Rest2bar Business Plan
Rest2bar Business Plan
Rest2bar Business Plan
for
REST2BAR
Sitio Kanyakan, Brgy. Matictic, Norzagaray, Bulacan
+63 995 513 7382
Prepared by:
This business plan will show how a total investment of P6,805,800 could yield cumulative net
profits in excess of P4,641,864.08 over a one-year period, and average monthly sales of
P386,822, while maintaining adequate levels of liquidity.
The purpose of this plan is to identify, describe and analyze a business opportunity by examining
its technical, economic and financial feasibility.
Norzagaray, Bulacan has experienced explosive growth in their Tourism over the past years.
Over one hundred thousand residents now live in the area. Local businesses are slowly catching
up with this new opportunity. We are opening a RestoBar that will focus firstly on Norzagray
especially the visitors of Balugan River which is near our location. We will also promote the
hidden beauty of the Tourism of Norzagaray, Bulacan.
Currently, the closest RestoBar is one mile away from our intended location in Brgy. Matictic,
Norzagaray, Bulacan. REST2BAR will offer a better product, at a reasonable price, and will make
every customer feel at home and relaxed.
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III. Table of Contents
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IV. PART I – The Organizational Plan
4.1 Mission
The mission of our company is to provide quality beverages, services, and Filipino dishes that
are very close to our hearts. It is our mission to achieve the highest satisfaction of our potential
customers. Our business also aims to promote the hidden beauty of our location which is the
Balugan River in Norzagaray, Bulacan.
RestoBars are not that new to the eyes of Filipinos and we have related companies all over the
Philippines, some of it are:
Padi’s Point Bar & Restaurant – the widest and favorite bar and restaurant chain in the
country today.
Rosbello’s Resto and Camping Site – located in Norzagaray, a direct competitor that also
offers food and alcoholic beverages.
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Tipsy Pig – a man pub most popular for its signature brews, extensive beverage list and
good food.
Backwell by BBZ – a resto bar tucked between the bar strip of Poblacion and the
Rockwell area in Makati.
Agimat Foraging Bar & Kitchen – offers Filipino craft cocktails and cuisine.
WEAKNESSES
OPPORTUNITIES
There are no businesses in the area that offers the same as ours.
We are near to one of the top tourist destinations of Norzagaray.
It can promote the tourism of Norzagaray.
THREATS
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Our business will be operating 24-hours from Tuesday to Saturday to provide quality food,
beverages, and services to our customers. We will offer a lot of Filipino dishes like sea foods,
meats, rice, and snacks that will satisfy our customers. We also have different kinds of alcoholic
and non-alcoholic drinks for those who wants to chill. Even though our food and beverages are
almost the same from our competitors, rest assured that we will provide high quality products
and we will maintain good production of it. We will also provide accommodations made from
nipa hut that can accommodate individual, couples, and family. This is fit for those tourists and
visitors who want to stay for the night in the area and also for the people who want to take a
rest. We decided to add an extra service for the convenient of our customers and also because
we saw that there are no available accommodations in the area as it is one of the common
needs of tourist given that this is in a rural place.
4.7 Location
We decided to put our business to a hidden place in Norzagaray, Bulacan which is near the
Balugan River because it is a perfect place for overlooking and for customers who want to relax
and unwind. The customers will enjoy the place because they will see the river where they can
swim, witness the big rock formation, enjoy the trees from surroundings and the breath of fresh
air. For the legitimation of our business, we have legal agreement with the government such as
Mayor’s permit and BIR permit issued from local government unit for assurance to the
customers
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that we have valid papers to operate and the most important is the sanitary permit to make
sure that our business possess proper sanitation on workplace and food processing.
For the expenses of our business these are the sum up that we should consider:
Utilities Per month Annually
Lot rental P10,000 P120,000
Electricity P10,000 P120,000
Water consumption P5,000 P60,000
Internet and cable P4,000 P48,000
4.9 Management
Our management is expected to use resources wisely, operate profitably, pay debts, and abide
by laws and regulations. Our management philosophy is based on team work, responsibility, and
mutual respect. People who work at REST2BAR encourages creativity, diversity, growth, and
performance.
Since it is a partnership, REST2BAR consists of 6 partners who bound to carry on the business to
the greatest common advantage, to be just and faithful to each other, and to render true
accounts and full information of all things affecting the firm to any partner or his legal
representative. People who owned the REST2BAR are Louise Gabrielle Joloc, John Chrisferd Ilaw,
Andrea Mateo, Lance Divinagracia, Wayne Amador, and Ronallen Viloria. Some of the partners
will be in the management and some will be in the personnel. The profits will be divided
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equally, or each partner can receive a different base salary based on their participation in
business and then the partners will split any remaining profits.
Louise Gabrielle Joloc will be the Managing Partner of REST2BAR. She will take the
mission and vision agreed upon and set by all partners and implement strategies and
operations for success. The managing partner is effectively both an owner and a
manager. She is involved in the high-level discussions creating the strategies of the
company as an owner.
John Chrisferd Ilaw will be the General Manager of REST2BAR. He will supervise and lead
a company’s operations and employees. He can perform a range of tasks to ensure
company productivity and efficiency including implementing business strategies,
evaluating company performances, and supervising employees.
The starting salary of the Managing Partner would be P 650 a day or P 16,250 a month. The
requirements and qualifications needed for the Managing Partner to have are: Must have
master’s degree, extensive managerial experience, strong communication, interpersonal and
presentation skills. excellent leadership skills, executive decision-making skills, strong strategic
and analytical mindset and an exceptional business acumen.
For the General Manager, the starting salary would be P 500 a day or P 12,500 a month. Good
knowledge of different business functions. The requirements and qualifications needed for the
General Manager to have are: Strong leadership qualities, excellent communication skills, highly
organized, strong work ethic, good interpersonal skills, meticulous attention to detail, computer
literate and proactive nature.
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4.10 Personnel
The Personnel plan reflects the need to bolster our capabilities to match our positioning.
REST2BAR will have the following staff:
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Ability to stand, walk, bend, etc. for extended periods, and lift up to 25 lbs.
Two Security Guards (Salary: P 400 [per person] a day/ P 10,000 a month)
Qualifications:
Good understanding of legal guidelines for area security and public safety
Some experience with report writing
Outstanding surveillance and observation skills
Trained in First Aid/BLS and self-defense
Registered as a security officer
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
High School diploma is required
Host for occasional events (Salary: P 1,000 [4x a month]/ P 4,000 a month)
Qualifications:
High school diploma or GED
Experience in the hospitality or customer service sector
A diploma in hospitality or similar is preferable
Excellent management, organizational, and planning skills
The ability to anticipate problems and make contingency plans
Great interpersonal and communication skills
A charming demeanor and positive attitude
Flexible and approachable
Strong leadership qualities
A team of fifteen (15) multi-skilled employees work best for our kind of business. We decided
that some of the business partners will work as an employee and we will hire the remaining
uncovered jobs. Our personnel strategy focuses on selecting, training, rewarding, and
stimulating all employees in order to build employee loyalty, and increase performance.
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As our RestoBar will be open 24 hours from Sunday through Saturday, there will be 2 shifts
available for the personnel. Our team can operate effectively only by using alternative work
schedules that take into account the busiest periods of the day and the time needed to prepare
the food and other products before opening. In addition to salaries, important bonuses and
incentives are included in the personnel table, that will be used to reward employee
performance.
4.12 Insurance
REST2BAR provided workers’ insurance/compensation that will provide cash and medical
benefits to workers who are injured or become ill in the course of their jobs and provides cash
benefits to the survivors of workers killed on the job. Benefits are provided without regard to
fault and are the exclusive remedy for workplace injuries, illnesses, and deaths. For workers
who are injured or become ill in the course of their jobs, they can claim P 20,000 as a
compensation fee and we will also help with the medical bills. For the workers who were killed
on the job, their families will get P 100,000 as a compensation for their loved one.
We also applied for Business establishment insurance to secure our RestoBar against loss or
damage. This comprehensive insurance provides protection for our business assets including
the building and improvements and its contents such as equipment, furniture, fixtures, fittings
and other stocks and comes with free benefits such as Fire Fighting Expense, Removal of Debris
among others.
4.13 Security
In our business we are not only aim the satisfaction of our customers but we also considered
their safety and security once they entered in our RestoBar. We employed security guards that
will lead peace and order within the area of our RestoBar and accommodation. We put CCTV
cameras on different angle of the establishment and we assured that all of our cameras are
working and can coverage the area of our RestoBar in order for us to easily determine the
possible incidents happen in surrounding. For the strong protection of our customers, we
coordinate to the barangay of Sitio Kanyakan to have a regular patrol in our area and also, we
have list of emergency hotlines of PNP, BFP and other law enforcement office. We tend to give
more focus to the security of our customers because we want them to be safe and comfortable
inside of our business premises.
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V. PART II – Marketing Plan
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or family packages or even alcoholic beverages with “pulutan” package and organizing events
like inviting some special guests to perform or a karaoke contest since our business is offering it.
It is also a big help to introduce the capabilities of our business in this way it will leave a mark
on the minds of the customers that the business is capable of giving this kind of services. Flyers
is also a big help because we can include here everything that our business is offering but we
must make sure that the flyers is presentable and attractive because it can reflect to the
business itself on what the flyers will look like. Word of mouth is also one of the effective ways
to increase the amount of the customers, inviting food bloggers to try and review the dishes
that we are serving will also help because this food bloggers has a community and subscribers
that we can also be potential customers if the outcome of the review is good.
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Papaitan P120 P 400
Bopis P 70 P 300
Shanghai P 80 P 320
Batsoy P 90 P 350
Lechon Paksiw P 100 P 380
Pork Chopped P 80
Tapa P 120
CHICKEN
Chicken Curry P 90 P 350
Creamy Corn Mushroom Chicken P 100 P 380
Tinola P 80 P 320
Chicken Barbecue P120
Honey Garlic P 90 P 380
Mild Buffalo P 90 P 380
Garlic Parmesan P 90 P 380
Honey Mustard P 90 P 380
Teriyaki P 90 P 380
Adobo P 90 P 380
Lemon Peper P 90 P 380
Sweet Chilli P 90 P 380
Bufalo P 90 P 380
PASTA AND NOODLES
Spaghetti P 70 P 350
Carbonara P 80 P 380
Palabok P 300
Pansit Canton P 300
Pansit Bihon P 300
Lomi P 320
Sotanghon P 300
DESSERT
Buko Pandan P 150
Fruit Salad P 150
Leche Flan P 150
Sweet beans P 150
Ice Cream P 150
Banana Split P 150
BREAKFAST
Lugaw with Tokwa P 65
Lugaw with Egg P 60
Lugaw with Tokwa’t Baboy P 75
Rice and Longganisa P 80
Rice and Hotdog P 80
Rice and Tocino P 80
Rice, Spam and Egg P 80
Rice and Bacon P 80
Rice and Ham P 80
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Pancakes P 70
RICE
Plain Rice P 20
Garlic Rice P 22
DRINKS
Coke P 18 P 65
Sprite P 18 P 65
Royal P 18 P 65
Orange Juice P 90
Apple Juice P 90
Mango Juice P 90
Pineapple Juice P 90
Four-season Juice P 90
Lemon Juice P 90
Ice Tea P 90
Hot Tea P 50
Coffee P 50
Milk P 40
Bottled Water P 20
COCKTAIL
Margarita Classic P 120
Green Paradise P 120
Lemon Drop P 120
Rum Coke P 120
Mojito P 120
Tequila Sunrise P 120
Lychee Martini P 120
Screw Driver P 120
MOCKTAIL
Cranberry Coolers P 120
Strawberry Delight P 120
Careful Driver P 120
Sherley Temple P 120
ON THE ROCKS
Emperador P 150
Alfonso P 380
Smirnoff P70
Gin P 60
Tequila P 1200
Black label P 900
Red label P 900
Fundador P 500
BEER
San Miguel Beer Pale Pilsen P 55
San Miguel Beer Lemon P 50
San Miguel Beer Apple P 50
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San Miguel Beer Light P 50
Red Horse P 60
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5.6 Assessment of marketing effectiveness
With the implementation of the marketing strategy, we expect the progress monitoring report
to show that our business got a higher rate from the past months after launching online
advertisement; 80% of our sales are up from previous months. Releasing our set of promos
from drinks and foods, even in regular days, we expect that some of the days we will be fully
booked and have full pack customers. As the overall marketing plan/strategy, majority of our
strategies got us an opportunity to be known in the business world and the effect of the online
promotions boost our sales up to 80% from initial startup revenue. Market shared on business is
also peak to high compared from expected due to this promotional strategy plan.
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expenses and for needs and equipment’s. The remaining loan money will be used for other
expenses in our business.
EXPENSES AMOUNT
FOOD EXPENSES P 1,680,000.00
RENT P 120,000.00
UTILITIES P 480,000.00
NEEDS AND EQUIPMENTS P 160,000.00
OTHER EXPENSES P 560,000.00
TOTAL P 3,000,000.00
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6.4 One-year Income Projection
COST / EXPENSES
Rent P 120,000.00
Salary P 1,774,800.00
Food Cost P 1,680,000.00
Beverage Cost P 1,560,000.00
Taxes P 2,905,416.2
Utilities P 480,000.00
Event Expenses P 300,000.00
Accommodation P 30,000.00
Establishment Insurance P 60,000.00
Workers Insurance P675,000.00
Bank Loan P300,000
TOTAL COST P 9,885,216.2
INCOME / SALES
Food Sales P 7,827,706.00
Beverages Sales P 5,441,875.00
Accommodation P 1,257,500.00
TOTAL INCOME P 14,527,081.00
NET INCOME
TOTAL P 4,641,864.08
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VII. PART VI – Supporting Documents
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