKING CAPITAL BATTLES
EVERYONE WINS!
INVESTOR FUNDRAISER
Loan agreement
Individual
Individual - Household
5.1
DELIVERY
7 DAYS
15 DAYS
6 - 9 MONTHS
7 DAYS 4.1
FRESH FRUIT SALES
1. VARIETY &
2. FARMING 3. PURCHASING PAYMENT
MATERIAL
4.2
3 MONTHS FACTORY
7 DAYS
60 DAYS
Working capital needs
5.2
STORAGE
6 MONTHS
6.2
DELIVERY
SOLUTIONS FOR SME CAPITAL NEEDS
CAPITAL CONTRIBUTION
Capital accounts are managed by an
independent bank
ELOAN’s PLATFORM Customer
management
Application evaluation
Application verification
Cash flow
Debt collection Guarantee of recovery
Bank statements and credit history Debt settlement time for investors
Origin and business
Business survey 3rd party
Short-term financial sources debt collection
Collaterals according to capital demand
Credit ratings
RISK MANAGEMENT TEAM
Guaranteed method
HAVING BANKING EXPERIENCE
Participate in cash and account management
Advance payment authorization/Personal guarantee
Companystocks andotherassets
Investment insurance
THE FINANCING PROCESS OF ELOAN FOR NAFOODS
Investor
eLoan and Naf NAF presents the Analysis team eLoan provides the After NAF agrees Within 5 days
meet to discuss business model Legal records sheet “Conditions with Term Sheet, since the approval
the requirements Provide contracts, Business situation for fundraising” eLoan system will of Term Sheet,
and conditions for payment receipts Evaluate business which states: automatically list NAF successfully
receiving with partners in the area Capital needed the Term sheet raises capital
investment supply chain Evaluate the ability Credit rating for Investors to NAF signs
to pay the invested Interest rate select Investment capital
capital through eLoan fee contribution
analyzing invoices, Thời gian dự trù contract with eLoan
payment contracts giải ngân (representing for
in the supply chain Guaranteed Investors)
method for eLoan disburse
investors investment for
NAF and notify
stakeholders via
email
ELOAN FINANCES NAFOODS IN THE SUPPLY CHAIN
5.1
DELIVERY
7 DAYS
15 DAYS
6 - 9 MONTHS
7 DAYS 4.1
FRESH FRUIT SALES
1. VARIETY &
2. FARMING 3. PURCHASING PAYMENTS
MATERIAL
4.2
3 MONTHS FACTORY
7 DAYS
60 DAYS
Working capital Working capital
5.2
STORAGE
6 MONTHS
July 2018 6.2
eLoan started financing Nafoods DELIVERY
3 months
Average loan term
POWERFUL REVENUE GROWTH
Nafoods achieved impressive growth in 3 years and recorded Compounded Annual Net revenue growth (VND million)
Growth rate of 14.2% in the period of 2016-2018.
Nafoods is the only company that successfully cultivates passion fruit on a 2,760,000
commercial scale in Vietnam, with a capacity of 6 million seedlings per year.
The Long An factory was put into operation in April 2018 and equipped advanced
technology, assisting Nafoods in diversifying its product portfolio and saving costs. 2,001,000
The Long An factory is expected to increase the capacity of IQF fruit and juice
concentrate to 12,500 tons/year (+ 150% YoY) and 7,900 tons/year (+ 172% YoY).
In addition to domestic and European markets, Nafoods manages to make the 1,278,000
footprint on various potential and giant markets such as China, the Middle East,
etc.
519,358 600,224
460,507
19%
Juice concentration, 18% 7% 2% Domestic market
24%
IQF fruit, 16% 11% Europe
4%
44% Asia
Puree, 12%
7%
14%
Dried fruit, 7% Americas
18%
12%
Exported fresh fruit, 4% Oceania
16% 22%
Khác, 19% Others
FINANCIAL DATA OF NAFOODS-
BENEFITS FROM ELOAN As of Quarter 3 in 2019:
- Total assets increased by more than two times
Net revenue (VND billion) Total assets(VND billion) compared to 2016
- Revenue reached 801 billion, nearly twice
607 801 1300
460 519 871 1055 compared to 2016
621 - Equity increased by 1.5 times
- Roe decreased although revenue increased, this
stems from the continued investment of the
2016 2017 2018 3Q2019 2016 2017 2018 3Q2019 Company in expanding production capacity in
the period 2018-2019 which increased cost.
- The figures show that Nafoods is continuing to
Net profit (VND billion) Equity (VND billion) expand the market in order to establish the
65 673 right competitive price, serving the purpose of
59 480 495
40 426 dominating the market.
32
- Interest expense increased due to the large
amount of investment loan
2016 2017 2018 3Q2019 2016 2017 2018 3Q2019