GROUP MEMBERS:

TOUHIDUL ISLAM 2021522

IBTISUM BABAR 1910624
NISHAT ANJUM PRINCE 2120042
KANIZ FATIMA 2130801
FARIA HOSSAIN PRIYA 2031226
RAISA ALAM 2120822

COURSE TITLE: PRINCIPLES OF MARKETING

COURSE ID: MKT201 SECTION: 05

SEMESTER: AUTUMN 2021

INDEPENDENT UNIVERSITY, BANGLADESH.

DATE OF SUBMISSION: 12 T H DECEMBER

LETTER OF TRANSMITTAL:

12th, December 2021

Sheikh Mohammad Fauzul Azim

Course Instructor,

School Of Business & Entrepreneurship

Independent University, Bangladesh

Subject: Marketing Plan on Toothpaste

Dear Sir,

It is our pleasure to be given this opportunity to present you with our marketing plan
regarding toothpaste. We have all given our best effort throughout this entire report and we
have provided all the relevant information that is necessary to bring you a thorough report.
We believe that our report will provide a clear concept of the possibility of our plan.
We all gave our best to accumulate required information and we will be more than happy to
answer any question to clarify it fully to your understanding. Thank you for all your help and
support throughout this entire semester.

We would also like to take this opportunity to put forward our most heartfelt gratitude for
giving us this opportunity. We hope you find this report satisfactory.
Your sincerely,

Team: Group THREE

ACKNOWLEDGEMENT:

We would like to express our sincere gratitude to Mr. Sheikh Mohammad Fauzul Azim for
providing us with an opportunity to work with a product like Toothpaste Tablets. This report
has helped us develop our creative abilities and it also has enriched our knowledge, skills and
research capabilities.

It has been a great pleasure to work on this report and completing it successfully. This report
would have not been fruitful without the guidelines from our respected faculty. Also, we
would like to thank everyone who has directly and indirectly helped us in completing this
report.

We are also thankful to those who made their contribution in our research methods, providing
useful information, data, and analysis.
SERIAL
CONTENTS PAGE
NO.

1. EXECUTIVE SUMMARY

2. COMPANY OVERVIEW

CURRENT MARKETING SITUATION (ASSESSMENT

3.
OF 4P’s)

4. MARKET DESCRIPTION

5. COMPETITIVE REVIEW

6. INTRODUCTION TO DIET COKE LIMONADE

7. PROSPECTIVE TARGET MARKET

8. SEGMENTATION

9. TARGETING

10. MARKETING STRATEGY

11. CONCLUSION

12. APPENDICES
EXECUTIVE SUMMARY:
Sensodyne is an existing company that specializes in oral hygiene products, health care
products, and personal care products. Sensodyne is also the no. 1 dentist recommended
toothpaste for sensitive teeth. It is known to help to improve gum health and helps to build up
a protective layer over sensitive areas at the same time. However, the product we have
decided to release is Sensodyne in a new form.

Sensodyne toothpaste is already well known for its sensitivity relieving power. In our new
Sensodyne charcoal toothpaste there will be many more benefits besides relieving sensitivity.
The main purpose of this project was to develop an oral hygiene product that will be organic
and eco-friendly. This report contents a detailed description of our product named Dazzling
Toothpaste Tablet, a charcoal tooth whitening product which is vegan and gluten-free. This
report describes in detail how we intend to produce, how we will sell this product, and our
future growth plan. 

Oral hygiene products are essential to an individual’s overall health. Unfortunately, in many
countries especially in Asia, general people lack access to eco-friendly, organic oral hygiene
products. Most oral hygiene products are produced using many harsh chemicals and create a
lot of harmful by-products which cause environmental pollution and in long term harmful to
human health. Those products are also packaged in a single-use package that takes hundreds
of years to decompose which ends up polluting our land, oceans, and rivers.

Our goal was to develop an oral hygiene product that will be vegan, organic, and eco-
friendly. We developed a charcoal toothpaste tablet that will give freshened breath, help
prevent and remove tooth stains, and help whiten teeth. Sensodyne will help produce this new
item using all organic ingredients and will be produced in net-zero carbon and
environmentally manufacturing processes.  We will package it in a tin container that can be
recycled and reused. Dazzling is compact and easy to carry, thus, this product is very travel
friendly.

COMPANY OVERVIEW:

Sensodyne is a well-known company. This company is also no. 1 dentist recommended

toothpaste for sensitive teeth. Sensodyne is a brand of toothpaste that was first sold by Block
Drug, a Brooklyn, New York-based company established in 1907 by pharmacist Alexander
Block. Later they move from there and the current owner is GlaxoSmithKline. It is currently
manufactured in the USA

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COMPANY MISSION:

Sensodyne invest in scientific and technical excellence to develop and launch a pipeline of
new products that meet the needs of patients, payers, and consumers. They are a responsible
company and use power for mankind. The company commit to use their products science and
technology.

COMPANY VISION:

Sensodyne is a science-led global healthcare company with a special purpose to improve the
quality of human life. Oral hygiene is one of the main ways to improve human life. And
serving their customers by fulfilling their needs and helping them to maintain and improve
their oral health is their one and only goal.

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COMPANY GOAL:

The company's goal is to become one the top distributors in the whole world. Provide relief
from dentin hypersensitivity. Provide long-lasting protection from dentin hypersensitivity
with continued twice-daily use of a desensitizing toothpaste. Improve quality of life for
patients with dentin hypersensitivity.

CORE VALUES:

Sensodyne believes that the company values are the “heartbeat” of a business. That’s why
they follow their values respectably and inspire employees to do so. The factors that the
company focuses on their values on are:

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1. Excellence 2. Collaborative 3. Integrity 4. Progressive 5. Passionate 6. Respect

CURRENT MARKETING SITUATION (ASSESSMENT OF 4PS):

Sensodyne's marketing strategy examines the brand using the marketing mix framework,
which includes the 4Ps (Product, Price, Place, Promotion). Product innovation, pricing
strategy, promotion planning, and so on are all examples of marketing strategies. These
Sensodyne marketing mix-based business techniques aid the brand's success.

The Sensodyne marketing strategy assists the brand/company in establishing a competitive

market position and achieving its business goals and objectives.

PRODUCT:

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Sensodyne's marketing strategy includes the following product strategy and mix:
One of the most well-known dental care brands in the world is Sensodyne. Sensodyne's major
products in its marketing mix product portfolio are toothpaste and mouthwash. The purpose
of making these is to provide pain relief after eating something hot or cold. This is how they
set themselves apart from other products. Chemicals like potassium nitrate and stannous
fluoride are used in their goods to lessen the effects of pain. Aside from that, they've recently
started selling sensitivity toothbrushes. Sensodyne products are available in a variety of
flavors, including deep clean, whitening, repair, and fast relief. It boasts a $1 billion brand
equity in the United States, with a 20% market share. The packaging is designed to give the
product a luxury sense. There are three types of toothpaste available in terms of quantity
40gm, 70gm and 130gm

PLACE:

The term “Place” refers to the distribution system. A distribution channel refers to the
intermediaries or businesses chain via which, products or services pass until it reaches the
final buyer or the end consumer. Distribution channels can include wholesalers, distributors,
retailers etc. Sensodyne create a strong channel by providing our products from different
supermarkets. Uni Mart, Walmart, 7 eleven, Aldi etc. are some of them.

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Since online shopping is now another huge platform, they also arrange to sell our product
through various online shopping stores. For example: Daraz, Amazon, Alibaba etc.

Another important place for their product is the pharmacy. Since it can also be a product
prescribed by a doctor, its available in all pharmacies.

PRICE:

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Premium Pricing:
Sensodyne's prices are kept at a premium level. In India, the price of a particular weight of
toothpaste might range from Rs 5 to Rs 10 depending on the variety. To break into the
market, high prices were combined with effective promotional activities and marketing
methods. Mouth fresh and toothbrush pricing are likewise kept in the premium range to
appeal to the middle and higher classes.

PROMOTION:
The following is the Sensodyne marketing strategy's promotional and advertising strategy:

Sensodyne required a strong promotional campaign, or it risked failing terribly. To gain a

foothold in the market, it must educate consumers about dental problems and inform them
that they are treatable. It did it by airing adverts featuring real dentists describing the issue. It
also requested that dentists try their goods before recommending them to their patients.
Sensodyne had a very effective promotional effort, because of which the company's market
share increased dramatically. It offers a free check-up for sensation on its website, which
attracts customers. It explains the condition's ethology, symptoms, and treatment options.
Customer reviews have been posted on the site to back up their allegations. As a result,
Sensodyne's marketing mix is complete.

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Free dental care Camp-

Promoting their product through free aid camps in major cities to unfold awareness and build
customers. Spreading data concerning the merchandise with free aid will produce chance of
sales and on the spot sales of the merchandise. creating a promotional material of the camp
round the town and with the social media, this is often their initial promotional campaign.

MARKET DESCRIPTION:

SEGMENTATION & TARGET MARKET:

In this segmentation we will divide markets into different geographic units. For example, we
will segment our Sensodyne according to: World region or country which includes countries
like North America, Western Europe, etc. City or metro Size: New York, San Francisco
Population Density: Rural, suburban, Urban Climate: Northern, Southern, Tropical as
Sensodyne product is premium and targeted for customers who want complete care and have
interest in their daily care products, Countries in the West like US, Canada will be Sensodyne
prime target.

DEMOGRAPHIC:

 Age: The demographics include people with sensitive teeth - ages 20 to 50 years old,
both male and female and students to working adults of all races and ethnicities. The
typical income range of consumers are middle to upper-middle class and live in both

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 suburban and urban areas. Young adults and teenagers are a part of the demographic
because of their excessive acidic beverage intake, 41% of 11–13-year-old show signs
of acid erosion.
 Occupation: No specific occupation is focused on except for buyers are chiefly
understudies and family arranged individuals.

PSYCHOGRAPHIC:

Psychographic segmentation divides a market into different groups based on social class,
lifestyle, or personal characteristics. People in the same demographic classification often
have very different lifestyles and personalities. As earlier stated, the income divides the
classes and their lifestyles, determining the selection of this kind of product.

Behavioral:

It'll offer assistance to us to know the utilization rate i.e. light, medium, overwhelming.
SENSODYNE came to know almost all the benefits looked for as diverse sections crave
distinctive benefits from the same products. SENSODYNE is going to come to know the
dependability status of our clients, almost non-users, ex-users, and to begin with time
clients.

COMPETITIVE REVIEW:

Toothpaste is a household necessity and can be found on everyone’s grocery list. Due to the
already existing demand for this product, the competition in the market is extremely intense
to begin with. Although not seen as a medical supply, toothpaste is vital to our personal
hygiene and physical health. Therefore, companies all across the globe have put together
ingredients to combat any preventative minor orthodontic issues consumers may face at
home.

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Currently, the toothpaste market size is valued at $18.5 billion in 2019. By 2027, the industry
is expected to reach $24.5 billion, registering a CAGR of 3.7% from 2021 to 2027. Foreign
brands take up nearly 55% of the market, whereas Asian brands take up 45%. Additionally,
because of the increasing rate of pollution and the pressure of landfills and plastic pollution,
the global market will increase to a CAGR of 6.8% between the years 2021 to 2026.

According to the data collected, the leading brands in the toothpaste industry are as
follows:

1.Colgate 7. Tom’s

2.Crest 8. Glister

3.Sensodyne 9. Signal

4.Pepsodent 10. Oral-B

5.Arm and Hammer 11. Parodontax

6.Closeup 12. Aquafresh

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Each company has multiple products which cater to specific conditions. Options available are
age-specific, offer different sensitivity levels, flavors, tastes, ingredients, and a plethora of

whitening and cleansing benefits. Considering our product mainly focuses on clean
ingredients and whitening benefits, it’s best to look at other companies who have centered
their products around the same qualities.

A few products in that market that are charcoal and whitening related are:

1.Hello Charcoal Toothpaste

2.Lush: Boom! Tooth Tabs

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3.Terra & Co. Brilliant: Black Set

4.Colgate: Total Charcoal Deep Clean Toothpaste

5.Cali White Activate

Top competitors for toothpaste tablets are:

1.Colgate Palmolive Company,

2.Weldental LLC, Bite,

3.The Humble Co.,

4.Lush Cosmetics Company,

5.DENTABBS GmbH,

6.Georganics,

7.PARLA Toothpaste Tablets,

8.Kaylaan LLC,

9. and Nelson Naturals INC.

All the product names mentioned above are produced in prominent companies and have been
reviewed and tested over the years by experts. Going forward, these are the brands that will
be strong competitors against Dazzling Toothpaste Tablets.
Comparison with top contender:
Product: Colgate Anywhere Travel Toothpaste Tablets
Colgate introduced their new liquid-free tablet to the market. Their product is labeled as
vegan, sustainable and SLS-free.

Ingredients:
Gluten-free, Vegan, cruelty-free, anti-cavity fluoride

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Packaging:

1.Glass jar 2. Recyclable 3. Refillable 4. Plastic Cap

Price: $9.99

Usage: Wet the brush, bite down and crush one tablet between your teeth, and then brush as
normal and rinse.
Promotion:
Collaboration with Influencers. The Company has always targeted to shoot advertisements
with prominent celebrities.
 Location-Based Targeting.
 Creative Packaging with a Strong Message
 Build Trust.
 Reflecting the Innovations

Place: Online stores, drugstores, and supermarkets

Features: Child-resistant cap for safety, Refill options

Comparison between Colgate Anywhere vs Dazzling Toothpaste Tablets by

Sensodyne:

As we can see from the data mentioned above, both of the products are quite similar and yet
different. Colgate took the eco-friendly and vegan route as well, however, Dazzling by
Sensodyne will come in 100% eco-friendly packaging made from the recyclable tin as well as
cater to vegan and gluten-free consumers. The pricing is also what sets both of these products
apart. Colgate has placed their product at nearly 10 US dollars whereas Dazzling will be
available at 3.63 US dollars. Colgate uses a competitive pricing policy under its marketing
mix strategy and for Dazzling, penetration will be used. Dazzling’s price has been set at a

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reasonable rate so that it is accessible for low-income earning households of the South Asian
countries which it’s mainly produced and marketed towards.

SWOT ANALYSIS:

Portable and accessible

Available raw materials 
Strength
Eco friendly 
Organic hygiene product
Competitive market
Weakness
Take time for people to adapt
Various age group consumer
Eco-Friendly Demand
Opportunity
Low cost
Very easy to carry
Low price from competitor
Threat Cheaper altranative

INTRODUCTION TO DAZZLING TOOTHPASTE TABLETS:

The product we will be introducing today is the Dazzling Toothpaste Tablets by Sensodyne.
An eco-friendly, vegan solution to our daily orthodontic struggles; made from recycled paper
and metal tin. 

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Ingredients: 
Charcoal,
Sorbitol,
Calcium Carbonate, 
Sodium Bicarbonate, Kaolin, 
Mentha piperita (Peppermint) Oil,
Menthol, 
Cocamidopropyl Betaine, 
Silica, 
Sodium Mon fluorophosphate (fluoride version only), 
Magnesium stearate, 
Stevia Rebaudiana Leaf Extract.

The charcoal tabs contain 1450ppm fluoride in the regular package. That's the same as any
regular toothpaste. These tablets are 100% vegan.

Flavor Available:

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Mint, Strawberry

aloe/ ayurvedic/lime & Ginger

Packaging: 
Material: Food-grade recyclable/reusable tin. The tablets are also packed in a resealable
home compostable pouch or a recyclable metal tin

PRICING:

Travel Package (15 days): 1month package (30 days): 2 months package (60 days): 
Quantity: 30 Quantity: 60 Quantity: 125
dimensions: 6.93 x 6.02 x dimensions: 6.4 x 3 x 1.8 dimensions: 5 x 2.48 x 2.4
2.13 inches inches,  inches
Price: 200 BDT Price: 400 BDT Price: 700 BDT
2.34 USD 4.69 USD 8.2 USD
177.38 RS 354.67 RS 620.84 RS

PROSPECTIVE TARGET MARKET:

For the Dazzling Toothpaste Tablet, we have selected the region of South Asia. Since South
Asians are used to eating food with more spices compared to other regions of the world, they
develop yellow teeth faster than consumers located in the West. 
Additionally, after thorough research, we have discovered that there is a rise in the sales of
toothpaste tablets in the Asian Pacific countries.  By the year 2026, Asian Pacific countries
are expected to see a boom in the toothpaste tablet industry.

Asian Pacific countries include: 

Australia, Bangladesh, Brunei, Burma, Cambodia, Canada, China, Chile, Cook Islands, Fiji,

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French Polynesia, India, Indonesia, Japan, Kiribati, Laos, Malaysia, Maldives, Marshall
Islands, Micronesia, Mongolia, Nauru, Nepal, New Zealand, Niue Caledonia, North Korea,
Pakistan, Palau, Papua New Guinea, Peru, Philippines, Russia, Samoa, Singapore, Salomon
Islands, South Korea, Sri Lanka, Thailand, Timor-Leste, Tonga, Tuvalu, Vanuatu, Vietnam,
United States.

Also, with the depleting condition of the ecosystem, the global population is increasingly
becoming more environmentally friendly. Because of the 100% eco-friendly packaging and
cruelty-free product, this product will capture the attention of millions who are invested in the
eco-friendly industry. 

Lastly, as mentioned earlier, Dazzling is also gluten-free. There are many who cannot
consume gluten. Making our product gluten-free, makes our product accessible to a large
portion of the market that is often left out considering that most kinds of toothpaste are not
gluten-free.

SEGMENTATION:

It is the method of recognizing sections of the showcase and isolating a populace into
bunches with comparable characteristics. By-comparable buys behaviors and comparable
reactions to distinctive showcasing exercises company or individuals fragment the entire
showcase. Advertise division may be a shopper-based handle of dividing the advert and can
be connected to any sort of advertising. Whereas doing market segmentation, individuals
ordinarily hunt for a few characteristics like salary, age, sex, occupation, instruction, religion,
nationality. They hunt for common needs, comparable ways of life, common interface, and so
on. Based on these similitudes, showcase division is divided into 4 sorts. They are- 

1. Geographic 2. Demographic 3. Psychographic 4. Behavioral

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GEOGRAPHIC SEGMENTATION:
Geographic segmentation calls for separating the showcase into distinctive geological units
such as countries, locales, states, nations, cities, or indeed neighborhoods. A company may
choose to function in one of some topographical regions or to function in all ranges but pay
consideration to topographical contrasts in needs and needs. For our item the geographic
segmentations are –

• City- All the cities in our country.

• Village- Outside of the cities like villages.
• Density- Urban, Rural, people from every area.

DEMOGRAPHIC SEGMENTATION:

It is the foremost common and well-known part of division as usually exceptionally simple to
accumulate all data compared to others, moreover, it is simpler to degree and analyze. For our
existing and modern item, statistic division is given below-

• Age- Every age of people is the age line in the marketing sector. So, our target groups are 0-
Nan
• Gender- Available for both male and female.
• Size- Regular & Large. People in our country usually prefer the Regular size.
• Lifecycle- Early childhood, middle childhood, adolescence, early adulthood, middle
adulthood, and old age

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BEHAVIORAL SEGMENTATION:

Behavioral segmentation partitions buyers into bunches based on their information, attributes,
uses of, or reactions to an item. Numerous marketers accept that behavior factors are the
finest beginning points for building market segments. It is the foremost valuable and
compelling method for fragmenting and analyzing the showcase. For the premise of Charcoal
toothpaste tablet, the segmentation is given below-

• Occasions- Regular occasion: A toothpaste is a daily use product.

• User status- Nonuser, ex-user, potential user, first time user, regular user.
• Readiness stage- interested, desirous, intending to buy. 

PSYCHOGRAPHIC SEGMENTATION:

This division basically centers on customers’ interface and identities. Compared to

demographic segmentation, this segment is very harder to set. It separates buyers into diverse
bunches based on social course, way of life or identity characteristics. Individuals within the
demographic group can have exceptionally diverse psychographic makeups.

• Social Class-Lower lowers, upper lowers, working class, middle class, upper middles, lower
uppers. People from all classes use toothpaste.
• Lifestyle- People who lead any kind of lifestyle.

TARGETING:

TARGETING STRATEGY FOR OUR PRODUCT:

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Dazzling Toothpaste tablets by Sensodyne mainly offers their product to those consumers
who seek benefit from the product. So, after segmenting the market they noticed that there
are several consumers who seek following benefits from toothpaste

1.Dazzling Toothpaste Tablets made by organic ingredients

2.eco-friendly product which is not harmful for the environment.
3.side effect free 
4.Easy to carry 
This is the reason Sensodyne came up with dazzling toothpaste which is in tablet form and
made by organic ingredients Which works effectively to keep oral hygiene, gum and teeth
healthy and strong.
5.Middle class people from South Asia who can easily afford this product.

This is the reason Sensodyne came up with Sensodyne dazzling toothpaste tablets.

MARKETING STRATEGY:

Product line:

As our product is new in this market, we should keep a different and good quality product to
get a position in the competitive market. Our product is more hygienic among the entire
toothpaste brands in the market which is proved by BSTI. Consumers will get our products in
different flavors. Example: Mint, Strawberry, aloe/ ayurvedic/lime & Ginger

Positioning
We have divided our brand positioning into three ways

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Product attributes: Best valued product at your affordability. Also, we will produce such
quality toothpaste with great flavor.

Product Benefits: It reduces your oral hygiene problem and makes your teeth strong. Our
main focus will be to make this user experience the beauty of a fresh smile.

Beliefs and values: we want our customers to believe that our product is very good in terms
of quality and highly reduce the oral hygiene problem. They have to believe that they are not
just buying a product, they are buying a value in the shape of tablets.

PRICING STRATEGY:

Considering that Sensodyne prices maintain a premium level, for Dazzling we followed a
similar concept. Keeping the prices of competitors in mind and the region we intend to focus
on, we have found a satisfactory medium. The usual prices of Sensodyne products can be a
challenge to afford by those living in the South Asian region.
Therefore, we have decided to keep the prices at a lower level than other Sensodyne products.
The prices are targeted towards the upper-middle class to high-income individuals in the
South Asian territory.

DISTRIBUTION STRATEGY

Place or distribution is about how a business gets its products to the customers. The objective
of distribution is to make products available in the right place at the right time in the right
quantities. After production, our distributors will supply it to grocery shops, supermarkets,
and pharmacy shops. As our target consumers are from south Asia, we will be providing our
product to every south Asia based online marketplace. We will also sell our product in huge
quantities to wholesalers for extra profit. And our distributors also will be providing our
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products to populated areas for our targeted customers. For our product distribution we will be
using an indirect marketing channel. This channel will have two intermediaries: wholesalers
and retailers. 

Promotional strategy:

We all are using different kinds of mediums to advertise our brand. Our target market is all
classes of people. So, we will be using every possible platform to seek attention of our
customers. We will be using tv commercial, radio, online platform, billboard and also
awareness campaign 

Billboard

For billboard advertisements we came up with a new idea. This will create awareness and
also will catch attention of our targeted customers. In our billboard we will ask 2 minutes of
everyone. In this time, we will be showing comparative pictures of teeth that a person who is
brushing his/her teeth every day and a person who is not brushing his/her teeth properly. We
will set up billboards in highly populated areas and we will make it simple so that everyone
can understand the purpose of it.

Radio

Through radio we can get good local acceptance.it also provides high geographic and
demographic selectively at low cost. We have lots of radio channels. And their audiences
from everywhere. Most people have a mobile phone with a radio. So, radio advertisements
will be very effective for us.

Tv commercials
Nowadays everyone has tv at their home. We will promote our product through tv
commercials. As our tagline is “Protect your smile and make the world smile” we will be
focusing more on smiling. In our commercials we will be showing advertisements that every
human being has the right to smile

Awareness Campaign 

As our product is eco -friendly so will be doing an awareness campaign for our product.
From this campaign people can understand the importance of eco-friendly products. Also will
learn more about our toothpaste tablets. From this campaign eco -friendly consumers will be
more likely to buy it.
 

Social Media

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Nowadays everyone spends most of their time on social media. We will advertise our product
in social media to grab more attention from our customers.

Dental campaign

As our product reduces the problem of oral hygiene and it is in tablet form. Through dental
campaigns dentists can recommend our toothpaste tablets to their existing consumers by
telling them it’s beneficial effectiveness.  

 Sales Promotion 

We have come with a creative idea for our promotional message. We are going to say in our
promotional activities that we are here for you. Our brand tagline is “Protect your smile and
make the world smile”. We will emphasize on that line and our every promotional activity
will be based on that line and our every promotional activity will be based on that line.
Everyone is familiar with their own country’s cricket team players. We will be using them for
our promotion in south Asia. 

Conclusion:

Since the launch of Sensodyne in 1961 as a desensitizing toothpaste which was based on
strontium chloride formulation, the company has come a long way. Over the decades, it has
kept up with new technological advances, formulas and consumer demands. Even in the year
2021, Sensodyne is the number one recommended toothpaste by dentists and orthodontic
professionals.

With the world advancing towards an eco-friendlier and sustainable approach, it is the most
obvious course of action for Sensodyne to do the same. With the help of this new product, the
Dazzling Toothpaste Tablets, Sensodyne will be able to cater to all the new needs and
demands presented by the consumers in 2021, especially in the South Asian Region.

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Not only will it come with a formula which will be beneficial for consumers predominantly
in the South Asian region, it will also capture the attention of the eco-friendly and sustainable
industry and those who are trying to adapt to a greener way of life.

Besides the packaging and formula, the pricing is also what will set these tablets apart from
the ones that are already present in the market. It is significantly inexpensive than its top
contender, the Anywhere tablets by Colgate, as earlier mentioned in this report.

Additionally, because toothpaste tablets are still a niche market in South Asian and due to
Sensodyne’s already existing fame in the toothpaste market, it will be an easy concept to sell
to already existing loyal consumers as well as new ones.

By the year 2026, the toothpaste is set to see an increase in the tablet industry and with the
help of Dazzling Toothpaste Tablet, Sensodyne is expected to be one of the leading brands in
that revolutionary change.

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