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    Outbrain Tyroo

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    The document discusses an AI marketing technology company that helps enterprises achieve business goals at scale through performance marketing solutions. It provides offerings like partnerships, video technology, and discovery platforms. It also discusses how the company powers discovery through content feeds and uses machine learning to optimize campaigns and drive returns.

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    Outbrain Tyroo

    Uploaded by

    Trịnh Quốc Việt
    77 views14 pages
    The document discusses an AI marketing technology company that helps enterprises achieve business goals at scale through performance marketing solutions. It provides offerings like partnerships, video technology, and discovery platforms. It also discusses how the company powers discovery through content feeds and uses machine learning to optimize campaigns and drive returns.

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    Outbrain-Tyroo

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    Outbrain-Tyroo

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    The document discusses an AI marketing technology company that helps enterprises achieve business goals at scale through performance marketing solutions. It provides offerings like partnerships, video technology, and discovery platforms. It also discusses how the company powers discovery through content feeds and uses machine learning to optimize campaigns and drive returns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    77 views14 pages

    Outbrain Tyroo

    Uploaded by

    Trịnh Quốc Việt
    The document discusses an AI marketing technology company that helps enterprises achieve business goals at scale through performance marketing solutions. It provides offerings like partnerships, video technology, and discovery platforms. It also discusses how the company powers discovery through content feeds and uses machine learning to optimize campaigns and drive returns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    WE ARE …

    • Marketing technology company, helping enterprises achieve


    business outcomes at scale

    • Known leaders in performance marketing

    • Creating solutions for the video first world

    80+ 5 100 +
    Diverse
    Business Client
    Member
    Awards Partners
    Team
    OUR OFFERINGS

    PARTNERSHIP VIDTECH.AI
    Monetization and market entry partner for tech
    platforms Enabling Data-driven Product experiences across
    Digital touch points

    www.tyroo.com
    Conquer the world’s most extreme terrains. Phoenix vehicles chosen as partner Start your own adventure at a dealer near you.
    expeditions.
    BUY NOW SHOP NOW LEARN M ORE
    Outbrain at a Glance

    Founded Employees Regional Expertise Global Discoveries

    2006 850+ Worldwide 19 Countries 44 Languages

    M&A Investment

    + +
    Programmatic Native DSP
    We power Discovery in the open web

    Google powers your search feed. Facebook powers your social feed. Outbrain powers your content discovery feed.
    Smartfeed
    The world’s leading publishers use Outbrain
    Smartfeed™ to power the content feed on
    their websites and help users discover the
    next interesting thing

    2 Billion
    Monthly Users

    315 Million
    Monthly Discoveries

    1.8 Billion
    Pages a Day
    Bring your story to life with Smartads

    Like promoted search results, or posts, Outbrain


    Smartads are promoted native ad experiences that
    appear directly in the user content feed

    • An innovative ad experience

    • Winning user attention

    • Driving the right results Nike’s journey towards zero carbon and
    zero waste to protect the future of sport
    Nike.com
    A beautiful way to tell your story
    Yes, we believe ads can be beautiful. Outbrain
    developed a unique set of proprietary ad
    experiences.
    We leverage any creative asset on any user
    device to cut through the noise, win users'
    attention and drive the right outcome.

    Click-To-Watch Video Outstream Video

    Image + Text Carousel App Install


    Smartads
    simply work better.
    +8.8% +53% +15%
    Native advertising is a proven ad
    experience outperforming
    traditional ad formats in the open
    web time and time again Higher engagement More consumers look Purchase intent after
    than traditional Display at Native Ad formats vs clicking a Native Ad vs
    formats** banner ads* a banner ad***

    * IPG Media Lab, 2017, **eMarketer, 2018, ***Oath, 2018


    We know what you like
    Outbrain Smartads are driven by real interests.

    Having visibility of individual content consumption habits in the


    open web, we build up a unique understanding of users real
    interests.
    Interest profiles help us target customers based on their past
    behavior and interest similarity. This drives ad relevance and
    targeting accuracy to deliver the right campaign impact.

    BASKETBALL

    TENNIS

    FASHION

    ENVIRONMENT

    ARTS
    Razor sharp targeting
    • 1st party data
    Bring your own data • 3rd party data

    • Interest targeting
    Audience interest • Lookalike audience
    • Custom audience (retargeting)

    • Outbrain premium network


    Environment • Category targeting / blocking
    targeting • Keyword targeting / blocking

    • Geo targeting
    Basic targeting • Device targeting
    • OS / Wifi targeting
    Hitting your goals, every time
    Outbrain uses machine learning to magically optimize your
    campaign driving the best return-on-ad-spend

    Sponsored
    Nike.com

    #4 Improve
    targeting, bidding
    and ad serving

    #1 Smartad
    shown

    # 2 User Click

    #3 On Site
    Action
    Thank You!

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