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    Cristina Laroa Medina

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    The document provides a summary of the candidate's professional experience, including roles as an Events, Marketing and Business Development Executive at Worood Intraflora LLC in Dubai from November 2017 to April 2022. Prior to that, she worked as a Marketing and Communications Officer at Shopping Center Management Corporation in Manila, Philippines from February 2014 to August 2017. She has expertise in marketing, branding, event planning, project management, business development, and communications.

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    Cristina Laroa Medina

    Uploaded by

    api-620979504
    66 views2 pages
    The document provides a summary of the candidate's professional experience, including roles as an Events, Marketing and Business Development Executive at Worood Intraflora LLC in Dubai from November 2017 to April 2022. Prior to that, she worked as a Marketing and Communications Officer at Shopping Center Management Corporation in Manila, Philippines from February 2014 to August 2017. She has expertise in marketing, branding, event planning, project management, business development, and communications.

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    The document provides a summary of the candidate's professional experience, including roles as an Events, Marketing and Business Development Executive at Worood Intraflora LLC in Dubai from November 2017 to April 2022. Prior to that, she worked as a Marketing and Communications Officer at Shopping Center Management Corporation in Manila, Philippines from February 2014 to August 2017. She has expertise in marketing, branding, event planning, project management, business development, and communications.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    66 views2 pages

    Cristina Laroa Medina

    Uploaded by

    api-620979504
    The document provides a summary of the candidate's professional experience, including roles as an Events, Marketing and Business Development Executive at Worood Intraflora LLC in Dubai from November 2017 to April 2022. Prior to that, she worked as a Marketing and Communications Officer at Shopping Center Management Corporation in Manila, Philippines from February 2014 to August 2017. She has expertise in marketing, branding, event planning, project management, business development, and communications.

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    © All Rights Reserved
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    of 2

    PROFESSIONAL EXPERIENCE

    WOROOD INTRAFLORA LLC | DUBAI


    Events, Marketing and Business Dev’t Executive
    November 2017- April 2022
    OBJECTIVES
    Creativity and Problem Solving are my strong MARKETING AND BUSINESS DEVELOPMENT- EXECUTIVE
    suit. I love strategizing on things that doesn’t (June 2020-April 2022)
    seem to work and make it feasible. I love
    visualizing ideas and enjoy the process of
    bringing them to life. I am very hands on with
    As a Marketing and Business Dev’t executive handling
    my job as well my team. Proper streamlining, multiple brands, I oversee all of the Marketing campaigns
    communicating and managing timeline are and communications prior to its launch and release. I am
    very important for me and I believe with my responsible for creating new Sales and Promotion
    leadership and management skills, I will be a strategies across all platforms and partners. I also lead in
    very valuable asset to the company. doing market research to uncover the viability of our
    current existing products as well as look for new business
    CONNECT opportunities and collaborations that will add value to our
    brands
    +971 56 629 0143 Intimate understanding of traditional and emerging
    marketing channels
    cristinamedina.clm@gmail.com
    Excellent communication skills
    www.linkedin.com/in/cristina-laroa Ability to think creatively and innovatively
    Budget-management skills and proficiency
    https://tinlaroa.weebly.com/ Professional judgment and discretion that comes from
    years of experience in the field
    Analytical skills to forecast and identify trends and
    KEY SKILLS challenges
    Familiarity with the latest trends, technologies and
     Marketing and Brand Activation methodologies in graphic design, web design,
    & Management production, etc.
     Event & Project Management Monitor current campaigns, ensuring their staff meets
     Creative Conceptualization & deadlines and complete necessary tasks
    Presentation Analyze data to evaluate the success of their
     Business Development marketing efforts and come up with new ideas to
     Market Research improve brand marketing and exposure
     Time Management
     People Management
     Risk and Problem Management
    EVENTS AND PROJECT MANAGEMENT – MANAGER
    (Nov 2017-April 2022)
    SO F T WARE
    KNOWLEDGE
    With expertise in Project Managent, I am involved in
     Microsoft Office (Word, researching, conceptualizing/planning and coordinating
    Excel, PowerPoint, events. I liaise with suppliers, clients and venues to ensure
    Outlook) that all operations process go according to plan and to
     AutoCAD budget.
     CANVA (For Creative Ads)
     INSHOT (Video Editing)
    EVENTS AND PROJECT MANAGEMENT – MANAGER
    (Nov 2017-April 2022)

    E D U C AT I O N Brainstorming and implementing event plans and


    concepts.
    UNIVERSITY OF SANTO TOMAS Handling budgeting and invoicing.
    (2008 – 2012) | GPA of 1.90/5.00 Liaising and negotiating with vendors.
    Bachelor of Science in Business Handling logistics.
    Administration Major in Marketing Updating senior management.
    Management Managing branding and communication.
    Handling post-event reports.
    Risk Management Expertise
    Passer: Registered Marketing
    Professional
    SHOPPING CENTER MANAGEMENT
    ST. JOSEPH COLLEGE OF CORPORATION (SCMC) MANILA, PHILS
    NOVALICHES Marketing and Communications Officer
    (2007-2008)
    February 2014- August 2017
    Awards:
    •Second Honorable Mention
    •Cadet of the Year Involved in conceptualizing/planning and coordinating all
    •Leadership Awardee Marketing Strategies for the mall including branding,
    advertising and sales. Handles Mall Event including tie-up
    with international companies/brands for seasonal
    BASIC INFO campaign.

    CURRENT ADDRESS: AMSA, JVC, DUBAI Contributing in the implementation of marketing


    AGE: 30 strategies
    BIRTHDATE: 11/10/1991 Supporting the marketing manager in overseeing the
    BIRTHPLACE MNL/PH department’s operations
    NATIONALITY: Filipino Organizing and attending marketing activities or events
    STATUS: Married to raise brand awareness
    LICENSE: Yes Plan advertising and promotional campaigns for
    VISA: Spouse products or services on a variety of media (social, print
    etc.)Liaise with stakeholders and vendors to promote
    success of activities and enhance the company’s
    presence
    See all ventures through to completion and evaluate
    their success using various metrics
    Prepare content for the publication of marketing material
    and oversee distribution
    Conduct market research to identify opportunities for
    promotion and growth

    Awards: Most Outstanding Marketing Officer January


    2016 an January 2017 Central 1 Region, PARDS Award

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