BUSINESS PROPOSAL

OF
PASTIL’AN KALAMI

Submitted to:

Mr. Ruben B. Santisas

Instructor

Submitted by:

Regine A. Jumalon
Klein C. Bomediano
BSBA – III
 Table of Content

I. EXECUTIVE SUMMARY
II. COMPANY DESCRIPTION
 Mission
 Company strive
III. PRODUCTS
 Chicken Pastil
 Pastil Recipe/Ingredients
 Pastil Expenses
 Pastil Costing
IV. OPERATIONS
 Locations
V. ORGANIZATIONAL CHART
 Personnel
VI. PACKAGING/LOGO
VII. MARKETING ANALYSIS (SWOT)
 Strengths
 Weakness
 Opportunities
 Threats
VIII. MARKETING STRATEGY
 Product Strategy
 Pricing Strategy
 Promotion Strategy
 Prospective Strategy
IX. FINANCIAL PLAN
 Balance Sheet
 Income Statement
 EXECUTIVE SUMMARY

PASTIL’AN KALAMI is a start-up business build by Regine A. Jumalon and Klein C.

Bomediano. They are a student from Southern Philippine College, Inc. and they have experience
in the business. PASTIL’AN KALAMI is located at Purok 8, Imelda,Labason, ZN. It was
established to distribute Muslim food which is Chicken pastil, it’s mostly consumed by Filipinos.
We want to distribute this kind of product because most Filipino especially the millennial usually
eat this kind of food and the price is affordable. So this comes to our mind to sell this kind of
traditional food to achieved one of the goals of this organization, it is to reminisce and
acknowledge the value of our own culture. Our company expects to capture the curiosity and the
interest of Filipino food at a low cost to the customers. We ensure to pursue a friendly, favorable,
and creative work environment, which respects diverse new is fair, and creative work
environment, which respects diverse new ideas and hard work to inspire moments of optimism
and happiness of our staff. We are determined in providing fair living wages, reasonable, and
clear duties, and a sphere of rights and responsibilities for each employee. We do expect them to
share their suggestions for improving any aspect of our company. We aim to provide jobs that
not only provide sustenance for our employee's families but also allowing them a space to make
difference in the world around them. Furthermore, our company’s mission is to drive sustainable
growth that enhances the value of our shareholders, associates, distributors, customers, and the
community As the owner of this business I am committed to bestow my very best in shaping this
business. Our company’s goal is making the food you love.
 COMPANY DESCRIPTION

PASTIL’AN KALAMI was incorporated on June 22, 2022, by, Regine

A. Jumalon , and partnership with Klein C. Bomediano.. The company was established to
provide a famous Muslim meal which is Chicken Pastil. A chicken pastil is
a Filipino packed rice dish made with steamed rice wrapped in banana leaves with
shredded  chicken, dried fish (dilis),peanut and eggs. It originates from the Maguindanao people .
The millennial eat this kind of product and at the very cheapest price. This company decided to
distribute a Muslim food to acknowledge and remember one of our culture. The legal name of
this company is PASTIL’AN KALAMI. Our company name phrase KALAMI is coming from a
visayan word which mean “so delicious” .Our company is in need of at least 2 staffs only who
are incharge in taking the orders of the customers and wrapping our products. We are selling our
products directly to the customer because our location is easy to find and they can reach us in our
own business contact number and official business fb account.

Mission

Pastil’an kalami has 2 main goals. First, we aim to satisfy our beloved customers with
Traditional Food. Second, we want to provide good quality Filipino foods at a low cost to
our customers. We ensure to provide friendly, fair, and creative work environment, which
respects diverse new ideas and hard work to inspire moments of optimism and happiness.
We also offer a wide variety of convenient, delicious, and affordable Filipino preferences
that can help everyone buy our products many times.

Company strive…

To admire the Traditional Food Culture.

To sustain s satisfaction and bring beyond common snacking to customer’s daily lives.
To gain profit.
To drive sustainable growth through the power of our employees by better serving the
needs of our consumers.
To exceed beyond our expectations.
Pastil’an Kalami value the time, skills, and expert options of our staff. We are determined in
providing fair living wages, reasonable, and clear duties, and a sphere of rights and
responsibilities for each employee. We do expect them to share their suggestions for improving
any aspect of our company. We aim to provide jobs that not only provide sustenance for our
employee's families but also allowing them a space to make difference in the world around them.
Furthermore, our company’s mission is to drive sustainable growth that enhances the value of
our shareholders,

PRODUCTS

Chicken Pastil

Our main and only product is chicken pastil. It is made up of steamed rice wrapped in banana
leaves with the toppings of shredded dried chicken, dried fish (dilis), peanut and eggs.

The difference between our product to other chicken pastil is we add dried fish (dilis) and peanut
to give some excited taste to our pastil. The availability of the materials or the ingredients of our
pastil is very easy to find because we are near to the public market of Labason, ZN aside from
that our ingredients is commonly use. The shredded dried chicken, peanut and dried fish (dilis)
will last at least 7 days.

PASTIL RECIPE AND INGREDIENTS:  

1. Meat – we are using chicken breast since it is easier to shred the meat once you boiled
it, and it cook faster than other meat.

2. Spices – to enhance the flavor of the chicken , we put/add chopped onion and garlic.
Also we add Turmeric since it is rich in anti-oxidants, and it gives a nice aroma to the
meat.

3. Condiment – Soy sauce and vinegar are common condiment that we need to season the
shredded chicken pastil.

4. Other Ingredients – For the rest, we will need to cooked white rice, vegetable oil for
cooking, salt and black pepper for seasoning.

PASTIL EXPENSES:
 Rice – Php 200.00
 Chicken (Aba) – Php 150.00
 Eggs – Php 210.00
 Peanut – Php 30.00
 Spices – Php 50.00
 Dried Fish (Dilis) - Php 50.00
 Gasul – Php 25.00
Php 715.00

PASTIL COSTING: (50 Packs)

 Pastil’s Finish Products - 50pcs.

 Price/packed - X Php. 35.00
 Php. 1,750.00

 Expenses: Least Php. 715.00

 Profit: Php. 1, 035.00

OPERATIONS

LOCATION:

The Pastil’an Kalami shall be located at Purok 8, Imelda, Labason, ZN.

 ORGANIZATIONAL CHART

OWNER

COOKER

CASHIER

Production Production
Crew Crew

Personnel

The following is a list of personnel who may be involved in the proposed project
and an outline of their role:

a.Cashier- An appointed staff responsible for processing refunds and exchange and managing the
cash drawer.

b.Production Crew – responsible for performing a variety of duties within a fast food
establishment which may include cleaning the food or stock areas, manning food preparation
production line, assisting in the kitchen area, and maintaining inventory; performing all other
responsibilities as directed by the business or as assigned by management.

c. Cooker - responsible for making or cooking the menu/product.

d. Owner - A member of the management responsible for co-ordination of expenditure profiles

and fiscal advice to the whole organization and responsible for overseeing production plan and to
manage the daily business of the project.

PACKAGING/LOGO

PASTIL’AN KALAMI

FOR MORE
DETAILS:
Pls. visit our official fb account :
pastilankalami@yahoo.com

PASTIL’AN KALAMI

FOR MORE
DETAILS:
Pls. visit our official fb account :
pastilankalami@yahoo.com

PASTIL’AN
KALAMI
FOR MORE DETAILS:
Pls. visit our official fb account :
pastilankalami@yahoo.com
Cellphone No.: 09972752572
This is our official packaging providers. We use stickers in order to identify our company’s name
to the customers and to give some details in our company. We only accept cash basis in payment
method because we need cash in order to rolling our business.

MARKET ANALYSIS

The Pastil’an Kalami use S.W.O.T analysis.

Strengths

 Unique Product
 Affordable Price
 Healthy based product

Weakness

 New entrant in the Labason

 Lack of Business Experience
 No dining area for Customers

Opportunities

 Established goodwill and loyalty with suppliers

 Increasing demand for healthier food
 Increasing Number of Customer

Threats

 Competitors who are already well known

 Inflation, continuous increase of price of ingredients needed
 Weather and Calamities
 Spoiled Food
 MARKETING STRATEGY

Product Strategy

Our product is different from our competitor’s product. Our confidence and
ability translates into confidence for the consumer and a starting point towards
developing long-term relationship and trust through the quality that we always maintain
and ensure in our tarpaulin printing services. Our strategy is that to be sure that supply
is always available.

Pricing Strategy

Much of our pricing is determined by market standards. We will make every effort to maintain a
competitive and affordable pricing policy.

Promotion Strategy

Sales strategy for this Pastil’an Kalami business is simple and straightforward: customer
satisfaction. We hope to achieve this through innovative designs and quality workmanship.
Happy customers will be repeat customers, and they will provide referrals to new customers.

Prospective Buyers

Our target market for our products will be the local market.
 FINANCIAL PLAN

PASTIL’AN KALAMI
Balance Sheet
July 1, 2022

Cash 2,000.00
Expense Paid 715.00
Owner’s Equity xxxxxxxx

PASTIL’AN KALAMI
Income Statement
For the day July 1, 2022

Sales 1,750.00
Cost of Goods Sold 715.00

Gross Profit 1, 035.00