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    Honey Value Chain - Processors

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    Ngiro
    The document summarizes the business model of NATOLTOL HONEY GROUP, a Kenyan company that aggregates and processes honey. The company engages in research and innovation, purification and processing, quality assurance, packaging, marketing and sales, and distribution of honey. Its value propositions include aggregation and logistics, modern honey processing methods, consistent honey supply, standards, branding, and certifications. Its customer relationships involve trading groups and associations, frequent visits/calls, and trade fairs. Its customer segments are local consumers in Kenya and the export market.

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    Honey Value Chain - Processors

    Uploaded by

    Ngiro
    45 views1 page
    The document summarizes the business model of NATOLTOL HONEY GROUP, a Kenyan company that aggregates and processes honey. The company engages in research and innovation, purification and processing, quality assurance, packaging, marketing and sales, and distribution of honey. Its value propositions include aggregation and logistics, modern honey processing methods, consistent honey supply, standards, branding, and certifications. Its customer relationships involve trading groups and associations, frequent visits/calls, and trade fairs. Its customer segments are local consumers in Kenya and the export market.

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    Honey value chain - Processors

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    The document summarizes the business model of NATOLTOL HONEY GROUP, a Kenyan company that aggregates and processes honey. The company engages in research and innovation, purification and processing, quality assurance, packaging, marketing and sales, and distribution of honey. Its value propositions include aggregation and logistics, modern honey processing methods, consistent honey supply, standards, branding, and certifications. Its customer relationships involve trading groups and associations, frequent visits/calls, and trade fairs. Its customer segments are local consumers in Kenya and the export market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    45 views1 page

    Honey Value Chain - Processors

    Uploaded by

    Ngiro
    The document summarizes the business model of NATOLTOL HONEY GROUP, a Kenyan company that aggregates and processes honey. The company engages in research and innovation, purification and processing, quality assurance, packaging, marketing and sales, and distribution of honey. Its value propositions include aggregation and logistics, modern honey processing methods, consistent honey supply, standards, branding, and certifications. Its customer relationships involve trading groups and associations, frequent visits/calls, and trade fairs. Its customer segments are local consumers in Kenya and the export market.

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    © All Rights Reserved
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    Activities

    • Research &
    BMC+ Value proposition Customer relationships Customer segments
    Name…NATOLTOL HONEY innovation
    GROUP • Purification and • Trading groups • Local consumers
     Aggregation and and associations
    Processing (Kenya)
    logistics • Frequent
    • Quality Assurance • Retail Outlets
    Partners • Modern honey visits/calls
    • Packaging (Supermarkets,
    processing
    • County • Marketing & private dealers,
    methods (e.g. • Trade fairs/ Radio,
    Government Sales shops)
    tooth extraction, print / Social media
    • CEFA, E4Impact • Distribution
    sieving, • Product quality,
    • • Customer Service • Export Market
    purification) discounts, referrals
    • Consistent supply • Key Differentiators
    of honey (in & off
    season)
    • Brand success
    • Standards, • Quality end product
    branding & • Certifications
    Certifications • Variety
    (Quality, natural Channels
    • Uniqueness
    Resources etc)  Vehicles, boda
    • Inputs (extraction • Sustainability of bodas
    machines, packaging production system • Direct sales to
    tins) • processors
    • Processing site • Producer –
    • Labour (skilled, efficient) aggregation
    • (Cold chain) Transport centers-
    • Branding/advertisement Processor
    • (Renewable) Energy
    • Marketing expertise
    • Traceability system &
    Records

    • Input & Labour cost Revenues


    • Processing and Value addition Costs
    • Transportation cost  Sale of processed honey
    • Certification cost  Sale of wax
    • Communication cost  Site visit fees
    • Marketing cost
    • Financing cost
    • Safer, better quality end product Positive Impact
    • Additional investment is required Negative Impact
    • Sustainable processing of the honey
    • Pollution
    products (SDG:1,2,8,12,15)

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