Financial Analysis and Planning - Assingment: BBA - VI Semester BATCH 2021-22
Financial Analysis and Planning - Assingment: BBA - VI Semester BATCH 2021-22
Financial Analysis and Planning - Assingment: BBA - VI Semester BATCH 2021-22
In 2009, the company launched the first digital mobile payment platform, "Paytm App"
to offer cashless payment services to customers and now, it became India's largest
payment platform and the most valuable payments brand with a total brand value of
US$6.3 billion as per Kantar Brandz India 2020 Report. The app enables customers to
do cashless transactions at stores, top-up mobile phones, online money transfers, pay
bills, access digital banking services, purchase tickets, play games online, buy
insurance, make investments, and more. However, merchants can use the platform for
advertising, online payment solutions, offering products to customers, and loyalty
solutions.
Competitive strengths
• India's leading digital payment service platform.
• Strong brand identity with a brand value of US$6.3 billion.
• Large customer base with 333 million total customers, 114 million annual
transacting users, and 21 million registered merchants.
• Paytm Super-app to access a wide range of digital payment services over mobile
phones.
Evolution:
Initially, Paytm was launched in 2010 as a website that offered a prepaid online
mobile recharge facility. Today, it is available as a web app that is easily accessible
through browsers as well as a native mobile app. Paytm app is available on mobiles
with Android and iOS operating systems.
Paytm launched its wallet service in 2014. According to expanded ramblings, till July
2019, there were more than 450 million registered users and 130 million active users
on Paytm, making it India’s largest mobile payment service platform. The growth of
Paytm witnessed an exponential rise after the Indian Government announced the
demonetization of the 1000 and 500 currency notes in 2016.
The huge success of Paytm attracted many big investors. Even the well-renowned
Indian industrialist Ratan Tata also invested in Paytm in March 2015. Also, the
Alibaba group of China made an investment of $575 million in Paytm while Ant
Financial Services Group bought 25% stakes in One97 in the same month. For
expanding its business, Paytm borrowed a hefty sum of ₹300 Cr from ICICI Bank as
working capital in March 2016. Organizing structure:
flat organizational structure Paytm has a very flat organizational structure Staff on
demand: ExOs instead of owing employees utilize the external resources Hired more
than 10,000 temporary employees for KYC compliance Community and crowd: ExOs
develop communities to connect, collaborate and work beyond organizational
boundaries.
Entrepreneurs wanted to grow exponentially by offering products and services which
can be better, cheaper and more customized simultaneously (Mostert, 2016). Paytm
has moved from being an e-wallet to a payments bank who offers multiple solutions to
multiple businesses. The table below attempt to compare the ExO attributes with that
of initiatives of Paytm in order to possibly establish Paytm as an exponential
organization.
The End