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    Business Plan

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    Joanna Mae Manata
    Nitrogen Organic Fertilizer presents an opportunity in the local market to provide organic fertilizer to farmers. A survey of local farmers found that 90% were interested in an organic fertilizer and all farmers said they would be interested in trying a new organic fertilizer. The business plans to sell the fertilizer at a price of Ph250 per liter, which is lower than competitors, through an authorized store. Revenues are projected to grow from Ph192,000 in the first year to Ph400,000 in three years.

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    Business Plan

    Uploaded by

    Joanna Mae Manata
    95 views3 pages
    Nitrogen Organic Fertilizer presents an opportunity in the local market to provide organic fertilizer to farmers. A survey of local farmers found that 90% were interested in an organic fertilizer and all farmers said they would be interested in trying a new organic fertilizer. The business plans to sell the fertilizer at a price of Ph250 per liter, which is lower than competitors, through an authorized store. Revenues are projected to grow from Ph192,000 in the first year to Ph400,000 in three years.

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    Nitrogen Organic Fertilizer presents an opportunity in the local market to provide organic fertilizer to farmers. A survey of local farmers found that 90% were interested in an organic fertilizer and all farmers said they would be interested in trying a new organic fertilizer. The business plans to sell the fertilizer at a price of Ph250 per liter, which is lower than competitors, through an authorized store. Revenues are projected to grow from Ph192,000 in the first year to Ph400,000 in three years.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    95 views3 pages

    Business Plan

    Uploaded by

    Joanna Mae Manata
    Nitrogen Organic Fertilizer presents an opportunity in the local market to provide organic fertilizer to farmers. A survey of local farmers found that 90% were interested in an organic fertilizer and all farmers said they would be interested in trying a new organic fertilizer. The business plans to sell the fertilizer at a price of Ph250 per liter, which is lower than competitors, through an authorized store. Revenues are projected to grow from Ph192,000 in the first year to Ph400,000 in three years.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    You are on page 1of 3

    English for Business & Entrepreneurship

    _______________________________________________________________________________

    Brief Business Plan Model


    Nitrogen Organic Fertilizer
    Brief Business Plan
    2021
    Executive Summary
    Nitrogen Organic Fertilizer presents a very promising opportunity in my local market to the farmer. Nitrogen
    Organic Fertilizer will give farmers better and higher quality produce than the competition. Revenues are
    expected to grow from Ph192, 000 to Ph400, 000 in three years.

    Business Description

    Product

    Nitrogen Organic Fertilizer is an organic fertilizer that helps the farmers increase their crops organically and
    healthily at the same.

    Management Operation

    Nitrogen Organic Fertilizer will have 1 person as the manager or owner at the same time in manufacturing
    the fertilizer as the start 1 person as the sales clerk in the store.

    Marketing
    Market Research

    Opportunity: Nitrogen Organic Fertilizer presents a great opportunity in my local market especially to the
    farmers according to the following data
    Total survey respondents= 10).

    “Are you interested in buying/using Nitrogen Organic Fertilizer?”

     Respondents are interested in buying/using Nitrogen Organic fertilizer


     90% (5 men farmer, 4 women farmer) 9 responded yes and 1 responded maybe
    “Do you ever use organic fertilizer for your farm or garden?”
     50 % ( 3 men farmer, 2 women farmer) responded yes

    “Would you like to try new organic fertilizer in the future?”


     Respondents are interested in buying or using new Nitrogen Organic Fertilizer
     100% (5 men farmer, 5 women farmer) answered yes
    English for Business & Entrepreneurship
    _____________________________________________________________________________

    Competitive analysis

    Nitrogen Organic Fertilizer has 3 direct competitors and 2 indirect competitors in my local market.

     Direct competition average price for similar product Ph1,000.00 per liter
     Indirect competition are exported which it will be the farmers choice

    Marketing Mix

    The following marketing mix will create the biggest sales for Nitrogen Organic Fertilizer because it is
    designed nicely to attract farmers who are using fertilizer on their farms and gardens.

    Product

    This is the sample product of Nitrogen Organic Fertilizer that is locally


    and naturally made.

    It is sold per liter at the authorize store for the Nitrogen Organic fertilizer

    There is only 1 authorize store for the product in my local market

    Price:

    Nitrogen Organic Fertilizer

     Ph250.00 in cash per liter ( ph750.00 less than the competition)

    Place

    1 Authorize store seller in my local market

     Customers buy anytime of the day from Monday-Saturday 8:00am to 5:00pm

    Promotion

    People will the ads in local radio station, tarpaulin

     Advertise: flyers, social media


    English for Business & Entrepreneurship
    ___________________________________________________________________

    Financials

    Figure 8:1: Startup costs

     1 liter empty bottle – Ph15.00


     1 kilo sardinella lemuru -- Ph45.00
     1 kilo molasses - Ph15.00

    Total Startup cost- Ph75.00


    Total startup cost will be Ph75.00

    Figure 8.2: Sales Revenue projections\

    Expected sales Year 1: 960 Year 2: 1,500 Year 3: 2,000

    Price per product Year 1: Ph250 Year 2: Ph250 Year 3: Ph250

    Expected Revenue Year 1: P240, 000 Year 2: Ph375, 000 Year 3:Ph500, 000

    Revenues are expected to grow from Ph192, 000 to Ph400, 000 in three years

    Figure 8.3: Cost Projections

    Startup Costs Year 1: Ph72, 000 Year 2: 112,000 Year 3: 150,000

    Operating Cost Year 1: Ph68, 400 Year 2: Ph68, 400 Year 3: Ph68, 400

    Expected Cost Year 1: Ph140, 000 Year 2: Ph180, 400 Year 3: Ph218, 400

    Operating cost will remain stable for Years 1, 2 and 3

    Figure 8.4: Income Statement

    Expected revenue Year 1: Ph240, 000 Year 2: Ph375, 000 Year 3: Ph500, 000

    Expected Costs Year 1: Ph140, 000 Year 2: 180,400 Year 3: Ph218, 000

    Expected Income Year 1: Ph100, 000 Year 2: 194,600 Year 3: Ph282, 000

    Income is expected to grow from Ph100, 000 to a profit of Ph282, 000 in three years.

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