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    Belen, Deo - PBA 01 - Practical Research 2

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    TotoRen B.
    This study aims to examine factors that influence consumers in Bataan province, Philippines to purchase organic food products. Specifically, it seeks to understand the most influential factors on consumers' purchasing decisions, and whether demographics like age, income and education level impact likelihood of buying organic. The scope is limited to potential organic consumers currently residing in Bataan. Participants will rate their purchase likelihood and rank influence of factors like sustainability, price, appearance, nutrition and local production. The study also analyzes the relationship between demographics and purchase likelihood. Findings could help consumers, farmers and future researchers understand organic food purchasing behavior.

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    Belen, Deo - PBA 01 - Practical Research 2

    Uploaded by

    TotoRen B.
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    This study aims to examine factors that influence consumers in Bataan province, Philippines to purchase organic food products. Specifically, it seeks to understand the most influential factors on consumers' purchasing decisions, and whether demographics like age, income and education level impact likelihood of buying organic. The scope is limited to potential organic consumers currently residing in Bataan. Participants will rate their purchase likelihood and rank influence of factors like sustainability, price, appearance, nutrition and local production. The study also analyzes the relationship between demographics and purchase likelihood. Findings could help consumers, farmers and future researchers understand organic food purchasing behavior.

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    This study aims to examine factors that influence consumers in Bataan province, Philippines to purchase organic food products. Specifically, it seeks to understand the most influential factors on consumers' purchasing decisions, and whether demographics like age, income and education level impact likelihood of buying organic. The scope is limited to potential organic consumers currently residing in Bataan. Participants will rate their purchase likelihood and rank influence of factors like sustainability, price, appearance, nutrition and local production. The study also analyzes the relationship between demographics and purchase likelihood. Findings could help consumers, farmers and future researchers understand organic food purchasing behavior.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    45 views2 pages

    Belen, Deo - PBA 01 - Practical Research 2

    Uploaded by

    TotoRen B.
    This study aims to examine factors that influence consumers in Bataan province, Philippines to purchase organic food products. Specifically, it seeks to understand the most influential factors on consumers' purchasing decisions, and whether demographics like age, income and education level impact likelihood of buying organic. The scope is limited to potential organic consumers currently residing in Bataan. Participants will rate their purchase likelihood and rank influence of factors like sustainability, price, appearance, nutrition and local production. The study also analyzes the relationship between demographics and purchase likelihood. Findings could help consumers, farmers and future researchers understand organic food purchasing behavior.

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    Deo Rafael S.

    Belen Practical Research 2 August 19, 2022

    Title: Organic food purchasing behavior in the province of Bataan

    Statement of the Problem


    This study aims to examine organic food purchasing behavior in the province of Bataan. The
    participants of this study will be composed of potential consumers of organic products currently residing
    in Bataan. Specifically, the study aims to answer the following questions:
    1. What are the factors that are the most likely to influence potential consumers to purchase
    local organic food products?
    2. Do demographic factors such as age, income, and educational level influence?

    Scope and Delimitation of the Study


    This study seeks to examine the various factors that may influence participants to purchase
    organic products. This research focuses on potential consumers of organic products and is delimited to
    respondents residing in Bataan.
    Participants will be asked to rate how likely they are to buy organic food products. They will then
    be asked to rank a number of predefined factors related to organic food production from high to low, with
    the highest ranked factor being the most likely to influence the participant to buy organic food products,
    and the lowest ranked factor to be of least influence. These factors are sustainability, price, the appearance
    of products, nutritional values, and local production. The study will also assess the correlation between
    each of the demographic factors (age, income, educational level) and the likelihood of buying organic
    food products.

    Significance of the Study


    The study would help in assessing the reasons that consumers choose to either buy organic or
    non-organic products. Understanding the study will be beneficial to:
    Consumers may use this study to study and find why fellow consumers would/wouldn’t buy
    organic products and better understand the product/s that they will potentially consume. The
    information gathered may help consumer decision-making by giving the consumers the factors
    that other consumers have been influenced by.
    Farmers may use the findings of the study to further innovate or change their methods in tending
    their farms and marketing to their consumers according to the factors that are observed to be the
    most influential to consumers.
    Future researchers may also use the information gathered to be used for further research,
    especially in areas concerning consumer behavior. This can also serve as a reference for future
    research related to organic farming and consumer purchasing behavior.

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