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    Badminton Court Project

    Uploaded by

    Prince Gerald
    The proposed project will open 3 badminton courts in Mylapore, Chennai in January 2020. The location provides advantages like being opposite a playground, near a shopping center, and close to the beach. Several schools are also nearby. Facilities will include power backup, certified courts and equipment, air circulation, a kids' area, banquet hall, and more. Coaching and court rental options will be available daily from 5 AM to 11 PM. Marketing strategies focus on tournaments, memberships, coaching programs, digital promotion, and partnerships with local associations.

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    Badminton Court Project

    Uploaded by

    Prince Gerald
    274 views10 pages
    The proposed project will open 3 badminton courts in Mylapore, Chennai in January 2020. The location provides advantages like being opposite a playground, near a shopping center, and close to the beach. Several schools are also nearby. Facilities will include power backup, certified courts and equipment, air circulation, a kids' area, banquet hall, and more. Coaching and court rental options will be available daily from 5 AM to 11 PM. Marketing strategies focus on tournaments, memberships, coaching programs, digital promotion, and partnerships with local associations.

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    The proposed project will open 3 badminton courts in Mylapore, Chennai in January 2020. The location provides advantages like being opposite a playground, near a shopping center, and close to the beach. Several schools are also nearby. Facilities will include power backup, certified courts and equipment, air circulation, a kids' area, banquet hall, and more. Coaching and court rental options will be available daily from 5 AM to 11 PM. Marketing strategies focus on tournaments, memberships, coaching programs, digital promotion, and partnerships with local associations.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    274 views10 pages

    Badminton Court Project

    Uploaded by

    Prince Gerald
    The proposed project will open 3 badminton courts in Mylapore, Chennai in January 2020. The location provides advantages like being opposite a playground, near a shopping center, and close to the beach. Several schools are also nearby. Facilities will include power backup, certified courts and equipment, air circulation, a kids' area, banquet hall, and more. Coaching and court rental options will be available daily from 5 AM to 11 PM. Marketing strategies focus on tournaments, memberships, coaching programs, digital promotion, and partnerships with local associations.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
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    Project

    Proposed project envisages 3 Badminton courts courts in Mylapore and expected to open up in Jan 2020
    Address: 15B, Karaneeswarar Pagoda Street, Mylapore, Chennai 600004.
    Loctional advantage : a) Opposite St Bedes Play grounds, b) Back side of Chennai citi centre and c) near the Marina beach
    Schools near by : St Bedes, Santhome, Rosary Maric , St Raphaels, Sri Siva Swami Kalalaya, Vidya Mandir, PS Secondary , St Joh

    Facilities Proposed
    24h Power Backup.
    BWF Certified with synthetic mats and LED lamps as certified by Badminton federation
    Air circulation system with all round vents ensure constant fresh air circulation, while throwing out hot air.
    Kids Play Area, Banquet Hall available on rent.
    24h CCTV surveillance.
    Phsio ,Gym and Juice centre
    Non marking shoes - availability
    Seating gallery
    Parking
    Restroom
    Changing room
    First aid
    Drinking water
    Shoes
    Racquets

    Additional indoor games plans


    Table tennis
    Carrom
    Squash
    Indoor cricket
    Indoor basket ball
    1 Madava Badminton Academy
    2 Beach side Badminton Academy
    3 Rally Badminton Academy
    4 Smash Badminton Academy
    5 AIM Badminton Academy
    6 Focus Badminton Academy
    7 Star Badminton Academy
    8 Mylapore Badminton Academy
    9 Universal Badminton Academy
    10 Vistaara Badminton Academy
    11
    12
    13
    14
    15
    16
    3 PVC Badminton courts
    Separate Locker to keep your equipments and other stuff
    Dedicated audience area for visitors (Friends and Relatives)
    Changing Room along and shower facility for Males/Females
    Purified drinking water available through RO Water Purifier Systems
    Premises is secure and safe as guards are on duty 24 X 7
    Complete power backup and 24 hours
    Indoor Badminton courts to practice day and night at all times, regardless of adverse weather conditions
    Huge road frontage and ample parking facilities
    Proximal to Marina beach and opposite St Bedes play ground
    Personalised towels / accessories/wrist bands/T shirts
    24h CCTV surveillance.
    Phsio ,Gym and Juice centre
    Non marking shoes - availability
    Seating gallery
    Parking
    Restroom
    Changing room
    First aid
    Drinking water
    Shoes
    Racquets
    weather conditions
     Pay And Play ( Online Booking )

    Timings INR Cost (Weekdays) INR Cost (Weekends)


    5.00 AM To 6.00 AM 500 600
    6.00 AM To 7.00 AM 500 600
    7.00 AM To 8.00 AM 500 600
    8.00 AM To 9.00 AM 500 600
    9.00 AM To 10.00 AM 500 600
    10.00 AM To 11.00 AM 500 600
    11.00 AM To 12.00 PM 500 600
    12.00 PM To 1.00 PM 500 600
    1.00 PM To 2.00 PM 500 600
    2.00 PM To 3.00 PM 500 600
    3.00 PM To 4.00 PM 500 600
    4.00 PM To 5.00 PM 500 600
    5.00 PM To 6.00 PM 500 600
    6.00 PM To 7.00 PM 500 600
    7.00 PM To 8.00 PM 500 600
    8.00 PM To 9.00 PM 500 600
    9.00 PM To 10.00 PM 500 600
    10.00 PM To 11.00 PM 500 600
    Badminton Coaching ( Booking Via Facility )

    Any 3 Days in Weekday's 2500


    All 5 Week Days 4000
    Weekends Coaching 2500

    Monthly Court Booking ( Group Booking )

    Monthly Court Booking Charges 12500 Max 6 players

    Individual Membership Booking

    Individual Membership Booking 2500 Per person


    Marketing ideas :

    1. Conduct a tournament across various categories. U-13, U-16, U-21, Open Category, All Women's Tournament, Corporate To
    2. Initiate membership plan/drive. With a well devised membership plan it is a win win for both the venue owner and the mem
    3. Hire a good coach and devise training programs for adults and kids. Target schools, colleges and residential areas around yo
    4. Online presence and digital marketing. List on sports venue aggregators like Gameday (www.gameday.asia - for more detai
    5. Create a Facebook Page for your badminton court where you can share regular updates with your audience.
    6. Register it with Chennai Badminton Association (CDBA) , Tamilnadu Badminton Association(TNBA). 
    7. Initiate children coaching at subsidised rates for surrounds to get good will and word of mouth .
    8. Meet and get feedback from clubs/schools on the need-gap in the sport
    9. Personalised towels / accessories/wrist bands/T shirts

    FOCUS AREAS IN MARKETING


    1.Internal marketing: Information, membership loyalty,motivation of volunteers and staff
    2.Service marketing: Improve quality of service
    3.Social cause marketing: Convincing target audience of sport, practice benefits: health, personal development, social integrati
    4.Corporate marketing: Brand equity, influence and lobbying
    5. Fund-raising marketing: Sponsorship and fundraising

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