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    Thrivera Growth Hackers 06.07.17

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    The document provides an overview of growth hacking, which is a process of using consumer insights to test hypotheses and optimize key metrics at each stage of the customer acquisition funnel (acquisition, engagement, conversion, retention). It discusses what growth hackers do, examples of growth hacking tactics for each stage of the funnel like using referral programs for retention, and the importance of testing ideas quickly through experiments to identify what drives growth. The document emphasizes that growth is achieved through a series of small, repeatable activities and recommends resources for learning more about growth hacking.

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    Thrivera Growth Hackers 06.07.17

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    31 views28 pages
    The document provides an overview of growth hacking, which is a process of using consumer insights to test hypotheses and optimize key metrics at each stage of the customer acquisition funnel (acquisition, engagement, conversion, retention). It discusses what growth hackers do, examples of growth hacking tactics for each stage of the funnel like using referral programs for retention, and the importance of testing ideas quickly through experiments to identify what drives growth. The document emphasizes that growth is achieved through a series of small, repeatable activities and recommends resources for learning more about growth hacking.

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    The document provides an overview of growth hacking, which is a process of using consumer insights to test hypotheses and optimize key metrics at each stage of the customer acquisition funnel (acquisition, engagement, conversion, retention). It discusses what growth hackers do, examples of growth hacking tactics for each stage of the funnel like using referral programs for retention, and the importance of testing ideas quickly through experiments to identify what drives growth. The document emphasizes that growth is achieved through a series of small, repeatable activities and recommends resources for learning more about growth hacking.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views28 pages

    Thrivera Growth Hackers 06.07.17

    Uploaded by

    Unknown
    The document provides an overview of growth hacking, which is a process of using consumer insights to test hypotheses and optimize key metrics at each stage of the customer acquisition funnel (acquisition, engagement, conversion, retention). It discusses what growth hackers do, examples of growth hacking tactics for each stage of the funnel like using referral programs for retention, and the importance of testing ideas quickly through experiments to identify what drives growth. The document emphasizes that growth is achieved through a series of small, repeatable activities and recommends resources for learning more about growth hacking.

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    Growth Hacking: Why is my

    Startup Not Growing?


    We’re on a mission to help entrepreneurs brand, fund, & grow their ideas

    Brand Fund Grow


    Objective
    Learn the fundamentals of
    growth hacking and how to
    apply them to your startup

    Agenda:

    I. What is it?

    II. The Funnel

    III. Skills
    Hackers?

    What is a
    Growth Hacker?
    @gothrivera
    Growth Hackers?

    A D
    O D B
    G O
    Misunderstood
    What is Growth Hacking?
    A process using consumer insights to test hypotheses to 

    optimize key metrics at each stage of the funnel

    Marketing Test Optimize


    Insights Hypotheses Metrics
    Which Hacks 

    Work Best?
    It Depends

    No magic bullet
    The problem with building a
    business with no blueprint for
    success is you have to anticipate
    false starts. Customers are a

    Customer + bottomless pit of surprises.


    Reid Hoffman

    LinkedIn

    Problem +

    Business Plan
    Anticipate they’ll all change!
    Growth Mindset: Test Your Way There

    Form Marketing Hypotheses: 



    

    Customers want (this feature),
    so, if I do (these tactics),
    then I expect (these measurable
    results)

    “Growth hacking is experiment driven marketing “



    - Sean Ellis (Growthhackers.com)
    When scientists
    run experiments
    the success rate
    depends on how
    fast they FAIL
    Build a Growth Machine Brian Balfour of Hubspot

    Scalable Predictable Repeatable

    But what processes do you automate?


    Growth Funnel
    Acquisition How people become aware of you

    Engagement When users sign-up / create accounts

    Conversion Monetization of users

    Retention Repeat, Trade-up, and Refer


    Acquisition

    Insight: Craigslist is where people


    find sub-lets

    Test: If we enable Airbnb listers to


    automatically post to Craigslist
    too, then our superior UX will drive
    acquisition

    Result: Grew listings 11X from 



    50K- 550K in 4 years Craigslist Hack:
    Click here to re-post “A couch in the
    mission” in 1 click.
    Acquisition Tactics

    In-Bound Out-Bound
    • SEO • Social Media Automation:
    $99social
    • Email Capture
    • Download Lists: Follower
    • Infographics Wonk or LinkedIn Premium
    • Podcast/Video content • Email Finders:
    AnyMailFinder or Hunter
    • Webinars
    • Quora: Post you Solutions to
    • Talks
    business questions
    Engagement

    Insight: Email as the go-to internal


    communication tool is archaic for
    teams

    Test: If we teach teams how to use a


    new messaging tool, it will become
    so sticky that their companies will
    buy in.

    Result: 30K teams with 5M DAU


    with 1.25M paid. 77% of Fortune 100
    Engagement Tactics

    • Blog: Medium, Linked In • Tracking Emails: MixMax & 



    YesWare
    • Email & Newsletters: Mail
    Chimp, and Cerkl • Landing Page A/B Tests:
    Unbounce, Crazy Egg,
    • Social Media: Hootsuite Optimizely
    Revenue
    Conversion

    Insight: Consumers don’t want to


    download individual songs. They
    want one app for all songs on
    demand

    Test: Free streaming services that


    trade-up to premium after 3 months

    Result: Now has 50M paid subscribers


    Conversion Tactics

    B2C B2B
    • Freemium with “locked • Automate Proposals:
    features” Panda Docs & Proposify
    • Free Trials that expire • CRM Tools: HubSpot,
    Salesforce
    • Discounts & BOGOs
    Retention

    Insight: Consumers demand


    more cloud storage in one
    location

    Test: If you refer a friend, then


    earn up to 16GB more

    Result: 4M users in 15 months

    Dropbox’s Referral Hack


    Retention Tactics

    • Refer a Friend Programs

    • Create Ambassador Rewards

    • Automate Customer Service:


    Zendesk

    • Survey Customers: Wyzerr or


    Survey Monkey
    Growth Funnel
    Acquisition How people become aware of you

    Engagement When users sign-up / create accounts

    Conversion Monetization of users

    Retention Repeat, Trade-up, and Refer


    Growth Skills
    Consumer Marketers: Consumer

    Seek consumer insights and Marketer
    build creative marketing

    Data Scientists: 

    Formulate hypotheses and
    design tests to improve KPIs
    Software Data
    Software Engineers: 

    Engineer Scientist
    Build tools to automate
    these tests
    Growth is a Series
    of Small Activities
    Leading to Big
    Outcomes
    Growth Hacking Resources
    Growth Hackers - growthhackers.com
    Conversion XL - conversionxl.com
    Ladder - https://ladder.io
    Hacking Growth. Sean Ellis
    Growth hacking Digest
    Best Resources from Quora
    powered by

    Crowdfunding for Brands with a Story to Tell

    Coming soon August 2017

    Marvin Abrinica CEO


    marvin@thrivera.io
    For All Startups that Wunder!
    You can raise up to $1M from the General Public on-line

    Brian 
 Marie Ricardo Donovan


    “The Brewer” “The Baker” “The Restauranteur” “The Tech Founder”
    Growth Hacking Meetup!
    @Cintrifuse this Summer

    Text Marvin:

    Want to learn more?
    513-601-9350 marvin@thrivera.io

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