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    Product Launch Event Planning Checklist: General Project Information

    Uploaded by

    Masaka Cultural Resort
    This document provides a checklist for planning a product launch event over 12, 8, and 4 weeks prior to the event. It includes tasks such as establishing event goals, choosing a format and date, creating a budget, identifying speakers, developing a marketing strategy, confirming vendors, testing equipment, and planning attendee engagement and data collection. The overall purpose is to coordinate all event logistics and ensure all tasks are completed before the product launch.

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    Product Launch Event Planning Checklist: General Project Information

    Uploaded by

    Masaka Cultural Resort
    64 views3 pages
    This document provides a checklist for planning a product launch event over 12, 8, and 4 weeks prior to the event. It includes tasks such as establishing event goals, choosing a format and date, creating a budget, identifying speakers, developing a marketing strategy, confirming vendors, testing equipment, and planning attendee engagement and data collection. The overall purpose is to coordinate all event logistics and ensure all tasks are completed before the product launch.

    Original Title

    PRODUCT LAUNCH

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    This document provides a checklist for planning a product launch event over 12, 8, and 4 weeks prior to the event. It includes tasks such as establishing event goals, choosing a format and date, creating a budget, identifying speakers, developing a marketing strategy, confirming vendors, testing equipment, and planning attendee engagement and data collection. The overall purpose is to coordinate all event logistics and ensure all tasks are completed before the product launch.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    64 views3 pages

    Product Launch Event Planning Checklist: General Project Information

    Uploaded by

    Masaka Cultural Resort
    This document provides a checklist for planning a product launch event over 12, 8, and 4 weeks prior to the event. It includes tasks such as establishing event goals, choosing a format and date, creating a budget, identifying speakers, developing a marketing strategy, confirming vendors, testing equipment, and planning attendee engagement and data collection. The overall purpose is to coordinate all event logistics and ensure all tasks are completed before the product launch.

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    © All Rights Reserved
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    PRODUCT LAUNCH

    EVENT PLANNING CHECKLIST


    GENERAL PROJECT INFORMATION
    EVENT NAME PROJECT MANAGER EVENT DATE

        00/00/0000 

    EMAIL (PROJECT MANAGER) PHONE (PROJECT MANAGER) EVENT WEBSITE

       

    EMAIL (EVENT VENUE/HOST) PHONE (EVENT VENUE/HOST) ADDRESS

       

    12 WEEKS PRIOR TO EVENT


    X TASK DUE DATE STATUS

    Establish event goals and objectives  

    Develop event concept: theme and title of event  

    Choose event format: webinar, conference, or hybrid event  

    Choose event platform  

    Create event budget, list of necessary resource amenities (table/chair


     
    rentals, etc.), and timeline

    Choose time and date of event

    Create content/speaker and entertainment wish list and alternate list


    with budget limits for each

    Identify team and contractor roles

    Understand and define target audience

    Initial marketing: send save the date and direct marketing to existing
    lists (or email newsletters)

    Set registration pricing and ticketing

    Determine venue amenities for speakers and attendees (parking,


    accessibility, etc.) regarding hybrid events

    8 WEEKS PRIOR TO EVENT


    X TASK DUE DATE STATUS

    Confirm physical venues necessary for hybrid events  

    Determine AV/production and technology needs associated with


     
    venues or individuals who are presenting

    Confirm speakers, emcee, and staff who will be moderating  

    Develop attendee engagement strategy  

    Collect completed contracts and agreements from sponsors,


     
    presenters, and paid contractors

    Collect logos, speaker photos, and additional collateral for event


    promotion and day-of usage

    Widen marketing to new populations beyond those typical at face-to-


    face events

    Market the event with teasers: speaker reveals, panel topics, and
    registrant benefits and amenities

    Understand and define target audience

    Market registration deadline, especially if there are early- bird prices,


    ticket limitations, and/or benefits

    4 WEEKS PRIOR TO EVENT


    X TASK DUE DATE STATUS

    Test sound and video equipment with speakers and staff  

    Do a test run of the event within your chosen event platform,


     
    adjusting capacity as needed

    Familiarize yourself with the event platform’s streaming features


     
    and/or additional streaming options that you plan to deploy

    Develop internal communications flow for during-event issues


     
    (routing questions or attendee input, etc.)

    Communicate to registrants how the event will function, how to


     
    register, how to participate, etc.

    Continue marketing the event in short-turnaround outlets (social


    media), and reinforce followership and event hashtags

    Test attendee engagement tools and features (polls, surveys, etc.)

    Plan attendee data collection strategies and post-event questions

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