Weekly Home Learning Plan (week 3 and 4)

As an entrepreneur, present the best feature of your product

Learning Area: Entrepreneurship or service that is different from other competitors. Identifying the
unique selling proposition requires marketing research that you will
Learning Competency: learn from the other modules. In promoting your products or services,
In creating a business, the vicinity map is the most important make sure that it is very specific and put details that emphasize the
tool that will identify the key features of the solution and how they help differentiator against the competitors. Keep it short and simple and
the customer achieve those benefits or overcome those obstacles. think of a tagline that is easy to remember. Right now, the proposed
Customers don't buy products. They don't buy brands and they don't unique selling proposition is: “Charing sari-sari store, open 24/7”
buy technologies. Fundamentally, customers buy solutions, will Readers get confused between value proposition and unique
continue learn more about markets, and recognize and understand the selling proposition. The two propositions are used to differentiate the
market. This module has two objectives: products from competitors. For example, Jollibee is known to have a
1 – Describe the unique selling proposition and value proposition that Filipino taste burger. This brand has a unique selling point because of
differentiate one’s product/service from existing products/services. its tagline “Langhap Sarap”.
2 – Determine who the customers are in terms of: Unique Selling Proposition and Value Proposition are two of
a. Target market the most famous tools used to explain why prospect customers buy
b. Customer requirement each product and service. Base on each definition, we learn that USP
c. Market size and VP are frameworks of each business industry. The two
propositions are valuable for the entrepreneurs. Make sure that you're
Learning Tasks: Read and understand the following topics (taken focusing on a solution that is a need, and make sure that you are
from DepEd official module) after you finish reading the topics, answer targeting a customer segment that's large enough and cares enough
the succeeding learning tasks. about your solution so that you can build a viable business. We'll talk
more about determining the size of your target market in our next
Mode of delivery: You may write your answers/output on either of the lesson.
following medium: After you understand the value proposition and the unique
 Intermediate Pad selling proposition, now it’s time to understand the target market,
 Bond paper (Letter or legal) customers requirement
 Yellow paper and market size. As you might expect, the market is right at the center
 Notebook (online submission only) of our word cloud for this lesson. Understanding your market is critical
You may submit your work using ONE of the following methods: in building your business model. There are three factors that will
-> Online: Take a picture of your output (accomplished learning tasks) determine your customers.
and send it to your subject teacher through Facebook Messenger or
google classroom A. Target Market
-> Drop Point Locations – submit your work on your respective Market Targeting is a sage in market identification process
barangay hall or deliver it in our school. (Not recommended due to that aims to determine the buyers with common needs and
pandemic) characteristics. Prospect customers are a market segment that an
================================ entrepreneurial venture intends to serve.
In targeting a specific market, it will exclude people if it will
What is Unique Selling Proposition (USP) and Value not fit your criteria. Rather, target marketing allows you to focus your
Proposition (VP)? This part allows the entrepreneur to prepare himself marketing money and brand message on a specific market that is more
on how to advertise and sell his product even if it is similar to others. In likely to buy from you than other markets. Choose a product that is
this lesson, you will find out the answers and understand more about more affordable, efficient, and effective to reach potential clients and
the market. generate business.
Value Proposition (VP) - is a business or marketing Commonly used methods for segmenting the markets are
statement that summarizes why a consumer should buy a company's follows.:
product or use its service. This statement is often used to convince a 1. Geographic segmentation – the total market is divided according to
customer to purchase a particular product or service to add a form of geographical location.
value to their lives. In creating Value Proposition, entrepreneurs will  Variables to consider
consider the basic elements: a. Climate
 Target Customer b. Dominant ethnic group
 Needs/opportunity c. Culture
 Name of the product d. Density (either rural or urban)
 Name of the enterprise/company
2. Demographic Segmentation – divided based on consumers
There are many competitors in the market who establish  Variables to consider
superiority over other entrepreneurs. Entrepreneurs should think of a. Gender
other alternatives to make their products better. An important aspect in b. Age
Value Proposition is that it must be truthful and that it should establish c. Income
credibility to the consumers. Example: Potential value proposition is d. Occupation
most common in small businesses of your locality. e. Education
Aling Charing Sari-Sari Store opens only from 6:00 am to f. Religion
6:00 pm, but Aling Charing noticed that there are customers who go to g. Ethnic group
a nearby town to look for a convenience store at around 10:00 pm to h. Family size
6:00 am. She believes that this is a great opportunity for her store to
operate 24/7. In this example, the proposed value proposition is: 3. Psychological Segmentation – divided in terms of how customers
“Charing sari-sari Store, open 24/7”. think and believe
The business describes a sari-sari store – a basic retail store.  Variables to consider
The assurance from this value proposition is because of the phrase a. Needs and wants
“open 24/7”, Aling Charing’s sari-sari store opens 24/7, which makes it b. Attitudes
different from other competitors. c. Social class
Unique Selling Proposition (USP) – refers to how you sell d. Personality traits
your product or services to your customer. You will address the wants e. Knowledge and awareness
and desires of your customers. f. Brand concept
As an entrepreneur, you should think of marketing concepts g. Lifestyle
that persuade your target customers. You may ask the following
questions in doing this: What do the customers want? What brand does 4. Behavioral Segmentation – divided according to customers’ behavior
well? What does your competitor sell well? pattern as they interact with a company.
Some tips for the entrepreneur on how to create an effective  Variables to consider
unique selling proposition to the target customers are: a. Perceptions
 Identify and rank the uniqueness of the product or services b. Knowledge
character c. Reaction
 Be very Specific d. Benefits
 Keep it Short and Simple (KISS) e. Loyalty
f. Responses
 2. If you have a new product that you wish to sell on the
B. Customer Requirements market, what is the unique selling proposition will you
Customer requirements are the specific characteristics that implement?
the customers need from a product or a service. There can be two types 3. In choosing your target market, what are things you need to
of customer requirements: consider to improve the chances of your product being
1. Service Requirement patronize by your target consumers?
2. Output Requirement

Service Requirement:
An intangible thing or product that cannot be touched but the
customer can feel the fulfillment. There are elements in service IMPORTANT NOTE: Create a BACKUP of your learning tasks by
requirement like on-time delivery, service with a smile, easy-payment taking its PCTURE.
etc. It includes all aspects of how a customer expects to be treated
while purchasing a product and how easy the buying process goes.

Output Requirements:
Tangible thing or things that can be seen. Characteristic
specifications that a consumer expects to be fulfilled in the product.
Costumers will avail services as a product, then various service
requirements can take the form of output requirements. For example, if
the consumer hires a multi cab, then on-time arrival becomes an output
requirement. Customer buys gadgets (phone speaker) the specification
like the loudness and clarity are the output requirements.

C. Market Size
The entrepreneur’s most critical task is to calculate the
market size, and the potential value that market has for their start-up
business. Market research will determine the entrepreneurs’ possible
customers in one locality.

What is Market Size?

Market size is like a size of the arena where the entrepreneurs
will play their business. It is the approximate number of sellers and
buyers in a particular market. Companies are interested in knowing the
market size before launching a new product or service in the area. In
determining the market size, the entrepreneur will conduct a strategic
marketing research from reliable sources using the following method.
The first step is to estimate the potential market – approximate number
of customers that will buy the product or avail your services. The
second step is to estimate the customers who probably dislike to buy
your product or avail the services. The third step is for the entrepreneur
to estimate the market share, that means plotting and calculating of the
competitor’s market share to determine the portion of the new venture.
Market size becomes the most important factor if you ever need to raise
funding for your business.

Learning Task 1.34

As an entrepreneur, you are planning to have a business. Using the
following guide questions, answer them so you can now start drafting
your business plan. Explain your answer in 5 to 7 sentences
1. What product do you want to sell?
2. How will you apply the concept of value proposition and unique
selling proposition?
3. What is the best tagline of your chosen product?
4. Who is your target market?

Learning Task 2.34

Learning Task 3.34 (For DIGITAL module only – click/tap the Link)
https://docs.google.com/forms/d/e/1FAIpQLSeMFAmMH0V-
02S5CZP-MWzRuc7ZI5Q-tTbowImLwOPJ36ILZQ/viewform?
usp=sf_link

Learning Task 4.34 (For PRINTED module only)

Answer the following questions, explain your answer in 5 to 7
sentences
1. Why do you think, value proposition is important in a
product specially if it is a newly introduce product in the
market?