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    08 DSSM

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    AVIN JOSEPH
    Search Engine Optimization (SEO) involves optimizing web pages to make them more search engine friendly and achieve higher search results rankings. SEO techniques are classified as either white hat or black hat. White hat SEO focuses on value for users and follows search engine rules, using techniques like quality content, keyword optimization, and relevant links. Black hat SEO uses disapproved tactics like hidden text, link manipulation, and duplicate content to improperly influence rankings. Google algorithms like Panda target low-quality content and Penguin target low-quality links to discourage black hat techniques.

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    08 DSSM

    Uploaded by

    AVIN JOSEPH
    40 views21 pages
    Search Engine Optimization (SEO) involves optimizing web pages to make them more search engine friendly and achieve higher search results rankings. SEO techniques are classified as either white hat or black hat. White hat SEO focuses on value for users and follows search engine rules, using techniques like quality content, keyword optimization, and relevant links. Black hat SEO uses disapproved tactics like hidden text, link manipulation, and duplicate content to improperly influence rankings. Google algorithms like Panda target low-quality content and Penguin target low-quality links to discourage black hat techniques.

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    Search Engine Optimization (SEO) involves optimizing web pages to make them more search engine friendly and achieve higher search results rankings. SEO techniques are classified as either white hat or black hat. White hat SEO focuses on value for users and follows search engine rules, using techniques like quality content, keyword optimization, and relevant links. Black hat SEO uses disapproved tactics like hidden text, link manipulation, and duplicate content to improperly influence rankings. Google algorithms like Panda target low-quality content and Penguin target low-quality links to discourage black hat techniques.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    40 views21 pages

    08 DSSM

    Uploaded by

    AVIN JOSEPH
    Search Engine Optimization (SEO) involves optimizing web pages to make them more search engine friendly and achieve higher search results rankings. SEO techniques are classified as either white hat or black hat. White hat SEO focuses on value for users and follows search engine rules, using techniques like quality content, keyword optimization, and relevant links. Black hat SEO uses disapproved tactics like hidden text, link manipulation, and duplicate content to improperly influence rankings. Google algorithms like Panda target low-quality content and Penguin target low-quality links to discourage black hat techniques.

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    Search Engine Optimization

    • Search Engine Optimization (SEO) is the activity of


    optimizing web pages or whole sites in order to
    make them search engine friendly, thus getting
    higher positions in search results.
    SEO techniques are classified into
    two broad categories:
    • White Hat SEO - white hat SEO refers to the usage
    of optimization strategies, techniques and tactics
    that focus on a human audience opposed to search
    engines and completely follows search engine rules
    and policies
    White hat actions

    • Content with added value:

    • Keywords:

    • Links:

    • On Page Optimization:
    Advantages of white hat SEO
    • Cost:

    • Ethics:

    • Security:

    • Consistency:
    Black Hat SEO

    • Black Hat SEO - Techniques that search engines do


    not approve and attempt to minimize the effect of
    these techniques are also known as spamdexing.
    Black Hat SEO

    • Black Hat SEO is most commonly defined as a


    disapproved practice that nevertheless could
    increase a page's ranking in a search engine result
    page (SERP).
    Recognized Black Hat SEO Tactics
    a) Content Automation
    b) Hidden Text or Links
    c) Keyword Stuffing
    d) Reporting a Competitor (or Negative SEO)
    e) Guest Posting Networks
    f) Link Manipulation (including buying links)
    g) Article Spinning
    h) Link Farms, Link Wheels or Link Networks
    i) Automated Queries to Google
    j) Creating pages, subdomains, or domains with
    duplicate content
    k) Pages with malicious behavior, such as phishing,
    viruses, trojans, and other malware
    How The Search Engine
    Works?
    How The Search Engine Works?
    Google Algorithm
    Panda:-
    • Panda:- It's all related with "quality content" in
    your website.
    • Quality Content:
    • Your content must be unique.

    • User friendly/ user engaging.

    • No Keyword Stuffing

    • Keyword density must be 2-3 % only.


    Technical SEO
    Determining Quality
    Panda Prevention
    • How to prevent Google Panda from negatively
    impacting your site is pretty simple.
    • Create high-quality, unique content that answers
    the question searchers are asking.
    Penguin
    • It's all related to "Quality links" in your websites
    (Real time algorithm).
    Penguin
    • Quality Links :
    • High authority site Link
    • Relevant link building

    • Avoid:
    • Paid link building
    • Spam link building
    • Irrelevant link building
    Who Should Worry
    about Penguin?
    Humming Bird
    Humming Bird
    • Google Hummingbird is part of the main Google
    search algorithm and was the first major change to
    their algorithm since 2001.
    • But what is different about Hummingbird is that
    this one is not specifically a spam targeting
    algorithm, but instead an algorithm to ensure they
    are serving the best results for specific queries.
    • Hummingbird is more about being able to
    understand search queries better, particularly with
    the rise of conversational search.
    Pigeon

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