RTP MIL LAS Q3 Wk4 MELC4

Senior High School
Media and Information Literacy

Activity Sheet
Quarter 3 – MELC 4
Explaining the Evolution of Media from
the Traditional to New Media
REGION VI – WESTERN VISAYAS

Media and Information Literacy
Activity Sheet No. 1
First Edition, 2021
Published in the Philippines

By the Department of Education
Region 6 – Western Visayas
Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the government
agency or office wherein the work is created shall be necessary for exploitation of such
work for profit. Such agency or office may, among other things, impose as a condition
the payment of royalties.
This Learning Activity Sheet is developed by DepEd Region 6 – Western

Visayas.
ALL RIGHTS RESERVED. No part of this learning resource may be

reproduced or transmitted in any form or by any means electronic or mechanical
without written permission from the DepEd Regional Office 6 – Western Visayas.
Development Team of Media and Information Literacy Activity Sheet
Writer: NANNIN C. PAJARILLA

Editors: Gracelle V. Gapit, Eric G. Buenafe, Melva C. Barranco
Layout Artist: Nannin C. Pajarilla
Schools Division Quality Assurance Team:
Arnaldo R. Tuga, EPS-English
Leila G. Valencia, EPS-LR
Jezereel Grace T. Tiron
Bernie P. Alcedo
Division of Iloilo City Management Team:
Dr. Ma. Luz M. De los Reyes, CESO V, SDS
Dr. Lilibeth T. Estoque, CESO VI, ASDS
Arlo L. Villalva, CID Chief
Dr. Jerry M. Lego, SGOD Chief
Leila G. Valencia, EPS-LR
Arnaldo R. Tuga, EPS-English
Regional Management Team:
Dr. Ramir D. Uytico, CESO IV, RD
Dr. Pedro T. Escobarte, Jr., CESO V, ARD
Dr. Elena P. Gonzaga, CID Chief
Mr. Donald T. Genine, EPS-LR
Dr. Nestor Paul M. Pingil, EPS-English
Introductory Message
Welcome to Media and Information Literacy!
The Learning Activity Sheet is a product of the collaborative efforts of the

Schools Division of Iloilo City and DepEd Regional Office VI - Western Visayas through
the Curriculum and Learning Management Division (CLMD). This is developed to
guide the learning facilitators (teachers, parents and responsible adults) in helping the
learners meet the standards set by the K to 12 Basic Education Curriculum.
The Learning Activity Sheet is self-directed instructional materials aimed to

guide the learners in accomplishing activities at their own pace and time using the
contextualized resources in the community. This will also assist the learners in
acquiring the lifelong learning skills, knowledge and attitudes for productivity and
employment.
For learning facilitator:
The Media & Information Literacy Activity Sheet will help you facilitate the
teaching-learning activities specified in each Most Essential Learning Competency
(MELC) with minimal or no face-to-face encounter between you and learner. This will
be made available to the learners with the references/links to ease the independent
learning.
For the learner:
The Media and Information Literacy Activity Sheet is developed to help you
continue learning even if you are not in school. This learning material provides you
with meaningful and engaging activities for independent learning. Being an active
learner, carefully read and understand the instructions then perform the activities and
answer the assessments. This will be returned to your facilitator on the agreed
schedule.
Quarter 3, Week 4
Learning Activity Sheets (LAS) in Media and Information Literacy
Name of Learner: _____________________ Grade and Section: __________________

Date: ______________________________
MEDIA AND INFORMATION LITERACY ACTIVITY SHEETS

Explaining the Evolution of Media from the Traditional to New Media
I. Learning Competency (MELC)

Explain how the evolution of media from the traditional to new media shaped the
values and norms of people and society
II. Background Information for Learners

Media as a means of communication has long been used by society even before
the rise of civilizations. As the people’s way of life changes, the manner in which they
send and receive messages also evolved accordingly. The evolution of media can be
divided into four (4) eras. They are the Pre-historic Era, Ancient Era , Industrial Era, and
the Information Era ( Revano, Jr, 2016).
Evolution of Media: A brief History
Pre-historic Era ( 200,000 BCE – 4000 BCE) – Long before the system of writing
was developed, people record or present events, ideas, and feelings through rock
carvings, cave paintings, dance, and body art or body paintings. Rock carvings and cave
paintings were thought to be astronomical indicators, maps, or any other forms of
communication used by ancient people.
Ancient Era (3000 BCE – 100 CE) – The use of cuneiform by the Sumerian in
Mesopotamia, the hieroglyphs by the Egyptians, and later the Phoenician alphabet in the
Mediterranean became the precursor
of the development of the written
alphabet that we have now. This
period is also marked by the use
paper “papyrus” by the Egyptians as
material for writing.
Industrial Era (1440-1890) –

One of the greatest contribution of
this period to the development of
media is the invention of the printing
press by Johannes Gutenberg.
Newspapers and books were mass
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2I/AAAAAAAAACg/FYQ6ZqPUnmsY_HLcUnM6jOj9lcvhRRddgCLcBGAs/s1600/awaw.jpeg
produced, hence information became available to the masses. Also, the main method of
communication during this time were telegraph, telephone, sending letters, films, and
radio broadcasting.
Information Era (1906-present) – This period is also known as the digital age,
information age, or new media age. The period is characterized by the use of radio in
communication which paved the way for wireless networks and mobile communications.
The use of the internet gave rise to different online platforms like Facebook, YouTube,
Twitter, etc. which give almost everyone equal opportunity to express themselves.
The influence of media to people and society
All throughout the ages, media plays a vital role in shaping the values and culture of
people and society. First, media does not only play as a channel to transmit messages
form one person or group to another but has facilitated the emergence of new social
groups. Second, media became a catharsis or an outlet by which people could pour out
their sufferings, imaginations and even fantasies. Televisions and films have become
channels for escapism where by watching certain shows, we are being taken away from
ourselves. Third, media has become a source of information and education. The moment
we access information from the different online platforms, television shows, newspapers,
books, etc. we are not only being informed of what is happening around us, but we are
being educated as well. We form our own opinion on certain issues and made decisions
based on the information that we get. Fourth, media serves as a venue for public forum
where important issues can be discussed. With the internet, almost everyone can express
their opinions and have equal rights to hear and to be heard. Lastly, media is also used
to monitor government, businesses and other institutions. With the mass media, it is
easier to take a look into the activities of these institutions particularly if they have direct
effect to the lives of the public.
With the dynamics of media and how it shapes the values and norms of people
and society, it is important to note that not all media are created equal. While we receive
thousands of information daily, it is important that as end-users, we must be equipped
with the knowledge on how to assess information as to its authenticity because this greatly
affects our decisions and actions.
III. Accompanying DepEd Textbook and Educational Sites
Department of Education Philippines. (2013). K to 12 Basic education curriculum

senior high school – core subject curriculum guide. DepEd Phils.
The Commission on Higher Education in collaboration with the Philippine Normal
University. (2016). Teaching Guide for Senior High School Media and
Information Literacy. The Commission on Higher Education.
King, H. (n.d). Types of Rock: Petroglyphs and Pictographs. Retrieved
February 2021 from https://geology.com/articles/petroglyphs.shtml
Revano Jr., T. (2016). Media and Information Literacy for Senior High
School. Manila: Mindshapers Co., Inc.
IV. Activity Proper
Exercise 1: Explain the evolution of media from the traditional to the new media by
creating a collage either electronic or cut and paste showing the important events that
happen in each period.
Exercise 2: Cite a national or international issue that you read on the news or watched on
TV that influenced your opinions and views.
Guide Questions:
1. As a student, what is the pressing issue in the news that got your attention? Why?
2. How do you feel while reading or watching the news? Are you sad, happy, disappointed,
etc.? Why?
3. After reading or watching the news, does your view on something change? Is it on the
positive or negative way? Explain.
Remember
Media is an integral part of our culture. It evolves as cultures evolve. It has changed
dramatically over the centuries and is still evolving continually at this present time. It
is important to note, however, that as media users, we should equip ourselves with
the right tools in assessing information so that our values will be influenced in a
positive way.
V. Reflection
In this time of pandemic, the influences of media in my student life are:

______________________________________________________________________
______________________________________________________________________
_____________________________________________________________________.
VI. Answer Key
Exercise 1
Answers may vary
Exercise 2
Answers may vary

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Senior High School

Media and Information Literacy

REGION VI – WESTERN VISAYAS

Published in the Philippines

This Learning Activity Sheet is developed by DepEd Region 6 – Western

ALL RIGHTS RESERVED. No part of this learning resource may be

Development Team of Media and Information Literacy Activity Sheet

Writer: NANNIN C. PAJARILLA

The Learning Activity Sheet is a product of the collaborative efforts of the

The Learning Activity Sheet is self-directed instructional materials aimed to

For learning facilitator:

For the learner:

Learning Activity Sheets (LAS) in Media and Information Literacy

Name of Learner: _____________________ Grade and Section: __________________

MEDIA AND INFORMATION LITERACY ACTIVITY SHEETS

I. Learning Competency (MELC)

II. Background Information for Learners

Evolution of Media: A brief History

Industrial Era (1440-1890) –

The influence of media to people and society

III. Accompanying DepEd Textbook and Educational Sites

Department of Education Philippines. (2013). K to 12 Basic education curriculum

IV. Activity Proper

In this time of pandemic, the influences of media in my student life are:

VI. Answer Key

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Name of Learner: ___ Grade and Section: