LESSON 1 – COMMUNICATION FOR VARIOUS comes from the Latin rituals, meaning

PURPOSES “pertaining to rites.” At one time rites

were acts of religious or public
Purposes of Communication ceremony. People were expected to
perform the rites in a certain way.
Communication serves five major purposes:
to inform, to express feelings, to imagine, to LESSON 2 – COMMUNICATION FOR
influence, and to meet social expectations. ACADEMIC PURPOSES
Each of these purposes is reflected in a form
of communication. Communication for Academic Purposes

1. INFORMATIVE COMMUNICATION Academic Paper

 When people share knowledge about As an umbrella term it may include:
the world in which they live, they are
participating in the process of 1. Academic assignments
informative communication. a. Case Study Analysis
Informative messages attempt to b. Financial Analysis
present an objective—that is, truthful c. Reports
and unbiased—view of the topics d. Analysis
being considered.
2. Solution based on evidence
2. AFFECTIVE COMMUNICATION 3. Present informed argument
 Affective communication is the 4. Sort out what you know from what you feel
process through which people express 5. Different from professional writing
feelings about things, themselves, and
others. Expressions of positive and When you talk about academic writing, you
negative feelings about places, start with:
objects, events, policies, and ideas are 1. Asking yourself a question
called opinions. 2. Conceptualize the problem
3. Finding the solution
3. IMAGINATIVE COMMUNICATION 4. Making or arguing your own stand
 Imaginative communication may be
defined as the process through which Steps in Arriving at an Academic Paper
invented situations are created and, in
most cases, shared. Whenever people 1. Select a topic
invent jokes or stories, speculate, 2. Formulate a working thesis statement
daydream, or make believe, they are 3. Prepare preliminary questions
engaged in imaginative 4. Find cross sectioned sources
communication. 5. Create a timeline
6. Design a system to organize and take
4. PERSUASIVE COMMUNICATION notes
 Persuasive communication may be 7. Outline your paper
defined as the process through which 8. Develop your thesis statement
people attempt to influence the 9. Revise
beliefs or actions of others. In many 10. Edit
cases persuasive communication
involves people who are important to Research Paper
each other—parents influence
children, children influence parents, 1. Gathering data
and friends influence each other. 2. Forming hypothesis
3. Testing of hypothesis
5. RITUALISTIC COMMUNICATION 4. Forming a new theory
 Ritualistic communication is the 5. Confirming an existing one
process through which people meet
social expectations. The word ritual Research Paper Structure
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 f) What factors might influence their
1. Literature Review 4. Analysis response?
2. Methodology
3. Findings
Characteristics of a Good Paragraph

A good paragraph has unity, coherence, Broad Categories of Workplace

brevity and emphasis. Communication

The Writing Process a) Upward Communication - from your

1. Prewriting position to an audience above you in
2. Writing Stage the job hierarchy
3. Post Writing Stage Example: a response to a letter from your
manager
Questions that will help generate ideas:
1. What is my purpose for writing? b) Lateral Communication - between you
2. For whom am I writing? and an audience within your level of
3. What message do I want to hierarchy
communicate? Example: a phone call to/from a co-worker
4. What is the best writing discourse in you are collaborating with
conveying your message should you use?
5. How do I want to sound my audience or c) Downward Communication - from your
readers? position to an audience below you in
the job hierarchy
LESSON 3 – COMMUNICATION FOR WORK Example: an oral reminder to a trainee
PURPOSES
d) Outward Communication - between
Communication for Work Purposes you and a company that you do
business with or an audience outside
Workplace Communication your workplace
 Workplace communication is a Example: a letter of inquiry addressed to a
discipline of its own that is unlike supplier regarding a delivery to your office
academic or scholastic writing. It
serves specific purposes for individuals, 3. Tone - it will set how your target audience
groups, organizations, or departments. will accept what you are trying to say. - you
do not have to sound tough, demanding, or
3 Things to Consider in Communicating in the condescending in your discourse especially in
Workplace: sensitive subjects or issues

1. Purpose
a) Am I writing primarily to create a Public speaking is a way of making your
record, to request/provide information, or to ideas public – of sharing them with other
persuade? people and of influencing other people.
b) What am I trying to say?
An interview is a two-party interaction in
2. Audience which at least one party has a specific,
a) Who will read what I have written? serious purpose and that usually involves the
b) What are their job titles and/or areas asking and answering questions.
of responsibility?
c) What do they already know about the 4 Different Types of Workplace
specific situation?
d) Why do they need this information? Communication and How to Improve in Each
e) What do I want them to do because of Area Words are only a small portion of how
receiving it? we communicate with one another. Yet the
value of other forms of communication is
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often overlooked. Learn more about four  Use of the phone is a common part of
different types of communication, and how most every business day. Some people
using them effectively can improve enjoy talking to team members by
performance, morale, teamwork and success phone. Others dislike it so much that
in your business. they put it off until the last minute. If
the staff you lead is remote and
spread out throughout the state,
Communication Types and How to Improve country or world, the phone will be a
Each One vital communication tool. You can
positively impact the effectiveness of
1. Verbal (In-Person) Communication your phone communication by doing
 Whenever possible, use face-to-face three simple things. Smile while you talk
communication in the workplace to (in an appropriate conversation, of
eliminate many of the course); it sounds silly, but it gives your
misunderstandings that can occur. voice a friendlier tone. Take notes
Speaking directly with someone in before the conversation and use them
person allows both of you to see and to ensure you cover all points. Finally,
hear the bigger picture. As you or your speak clearly and slowly so your words
team member speak, you can see are understood.
each other’s facial expressions and
body language. The emphasis on 4. Written Communication
focusing on one another and the  Emails, memos and notes are common
conversation promotes a feeling of forms of written communication. Of all
value and credibility. You may think it four communication styles, this is the
will take longer for you to leave your one that can lead to the most
office and walk to the other end of the misunderstandings. People often read
building to speak face-to-face with between the lines or feel that there
someone. But having one quick are implied messages or emotions in
conversation rather than a multitude written forms of communication. In a
of emails can actually make it more workplace situation, this should and
efficient in the end. can be avoided. Before you send an
email to your employees, distribute a
2. Body Language & Facial Expressions memo or post an important notice on
 As mentioned above, your body the staff bulletin board, have an
language and facial expressions play objective pair of eyes read it first. A
a vital role in how effective or business coach or mentor can look
ineffective you are at communicating over your written communication and
with staff members. Eye contact provide constructive criticism and
makes people feel acknowledged as helpful suggestions.
they talk and listen. A relaxed stance
with your arms by your sides Communication between you and your
encourages employees to feel team will always be a work in progress. The
comfortable in a meeting. If you tips in this blog post can assist you in
rehearse what you’re going to say becoming more mindful about your written
before a meeting, do so in front of a communication while providing you with
full-length mirror so you can see if what strategies for improvement. If communication
your body language says matches up
between you and your staff has been
with your words. Employees will
problematic, you can zone in on the trouble
receive your words more positively if
your facial expressions and body spots and learn how to change them by
language don’t put them on edge or working with a business trainer or coach.
the defensive.

3. Phone Conversations

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