What is UzhavarBumi?

UzhavarBumi Agro Products Pvt Ltd, founded in

July 2017, is a fresh dairy products company based
in Chennai, India. UB's core motive is to establish
direct trade between local farmers and consumers.
UB provides organic dairy products including milk,
ghee and a range of cold pressed oils. Today UB is
on the Chennai's leading brands, merchandising
fresh dairy products.
 SWOT Analysis
Strengths Opportunities

● First mover advantage at most of the city's prime ● Post Jallikattu there's been a growing awareness
locations among the public
● Maintaining the quality of the milk and on time delivery ● Only about 20% of people have access to farm-
● Our customers really appreciate the quality of our milk fresh milk
and the ability it gives them in extracting pure cow ghee ● The demand for our unadulterated fresh milk is
from it increasing
● Own labs inside our factory, this enables us to test every ● Uncontaminated fresh milk demand outstrips its
litre of milk that we delivery. supply.
● Wallet based self management system. ● Apartment and gated communities could be easily
covered and the customer count could increase
many folds through referrals and rewards

Weaknesses Threats

● Customer service response time ● Competitors with huge marketing promotions.

● Lack of information about the locations we cover. This ● Unable to scale up to other cities and urban
information should be made readily available to our areas
consumers.
● Branding and marketing.
Market Opportunity

Place Population Fresh Milk Consumption/day Revenue Per

Sales per day in Litres
Assume 20% people drinks Day
(200ML per person / day)
Tamil Nadu 8.12crore fresh cow milk Rs.55 Per L

Chennai 8,690,000 1,738,000 347,600 19,118,000

Madurai 2,150,000 430,000 86,000 4,730,000

Coimbatore 1,462,000 292,400 58,480 3,216,400

Trichy 1,020,000 204,000 40,800 2,244,000

 Progress Timeline
2018 - June
Reached 10 Areas 02 01
2018 - March
Incorporation of “UzhavarBumi
Agro Products Pvt Ltd”

2018 - Sep
Extended our wings to 03 04 2018 - Dec
1st Milestone – Sales
3 more areas Reached 1000 Litres per day

2019 - June
“UzhavarBumi” App 06 05 2019 – March
1500 Litres per day
was Launched

2019- July
25 Areas in Chennai 07 Successfully
Marching towards
Selling 1800 litres per
day our goals!!
Key Metrics YEAR 3
Revenue - 16.3 Crores

YEAR 2
27 Lakh Litres
GP - 30%

Revenue – 8.96 Crores

15 Lakh Litres
GP - 31%

YEAR 1
Revenue - 4.76 Crores
8 Lakh Litres
GP - 35%

CURRENT
Revenue – 2.6 Crores
4.8 Lakh Litres
GP - 29%
UzhavarBumi Mobile App
App Reviews
What our customers say..
Gross Margin
Particulars Amount (per
litre)
Selling Price 55
Cost
Procurement Cost 28
Dealer’s Commission 8
Other Direct Expenses 1.75
Total Cost 37.75

Gross Margin 17.25

Gross Margin % 31%
Revenue Growth

Period Apr-Jun'18 Jul-Sep'18 Oct-Dec'18 Jan-Mar'19 Apr'19 May'19 Jun'19 July'19

Revenue 1,749,600 3,967,200 4,939,200 6,487,200 1,944,000 1,872,000 2,419,200 2,592,000

 Investment

Rs. 10 Lakhs from Friends for a Dilution of 40%

Used for :
– Plant and Machinery
– Infrastructure
– Inventory
Funding Requirement
Total Requirement: INR 1.5 Cr
(Rs. in Lakhs)
 Chilling Machine 7
 Cold Room 6
 Filling & Sealing Process 18
 Bottle Washing 8
 Vehicle 20
 Water treatment plant, hot water process 10
 Bottle sealant & Sticker, Office & Other Operations 16
 Brand Building 30
 Loan Repayment 15
 Shares Buy Back 20
Future Plans
2021 - Sep
Expanding to Hosur

2020 - Dec
Hub in Kalpakkam and
Kancheepuram

2019 - Nov
Ghee Production
2021 - June
and HUB in North Panneer Production
Chennai

2020 - May
Curd Production
Direct Milk Collection Centres
Direct Milk Parlours
Competitive Landscape
Competitive Advantage
Description Uzhavarbumi Milk Milk Pot Maram Milk
Price Rs.55 Per Litre Rs.70 Per Litre Rs. 65 Per Litre
Milk SNF, Water and Fat level
Testing during Procurement will be tested during Not Available Not Available
procurement.

Chemical and Microbiology

In House Testing Not Available Not Available
Testing facility available

We Procure from farmers.

Dealership model hence we
Social Cause Own Farm and outside Own Farm and outside
create more entrepreneurs and
part time job opportunities.
Package Glass bottle Glass Bottle Glass Bottle
Mobile application Available Available Not Available
No of Customers >2400 <2000 <1200
Testing Frequency Daily Monthly Monthly
Projections – Balance Sheet (Figures in Lakhs)
Particulars Year 1 Year 2 Year 3
Owner's Equity
Share capital 143.00 143.00 143.00
Reserves & Surplus 23.95 143.24 381.46

Non-Current Liability
Loans 13.01 1.17 0.00

Current Liability
Sundry Creditors 15.76 27.63 46.58
Other Current Liabilities 2.42 2.52 2.63

Total Equity & Liabilities 198.14 317.55 573.67

Non-current Assets
Fixed Assets
Tangible Assets 39.13 45.98 60.71
Brand Building 30.00 30.00 30.00

Long-term loans and advances 5.47 7.97 7.97

Current Assets
Cash & Bank 107.77 203.52 422.10
Sundry Debtors 7.97 14.55 26.43
Inventory 2.84 5.19 9.43
DTA / (DTL) 4.97 10.34 17.02

Total Assets 198.14 317.55 573.67

 Particulars Year 1 Year 2 Year 3
Revenue
Sale of Milk 476.14 895.78 1,632.46
Direct expenses
Procurement Cost 226.48 447.89 816.23
Dealers Commission 64.71 134.37 272.08
Bottle Washing 2.71 5.01 9.14
Bottle Filing 5.42 10.02 18.27
Transportation Charges 8.09 14.93 27.21
Glass Bottle (Breakages) 0.86 1.60 2.91
Bottle Sealant 0.64 1.19 2.17
Crate 0.22 0.41 0.76
Total 309.14 615.41 1,148.76

Gross profits 167.01 280.36 483.70 Profit and

Loss A/c
Gross profits % 35% 31% 30%

Profit from Byproducts 18.04 54.54 70.49

Indirect Expenses 95.51 120.10 163.89
(Figures in Lakhs)
EBITDA 89.54 214.80 390.30
EBITDA % 19% 24% 24%
Less: Depreciation and Amortization 31.82 38.14 50.28
EBIT 57.72 176.66 340.02
EBIT % 12% 20% 21%
Less: Interest on loan 2.98 0.95 0.03
PBT 54.74 175.72 339.99
Less: Net Tax Liability 24.17 56.43 101.77
PAT 30.58 119.29 238.22
 Particulars Year 1 Year 2 Year 3

Profit after Tax, Interest & Depreciation 30.58 119.29 238.22

Add: Interest 2.98 0.95 0.03
Add: Depreciation & Amortization 31.82 38.14 50.28
Profit before Tax, Interest & Depreciation 65.37 158.37 288.53
Working capital changes:
(Increase)/ Decrease in Sundry Debtors (0.65) (6.58) (11.89)
(Increase)/ Decrease in Inventory (0.98) (2.35) (4.24)
(Increase)/ Decrease in Deferred Tax (4.97) (5.37) (6.69)
Increase/ (Decrease) in Sundry Creditors 9.85 11.86 18.96
0.41 0.10 0.11

Cash Flow
Increase/ (Decrease) in Other Current Liabilities

Cash Flow from Operating Activities 69.03 156.04 284.78

Statement
Capex (49.75) (45.00) (65.00)
Long Term Loans and Advances - (2.50) -
Brand Building (30.00) - -
(Figures in Lakhs)
Cash Flow from Investing Activities (79.75) (47.50) (65.00)
Equity Infusion 150.00 - -
Equity Buy Back (10.00) - -
Premium on redemption of Shares (10.00) - -
Interest (2.98) (0.95) (0.03)
Repayment (12.64) (11.84) (1.17)

Cash Flow from Finance Activities 114.39 (12.79) (1.20)

Cash Flow from the Business 103.67 95.75 218.58
Cash Balance - Opening 4.10 107.77 203.52
Cash Balance - Closing 107.77 203.52 422.10
 Core Team

Mr. Vetrivel
Palani Mr. Pannneer Mr. Himakiran
Mr. Partha VM Radhika S
Selvam Anugula Mr. Arun Raj
Founder and CEO Advisor Food Technologist
Advisor Digital Marketing
Founder and MD Social Activist
Education: DECE, Social Activist Product B.Tech Food
BCA Education: DCT, Organic Farmers Process Engg from
Consultant,
BCA Organic Farmers TNAU, Coimbatore.
Experience: Climate Change Senior
Worked in Zoho as Experience: Joint Secretary at Awareness Management Completed Intern
Support Engineer, Worked in HCL for Seenathipathy Trainee– HCL in ID Fresh Foods
5 years in Kangeeyam Cattle Worked in HCL Technologies India - Quality
Customer Support
customers service Research Technologies as Control Section
in HCL, Technical
Foundation Project Manager.
Consultant in
Sutherland