G6 Chapter 12

University of Perpetual Help System Isabela Campus
Minante Uno, Cauayan City, Isabela

College of Business and Accountancy
Negocio de Fotografia: A Feasibility Study on the Establishment of a Photography Business
in Santiago City, Isabela
An Undergraduate Thesis Presented to the
Faculty of the College of Business and Accountancy of the
In Partial Fulfillment of the Requirement for the Subject
Accountancy Research
By:
Fontanilla, John Paul A.
Palac, Queen Leslie D.
Wayco, Liezle Ann I.
September 2022
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CHAPTER 1
THE PROBLEM AND ITS SETTING
Introduction
Who would have thought that emotions, memories and scents can be brought back with
just one photo? There is no better way to represent memories than picture. The best approach to
preserve the lovely landscapes that nature has given us as well as to remember those priceless
family moments and different events. This is why capturing moments in your life is imperative
and it is where photography takes place.
Taking photographs allows individuals to have a memory of the significant events and
people in their life. Such as the occasions of birth, weddings and anniversaries, holidays and
celebrations are all documented because they are significant (O'Neill, 2012).
Photography is becoming popular in the digital age, and has become something that
everyone can participate in. The way people read images has completely changed, and access to
images is faster and more convenient than ever before. Everyone comes into contact with
and talk about photography consciously or unconsciously. Photography manifests itself in
social events (such as news reports) as well as in everyday life (such as recording the trivialities
of life). Corporately, photography can now be a source of income and living for individuals who
are into the industry through putting up photography businesses. It offers a wide range of services
including portraits, corporate and events such as weddings and birthdays and more. Shades,
tones, smiles, delight, and even despair reflect and capture photographer’s creativity.
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Despite the fact that the photography industry is competitive, many photographers have
been able to discover their niche and establish a long-term career. With the countless celebrations
happening in the life of each individual in each day, Negocio de Fotografia is a photography
business which will become part of the life’s momentous events of each customer. It also allows
customers to have the opportunity to capture and document moments they wanted to cherish and
treasured for the rest of their lives. This photography business will offer optimum services and
outputs including high-quality photos.
Objectives of the Study
Negocio de Fotografia is a business to cherish and treasure the value of photography and
have fun with its customers. Generally, this study aims to determine the attainability and
feasibility of establishing a photography business at Plaridel, Santiago City offering photography
services to each valued customer. Specifically, this study aims to meet the following objectives:
1. To assess the chances of success of the proposed business.
2. To gauge interest of target customers in the services offered by the proposed
business.
3. To analyze the competitive strengths of the proposed business whether the business
will be able to compete effectively against other competitors.
4. To examine the financials of the proposed business in order to determine financial
benefits of the action over its costs.

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Review of Related Literature
A. Foreign Studies and Literature
Photos are powerful. In every society, there is a way of telling stories. It is a way of sharing
information from one generation to the next. Photos play a significant role in all that. One of the
most fascinating things is when you look at the photo album in your family. You will be able to
understand what was going on back in the days. The memories that photos preserve are important
to you and future generation. Photos are very important because they are going to open your mind
and allow you to see things in a different perspective. A society can be influenced by
photography. This would happen where images evoke emotions and inspiration, influencing the
direction many might take in life. You can look at a photograph and be reminded of a particular
occasion.
Taking photos is very common today. You have done it or at least you have had your photos
taken at a social or business event. The question then begs; why is photography so important for
any occasions. Whenever you organize or host an occasion, it is important to plan and budget for
photos. It is advisable to get services of a professional photographer. You get memories of the
emotions and activities that took place. Having access to your photos is very important as a way
of preserving your memories. It is very nice when you can look back at a stage in your life
through the photos that you have safely kept. It is a record that reminds you of the various
memories that you have shared with others

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There are many reasons why photography is important in your occasions. In the course of
your life, you are going to have opportunities to attend or host events. These are the occasions
that require you to capture and record memories. Having a professional photographer would be a
good idea. You are going to get high-quality photos that will tell the story of your event. Here are
a few occasions when photographs should be taken such as dinner with family or friends,
engagement and weddings, birthdays, when on vacation, your new home or house, business
meetings or events, graduation party, gender reveal and celebrating a new born baby. The idea is
to ensure you capture and record every occasion that is important to you. In the future, you will
look back and appreciate that fact that you have memories of that particular moment. (Joe, 2022)
With the popularity of the photography industry in America perpetuated by social media,
blogs, and other networking sites, thousands of self-employed photographers have set out to
make a living documenting the most important day of some people’s lives. Digital photography
appeals to many for its convenience but having a camera does not make one a professional
photographer. What separates the hobbyists from the professionals is the development of skills
and creative vision and the proper legal and business licensing to make a profit off of their
photography. The photography industry is comprised of skilled vendors and creative service
providers dedicated to providing beautiful and quality products. (Owens, 2015)
There are many reasons why you should be investing in professional photography. One of
the benefits of hiring a professional photographer is that they pay attention to the details. And the
details can have a huge impact on the end result of a photo. In addition to having the right
equipment, they will also know how to use it. The result is that these tools will help them produce
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their best work and stand out from the competition. And you will have professional photos that
you cannot get from a standard camera or phone. Another benefit to hiring a professional
photographer is that they are running a business. So this means that they will have a desire to
have top-of-the-line equipment and editing software. An additional benefit to hiring a
professional photographer is that you will walk away with high-quality photos every time.
Professional photographers are people who truly enjoy what they do and are skilled at getting the
most out of an image. They understand how important it is to capture the best moments at the
right time. (luckylittlechapel)
Furthermore, professional experience is everything. Not only are you paying for a
photographer’s time and commitment, but most importantly you’re investing in their advanced
quality camera equipment, attention to detail and their perfect eye for lighting, posing, detail, and
the perfect frame. They also see the little things professional photographers are substantial to
every detail. Not only will they be there for every shot, but they’ll always make sure everything
always looking up to par. It’s like having a personal assistant. Because they want to make sure
every photo looks amazing and ensure photo quality and photo security. Rest assured that your
cherished photographs are safely backed up and ready for some magic editing. Professional
photographers spend thousands of dollars on high-quality equipment and accessories to perform
at their optimum level. By hiring a professional, your photos are frame-worthy to stay with you
forever (luckylittlechapel).
Additionally, an expert will be able to take photographs which are interesting and
showcase everything you want from every angle leaving no questions in the mind of the person
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looking at the photograph. He or she should have an eye for detail and be able to generate interest
out of everyday / normal machines. This means that the photos need to be more like a piece of art
rather than just specialized images. (Francis, 2013)
B. Local Studies and Literature
History is the study of the past. But when it comes to Philippine photography, the term is
more complex than it seems. Sure, there are photographs of important historical events, but what
makes a photo “historical”? We can all agree that just showing up and pressing the shutter is no
longer enough to make a photograph “modern day.” Today’s photographers are working
creatively to capture their slice-of-life view of Philippine culture and they’re sharing their photos
in social media. This democratization of photography is bringing the art form to the masses.
On today’s social media, it is very common to see the works of amateurs being presented as
the works of professionals. It is also very common to see people wrongly using the term
“Photographer” when referring to themselves. Being a photographer is more than owning a
camera and pointing it at something. It’s not just about pointing a camera at something and taking
a picture. In fact, there are numerous other factors that are involved in the process of being a
photographer.
You have probably heard of digital photography, and many people have a basic
understanding of what digital cameras and social media are. But, if you are like me, you still need
to learn more about these two topics. In this post, you will learn more about these two subjects
that are changing the way we share images.

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Every time we share a photo on our social media accounts, we’re telling a story. Our friends
and followers have a much more intimate experience with us and our lives, going beyond words.
At the same time, those posts can reveal a lot about who we are, and help shape how we are
perceived in society. For example, if you’re the type of person who shares photos of themself and
their pet, this may make you seem more caring and compassionate. If you’re always sharing
photos of you and your partner, this may make you seem more loving and caring
A photograph’s value is a complex concept to boil down into a simple answer. Value is
driven by many things, including aesthetics, rarity, and personal connection, but in the end, it’s
all about what someone is willing to pay for a piece of work. That said, there are plenty of factors
that can influence how much someone is willing to pay for a photograph. For instance, a selfie
taken at the perfect moment, featuring a celebrity or recognizable subject, is likely to be worth
more than a selfie that features a stranger or everyday subject.
Having a great camera is an advantage, but it isn’t everything. It doesn’t matter how big your
pixels are, how many megapixels are in your sensor, or how many AF points your camera has if
you don’t know how to take a good picture. So how can you learn to take great photos? There are
lots of ways to improve your photography skills. You could read a photography book, take a
class, or just practice. The latter is by far the easiest solution, but it’s also the one that most
people never consider. Whether you’re an amateur or professional, if you have a digital camera,
all you need to do to take good pictures is to take lots of photos. The camera is a tool, use it
wisely. (Sheker, Philippine Photography Odyssey, 2021)

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Significance of the Study
This study is design to determine the importance of Negocio de Fotografia in Santiago
City. This research will be important to the following group of people who will benefit from the
study.
Students. Students, particularly those enrolled in business-related courses, would benefit in a
way that they may acquire ideas and knowledge.
Businessmen and Entrepreneurs. The outcome of this study can be beneficial, particularly to
businessmen and entrepreneurs in the same field. As a result, this study attempted to offer
solutions to solutions and address the existing problem.
Potential Market. It would benefit the potential market in a way that once the feasibility study is
completed, they would have something to use as a reference to direct their decisions, as the
results of the study may indicate the chances of success of the proposed business and the market
positioning of the study that can be used as a comparative tool against other entities of the same
type.
Future Researchers. The concepts presented may be used as benchmark data in future research.
This study will be a valuable resource for researchers who wish to conduct similar research.
Future researchers may see this research as a starting point for producing more reliable data.
They could improve and close the gaps in this study.

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Methodology
This chapter explains various methodologies that were used in gathering data and analysis
which are relevant to the research. The methodologies will include areas such as research design,
respondents, research instruments and data gathering procedures.
Research Design
The study will use a descriptive design to examine the varying aspects that affect the
target market of the study. The researchers will use a survey questionnaire made by themselves as
a data gathering tool. The questionnaire contains important questions that can help in assessing
the market demand of the business, the projected revenue same as the customer’s behavior
towards the project being proposed. The instrument that will be used in this study to gather data
is a checklist questionnaire.
Respondents of the Study
The respondents of this study are from the households of each barangay in Santiago City ,
such as Abra, Ambalatungan, Balintocatoc, Baluarte, Bannawag Norte, Batal, Buenavista,
Cabulay, Calao East, Calao West, Calaocan, Centro East, Centro West, Divisoria, Dubinan East,
Dubinan West, Luna, Mabini, Malvar, Nabbuan, Naggasican, Patul, Plaridel, Rizal, Rosario,
Sagana, Salvador, San Andres, San Isidro, San Jose, Sinili, Sinsayon, Sta. Rosa, Victory Norte,
Victory Sur, Villagonzaga and Villasis represented by one adult per chosen household. This study
will be conducted at Santiago City. The proponents will conduct the survey in the houses of
each household for them to feel comfortable.

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Target Market No. of Household Sample Size

Abra 454 5
Ambatalungan 469 6
Balintocatoc 986 11
Baluarte 1435 16
Bannawag Norte 469 5
Batal 2215 24
Buenavista 1063 12
Cabulay 938 10
Calao East 902 10
Calao West 388 4
Calaocan 1699 19
Centro East 329 4
Centro West 306 3
Divisoria 1229 13
Dubinan East 552 6
Dubinan West 890 10
Luna 296 3
Mabini 1691 18
Malvar 914 10
Nabbuan 850 9
Naggasican 1376 15
Patul 1422 16
Plaridel 1632 18
Rizal 3632 40
Rosario 2992 32
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Sagana 1149 12
Salvador 540 6
San Andres 455 5
San Isidro 315 3
San Jose 334 4
Sinili 391 4
Sinsayon 808 9
Sta Rosa 189 2
Victory Norte 1585 17
Vitory Sur 641 7
Villa Gonzaga 459 5
Villasis 272 3
TOTAL 36,267 396
Table 1. Schedule of the Target Market Distribution
This table shows the target market which are the households of the barangays in Santiago
City, the total number of households per barangay and the targeted number of households per
barangay. Out of 36,267 households 454 from Abra with a sample size of 5 households, 469 from
Ambalatungan with a sample size of 6 households, 986 from Balintocatoc with a sample size of
11 households, 1,435 from Baluarte with a sample size of 16 households, 469 from Bannawag
Norte with a sample size of 5 households, 2,215 from Batal with a sample size of 24 households,
1,063 from Buenavista with a sample size of 12 households, 938 from Cabulay with a sample
size of 10 households, 902 from Calao East with a sample size of 10 households, 388 from Calao
West with a sample size of 4 households, 1,699 from Calaocan with a sample size of 19
households, 329 from Centro East with a sample size of 4 households, 306 from Centro West
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with a sample size of 3 households, 1,229 from Divisoria with a sample size of 13 households,
552 from Dubinan East with a sample size of 6 households, 890 from Dubinan West with a
sample size of 10 households, 296 from Luna with a sample size of 3 households, 1,691 from
Mabini with a sample size of 18 households, 914 from Malvar with a sample size of 10
households, 850 from Nabbuan with a sample size of 9 households, 1,376 from Naggasican with
a sample size of 15 households, 1,422 from Patul with a sample size of 16 households, 1,632
from Plaridel with a sample size of 18 households, 3,632 Rizal with a sample size of 40
households, 2,992 from Rosario with a sample size of 32 households, 1,149 from Sagana with a
sample size of 12 households, 540 from Salvador with a sample size of 6 households, 455 from
San Andres with a sample size of 5 households, 315 from San Isidro with a sample size of 3
households, 334 from San Jose with a sample size of 4 households, 391 from Sinili with a
sample size of 4 households, 808 from Sinsayon with a sample size of 9 households, 189 from
Sta. Rosa with a sample size of 2 households, 1,585 from Victory Norte with a sample size of 17
households, 641 from Victory Sur with a sample size of 7 households, 459 from Villa Gonzaga
with a sample size of 5 households and 272 from Villasis with a sample size of 3 households.
The total number of households in each barangay are obtained from CPDO and the
following formulas are used to compute for the total number of sample size and the sample size
in each barangay of Santiago City:
TOTAL SAMPLE SIZE USING SLOVIN'S FORMULA WITH 5% MARGIN OF ERROR
N
n=_____________
1 + Ne2
N = Population Size
e = Margin of Error
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COMPUTATION OF SAMPLE SIZE

36,267 households
Given: N=36,267 n = __________________
e=5% 1 + [(36,267) (5%)2]
n = 396
SAMPLE SIZE IN EACH BARANGAY
n= population/total population x total sampling size
COMPUTATION OF SAMPLE SIZE IN EACH BARANGAY

Example given: Barangay Abra
Given: Population = 454
Total Population = 36,267
Total Sampling Size = 396
n=(454/36267) x 396
n=5
Data gathering instrument
The proponents will conduct a face to face surveys through questionnaires with guided
answers to be shown in appendices. The questionnaires will be floated to the target market which
are the households of each barangay in Santiago City represented by one adult per chosen
household.
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Scope and Delimitation
Negocio de Fotografia will accommodate customers in need of photographic services
such as portrait and event photography both on location and in studio sessions. Particularly,
weddings, baptismal, debut, and birthdays other than the debut. Negocio de Fotografia will cater
location shoots where the customer can choose any locations they want and studio photoshoots a
studio located at Plaridel, Santiago City will be set up according to the theme chosen by the
customer.
Sources of Data
The proponents presented a letter of approval from the Dean of College of Accountancy
and Management of La Patria College, Santiago City and presented communication letter to the
barangay captains of each barangay at Santiago City to ask permission to conduct a feasibility
study with in the vicinity. The proponents also obtained the total number of households in each
barangay of Santiago City through the City Planning and Development Office (CPDO) and got
the sample size through Slovin’s Formula. The proponents used questionnaire as survey
tool.Before administering the tool, the proponents oriented the selected respondents regarding the
questionnaire they will answer and informed them about the purpose of the study. The proponents
also emphasized that the identity and privacy will be ensured and their answers to the
questionnaire will remain confidential to others and will use for academic purposes only. After
the data has been gathered, it will statistically treat, analyze and interpret by the proponents.
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Definition of Terms
Capture – the action of taking photos or videos.
Customers – a person/organization that buys the services being offered by the business.
Events – an organized and planned public or social occasion such as weddings, debuts, baptismal
and birthdays other than debut.
Location shoots – shooting in the actual setting wherein the story takes place rather than in a
studio.
Memories – the faculty by which the mind of the customers stores and remembers when they see
photos or watch videos of the past.
Moments – the most special part of the event being captured and documented.
Photo Coverage – the service being covered is photo only and does not include video.
Photography – the practice of taking and processing photography.
Photography Business – the practice expertise in photo and video services which are making
one’s living by engaging in commerce.
Stories – a narrative or message that is conveyed through photo and video coverage.
Studio shoots – shooting in a room wherein the story takes place rather than in an actual setting
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CHAPTER 2
MARKETING ASPECT
Introduction
This chapter contains: vision and mission, product description, 4 P’s of marketing,
marketing related information of the entity, the industry, projected demand and supply, demand
and supply gap; and the company logo and trademark.
Vision
To be a well-known, competitive, and valued photography services provider. To be there
for you at all of life's most significant moments and to be with you at all of life’s simplest and
greatest reminiscences.
Mission
To broaden our imagination by creating fun experiences and not limiting customer’s
insights by offering customized photo sessions desired by the customer and providing more than
just high-quality photos and videos but also exceptional customer-service experience. To capture
stories and memories of momentous personal events with creativity and comfort in order for
those moments to be preserved, treasured and remembered in their lasting legacy.
Product description
Negocio de Fotografia is a photography business which mostly concentrating on portrait
and event photography such as weddings, baptismal, birthdays and birthdays other than the debut.
It will accommodate photo coverage and will also cater studio and location shoots. For location
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shoots, Negocio deFotografiaa will also provide photo packages. For studio shootings, Negocio
deFotografiaa will rent its own location at Santiago City that will be employed for studio style
photo shoots with packages and will be set up depending on the theme selected by customers and
part of the establishment will be utilized as an office. Negocio deFotografiaa will also feature
discounts and freebies dependent upon the packages picked by the customers.
The packages of photo coverage being offered mainly focusing on weddings, baptismal,
debuts and birthdays other than debuts.
4 P’s of Marketing
Product Strategy
Negocio de Fotografia is a photography business which mostly concentrating on portrait

and event photography. Negocio de Fotografia will help the clients to look their best, keep their
photos up to date and in good shape, and capture the special moments of their lives. Customers
will be able to choose from a variety of packages that can still be customized to their preferences.
There will be different packages available for the following:
 Weddings
 Baptismal
 Debut
 Birthdays other than debut
Negocio de Fotografia will also feature discounts and freebies dependent upon the
packages picked by the customers. Photo sessions will be done on-location that will be
convenient for the client. Both indoors and outdoors are possible. The final output will be in
high-quality prints, either framed or published as a coffee table book, and will be delivered right
to the customer’s doorstep. For those clients who do not want prints, high-resolution digital
versions are accessible and available for download on a specific website so that clients can share
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them with friends through social media. Additionally, Negocio de Fotografia will also provide
portrait programs and will take the initiative to contact customers to schedule appointments when
they are due.
Pricing
As a startup photography business, coming up with a fair pricing structure is a
responsibility which will position the newly established business in order to generate sustainable
income. With this, the price of the services being offered will be based on the following key
factors:
● Business Expenses.
It is crucial to examine not only the price of the items or services you provide to
customers, but also the expenditures necessary to enable your operation. This covers
expenditures like as taxes and insurance, a website and marketing materials, and
studio space in addition to your camera and equipment.
● The Value of Your Time.
The amount of time you'll spend on a job, you may rapidly discover that your
prices are insufficient to pay for your time. Remember that time is money, and this
includes travel time, equipment setup, etc.
● Your Experience and Perceived Value.
Beginning entrepreneurs may lean on the low end of the price range in an effort to
attract more customers. Nevertheless, costs might affect the perceived worth of your
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services. Clients may believe that your inexpensive pricing represents the quality of
your job.
PACKAGES PHOTO COVERAGE
Wedding P 13,000.00
Baptismal P 13,000.00
Debut P 11,000.00
Birthday other than Debut P 5,000.00
Price Comparison
IDEAL CONCEPT JASON WONG ART AND

STUDIOS IMAGES
Pricing P 999 - 4,999 P 48,000-79,000
The table shows the pricing of the competitor of Negocio de Fotografia around Santiago
City which are the Ideal Concept Studio & Jason Wong Art & Images.
Promotion Strategies
To accomplish its marketing objectives of boosting sales by creating greater interest in
portrait photography and providing more services to the target market, Negocio de Fotografia
will deploy a broad variety of advertising and promotion strategies. Moreover, by delivering great
customer service and individualized information/communication, Negocio de Fotografia will be

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able to benefit from its customers' word-of-mouth advertising, therefore expanding its customer
base.
Negocio de Fotografia will combine traditional marketing strategies with modern
promotions in order to reach a larger audience. With this, the following are the marketing
strategies that will be utilized:
● Business Door-to-Door Sales Calls – Visiting each barangay and engaging with
certain households to explain and describe the services and packages being offered by
Negocio de Fotografia. It enables the business to know the stories and milestones of
certain households that they wanted to capture and be remembered.
● Referral Program and Word of Mouth – Negocio de Fotografia will also establish a
referral program that offers previous customers a discount on photography services if
they suggest customers in need of photography services.
● Website & social media - Negocio de Fotografia will have a professionally designed
website where customers may browse services, prices, and schedule sessions. With
customers' agreement, the website will feature testimonials and a picture gallery.
Negocio de Fotografia will have Facebook and Instagram pages. With customers'
permission. Negocio de Fotografia posts monthly or seasonal photography offers and
photographs.
Free services - Negocio de Fotografia will give free funshoot to customers

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Place of Distribution
Negocio de Fotografia will start its operations with the presence physical office and studio
located in Patul Road, Plaridel, Santiago City. It has an area of 4 meters by 6.20 meters and it will
be rented monthly. The designated location is good enough for a photography studio and is near
schools and commercial establishments. The city is considered the Commercial and Trading
Center of Cagayan Valley and tagged as the Investment Hub of the North. Negocio de Fotografia
will also be doing on location photo, whether at home or any destination that will be convenient
and based on the preference of the customers.
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Market Segmentation
Age is the most essential variable in demographic segmentation, the most significant
factor, since consumer preferences fluctuate constantly with age. Parents or any adults per
household are the target market as they are the ones who can decide to avail the services being
offered. Particularly the middle to high income earners since the services being offered are costly.
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The customers with high involvement are the target market. By segmenting based on not
interested, former customers, potential customers, first-time customers, and regular customers
services, a business may tailor its marketing to each group. Whereas regular users of a certain
service may desire one kind of marketing approach, prospective users may require a different
type of marketing approach; thus, it is vital to segment customers and target them in an
unexpected manner.
Marketing Strategies
The most important element of our marketing strategy is the provision of quality service
and to serve according to theclient’s requirement or request and setup arrangements. Being
professional, artistic, patience and ability to work under pressure we need to persuade clients.
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Good communication and people skills are also vital to build up clients’ repertoire for successful
events. The marketing strategy will increase and build customer awareness.
The strategy will use several methods to achieve the goal. Our marketing objectives is to
increase steadily our market share and if exhaust the possible market.
Market and Product Positioning
 Professional and engaging photography services that are also reasonably priced.
 The owner is a knowledgeable professional who understands and can meet the needs of
all types of customers.
 Every output is delivered and processed quickly.
 The use of software applications to improve the overall appearance and feel of each
output.
 Waterproof photos, in case of an unexpected water spillage
Target Market
Parents or any adults per household residing at Santiago City are the biggest market for
portrait and event photography and videography services. They are identified as major decision
maker when it comes to household purchases (Asuela, 2022). Parents are known to be
sentimental and are fond of keeping memories through photographs and video graphs. They are
also particular about how they and their loved-ones will look in their portrait photos.
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Channel of Distribution
Since Negocio de Fotografia provides a one-stop shop for all photography needs, the
customer shouldn't feel the need for additional intermediaries when receiving their products and
services. Therefore, Negocio de Fotografia will distribute directly to the consumer.
The Negocio de Fotografia will use a direct marketing channel, therefore the channel will
only have two parties: the Negocio de Fotografia. and the final customer. Because only the
Negocio de Fotografia would be authorized to distribute the company's product and services, this
might be considered as an exclusive distribution. The Negocio de Fotografia will employ their
own sales representatives, and their own photographers in the studio and on location, they will be
prepared with all equipment necessary to manage, print and edit all images for the customers.
Therefore, there will be no need for any other intermediary or member of the channel.
Direct Competitors
IDEAL JASON WONG ART AND

CONCEPT IMAGES
STUDIOS
Core Product Portrait Studio Event Photography
Photography
Pricing P 999 - 4,999 P 48,000-79,000
Location Santiago City Santiago City
Unique Value Shoots indoor for Shoots outdoor and on locations
newborn baby, both pre-event and on-event
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pre-birthday,
maternity, family
shoot, pre debut &
pre wedding photo
& video.
Industry Analysis
The photography industry consists of businesses and people that provide a variety of
photographic services, including private event photography. In addition to commercial and
portrait photography studios. This business includes photography studios.
Industry Products and Services
● Portrait and event services
● Photography
✔ Wedding
✔ Baptismal
✔ Debut
✔ Birthday other than debut
Industry Activities
● Individual or group portrait photography
● Studio portrait services
● On location photo
● Event Photography
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Company Logo
Company Trademark
When establishing a business, branding serves as your visual identity and is crucial to
how customers perceive your company. A logo is an essential element of your photography
business's overall brand identification, and for it to be powerful, it ought to communicate
something special and memorable about the business.

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Negocio de Fotografia’s logo is composed of the photography business name, a
camera, a camera focus, the tag line, and a black background. The proponents wanted to name the
business in a distinctive and elegant way that would attract the attention of customers, and they
came up with the name “Negocio de Fotografia,” a Spanish word which means "Photography
Business." It sounds classic and unique yet still attached from its goal of capturing and
documenting. The camera, which symbolizes the preservation of memories filled with wonderful
moments and experiences, will serve as a reminder to each customer of how incredible things
were back then. A black background creates contrast and makes each component of the logo
stand out. Lastly, as shown in the logo, the tagline is within the camera focus. It implies that
"Negocio de Fotografia" will pay attention to and engage in their customers' feelings and
emotions so that whenever they look back at their photographs, remembering the good old times
will make them feel nostalgic.

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University of Perpetual Help System Isabela Campus

Minante Uno, Cauayan City, Isabela

Negocio de Fotografia: A Feasibility Study on the Establishment of a Photography Business

in Santiago City, Isabela

An Undergraduate Thesis Presented to the

Faculty of the College of Business and Accountancy of the

University of Perpetual Help System Isabela Campus

Minante Uno, Cauayan City, Isabela

In Partial Fulfillment of the Requirement for the Subject

Fontanilla, John Paul A.

Palac, Queen Leslie D.

Wayco, Liezle Ann I.

THE PROBLEM AND ITS SETTING

and it is where photography takes place.

and talk about photography consciously or unconsciously. Photography manifests itself in

outputs including high-quality photos.

Objectives of the Study

feasibility of establishing a photography business at Plaridel, Santiago City offering photography

1. To assess the chances of success of the proposed business.

2. To gauge interest of target customers in the services offered by the proposed

will be able to compete effectively against other competitors.

4. To examine the financials of the proposed business in order to determine financial

benefits of the action over its costs.

Review of Related Literature

A. Foreign Studies and Literature

memories that you have shared with others

providers dedicated to providing beautiful and quality products. (Owens, 2015)

have top-of-the-line equipment and editing software. An additional benefit to hiring a

right time. (luckylittlechapel)

photographers spend thousands of dollars on high-quality equipment and accessories to perform

rather than just specialized images. (Francis, 2013)

B. Local Studies and Literature

“Photographer” when referring to themselves. Being a photographer is more than owning a

that are changing the way we share images.

more than a selfie that features a stranger or everyday subject.

wisely. (Sheker, Philippine Photography Odyssey, 2021)

Significance of the Study

This study is design to determine the importance of Negocio de Fotografia in Santiago

Students. Students, particularly those enrolled in business-related courses, would benefit in a

way that they may acquire ideas and knowledge.

solutions to solutions and address the existing problem.

They could improve and close the gaps in this study.

respondents, research instruments and data gathering procedures.

Respondents of the Study

such as Abra, Ambalatungan, Balintocatoc, Baluarte, Bannawag Norte, Batal, Buenavista,

each household for them to feel comfortable.

Target Market No. of Household Sample Size

in each barangay of Santiago City:

TOTAL SAMPLE SIZE USING SLOVIN'S FORMULA WITH 5% MARGIN OF ERROR

COMPUTATION OF SAMPLE SIZE

SAMPLE SIZE IN EACH BARANGAY

n= population/total population x total sampling size

COMPUTATION OF SAMPLE SIZE IN EACH BARANGAY

Data gathering instrument

Scope and Delimitation

Negocio de Fotografia will accommodate customers in need of photographic services

Capture – the action of taking photos or videos.

and birthdays other than debut.

photos or watch videos of the past.