Wrapsa Business-Plan

PARAÑAQUE NATIONAL HIGH SCHOOL – MAIN
Kay Talise St. Dr. A. Santos Avenue Parañaque City
WRAPSA
Dessert/Meryenda House
In Partial Fulfillments of the Requirements
in ENTREPRENEURSHIP
By;
Estrella, Rose Ann F.
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A. Business Name/Company Name:
WRAPSA
B. Tagline:
“The Taste That You Can’t Get Over”
C. Business Logo w/ Description
The hands in the logo symbolizes a great welcome to each visitors and customers who will
purchase our product. The chefs hat near the business name in the logo represents our prow-
ess in providing a good qualit, delicious, clean and woth to buy snack/ dessert food. While
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the business name and tagline were put for us to be known and identified. This logo will give
the customers an overview of the business by just looking at it. Everyone will know the prod-
ucts that the business is selling, because it is the company’s main design in the logo.
In this logo there are three (4) features:
• Product Picture - For the customers to identify what we are selling and to catch their atten-
tion.
• Hands - symbolizes a great welcome to our dear customers
• Chefs Hat - represents the prowess of the restaurant by serving a quality, delicious, clean
and worth to buy snack/dessert food.
• Business Name and Tagline - Identification Purposes
D. Location Map / Vicinity Map w/ Complete Address
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CHAPTER l
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A. Business Concept and Model
People nowadays not just want an ordinary food. They want to try some unique,
creative and unique food that is new to them. We all know that Filipinos loves to eat sweets
and a food that can fulfill their hunger. The entrepreneurs thought of a new product that will
surely satisfy their cravings. We call it Turon Malagkit.
This product is made up of a sticky rice with sweetened ube condensed and cheese
or sweetened chocolate condensed. These ingredients made our turon delicious and unique.
The entrepreneurs will make sure that the product will be always clean, delicious,
healthy and affordable. In this way, the company will gain a profit and have the capital back.
Since money is the first thing that needs, the entrepreneurs are good in financial managing so
it’s not a problem anymore.
To minimize expenses, the utensils and equipments that the entrepreneurs that will
used are can be found in their home. In addition, the wrapper that will be used in the product
is also homemade to lessen the expense. They will help each other and have a unity to make
their business successful and better.
The competition is enevitable but it’ll not affect the entrepreneurs and the company
because they know how to handle it. The uniqueness of the product will be the key to make
the products sold much better than the other products.
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Lastly, the business will always put in mind to reach, satisfy, or exceed their
customers’ expectation. They want to make a good impression to their buyers so that more
people would be willing to give a try of their products from the word of mouth of the
precious buyers.
B. Business Goals: Vision, Mission, Objectives and Performance Target
• VISION
To be the one of the leading food companies, admired for its uniqueness and
results contributing to a better and sustainable world.
• MISSION
To be a part of people’s lives by offering tasty food, with high quality, innovation
and affordable price anywhere.
• OBJECTIVES
-To gain profit
-To ensure customer satisfaction
-To provide products with good quality
-To make our product unique so customers will be able to distinct our
product from other business enterprises
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-To build camaraderie among coworkers
• PERFORMANCE TARGET
Objectives Key Results
1. To ensure customer satisfaction by providing 1.a. Number of food outlets in Parañaque City.
products with good quality. 1.b. Sales volume attained
1.c. Market share in Parañaque City
2. To Gain Profit. 2.a. Amount of net profits realized for the next
five years.
2.b. Return on Equity (ROE)
2.c. Return on Assets (ROA)
2.d. Return on Sales (ROS)
3. To observe uniqueness that will differ from 3.a. Growth in sales per outlet
other business. 3.b. Percentage of repeat customers
3.c Number of customers commendations or
complaints
3.d. Awards and Recognition given by the
community or the government for excellence
service
3.e. Customers Survey ratings of as customers
degree of delight
4. To build camaraderie among co-workers. 4.a. Compensation and benefits of managers
and workers are above industry rates
4.b. Management and employee turnover
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4.c. Number of applicants compared to other

similar establishments.
Key Result Areas Performance Indicators
2020 2021 2026
1.a. Number of food outlets in Parañaque City.
1.b. Sales volume attained P 5,000 P 10,000 50,000
1.c. Market share in Parañaque City 2% 3% 10%
2.a. Amount of net profits realized for the next P 1,500 P 4,000 P 35,000
five years.
2.b. Return on Equity (ROE) 20% 25% 45%
2.c. Return on Assets (ROA) 10% 20% 30%
2.d. Return on Sales (ROS) 10% 15% 35%
3.a. Growth in sales per outlet
3.b. Percentage of repeat customers 20% 25% 35%
3.c Number of customers commendations or 2 out of 10 2 out of 10 3 out of 10

complaints 2 out of 20 3 out of 50 3 out of
100
3..d. Awards and Recognition given by the

community or the government for excellence
service
3.e. Customers Survey ratings of as customers 3.5 4 5
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degree of delight (on a scale of 1-5) (on a scale (on a scale

of 1-5) of 1-5)
4.a. Compensation and benefits of managers Same as industry 3% above 5% above

industry industry
and workers are above industry rates
4.b. Management and employee turnover 8 out of 10 per year 9 out of 10 10 out of
per year 10 per
year
4.c. Number of job applicants compared to 10% more job 20% more 30% more
applicants job job
other similar establishments.
applicants applicants
The business offers a unique yet delicious product that will surely like by people and
will definitely satisfy their cravings. It is a Filipino Food (TURON) but with a twist. They
can assure the customers that their products are safe and good to eat at a considerably low
price that any customers can afford. Lastly, the entrepreneurs provide not only quality
products but also quality service to build up good customer relationship and to purchase their
products frequently.
There’s a lot of competition because the location is surrounded by many food
business competitors. The entrepreneurs think of a solution and it is to be more efficient. The
entrepreneurs also think of to have a free taste to the opening so that the customers who will
try it can also persuade others to try our products and buy.
The target customers are those people who stop and visit near the Santos Subdivision
since there are many people who goes there. There can be a problem during purchasing the
products especially when it comes to preparing the said flavor. For alternative the
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entrepreneurs also offering another flavor of TURON MALAGKIT aside from ube cheese
which is the chocolate turon malagkit.
CHAPTER ll
10
Executive Summary
WRAPSA is a small start up food business located in Santos Subdivision, Brgy. San
Isidro, City of Parañaque. The business expect a lot of customers since it offers a unique and
surely delicious snack that will be like by everyone. The expectation is also to be known and
popular since eat can be eaten at one place or anywhere that will help people to be familiar
on the product.
The business plans to make the utmost advantage of where our business is located.
The business is aggressively planning a 50% increase in sales the 2nd year of business. At
this time, the generated profit will be enough for the enterprise to innovate the products that
the business sells for more customers to patronize the product. The capital will come from
the young entrepreneurs for the business to operate and start functioning.
Products and Services
WRAPSA food business will focus on selling the TURON MALAGKIT with differ-
ent variety of flavors. It will also offer side drinks but it’s for free. The variety of flavors that
the customers can choose is the ube cheese turon malagkit, chocolate turon malagkit of just a
plain turon malagkit.
It is open every day 8 am until 8:00 o’clock pm. It is for the workers to have “pasalu-
bong” to their love ones and the people to taste it even if it’s not already “meryenda time”
Wrapsa wants to build a strong connection between the customers that’s why they are
free to request their favorite song if they are going to dine in.
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The Market
The enterprise will probably get their capital back as fast and experience the rapid
growth since the uniqueness, affordability and good quality are the factors that will help.
WRAPSA wants to establish a large regular customer-based platform, and will there-
fore concentrate its business and marketing on local residents, which will be the dominant
target market. This will establish a healthy and consistent revenue-base to ensure stability of
business.
Financial Consideration
WRAPSA expects to raise 7,500php capital and the sales projection for the 1st year
is 10,000php. The business projects a growth of 50% for the 1st year.
The salary for each of the co-owner will be Php 250.00 with the net profit of Php
3000.00. The company does not anticipate any cash flow problems.
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CHAPTER lll
13
The Business Proponents, Organizers with their Capabilities and Contributions
The proponents of the enterprise are the ten (10) entrepreneurs and each of them has
their own capabilities, skills, and interests. From these, they were assigned in a position they
are capable of, and will make more productive. Distributing the task to each member will
make them efficient and productive that will result in the success of the business.
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ESTRELLA, ROSE ANN F.

General Manager
BACHELOR OF SCIENCE IN ACCOUNTANCY
Characteristics and Interest Job
• Good in managing • Look after the overall operations
• Good in planning and directing the entire • Leads the planning process
enterprise • Provides an immediate solution to problem

that arise
• Great in distributing the task
• The one who distributes task
• A good follower
• Handles the overall business
• Motivator
transactions
• Optimistic
• The one who face and negotiate with the cus-
• Independent woman tomers complains
• Decision maker
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Kinder/Nursery Sumagonsong Elem. School , Top 3

Quezon Province
Elementary Sumagonsong Elem. School , 3rd Honorable Mention

Quezon Province
Junior High School Parañaque National High With Honor

School-Main
Senior High School Parañaque National High With Honor

School-Main
College Cavite State University Magna Cum Laude
Work Experience
• Vice President of Kulang Inc.
• President of Eme-eme Company
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CUARTE, MIKEE C..

Operating Leader
• Decision maker • Analyze and improve organizational processes
• Leadership • Ensure all legal and regulatory documents are

filled and monitor in accordance of the law and
• Systematic and organized regulations
• Ability to build rapport • Identify and address problems and opportunities

for the company
• Excellent communication skills
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Kinder/Nursery San Dionisio Daycare Center Top 1
Elementary Parañaque Elementary School With Honor

Central

School-Main

School-Main
College PUP Taguig Magna Cum Laude
Work Experience
• President of Kulang Inc.
•Vice President of Eme-eme Company
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VILLAMOR PATRICIA C.
Production Leader
BACHELOR OF SCIENCE BUSINESS AND MANAGEMENT
• Fast in providing an immediate solution • Identify and address problems and opportunities
for the company
• People oriented
• Handles the overall
• Flexible
production
• Know many resources
• Organize the list of
• Organize and detailed
needed materials and
equipment
• Reports the available
supplies in the inventory
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Quezon Province
Elementary Sumagonsong Elem. School , Valedictorian

Quezon Province
Junior High School Ilayang Yuni National High With Honor

School
Senior High School Ilayang Yuni National High With Honor

School
College Mulanay Institute Summa Cum Laude
Work Experience
• Human Resources Manager at Kulang Inc.
• Production Manager at Eme-eme Company
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ACINES, APRIL ROSE

AUDITOR
BACHELOR OF SCIENCE AND TOURISM MANAGEMENT
• Flexible • Check the transactions recorded by the

treasurer
• Shameless
• Maintains a clear record of al the transaction
• Optimistic
• Communicate the financial condition of the
• Organized and detailed in recording business
transactions
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22

Central

School-Main

School-Main
College PUP- MANILA Summa Cum Laude
Work Experience
• Service Crew of Eme2, Corporation
• Marketing Manager of Wata, Inc.
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DELA ROSA, ALTHEIA

Service Crew 1
BACHELOR OF SCIENCE AND TOURISM MANAGEMENT
• Blissful • Greet and encourage the customer
• Flexible • Collect the orders and give unofficial receipt

that the customer will give to the cashier
• Moves quickly
• Serves the food to the customers
• Organized
• Collect and dispose the trash
• Having a long patience
properly
• Good in communication skills
• Encourage the customer to come again
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Central

School-Main

School-Main
College PUP- MANILA Graduate
Work Experience
• Service Crew of Eme2, Corporation
• Human Resources at Laban, Inc.
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FUENTE, MARRY ANN

Service Crew 2
BACHELOR OF SCIENCE HOTEL RESTAURANT AND MANAGEMENT
• Flexible • Greet and encourage the customer
• Moves quickly • Collect the orders and give
• Organized unofficial receipt that the customer
• Having a long patience will give to the cashier
• Good-looking • Serves the food to the customers
• Good in communication skills • Collect and dispose the trash
properly
• Encourage the customer to come
again
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Quezon Province
Elementary Sumagonsong Elem. School , 4rtth Honorable Mention

Quezon Province

School
Senior High School Parañaque National High School With High Honor
Main
College Parañaque City College Graduate
Work Experience
• Service Crew of Memes, Corporation
• Service Provider of Laban, Inc.
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RODELAS, KAYLLA MAY

TREASURER
• Analytical thinker • Handles the money of the business
• Good in numbers • Maintains a clear record of all the transaction
• Good in organizing the cash of the business • Collects the overall sales for the day
• Optimistic
• Organized and detailed in
recording transactions
• Good in budgeting
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Sumagonsong Elem. School , Top 2

Quezon Province
Kinder/Nursery
Elementary Sumagonsong Elem. School , With Honor

Quezon Province
Junior High School Ilayang Yuni National High With High Honor
School
Senior High School Ilayang Yuni National High With High Honor
School
College Mulanay Institute Magna Cum Laude
Work Experience
• Marketing Manager of Memes, Corporation
• Treasurer Of Eme-eme Company
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FEVIDAL, EUNICE C..

CASHIER 1
• Fast in providing an immediate solution • Greet the customer
• People oriented • Collect payments and give
• Flexible change to customers
• Know many resources • Compute the overall sales for the day.
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Kinder/Nursery Pakiing Elem. School , Quezon Top 1

Province
Elementary Pakiing Elem. School , Quezon Valedictorian

Province

School

School
College PUP-Mulanay Summa Cum Laude
Work Experience
• Treasurer of Memes, Corporation
• Cashier Of Eme-eme Company
• Production Manager of Laban, Inc.
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PACANA, LEAN
CASHIER 2
BACHELOR OF SCIENCE HOTEL RESTAURANT AND MANAGEMENT
• Flexible • Greet and encourage the customer
• Moves quickly • Collect payments and give
• Organized change to customers
• Having a long patience • Compute the overall sales for
• Good-looking
• Good in communication skills
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Central

School-Main

School-Main
College TUP Summa Cum Laude
Work Experience
• Treasurer of Mini, Corporation
• Cashier Of Jam Company
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BALDO, NOVELYN
TECHNOLOGY PROVIDER AND APPLICATOR
• Good in communication skills • Communicate with the customers online
• Knowledgeable in technology • In charge to sell the products online
• Good in sales talk • Provide a layout for printed marketing tools
• Flexible • Monitors the online page of the business
• Blissful
• With pleasing personality
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Kinder/Nursery Pakiing Elem. School , Quezon Top 8

Province
Elementary Pakiing Elem. School , Quezon With Honor

Province

School

School
College URS-ANTIPOLO Graduate
WORK EXPERIENCE
• Information Technologist at Korea
• Technology Specialist at DOST
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CHAPTER lV
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Target Market
The target customers will be the people who commonly visit and stop at the front of
Santos Compound, Parañaque City. Since it is in front of the public market where many
people come. Even it is surrounded by many food business competitors, the company is sure
that it will be loved by the customers since it’s new to them.
Age - Youngsters, Olds, Specifically all age
Gender - We will target all gender
Family Unit- We will also appeal to families (Young Families) with children
Income- We will appeal to the medium income individuals and to all in the lower medium in-
come bracket.
Eating out still remains as Filipinos common habit of life. They do not perceive snack
food is a luxury and they enjoy it by bringing their family. They will commonly choose deli-
cious, eye catching and affordable food for them to eat
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CHAPTER V
38
Competitors
There are a lot of competitors surrounding the WRAPSA and these are the selling on
the Go Snacks near the Store. The following are the known competitors:
FrooTea
FrooTea is a small business selling different variety of milk tea, frappes and they also sell
pizzas. People love this since it’s location is near than the other milktea and pizza store.
Barbecue Stall
It is a store that sells barbecues, liempo and etc. they also sell some drinks. Tea, frappes and
some Korean street foods.
Channels of distribution
Distribution channels can include wholesalers, retailers, distributors, and even the Internet.
WRAPSA decided to use direct and indirect form of channel. As part of direct form of chan-
nel, they will sell their product directly from their store to the customers. While on indirect,
they will accept orders online from social media. These channels are efficient and both ef-
fective because it allows the consumer to purchase product in convenient way.
Macro Environment consists of all the forces that shape opportunities, but also pose threats to
the enterprise. view these external factors as their guide on identifying possible threats and
opportunities on the market.
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1. Social Environment
Since WRAPSA will start their business inside the school premises, there is a diversity of so-
cial status, beliefs tastes, mores, customs, and traditions that need to be considered. With that
in mind, the company is selling a product that can be bought and eaten by anyone. It's really
healthy and affordable.
2. Political Environment
Since business is involved, it must follow the rules, regulations, and laws of the local area.
The business will be having permits from the city governance and school authorizations com-
ing from the Principal and other people from the authority of the school.
3. Economic Environment
A business is mainly driven by economy and dedication to serve people. With that, the sup-
ply and demand of the business should always be balanced. Sure, there might be changes as
time pass by but it should always be balance. Aside from that, profitability is always one of
the main goals of a business.
4. Ecological Environment
Business' cleanliness is always part of a business' success. The business should always be
clean and hygienic especially because it is a food business, health is always on the line and
the customers should always be safe. The business must be in a perfect place away from any
harmful factors that may affect the product.

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5. Technological Environment
Innovations and new discoveries are always part of a business. Customers might lose interest
if the product is always the same so there should be enough adjustments and innovations to
the product for the customers to stay in patronizing the product of the company.
SWOT ANALYSIS
Strengths
- The Chief-Executive Officer of the enterprise, as well as the management, have a strong
reputation in the market.
- The enterprise can provide several back-up plans if we find a problem in a certain situation.
- The entrepreneurs are able to respond quickly as we have no red tape or "fixers", and no
need for higher management approval.
- The enterprise delegates the works to a certain person so that they are able to maximize
their time.
Weaknesses
- The cash flow of the enterprise will be inconstant in the early stages. - The enterprise has a
little market presence or reputation
Opportunities
- The enterprise considers franchising, with many future opportunities for success.
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Threats
- Establishing and creating a food stall since many vendors on the street vanished because of
the order.
- Competitors that may be able to adapt new techniques beyond our ability
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CHAPTER Vl
43
The business does not only focus on how their product is made and what they are of-
fering, but also on how they communicate and establish connections to the buyers of what
they offer. The enterprise made sure that the employees are at their suitable position in which
they are good or an expert to their designated job for them to provide the best kind of service
they can offer. Also, they will be more productive for they are at a comfortable position in
which they can maximize their full potential to provide a good
The business ensures that will give a high quality yet affordable food that will fulfill
each cravings and satisfaction. To specify the product that will be offered is the homemade
TURON MALAGKIT with variety of flavors such as, Ube and cheese, chocolate or plain
turon malagkit. The wrapper of our turon is made up of all purpose flour and water while the
fillings are made up of sticky rice with sweetened condensed milk and cheese.
If lucky the business will grow in the near future the business will offer a more cover-
age of area in delivering. The most critical part of sales is not the marketing, but the bidding
process, in which business offer their low-cost, healthier and the packaging of the product.
The business that offers the best combination of these variables is the most likely to get the
interest of the customer. The business will be designing a standardized method for doing this
with all our contracts, with an emphasis quality, timeless, and low- cost outbid our competit-
ors.
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CHAPTER Vll
45
WRAPSA plans to market itself through a variety of methods. The business will use.
Internet Marketing (FB Page) Personal Selling (Print (Tarpaulin, Flyers, Brochures and leaf-
lets) Delivery (09950232384) With these, together with a well-targeted direct mail and e-
mail campaign, the business makes all the customer in the marketplace aware of our pres-
ence. WRAPSA will be able to gain a very advantageous supplier contract that will allow
WRAPSA to obtain its ingredients at a significant discount. This will allow the incorporated
to underbid its rival and achieve a low-cost leadership role. WRAPSA website also includes
a description of services, the areas which we plan to serve, contact information and brief re-
sumes.
The website address is www.wrapsafood.com. If lucky the business will grow in the
near future the business will offer a more coverage of area in delivering. The most critical
part of sales is not the marketing, but the bidding process, in which business offer their low-
cost, healthier and the packaging of the product. The business that offers the best combina-
tion of these variables is the most likely to get the interest of the customer. The business will
be designing a standardized method for doing this with all our contracts, with an emphasis
quality, timeless, and low- cost outbid our competitors.
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CHAPTER Vlll
47
VIII. THE FINANCIAL FORECAST AND EXPECTED RETURNS, RISKS AND

CONTINGENCIES
A financial forecast is an estimation, or projection, of likely future income or revenue
and expenses. Financial forecasting is critical for business success. To effectively manage
working capital and cash flow, a company must have a reasonable idea of how much revenue
it plans to receive over a given time period and what its necessary expenses will be over that
same period of time.
CAPITAL (for a month) Php 60,000.00
Raw Materials Php 25,000.00
Equipment and Machineries Php. 3,000.00
Salaries and Wages Php 22,000.00
Other Expense Php 10,000.00
It will take the business 1 year to reach a particular goal. Raw materials, equipment
and machineries needs to be purchased in order to start the business. The Php 60, 000.00 in
startup money for one month needed in order to start and grow the business will come from
the entrepreneurs’ personal fund. The business will have 11 employees or the entrepreneurs
by month.
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June July August September October November December
Number of 2 2 3 4 4 6 9
Salespeople
Average salesper- 20 20 20 20 20 20 20
son productivity
Number of custom- 50 60 80 90 100 120 140

ers
Percentage of 60% 60% 60% 60% 60% 60% 60%

people who buy
Turon Malagkit
(Ube Cheese)
Percentage of 20% 20% 20% 20% 20% 20% 20%

people who buy
Turon Malagkit
(Chocolate )
Percentage of 20% 20% 20% 20% 20% 20% 20%

people who buy
Turon Malagkit
(Plain)
Number of Turon 30 36 48 54 60 72 84
Malagkit (Ube
Cheese)
Number of Turon 10 12 16 18 20 24 28
Malagkit (Chocol-
ate)
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Number of Turon 10 12 16 18 20 24 28
Malagkit (Plain)
Price Of Turon Php Php Php Php 25.00 Php Php 25.00 Php 25.00
Malagkit (all fla- 25.00 25.00 25.00 25.00
vors)
Total Sales Php Php Php Php 2,250 Php Php 3,000 Php 3,500
1,250 1,500 2,000 2,500
Here’s a walkthrough of how (Total Sales) is calculated in the example table above:
On the first month the first of the product selling, the are already 50 customers and
the percentage of Turon Ube Cheese that is sold was 60% which is 30 pieces, the chocolate
flavor was 20% - 10 pieces and also the plain flavor. So 30 pieces of ube cheese turon times
its price 25 pesos equals Php 750 plus 10 pieces of Chocolate flavor and 10 pieces of plain
flavor. Chocolate flavor equals 10 x 25 = 250, Plain Flavor 10x 25 = 250. That’s why the
total sale of the business on the month of June is 1,250.
These are the possible risk that the business can face:
• competitor coming on to the market
• introduction of new rules or legislation
• interest rate rise on your business loan or a non-paying customer
• the breakdown or theft of key equipment
• Environmental risks, such as natural disasters
• employee risk management, e.g. maintaining enough staff numbers and cover,
employee safety and up-to-date skills
• political and economic instability in any foreign markets you export goods
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• health and safety risk
• commercial risks, including the failure of key suppliers or customers
• mergers, acquisitions and other competition
• market or industry changes
• changes among customers or in demand
• change management
• human resource issues, such as staffing
• financial issues with cash flow, capital or cost pressures
• IT disasters and equipment failure
• relationship issues, e.g. with suppliers
• reputational damage
• insufficient control systems
• lack of training
• lack of due diligence
• human error
Risk evaluation allows you to determine the importance of risks to the business. You
can then decide to accept the specific risk or take action to prevent or minimize it.
Once you have identified risks, you can rank them in order to evaluate them, this can
be done by considering the consequence and likelihood of each risk. For many businesses,
assessing consequence and likelihood as high, medium or low will suffice.
These can then be compared with your business plan to determine which risks may
affect your objectives. You should then evaluate in the light of legal requirements, costs and
investor concerns. Sometimes, the cost of reducing a potential risk may be so high that doing
nothing makes more business sense.
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52
CHAPTER lX
53
Laws and regulations must also followed when beginning a company so that it does
not create problems in society. Disregarding there laws may have a significant effect on a
company’s bottom line.
Needless to say, not being compliant with all licenses, permits, and tax registrations
could leave you unprotected legally, may lead to expensive penalties, and can jeopardize
your business. These are just some of the bad consequences of not following the regulations.
Moreover, common licenses, permits, and tax registrations that a business may need include
but are not limited to the following: Business License, Home Occupation Permit, Zoning Per-
mit, Building Permit, Health Department Permit, Sales Tax License, Sellers Permit, Fire and
Police Department Permit and Withholding Tax Registration. Knowing these, the said enter-
prise will give a great focus to obtain all of these requirements to not face and encounter the
unwanted consequences.
With this in mind, WRAPSA,Inc. will ensure that it is up to date on the most current
policies and regulations released by the Environmental Protection Agency (EPA), which are
divided by industry. Clean Air Act, clean water act, and hazardous substances control act are
only a few lawsonly a few laws and regulations that WRAPSA Inc. has been concentrating
on in order to offer a high quality product at a fair price for its customers. This procedure
also includes the acquisition of licenses and permits.
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CHAPTER X
55
X. The Capital Structure and Financial Offering Returns and Benefits to Investors,
Financiers and Business Partners
In order for the business to operate, it will need capital that will come from the young
business entrepreneurs. The capital will be managed properly in a way that it can generate
profit and establish a concrete foundation for the enterprise. The table shows the distribution
of capital and the expected return to the investors.
STARTING CAPITAL : Php 12,000
DISTRIBUTION AMOUNT USEFUL ENDING RETURN

LIFE VALUE TO THE
(calculated INVESTORS
at the end
of the year)
EQUIPMENT Php 3,000 5-10 years Php Equipment
2, 940.00 shall be used
(depreciated again for the
value by following
10% every years.
5 years)
RAW MATERIALS Php 3,000 1 year Php 50% of the
10,500.00 ending value
will be the
salary and
the other half
will be used
to improve
the business
OPERATING Php 6,000 1 year
EXPENSES
The equipment includes mixing bowls , spatula, measuring spoon, and tongs. For the
preparation: gas and pans or deep fryer. The raw materials are eggs, flour, coconut water for
the wrapper while sticky rice, flavored condensed (ube or chocolate) and cheese for the
56
fillings. Operating Expense includes the overall maintenance of the business. It will cover the
fixtures and the bills (utilities expense).
57

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PARAÑAQUE NATIONAL HIGH SCHOOL – MAIN

Kay Talise St. Dr. A. Santos Avenue Parañaque City

In Partial Fulfillments of the Requirements

Estrella, Rose Ann F.

A. Business Name/Company Name:

“The Taste That You Can’t Get Over”

C. Business Logo w/ Description

In this logo there are three (4) features:

• Hands - symbolizes a great welcome to our dear customers

and worth to buy snack/dessert food.

• Business Name and Tagline - Identification Purposes

D. Location Map / Vicinity Map w/ Complete Address

A. Business Concept and Model

surely satisfy their cravings. We call it Turon Malagkit.

it’s not a problem anymore.

their business successful and better.

the products sold much better than the other products.

B. Business Goals: Vision, Mission, Objectives and Performance Target

results contributing to a better and sustainable world.

and affordable price anywhere.

-To gain profit

-To ensure customer satisfaction

-To provide products with good quality

product from other business enterprises

-To build camaraderie among coworkers

Objectives Key Results

4.b. Management and employee turnover

4.c. Number of applicants compared to other

Key Result Areas Performance Indicators

2020 2021 2026

1.a. Number of food outlets in Parañaque City.

1.b. Sales volume attained P 5,000 P 10,000 50,000

1.c. Market share in Parañaque City 2% 3% 10%

2.c. Return on Assets (ROA) 10% 20% 30%

2.d. Return on Sales (ROS) 10% 15% 35%

3.a. Growth in sales per outlet

3.b. Percentage of repeat customers 20% 25% 35%

3.c Number of customers commendations or 2 out of 10 2 out of 10 3 out of 10

3..d. Awards and Recognition given by the

degree of delight (on a scale of 1-5) (on a scale (on a scale

4.a. Compensation and benefits of managers Same as industry 3% above 5% above

There’s a lot of competition because the location is surrounded by many food

which is the chocolate turon malagkit.

Products and Services

plain turon malagkit.

The Business Proponents, Organizers with their Capabilities and Contributions

ESTRELLA, ROSE ANN F.

BACHELOR OF SCIENCE IN ACCOUNTANCY

Characteristics and Interest Job

• Good in managing • Look after the overall operations

enterprise • Provides an immediate solution to problem

Kinder/Nursery Sumagonsong Elem. School , Top 3

Elementary Sumagonsong Elem. School , 3rd Honorable Mention

Junior High School Parañaque National High With Honor

Senior High School Parañaque National High With Honor

College Cavite State University Magna Cum Laude

• Vice President of Kulang Inc.

• President of Eme-eme Company

CUARTE, MIKEE C..